What Gravitec does

Gravitec is a SaaS company founded in 2016 in Kyiv, Ukraine, that operates a web push notification platform enabling websites to send automated, browser-based notifications to subscribers for audience re-engagement, traffic recovery, and retention. The company positions itself as one of the first implementers of web push technology in Ukraine and Eastern Europe and serves over 40,000 websites and 15,000 paying companies globally, with named customers spanning media (Forbes, Esquire, Cosmopolitan), automotive (Toyota, Peugeot, Citroën, Subaru, Land Rover), retail (New Balance, METRO, Watsons, Yves Rocher), telecom (Kyivstar, CISCO), and gaming (Pari Match). Operations run across three offices in Kyiv, Warsaw, and Tallinn, with GRAVITEC POLSKA Sp.z O.O. serving as the primary legal entity and EU GDPR data controller; hosting is provided by Microsoft Azure and AWS with servers located in the EU.

The platform's core technology stack combines the push delivery infrastructure with automation modules including RSS-to-Push, Push Digest, Drip Campaigns, Triggered Notifications, and the 2024-launched Gravitec AI, which generates notification copy using OpenAI models informed by a proprietary dataset of over 100 billion sent campaigns. The product is complemented by a REST API, JavaScript SDK, Chrome extension, WordPress plugin, and native integrations with WooCommerce, Shopify, Wix, Zapier, and Make, supporting connections to more than 1,000 third-party applications. The company is GDPR-compliant and offers multilingual interfaces in English, Spanish, Polish, Portuguese, Russian, and Ukrainian.

Gravitec operates a freemium, product-led go-to-market model: a free tier supports up to 30,000 subscribers per account, while the Business plan is priced by total subscriber count across all customer properties and requires 100% prepayment, with annual and multi-year contracts available. Enterprise sales are conducted via a separate contact-sales motion for larger accounts. Distribution is primarily self-serve through the product website with no credit card required, supplemented by the WordPress Plugin Directory, Chrome Web Store, and a content marketing engine including blog, case studies, YouTube reviews, and G2 review presence. The only disclosed external funding is a $50,000 grant from the Ukrainian Startup Fund in 2021, indicating predominantly bootstrapped, organic growth. Leadership comprises CEO Denis Zernyshkin and VP of Sales and Marketing Sergey Martynchuk.

Name

Gravitec

Legal name

GRAVITEC POLSKA Sp.z O.O.

Website

https://gravitec.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Gravitec is a Kyiv-based SaaS company founded in 2016 that provides a web push notification platform for website audience re-engagement. It serves over 40,000 websites globally via a freemium self-serve model with automation, AI-generated copy, and 1,000+ integrations targeting media, eCommerce, and SMB customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Free and Business): Free plan with limited subscribers; paid Business plan priced by total subscriber count across all websites and applications. Billing is monthly. The service is provided after 100% prepayment for the current billing period.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Gravitec provides a SaaS web push notification platform that converts website visitors into subscribers and delivers automated, segmented browser push notifications across desktop and mobile devices in real time. The platform bundles AI-assisted content generation, RSS-to-Push automation, drip and triggered campaigns, advanced segmentation, analytics, REST and JavaScript APIs, a WordPress plugin, and a Chrome extension, sold on a freemium and subscriber-tiered subscription basis.

Product overview

Gravitec is a single unified push notification platform offering web push services for subscriber engagement and website traffic growth. The core product encompasses automation features (RSS to Push, Gravitec AI, Push Digest, Drip Campaigns, Triggered Notifications, Welcome Message), customization tools (Permission Prompt, Notification Bell, Segmentation), analytics, and development tools (REST API, JavaScript API, Chrome Extension). The platform is complemented by a WordPress plugin for easy CMS integration. Key differentiators include AI-powered content generation via Gravitec AI and native integrations with major ecommerce platforms (WooCommerce, Shopify), automation tools (Zapier, Integromat, Make), and social media platforms (Facebook, LinkedIn, X). The service targets industries including media, finance, eCommerce, SaaS, and gaming, serving over 40,000 websites with both free and paid plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Gravitec Push Notifications Platform Core SaaS web push notification platform that converts website visitors into subscribers and delivers automated, segmented browser push notifications across desktop and mobile devices in real time. Includes a free tier (up to 30,000 subscribers) and Business plans priced by total subscriber count, with annual and multi-year options.
• WordPress Plugin Official WordPress plugin available in the WordPress Plugin Directory for one-click installation of Gravitec push notifications, allowing site owners to start collecting subscribers in under one minute without programming.
• Gravitec Chrome Extension Browser extension for Google Chrome that enables push campaign creation and sending directly from the browser, with one-click campaign creation and text autocompletion functionality.
• Gravitec REST API REST API product enabling CRM integration, automated tag distribution, and alias-based personal and transactional notification delivery (payment reminders, order confirmations), with documentation available via Notion.
• Gravitec AI AI-powered content generation feature for push notifications that produces headlines and body text using OpenAI technologies combined with Gravitec's proprietary experience from over 100 billion sent push campaigns, optimized for push notification format and CTR.

Quantifiable outcome

• 40% website traffic increase within 6 months
• +7 more outcomes

Named customers30 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature12 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• WooCommercecoreTechnology or IntegrationNative integration with WooCommerce e-commerce platform, enabling online stores to automatically send push notifications for order updates, abandoned cart recovery, and promotional campaigns directly from their WooCommerce store.
• ShopifycoreTechnology or IntegrationNative integration with Shopify, allowing Shopify store owners to add push notification functionality to their e-commerce sites for customer re-engagement and sales campaigns.
• WordPresscoreTechnology or IntegrationOfficial WordPress plugin available in the WordPress Plugin Directory. Installation takes less than one minute; visitors can subscribe immediately after installation with no programming required.
• ZapiercoreTechnology or IntegrationIntegration with Zapier automation platform, connecting Gravitec push notifications with 1,000+ third-party applications including CRM systems, email tools, and marketing platforms.
• Make (formerly Integromat)coreTechnology or IntegrationIntegration with Make (Integromat) automation platform, enabling users to create complex push notification workflows connected to various third-party services and applications.
• Microsoft AzurecoreTechnology or IntegrationPrimary hosting infrastructure provider. Servers are located mainly in the European Union territory for GDPR compliance and data residency requirements.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud hosting infrastructure provider. Servers are located mainly in the European Union territory for GDPR compliance and data residency requirements.
• OpenAIcoreTechnology or IntegrationOpenAI technology powering Gravitec AI feature for automated push notification headline and text generation. Leverages advanced AI models trained on the platform's 100+ billion campaign dataset for relevant and precise outcomes optimized for push notification format.
• Google Chrome (Browser Push Infrastructure)coreTechnology or IntegrationGoogle Chrome browser's native push notification infrastructure (via web push protocols) used to deliver notifications to Chrome users. Core platform dependency for browser push delivery.
• Apple Safari (APNS)coreTechnology or IntegrationApple Push Notification Service (APNS) infrastructure for delivering push notifications to Safari users on desktop and mobile Apple devices.
• KyivstarflagshipStrategic or Co-development PartnerKyivstar is Ukraine's largest telecommunications provider with over 27 million clients. Gravitec won the Kyivstar telecom startup competition and has continued as the exclusive provider of push notification technology for Kyivstar. This is a flagship strategic partnership demonstrating enterprise-grade platform reliability.
• AXONminorStrategic or Co-development PartnerTechnology partner listed in the Gravitec partner ecosystem, nature of collaboration not further specified in available sources.
• Lizard SoftminorStrategic or Co-development PartnerTechnology partner listed in the Gravitec partner ecosystem, nature of collaboration not further specified in available sources.
• UNIT.cityminorStrategic or Co-development PartnerInnovation hub partner listed in the Gravitec partner ecosystem based in Kyiv, Ukraine's tech innovation district.
• ВДНГminorStrategic or Co-development PartnerUkrainian innovation partner listed in the Gravitec partner ecosystem.
• Seed StarsminorStrategic or Co-development PartnerGravitec won the Seed Stars Kyiv startup competition. Seed Stars is a global startup development organization that identifies and supports high-growth ventures in emerging markets.
• Radar TechminorStrategic or Co-development PartnerUkrainian technology partner listed in the Gravitec partner ecosystem.
• YEP!minorStrategic or Co-development PartnerPartner listed in the Gravitec ecosystem, nature of collaboration not further specified.
• MPS DevelopmentminorStrategic or Co-development PartnerDevelopment partner listed in the Gravitec ecosystem, nature of collaboration not further specified.
• Crosschain OUcoreTechnology or IntegrationEstonian operating entity partner alongside Gravitec Ukraine LLC and GRAVITEC POLSKA Sp.z O.O. Crosschain OU is the entity managing Gravitec's operations in Estonia (Tallinn office).

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• OneSignal: OneSignal is the leading omnichannel customer engagement platform offering web push, mobile push, email, in-app, and SMS — directly cited in Gravitec's customer testimonials as the competitor Gravitec beats on cost and features. Highly comparable product, target market (SMBs to enterprise), and PLG motion.
• PushEngage: PushEngage is a web push notification SaaS targeting SMBs, bloggers, and e-commerce sites with segmentation, automation, and triggered campaigns. Closely matches Gravitec on product scope (web push focus), pricing tiers, and SMB/mid-market customer profile.
• Pushwoosh: Pushwoosh provides web and mobile push notifications plus omnichannel messaging (email, in-app, WhatsApp) with segmentation and AI-driven personalization. Direct overlap in push notification SaaS with comparable feature set and SMB-to-enterprise target market.
• Aimtell: Aimtell is a web push notification platform focused on marketers and agencies with segmentation, retargeting, and analytics features. Highly comparable product offering, pricing model, and target customer segments (digital marketers, agencies, e-commerce).
• iZooto: iZooto offers web push notifications and owned-audience marketing for publishers and e-commerce businesses, with segmentation, personalization, and campaign automation. Directly comparable in product (web push focus), customer segments (media, e-commerce), and PLG motion.
• SendPulse: SendPulse is a multichannel marketing platform offering email, web push, SMS, and chatbot messaging with automation and CRM tools. Eastern European peer with overlapping push product and SMB/mid-market target audience; competitor in both web push and broader omnichannel messaging.
• Wonderpush: Wonderpush provides web and mobile push notification infrastructure with segmentation, A/B testing, and analytics. Directly comparable product offering targeting mobile-first publishers and app developers with similar pricing tiers.
• Webpushr: Webpushr is a self-serve web push notification platform targeting bloggers and SMBs with segmentation, scheduling, and analytics. Closely comparable in product scope (web push only), pricing (freemium), and customer profile (small websites).

Broad incumbents

• CleverTap: CleverTap is a unified customer engagement platform offering push, in-app, email, SMS, and WhatsApp with AI-powered personalization. Larger, venture-backed incumbent in the broader mobile/web engagement space — overlapping on push notifications but operating across the full omnichannel stack at enterprise scale.
• Braze: Braze is an enterprise customer engagement platform with cross-channel messaging including push, email, in-app, and SMS. Publicly-listed incumbent competing in the same push notification category but at the enterprise tier; demonstrates the ceiling Gravitec could aspire to with significant scale-up.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gravitec_net

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravitec