What Pushnami does

Pushnami is an Austin, Texas-based push notification advertising platform founded in 2017 that operates a two-sided network connecting publishers and advertisers. Publishers use the platform to capture opt-in subscribers via web push notifications, then monetize those subscriber bases either through direct campaigns or by sharing ad inventory into Pushnami's network. Advertisers, in turn, buy CPC/CPA-driven push ad placements across the network's claimed 10B+ monthly impressions spanning 15 verticals, with a stated 90% Tier 1 traffic mix.

The product stack includes subscriber acquisition (opt-in prompts and integrations into platforms such as Shopify, launched October 2021, and RebelMouse, partnered December 2020), delivery infrastructure (with iOS Web Push support added in beta February 2023), and a yield-optimization layer branded 'Pushnomics' that uses machine learning to select send times, message content, and offers per subscriber. The company also operates adjacent products including an Ecommerce Recommendation Engine, the PIVOT lead-generation tool, email monetization, and an Employment Marketplace vertical, alongside bot detection and removal capabilities (upgraded May 2022) to protect advertiser CPMs.

Pushnami generates revenue from publishers through tiered SaaS pricing (with a Standard tier at $0.01 per subscriber per month) and from advertisers through performance-based ad buying across the network. The company claims a footprint of 20,000–30,000 publisher websites and 100M+ monthly active users, with over 1 trillion messages delivered cumulatively. It has not publicly disclosed funding rounds, headcount details beyond an 11–50 employee range, or annual revenue, and was included in the Austin Business Journal Fast 50 in the $10M+ revenue category in 2020 and 2021.

Name

Pushnami

Legal name

Pushnami, LLC

Website

https://pushnami.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Pushnami is a push notification advertising network that enables publishers to capture opt-in subscribers and monetize them, while giving advertisers performance-based access to 10B+ monthly impressions across 15 verticals.

Ownership category

akta.pro rank

Product category

Push Notification Advertising Platform

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Push notification advertising
• Web push marketing
• Ad network platform
• Subscriber monetization
• Performance marketing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Publisher Subscription / Subscriber-based Fees: Pushnami charges publishers on a per-subscriber basis. The Standard plan is $0.01 per subscriber/month, supporting up to 20,000 subscribers with unlimited impressions and domains. Enterprise and Managed tiers offer volume discounts or revenue-share models for larger subscriber bases. Publishers can export and transfer their subscriber lists at no additional charge.
2. Performance-based Advertising (CPC, CPA, CPL): The Pushnami Ad Network is a performance-based advertising platform where advertisers pay on a cost-per-click, cost-per-acquisition, or cost-per-lead basis. The network offers zero setup fees for advertisers, with 10+ billion impressions available per month across 15 verticals and 90%+ Tier 1 traffic. PushClick+ enables publishers to monetize by inserting third-party offers from the ad network into their own push sends.
3. Email Monetization: Pushnami's email platform allows publishers and news sites (e.g., Newsweek) to insert native ads into their email newsletters, earning revenue every time a subscriber clicks on an ad. This turns email from a cost center into a profit center for publishers.
4. Managed Services Revenue: Managed service plans offer a hands-off agency-style approach where the Pushnami team handles push creation, optimization, spam filter tests, compliance review, and ongoing strategy management on behalf of clients. This is bundled into the Managed pricing tier at revenue share rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pushnami operates a push advertising network and browser-based push notification platform that enables website owners to collect, engage, and monetize subscribers across web, mobile, and email. The platform combines machine learning optimization (Pushnomics) with a performance-based ad network (CPC/CPA/CPL) to help publishers build owned subscriber audiences and advertisers reach opted-in users at scale. The company also offers email monetization, lead generation paths (PIVOT), and integrations for ecommerce platforms including Shopify and WordPress.

Product overview

Pushnami is a unified push advertising and notification marketing platform consisting of a core push notification platform with supporting modules. The core Pushnami Platform powers Web Push Notifications and the Pushnami Ads Network, while supporting modules include Pushnomics (machine learning optimization), PushClick+ (third-party ad monetization), Pushnami Email (email monetization), Smart Subscribe (opt-in optimization), PIVOT (lead generation paths), Lifecycle & Retention (nurturing campaigns), Employment Marketplace, plus dedicated integrations for Shopify stores and WordPress websites. The platform serves both publishers (who monetize traffic) and advertisers (who purchase targeted push ad inventory) through a performance-based model.

Differentiator

Problem solved

Functional benefit

Products and services

• Pushnami Platform The leading push advertising network and browser-based push notification platform that enables publishers to build and monetize subscriber bases and allows advertisers to reach engaged audiences through performance-based advertising. Used by affiliates, publishers, news sites, and ecommerce brands globally.
• Web Push Notifications Browser-based push notification delivery system that sends messages directly to subscribers' home screens on desktop and mobile browsers, requiring only a single click to opt-in without needing an email address. Works across all major browsers and Android devices.
• Pushnami Email
• Pushnami Ads (Ad Network)
• PIVOT: Paths Built to Perform
• Employment Marketplace
• Lifecycle & Retention
• Pushnami Shopify App Dedicated Shopify application enabling ecommerce marketers to implement browser-based push notifications and SMS marketing for Shopify stores, including browse abandonment functionality. Installable directly from the Shopify App Store.
• Pushnami WordPress Plugin
• Ecommerce Recommendation Engine for Web Push First ecommerce recommendation engine for web push notifications, helping online stores activate and retain customers through personalized product recommendations delivered via push.

Quantifiable outcome

• 30% decrease in CPA for affiliate marketers compared to traditional advertising networks
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or Integration · 19 October 2021Pushnami released a Shopify app making it simple for ecommerce marketers to get started using browser-based push notifications and SMS for Shopify. The app supports browse abandonment recovery and enables stores to transform traffic into sales and first-time customers into repeat customers. Installable with just a few easy steps directly from the Shopify App Store.
• RebelMousecoreTechnology or Integration · 17 December 2020Pushnami partnered with RebelMouse, a powerhouse enterprise-grade CMS platform, to help RebelMouse customers expedite their efforts of growing loyal followings and optimizing content across platforms in real time. The partnership enables RebelMouse customers to quickly integrate Pushnami's push notification and email monetization capabilities directly within the RebelMouse CMS environment, targeting news and content teams with mobile-friendly, hyper-efficient tools.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Braze: Braze is a public, large-scale customer engagement platform offering push, email, SMS, in-app, and journey orchestration for enterprise B2C brands. It competes with Pushnami at the high end of the market where push is bundled into a broader omnichannel marketing stack.
• ActiveCampaign: ActiveCampaign is a marketing automation, CRM, and email platform that has expanded into transactional and broadcast messaging. It competes with Pushnami in the lifecycle marketing and small-to-mid business automation space.
• Iterable: Iterable is a cross-channel marketing platform supporting push, email, SMS, in-app, and triggered campaigns. It overlaps with Pushnami's lifecycle/retention and push notification capabilities, particularly for mid-market and enterprise consumer brands.
• Klaviyo: Klaviyo is a leading ecommerce-focused marketing automation platform offering email, SMS, and push notifications with deep Shopify integration. Pushnami's Shopify app and ecommerce push offerings position it as a direct competitor for Shopify-based merchant spend.
• Zoho Campaigns (Zoho): Zoho Campaigns is part of the broader Zoho business software suite and provides email, push, and social marketing automation for SMBs. It represents a broad-suite incumbent alternative to Pushnami for cost-sensitive publishers and small businesses.

Emerging players

• Sendlane: Sendlane is a behavior-based email and SMS marketing automation platform for ecommerce brands. It overlaps with Pushnami's email monetization and lifecycle offerings, especially for direct-to-consumer ecommerce merchants.

Direct peers

• Aimtell: Aimtell is a web push notification platform focused on audience segmentation, retargeting, and ecommerce use cases. It is a direct competitor to Pushnami for publishers and ecommerce brands looking to build and monetize web push subscriber lists.
• OneSignal: OneSignal is a leading customer engagement platform specializing in web and mobile push notifications, in-app messaging, email, and SMS for developers and marketers. It is a direct competitor to Pushnami in web push delivery and audience monetization for publishers and ecommerce brands.
• PushEngage: PushEngage provides web push notification software for publishers and ecommerce sites, including opt-in prompts, segmentation, and automated campaigns. It directly competes with Pushnami in the SMB and mid-market web push segment for website owners.
• Gravitec: Gravitec is a web push notification SaaS platform offering opt-in prompts, segmentation, automated campaigns, and analytics. It directly competes with Pushnami's core web push product for SMB and mid-market website owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pushnami
• Xx.com/pushnami

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pushnami