What Linus Media Group does

Linus Media Group (LMG) is a Canadian privately-held technology media company headquartered in Surrey, British Columbia. The company operates a network of eight YouTube channels anchored by the flagship Linus Tech Tips channel (16M+ subscribers), covering tech entertainment, unboxings, news, gaming, power supply testing, and a weekly podcast. Supporting the content engine is a vertically integrated commercial platform comprising Creator Warehouse (proprietary physical products such as backpacks and screwdrivers), LTT Labs (product testing and benchmarking), Floatplane (premium subscription content platform), the LTT Store (direct-to-consumer e-commerce), the LTT community forum, and WHALE LAN (gaming events and tournaments).

LMG generates revenue from five primary streams: YouTube AdSense across its channel network, brand sponsorships and integrated content (with 150+ annual partners and a 60% return sponsor rate), merchandise sales through LTT Store, recurring Floatplane memberships, and LTT Labs product recommendations. Its audience is global and concentrated in tech enthusiasts, gamers, and superfans, while its enterprise customers are predominantly consumer electronics, semiconductor, and PC component manufacturers. The company employs 101-250 staff and has scaled to over $26 million in annual revenue as of late 2025, with no disclosed institutional or venture funding.

Name

Linus Media Group

Legal name

Linus Media Group

Website

https://linusmediagroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Linus Media Group is a privately-held Canadian technology media company that operates a network of YouTube channels (16M+ flagship subscribers) and diversified revenue streams including sponsorships, branded merchandise, premium subscriptions, and product testing for a global tech-enthusiast audience.

Ownership category

akta.pro rank

Product category

Digital Media & Online Video Content

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

Keywords

• Tech media network
• YouTube content production
• Video sponsorship marketing
• Creator merchandise sales
• Membership video platform

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. YouTube AdSense: Revenue generated from advertising on YouTube videos across multiple channels including Linus Tech Tips and subsidiary channels.
2. Sponsorships: Brand partnerships and sponsored content deals with technology companies, gaming peripheral manufacturers, and consumer electronics brands.
3. LTT Store (Merchandise): Sale of branded merchandise including apparel, tools, and accessories through lttstore.com, operated by Creator Warehouse subsidiary.
4. Floatplane Memberships: Premium subscription platform offering exclusive content, early access, and member-only content for fans willing to pay for additional content.
5. LTT Labs Products: Sale of tested and recommended products and tools through the company's product testing and recommendation platform.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Linus Media Group (LMG) is a Canadian technology-focused digital media company that operates a multi-channel YouTube network led by the flagship Linus Tech Tips channel (16M+ subscribers), producing product reviews, tech news, gaming content, and engineering projects. It monetizes this audience through YouTube advertising, brand sponsorships, branded merchandise via the LTT Store, premium memberships on Floatplane, and product testing/buying guidance through LTT Labs.

Product overview

Linus Media Group is a multi-channel technology media company operating a platform-plus-content model. The core offerings include multiple YouTube channels: Linus Tech Tips (flagship tech entertainment with 16M+ subscribers), Shortcircuit (unboxings), Techlinked (tech news), Techquickie (tech education), Gamelinked (gaming news), PSUCIRCUIT (power supply reviews), WAN Show (weekly podcast), and LMG Clips (highlights). Supporting these channels are LTT Labs (product testing), the LTT Store (e-commerce for branded merchandise like backpacks and screwdrivers), Floatplane (membership platform), the Linus Tech Tips Forum (community), Creator Warehouse (physical product development), and WHALE LAN (gaming events). The company also generates revenue through sponsorships, AdSense, and memberships, reporting over $26 million in annual earnings.

Differentiator

Problem solved

Functional benefit

Brands

• Linus Tech Tips: Flagship tech entertainment YouTube channel with product reviews and engineering projects
• Shortcircuit
• Techlinked
• PSUCircuit
• WAN Show
• LMG Clips
• Techquickie
• Gamelinked
• Creator Warehouse
• Floatplane
• LTT Labs
• Whale LAN

Quantifiable outcome

• Over $26 million in annual revenue across multiple streams
• +4 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core, major, standard and minor.

• AMDcoreGTM or Marketing PartnerLong-standing strategic partnership with AMD featuring multiple sponsored video series including 'AMD Ultimate Tech Upgrade' which has achieved over 100 million views. AMD is a flagship sponsor with decade-long relationship characterized by professional, high-quality content collaborations across product launches and ongoing brand support.
• KioxiacoreStrategic or Co-development PartnerCollaborative project with Kioxia America featuring an in-depth video about the company's Yokkaichi Plant in Japan, a leading flash memory manufacturing facility. The video gained over 1 million views within 24 hours, demonstrating strong audience engagement with technology manufacturing content.
• ASUScoreGTM or Marketing PartnerEvent partnership including participation in WHALE LAN gaming tournaments and setup roasts. ASUS collaborates on physical events for product visibility and brand activation with LMG's engaged audience.
• IntelmajorGTM or Marketing PartnerOngoing sponsored content and product integration partnerships for Intel technology products. Intel utilizes LMG's platforms for product education and brand awareness among tech enthusiasts.
• NVIDIAmajorGTM or Marketing PartnerSponsored content and product integration partnerships for NVIDIA graphics technology. Partnership leverages LMG's gaming and tech audience for GPU product visibility.
• CorsairmajorGTM or Marketing PartnerLong-term sponsorship relationship with gaming peripheral and component manufacturer Corsair, featuring product integrations and sponsored content.
• MSImajorGTM or Marketing PartnerSponsored content and product integration partnerships with MSI for motherboards, graphics cards, and gaming laptops.
• AcronisstandardGTM or Marketing PartnerSponsored content partnerships featuring Acronis backup and security solutions integrated into LMG technology content.
• dbrandmajorGTM or Marketing PartnerHumorous, long-standing sponsorship characterized by witty brand voice alignment. dbrand describes working with LMG as feeling good, staying cool, and making money.
• ManscapedstandardGTM or Marketing PartnerOngoing sponsorship with consistent multi-channel promotion across LMG platforms, providing reliable ongoing brand support.
• Secret LabmajorGTM or Marketing PartnerProduct partnership and sponsorship featuring Secret Lab gaming chairs integrated into LMG content and event productions.
• SupermicromajorStrategic or Co-development PartnerCustom production content collaboration showcasing Supermicro server and enterprise technology in accessible formats that make complex tech approachable.
• DeleteMestandardGTM or Marketing PartnerSecret Shopper sponsored series evaluating privacy services, which has garnered over 47 million total views since inception - one of LMG's most successful sponsored content series.
• Hot WheelsminorGTM or Marketing PartnerShortCircuit collaboration for Hot Wheels Rift Rally AR game unboxing featuring host Riley, generating 425,000 views with above-average viewer retention.
• PulsewayminorGTM or Marketing PartnerCustom production commercial created for Pulseway remote monitoring and management software, demonstrating LMG's full-scale commercial production capabilities.
• OdoominorGTM or Marketing PartnerCreative integration partnership featuring Odoo business management software on The WAN Show podcast, showcasing seamless brand integration capabilities.
• CiscostandardGTM or Marketing PartnerSponsored content partnerships featuring Cisco networking and technology solutions.
• GaijinminorGTM or Marketing PartnerGaming content partnership featuring Gaijin entertainment products.
• GoveeminorGTM or Marketing PartnerSmart home lighting product integration partnerships with Govee.
• SeasonicmajorGTM or Marketing PartnerPower supply product partnerships with Seasonic, aligned with PSU Circuit channel focus on power supply testing and photography.
• SquareminorGTM or Marketing PartnerPayment processing technology content integration partnerships.
• The RidgeminorGTM or Marketing PartnerWallet and accessory brand partnerships with The Ridge.
• UGREENstandardGTM or Marketing PartnerTechnology accessory brand partnerships featuring charging, connectivity, and mobile accessories.
• VessiminorGTM or Marketing PartnerFootwear brand partnerships featuring Vessi waterproof shoes.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JerryRigEverything: JerryRigEverything (Zack Nelson) is a large independent tech YouTube channel focused on smartphone durability testing, teardowns, and consumer electronics content. Comparable to LMG in audience (tech enthusiasts and smartphone/PC buyers) and in monetizing via integrations with smartphone and component OEMs.
• Unbox Therapy: Unbox Therapy is a long-running tech unboxing and review YouTube channel with millions of subscribers, focused on consumer electronics and gadgets. It targets the same tech enthusiast audience as LMG and competes for the same tech-brand sponsorship budgets.
• Marques Brownlee (MKBHD): Marques Brownlee is one of the largest independent tech-focused YouTube creators, producing premium product reviews and tech commentary to a multi-million subscriber audience. He competes directly with Linus Tech Tips for tech enthusiast attention, sponsor mindshare, and brand partnership dollars from the same enterprise tech advertisers (Google, Samsung, etc.).
• Dave2D: Dave2D is a popular tech/laptop review YouTube creator with strong design-focused production quality and millions of subscribers. Comparable to LMG in audience overlap (PC hardware and laptop buyers) and in monetizing via sponsored integrations from PC OEMs.
• iJustine: iJustine is a prominent tech and consumer electronics YouTube creator with millions of subscribers and strong brand-partnership relationships across consumer tech. She directly competes with LMG for the same audience demographics and for tech OEM sponsorship integrations.
• Mrwhosetheboss: Mrwhosetheboss is one of the largest global tech YouTube channels, producing smartphone, gadget, and consumer electronics reviews for a multi-million subscriber audience. Directly comparable to LMG in audience demographics, content mix, and reliance on tech OEM sponsorship revenue.

Broad incumbents

• The Verge: The Verge is a major established digital tech media outlet covering consumer electronics, technology news, and product reviews across web, video, and podcasts. It serves the same tech enthusiast audience as LMG and competes for the same advertiser dollars, but as part of a broader media portfolio rather than a creator-led niche.
• Engadget: Engadget is a long-running consumer technology news and review publication with a significant video offering. It targets the same tech-curious audience as LMG and competes for the same tech-brand advertising and review-program partnerships.
• Tom's Hardware: Tom's Hardware is a long-running PC hardware review and news publication operated within Future plc's media portfolio. It is a relevant comparator to LMG's PSUCircuit and ShortCircuit channels because it monetizes the same PC-builder and component-buyer audience via display advertising and affiliate commerce.
• CNET: CNET is a major generalist consumer tech review and news site with significant video presence, owned by Red Ventures. It addresses the same audience as LMG (tech buyers doing pre-purchase research) and competes for tech advertiser spend, though across a much broader editorial scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LinusTech
• YouTubeyoutube.com/@LinusTechTips
• Facebookfacebook.com/LinusTech
• Instagraminstagram.com/linustech
• TikToktiktok.com/@linustech
• LinkedInlinkedin.com/company/linus-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linus Media Group