What AVOW does

AVOW is a Berlin-headquartered, privately held mobile OEM (Original Equipment Manufacturer) advertising platform that connects app advertisers and brands with on-device ad inventory owned by smartphone manufacturers. Its distribution stack is built on formal partnerships with 10+ OEMs including Samsung, Xiaomi, Huawei, vivo, OPPO, HONOR, OnePlus, Realme, and Transsion brands, which together cover approximately 86% of the global Android market and reach about 1.85 billion daily active users. Through these relationships, AVOW delivers solutions across Dynamic Preloads (pre-installed apps during device activation), OEM Display Advertising, Alternative App Stores, Branding Campaigns (lockscreen, splash, newsfeed, push), and OEM App Distribution via the KYLN platform.

The technical core is AVOW Intelligence, a proprietary optimization tool that allocates OEM inventory in real time and dynamically tunes campaigns to advertiser KPI goals; its outputs are validated against integrations with all major Mobile Measurement Partners (AppsFlyer, Adjust, Branch, Kochava, Singular, Airbridge, Tenjin). The product is packaged both horizontally (the solutions suite) and by vertical (specialized playbooks for Gaming, Fintech, E-commerce, Travel & Mobility, Dating, OTT, Health & Fitness, and Food & Delivery), and is complemented by a free Reach Calculator.

AVOW's commercial model is performance-based, with advertisers paying on CPA, CPE, CPD, CPI, CPL, CPC, or CPM terms negotiated via insertion orders. The company goes to market through enterprise field sales backed by 14 regional offices (Germany HQ plus Brazil, Philippines, China, South Korea, Russia, Spain, France, Turkey, India, UK, Indonesia, USA, and Vietnam) and a self-service platform built on Everflow infrastructure with AWS hosting. Named advertisers include Tripledot, BingoPlus, Exness, C6 Bank, Kredivo, Mercado Libre, Grab, Zynga, Amazon, BYJU'S, mPokket, Milanuncios, and Joom, with reported outcomes up to >1000% ROAS, 34% brand recall lift, and 5x category-benchmark CTR.

Name

AVOW

Legal name

Avow GmbH

Website

https://avow.tech

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

AVOW is a Berlin-based mobile OEM advertising platform that connects app advertisers and brands with on-device inventory and alternative app stores from 10+ Android OEMs (Samsung, Xiaomi, OPPO, vivo, HONOR, Realme, Transsion, others), covering ~86% of the global Android market and optimizing campaigns in real time via its proprietary AVOW Intelligence tool.

Ownership category

akta.pro rank

Product category

Mobile OEM Advertising

akta.pro primary industry

OEM & Device-Embedded App Stores (BPAMADAD)

Keywords

• Mobile OEM advertising
• User acquisition
• App install campaigns
• Alternative app stores
• Mobile advertising platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Performance-based Mobile Advertising: AVOW generates revenue through performance-based pricing models where advertisers pay for specific actions or events. Services are offered on various payment models including CPA (Cost per Acquisition), CPE (Cost per Engagement), CPD (Cost per Download), CPI (Cost per Install), CPL (Cost per Lead), CPC (Cost per Click), and CPM (Cost per Mille/impressions). The company acts as an intermediary between advertisers seeking user acquisition and mobile OEMs/media partners providing inventory.
2. Branding/Mobile Web Campaigns: Revenue generated from top-of-funnel branding campaigns focused on metrics such as brand awareness, video view rate, reach, frequency, or specific mobile web conversion events (sign-up, add-to-cart, registration, lead generation).
3. Dynamic Preload Ads: User acquisition method that installs advertiser apps onto end users' new devices during initial device setup or activation process, requiring end user opt-in consent. Billable event is successful installation and first launch of the application.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AVOW operates a mobile OEM (Original Equipment Manufacturer) advertising platform that connects app advertisers and brands with mobile device manufacturer ecosystems (Samsung, Xiaomi, Huawei, vivo, OPPO, HONOR, OnePlus, Realme, Transsion brands). Its core offerings include Dynamic Preloads, OEM Display Advertising, Alternative App Stores, Branding Campaigns, and OEM App Distribution via KYLN, all optimized in real time by its proprietary AVOW Intelligence tool and validated through integrations with leading Mobile Measurement Partners (MMPs).

