Synup
Synup is a New York-based SaaS company that provides Synup OS, a unified local marketing platform combining agency management tools with listings, reviews, social, and SEO apps, sold primarily through a channel of over 5,000 marketing agency partners and their SMB clients.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Synup does
Synup is a New York-based software company founded in 2014 that operates Synup OS, a unified local marketing platform built primarily for marketing agencies and the multi-location businesses they serve. The platform combines agency back-office tooling—lead generation, sales pipeline management, CRM, tasks and project tracking, invoicing, e-signature, white-label branding, client portal, and churn forecasting—with client-facing marketing applications covering local listings management, reputation/review management, social media management, and local SEO. Synup serves over 5,000 agency partners and 600,000+ end-business locations globally and was recognized on the Inc. 500 list of America's fastest-growing companies.
The technology stack includes an expansive publisher network for listing distribution, an AI layer spanning Sales AI, Client AI, and Marketing AI for prospecting, summarization, sentiment analysis, and automated review responses, and recently launched native MCP (Model Context Protocol) server integration allowing partner agencies to connect AI agents directly to the platform, alongside a Location Data Connector that synchronizes location data across client websites. The 2024 acquisition of OptimoRank added advanced grid ranking technology to deepen local SEO capabilities, and the 2024 acquisition of Clientjoy expanded CRM and client management depth.
Synup generates revenue through subscription-based, quote-priced licensing of the Synup OS platform, sold via direct sales for enterprise accounts and through a structured channel partner and reseller program for mid-market agencies and adjacent verticals such as telecom providers, TV and radio stations, web hosts, payment processors, and internet yellow pages. White-label and tiered reseller pricing structure the economics, with pricing not publicly disclosed and demos required for quoting.
Synup firmographics
Firmographics- Name
- Synup
- Legal name
- Synup Corporation
- Website
- https://synup.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Synup is a New York-based SaaS company that provides Synup OS, a unified local marketing platform combining agency management tools with listings, reviews, social, and SEO apps, sold primarily through a channel of over 5,000 marketing agency partners and their SMB clients.
- Ownership category
- akta.pro rank
Synup industry classification
Industry- Product category
- Local Marketing Software
- NAICS
- Computer Systems Design and Related Services (5415), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Synup is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Synup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Agency Platform Subscription: Synup generates revenue through subscription-based pricing for its unified local marketing OS platform. Agencies pay for access to the platform which includes listing management, review management, social media, SEO, CRM, and other marketing tools. The platform supports white-label and reseller arrangements with tiered pricing.
- Partner/Reseller Licensing: Revenue is generated through distributor and alliance partner programs where partners resell or white-label the platform. The company offers tiered pricing structures that decrease as partner client base grows, enabling higher margins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing for agencies |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Synup product offering
Product offeringCore offering
Synup OS is a unified SaaS operating system for marketing agencies that combines agency back-office tools (CRM, sales pipeline, leads, invoicing, churn forecasting) with client-facing local marketing tools (listing management, review management, social media management, local SEO). The platform is sold primarily through agency partner and white-label reseller channels, with self-serve access for multi-location SMBs. AI-powered automation, an MCP server for AI agent integration, and a Location Data Connector extend the platform's capabilities.
Product overview
Synup is a local marketing software platform designed primarily for marketing agencies managing multi-location businesses. The platform operates as a unified ecosystem called Synup OS, which serves as an end-to-end operating system combining agency management tools (leads, sales pipeline, tasks, invoicing) with client-facing marketing apps (listings, reviews, social, SEO). Key modules include White Label branding, Client Portal for self-serve access, Churn Forecasting for retention, and various AI assistants (Sales AI, Client AI, Marketing AI). The platform recently launched its MCP Server for AI agent integration and Location Data Connector for website sync. Synup acquired OptimoRank in 2024 to strengthen its SEO capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Synup OS: The End-to-End Operating System For Agencies - a single hub to centralize every aspect of agency operations including leads, sales pipeline, and client data management.
Products and services
- Synup OS End-to-end SaaS operating system for marketing agencies that centralizes lead acquisition, sales pipeline management, client activity tracking, churn forecasting, listings, reviews, social media, local SEO, CRM, and invoicing. Includes white-label branding, a self-serve client portal, and AI assistants (Sales AI, Client AI, Marketing AI). Designed for marketing agencies serving multi-location SMB clients.
- Synup MCP Server Model Context Protocol server that lets marketing agencies and reseller partners connect AI agents directly to the Synup platform for automated listing management, review responses, social content publishing, and local search performance analysis. Positioned by Synup as one of the first native MCP integrations in the local marketing platform category.
- Location Data Connector Standalone product that automatically synchronizes business location information across client websites when updates are made within the Synup platform. Treats Synup as the single source of truth for location data and is available to agency partners, reseller partners, and multi-location businesses on the platform.
Quantifiable outcome
- 20% revenue impact for agency partners (Zoek Marketing case study)
- +2 more outcomes
Companies that use Synup
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Synup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Synup partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OptimoRankcoreSynup acquired OptimoRank, a provider of advanced grid ranking technology, to enhance its local SEO capabilities. The acquisition aims to improve search ranking analysis and management for multi-location businesses, strengthening Synup's position in the local marketing software industry.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Synup competitors and assessment
Company assessmentDirect peers
- BrightLocal: BrightLocal is a direct competitor in local SEO tools, offering citation building, local rank tracking, and reputation management primarily to agencies and SMBs. Its toolset is a subset of Synup's SEO + Listings + Reviews modules and competes for the same agency buyer.
- Chatmeter: Chatmeter is a direct competitor offering listings, reviews, and local SEO analytics to multi-location brands and agencies. It competes with Synup for the same enterprise and franchise buyer segment and is increasingly layering AI-driven sentiment and response features comparable to Synup's Marketing AI.
- Birdeye: Birdeye is a direct competitor providing listings, reviews, social, and messaging for multi-location businesses, with strong agency/reseller programs analogous to Synup's. Both target agencies serving SMB and mid-market brands and compete head-to-head on review automation and AI-generated responses.
- Yext: Yext is a direct competitor offering listings management, reputation management, and pages/SEO solutions to multi-location brands and agencies. It is the most established publicly-traded player in the same local marketing software category as Synup.
- Uberall: Uberall is a direct competitor offering a local marketing platform for multi-location businesses with listings, reviews, and locators. It is positioned similarly to Synup in the mid-market and EMEA-heavy segment and competes on listings syndication and publisher network breadth.
- Reputation.com: Reputation.com is a direct competitor in the listing/review/Social/SMB local marketing category, selling primarily to enterprise and multi-location brands with agency channels. Comparable product surface (listings, reviews, social, insights) and overlapping customer base make it a primary competitor to Synup.
- Moz Local: Moz Local is a direct competitor in local listings management and a broader SEO platform that agencies use for ranking and citation tracking. The OptimoRank acquisition positions Synup more directly against Moz in grid-ranking and SEO analytics.
- Vendasta: Vendasta is a direct competitor operating a channel-first platform that white-labels marketing and CRM tools to agencies serving SMBs—overlapping heavily with Synup's Synup OS agency operating system positioning and reseller GTM motion.
Broad incumbents
- SEMrush: SEMrush is a broad incumbent in the SEO and digital marketing platform category used widely by agencies. While not focused exclusively on local marketing, its local SEO toolkit and agency-facing GTM compete for a portion of Synup's agency buyer budget.
Emerging players
- Whitespark: Whitespark is an emerging player offering local search software (citation building, reputation, rank tracking) primarily to agencies and SMBs in North America. It overlaps with Synup's SEO and listings modules but with a more focused, niche footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Synup social profiles
Digital presenceSynup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synup leadership team
Management profileNumber of profiles
Profiles2 records
Synup subsidiaries and ownership
Company hierarchySubsidiaries1 record
Synup funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synup M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synup
What does Synup do?
Synup OS is a unified SaaS operating system for marketing agencies that combines agency back-office tools (CRM, sales pipeline, leads, invoicing, churn forecasting) with client-facing local marketing tools (listing management, review management, social media management, local SEO). The platform is sold primarily through agency partner and white-label reseller channels, with self-serve access for multi-location SMBs. AI-powered automation, an MCP server for AI agent integration, and a Location Data Connector extend the platform's capabilities.
Is Synup a public or private company?
Synup is a private company. It is classified as venture growth investor backed and is currently operating.
When was Synup founded?
Synup was founded in 2014. It employs 101 to 250 people.
Where is Synup based?
Synup is headquartered in New York, United States, in the North America region.
How does Synup make money?
Two revenue lines are on record. Agency Platform Subscription is the primary driver. The others are partner/Reseller Licensing.
Who are Synup's main competitors?
Direct peers on record are BrightLocal, Chatmeter, Birdeye, Yext, Uberall, Reputation.com, Moz Local and Vendasta. SEMrush is listed as a broad incumbent. Whitespark is listed as an emerging player.
Does Synup have an API?
Yes. Synup offers an API through its MCP (Model Context Protocol) server that enables marketing agencies and reseller partners to connect AI agents directly to Synup's local marketing platform. The MCP server allows for automated listing management, review responses, social content publishing, and local search performance analysis through a standardized protocol. Synup claims it is among the first local marketing platforms to offer native MCP integration, eliminating the need for custom API development.
What industry is Synup in?
Synup's product category is Local Marketing Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 5415 and its SIC code is 7372.