Product overview

AVOW is a global app-growth company specializing in mobile OEM (Original Equipment Manufacturer) advertising. Its offering is a platform-plus-solutions architecture built around its core proprietary tool, AVOW Intelligence, which provides real-time optimization of OEM ad inventory across a network of 10+ mobile OEM partners (Samsung, Xiaomi, Huawei, vivo, OPPO, HONOR, OnePlus, Realme, Transsion brands). The core OEM advertising solutions — Dynamic Preloads, OEM Display Advertising, Alternative App Stores, OEM Branding Campaigns, and OEM App Distribution via KYLN — are complemented by industry-specific solutions for Gaming, Fintech, E-commerce, Travel & Mobility, Dating, OTT, Health & Fitness, and Food & Delivery apps. Free supporting tools include a Reach Calculator. AVOW covers approximately 86% of the global Android market with access to 1.85 billion daily active users.

Differentiator

Problem solved

Functional benefit

Products and services

• Dynamic Preloads A user acquisition method that installs an advertiser's app directly onto an end user's new device during the initial device setup or activation process, requiring end-user opt-in consent. Marketed as AVOW's flagship hottest user acquisition strategy for app developers.
• OEM Display Advertising Targeted engagement campaigns that run display ad placements across mobile device manufacturers' ecosystems to drive user engagement and installs for advertiser apps.
• Alternative App Stores Promotion of advertiser apps on mobile OEM-owned app stores (Xiaomi, OPPO, Samsung, Huawei, vivo, etc.), diversifying reach beyond Google Play and the Apple App Store through manufacturer-controlled storefronts.
• OEM Branding Campaigns Strategic top-of-funnel on-device brand campaigns using placements such as lockscreen, splash, newsfeed, and push notifications to maximize brand recall, awareness, video view rate, reach, and frequency.
• OEM App Distribution (KYLN) Simplified distribution of apps and games across mobile OEM app stores and alternative app stores through the KYLN platform, enabling advertisers to scale globally via manufacturer storefronts.
• Reach Calculator A free online tool that allows advertisers to instantly calculate user reach for ad campaigns across AVOW's network of mobile OEM partners.

Quantifiable outcome

• Up to 34% brand recall lift through on-device branding campaigns
• +7 more outcomes

Named customers29 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

16 partnerships are on record, tiered core and supporting.

• AppsFlyercoreTechnology or Integration · 14 January 2025AppsFlyer published an industry guide on preload campaigns featuring insights from AVOW and other mobile advertising partners. AVOW integrates with AppsFlyer and all leading MMPs for campaign tracking and attribution.
• SamsungcoreOEM/ Whitelabel/ Licensing PartnerSamsung is a key mobile OEM partner of AVOW, providing access to Samsung's device ecosystem and owned app stores for mobile advertising inventory.
• XiaomicoreOEM/ Whitelabel/ Licensing PartnerXiaomi is a major OEM partner enabling AVOW to access Xiaomi's extensive device ecosystem. Xiaomi achieved over 70% market growth in Europe, which AVOW leveraged for client campaigns. AVOW has utilized Xiaomi partnerships for premium ad placements including display and preload campaigns.
• HuaweicoreOEM/ Whitelabel/ Licensing PartnerHuawei is an OEM partner providing access to Huawei's device ecosystem for mobile advertising inventory through AVOW.
• vivocoreOEM/ Whitelabel/ Licensing Partnervivo is an OEM partner enabling AVOW to reach users through vivo devices and owned app stores.
• OPPOcoreOEM/ Whitelabel/ Licensing PartnerOPPO is a key OEM partner for AVOW. AVOW has utilized OPPO preloads and OEM inventory for client campaigns including Milanuncios, achieving 30%+ user growth.
• HONORcoreOEM/ Whitelabel/ Licensing PartnerHONOR is an OEM partner providing access to HONOR devices and app stores for mobile advertising.
• OnePluscoreOEM/ Whitelabel/ Licensing PartnerOnePlus is an OEM partner enabling AVOW to access OnePlus device users through preloads and on-device advertising.
• RealmecoreOEM/ Whitelabel/ Licensing PartnerRealme is an OEM partner providing access to Realme devices and app ecosystem for mobile advertising campaigns.
• Transsion (Infinix, Itel, Tecno)coreOEM/ Whitelabel/ Licensing PartnerTranssion brands including Infinix, Itel, and Tecno are OEM partners providing access to devices popular in emerging markets for mobile advertising inventory.
• All Leading MMPscoreTechnology or IntegrationAVOW integrates with all major Mobile Measurement Partners (MMPs) including AppsFlyer, Adjust, Branch, Kochava, and Singular. Deep integrations are used to track activity, including rejected installs through anti-fraud packages.
• Everflow Technologies Inc.coreTechnology or IntegrationEverflow Technologies Inc. is a sub-processor providing web-based affiliate tracking, targeting, reporting and analytics services. AVOW's Platform is built on Everflow or similar provider technology.
• Amazon Web Services (AWS)supportingTechnology or IntegrationAmazon Web Services EMEA SARL is a sub-processor providing cloud storage solutions for AVOW's platform infrastructure.
• AirbridgesupportingTechnology or IntegrationAirbridge is a mobile measurement partner integrated with AVOW for campaign attribution and tracking.
• TenjinsupportingTechnology or IntegrationTenjin is a mobile measurement partner (MMP) integrated with AVOW for tracking and analyzing campaign performance.
• KYLNsupportingChannel Partner/ Reseller/ DistributorKYLN is mentioned in connection with OEM App Distribution for simplified game distribution. KYLN appears to be an app distribution partner or platform integrated with AVOW's services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Liftoff: Liftoff is a mobile growth platform specializing in user acquisition and ad monetization for apps, with comparable performance-based pricing (CPI/CPA) and deep MMP integrations — directly competitive for the same advertiser wallet AVOW targets.
• Digital Turbine: Digital Turbine is the closest direct peer — it operates an OEM-embedded app store and preload advertising platform (Ignite) that delivers app installs and media campaigns through carrier and OEM relationships, mirroring AVOW's Dynamic Preloads and OEM Display Advertising model.
• Moloco: Moloco provides machine-learning-driven programmatic mobile advertising and monetization (Moloco Ads, Moloco Cloud DSP). It competes with AVOW on AI-driven mobile UA optimization and serves similar gaming, fintech, and e-commerce verticals.
• Yeahmobi: Yeahmobi is a global performance mobile ad network focused on app user acquisition in cross-border markets, particularly APAC and emerging economies — overlapping with AVOW's China/India/LATAM focus and performance-based pricing models.
• Pocketmath: Pocketmath operates a programmatic mobile UA platform with self-service buying for app advertisers. It is comparable to AVOW on programmatic mobile performance buying and target vertical mix (gaming, fintech, e-commerce).
• Remerge: Remerge is a programmatic in-app retargeting and user acquisition platform built for app marketers. It overlaps with AVOW on performance-driven mobile UA and shares MMP-integrated attribution workflows.
• BYYD: BYYD is a mobile programmatic advertising platform focused on brand and performance campaigns via app and OEM inventory. It is comparable to AVOW on programmatic access to mobile device inventory and brand/performance campaign support.

Broad incumbents

• AppLovin: AppLovin operates a global mobile ad-tech stack (AXON, SparkLabs, Adjust) covering user acquisition, monetization, and attribution. It overlaps with AVOW's OEM and app store advertising through its broader app-discovery and UA platform.
• ironSource (Unity): ironSource (now part of Unity) provides mobile UA, ad mediation, and app monetization tools widely used by gaming and consumer apps. It competes with AVOW for app developer marketing budgets and offers overlapping OEM-channel inventory access.

Others

• Samsung Ads: Samsung Ads is Samsung's first-party advertising business built around Samsung device inventory and Smart TVs. It is both an AVOW OEM partner (supply side) and an emerging competitor as OEMs build direct advertiser relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/avow

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVOW