YogaSix

What YogaSix does

YogaSix is a boutique yoga franchise brand operating as a subsidiary of Xponential Fitness LLC (NYSE: XPOF). Founded in 2012 and headquartered in Irvine, California, the company delivers a standardized set of nine yoga class formats — Y6 Slow Flow, Y6 Restore, Y6 Signature (heated), Y6 Power Flow, Y6 Sculpt, Y6 TRX, Y6 101, Y6 Mix, and Y6 Mobility — through a network of 200+ studios owned and operated by independent franchisees under the Yoga Six Franchise SPV, LLC entity. The brand positions itself as the largest U.S. boutique yoga franchise, with 600+ signed franchise agreements as of August 2023 and recent international expansion into Germany (October 2024) and Japan (January 2025).

The company's core technology stack includes an iOS/Android mobile app for class booking, the ClassPoints loyalty rewards program, the xponential.plus On Demand streaming platform, and a Truemed integration enabling HSA/FSA payment for qualifying members. Distribution is franchise-led: studios are independently owned and operated by SMB and individual franchisees, with growth driven by signing new franchise agreements and opening new locations. Marketing operates across content (blog), social media, email, PR/earned media, partner co-marketing (Dogtopia, Luna Grill), and community events (Flow for a Cause, YogaSix Day, Veterans Gratitude Week).

Revenue mechanics span multiple streams: monthly auto-renewing subscription memberships (Unlimited, 4X, 8X plans), prepaid class credit packages, a freemium first-class trial, 200HR/300HR teacher training enrollment fees, corporate wellness subscriptions, and donation-based Flow for a Cause charity events. Pricing is not publicly disclosed on the website. Primary customers are general consumers across all fitness levels seeking accessible, modern yoga, with secondary segments including pet parents (via the Dogtopia partnership) and corporate wellness buyers. No standalone YogaSix revenue is publicly reported; financial results are consolidated within Xponential Fitness' public filings.

Name

YogaSix

Legal name

Yoga Six Franchise SPV, LLC

Website

https://www.yogasix.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

YogaSix is a boutique yoga franchise brand under Xponential Fitness operating 200+ studios across the U.S., Germany, and Japan, offering nine standardized class formats via independent franchisees to general consumers of all fitness levels.

Ownership category

akta.pro rank

Product category

Boutique Yoga Studios

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Hot Yoga & Heated Pilates (HSADACAC), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Boutique yoga studios
• Heated yoga classes
• Yoga franchise
• Yoga teacher training
• Fitness studio memberships

Headquarters

HQ city

Solana Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Membership Subscriptions: Monthly auto-renewing membership subscriptions (Unlimited, 4X, 8X plans) that provide access to classes at franchised studios. Memberships automatically renew on a month-to-month basis with advance billing.
2. Class Packages: Prepaid class credit packages for non-subscribers, with late cancel/no-show protections for 4X & 8X members and package holders.
3. First Timer Trial Offer: Free first class trial for new customers to experience the studio
4. Teacher Training: 200HR and 300HR yoga teacher training programs with enrollment fees
5. Corporate Wellness Subscriptions: Corporate subscription programs for employee wellness initiatives
6. Flow for a Cause Events: Donation-based charity yoga classes and events for local organizations and charities

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

YogaSix is a boutique yoga franchise brand that delivers heated and non-heated yoga classes across nine distinct formats (Slow Flow, Restore, Signature/Hot, Power Flow, Sculpt, TRX, 101, Mix, and Mobility) at locally owned and operated studios. Memberships are sold as monthly subscriptions (Unlimited, 4X, and 8X plans) alongside prepaid class credit packages, with supplementary offerings including 200HR/300HR yoga teacher training certifications and an On Demand streaming platform.

Product overview

YogaSix is a boutique fitness franchise offering yoga studio classes operated under the Xponential Fitness umbrella. The core offering consists of nine distinct yoga class formats: Y6 Slow Flow, Y6 Restore, Y6 Signature (heated), Y6 Power Flow, Y6 Sculpt (with weights), Y6 TRX (suspension training), Y6 101 (beginner), Y6 Mix (introductory), and Y6 Mobility (movement training). These classes are delivered at locally owned and operated studio locations. Supplementary offerings include Teacher Training programs (200hr and 300hr certifications), an On Demand streaming platform, the ClassPoints loyalty rewards program, and Flow For A Cause charity event platform. The company operates on a franchise model with studios across the United States and international expansion in Germany and Japan.

Differentiator

Problem solved

Functional benefit

Brands

• ClassPoints: Loyalty rewards program where members earn points for classes that can be redeemed for perks like free classes and discounted gear.
• Y6 Mobility

Products and services

• Y6 Slow Flow A slower-paced Vinyasa yoga class with more time to transition and experience postures, designed for members seeking a measured yoga practice.
• Y6 Restore Yoga recovery class focused on slowing down, staying low to the ground, and opening up major muscle groups of the body.
• Y6 Signature (Heated) Set sequence yoga class combining flow, strengthening, and stretching in a heated room environment.
• Y6 Power Flow Faster-paced, challenging Vinyasa yoga class designed to develop strength, focus, and flexibility.
• Y6 Sculpt Yoga class to build strength, cardio, and endurance using dumbbells, resistance bands, and bodyweight exercises.
• Y6 TRX Yoga class utilizing a TRX wall mount suspension system to incorporate suspension training into core yoga classes.
• Y6 101 Beginner-friendly yoga class for those new to or looking to ease back into yoga practice.
• Y6 Mix Introductory class for those curious about what YogaSix yoga classes offer.
• Y6 Mobility Movement training class focused on range of motion, joint stability, flexibility, and overall mobility for modern life.
• Yoga Teacher Training (200HR & 300HR) Yoga teacher training certification program offering 200HR and 300HR certifications for aspiring yoga instructors.
• On Demand (Digital Streaming) Digital streaming platform for at-home yoga classes, accessible via xponential.plus for members seeking virtual practice.

Quantifiable outcome

• Opened 200th studio in February 2024
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DogtopiacoreGTM or Marketing Partner · 5 February 2026Dogtopia and YogaSix launched a monthlong 'Paws and Poses' wellness initiative in February 2026, promoting movement, mindfulness, and care for pet parents and their dogs across select U.S. locations. The partnership positions yoga as part of a holistic household wellness routine alongside dog daycare services. The collaboration includes a blog feature titled 'The Social Side of Self-Care' highlighting community benefits for both humans and dogs.
• Luna GrillminorGTM or Marketing Partner · 4 September 2025YogaSix and Luna Grill partnered during National Yoga Month with a new Balance Bowl, free yoga classes for Luna Grill loyalty members, and wellness events. The partnership aims to promote healthy routines by connecting mindful eating and movement, including on-site yoga sessions and catering activations.
• LoveYourBraincoreStrategic or Co-development Partner · 11 March 2025YogaSix partnered with LoveYourBrain for MindfulMarch, an initiative to make the invisible visible, supporting people with traumatic brain injuries. The partnership includes Flow for a Cause charity yoga classes benefiting the organization, building on their work teaching yoga to individuals with traumatic brain injuries.
• Major Restaurant Group (Japan)minorChannel Partner/ Reseller/ Distributor · 22 January 2025A major restaurant group brought YogaSix to Japan, marking the brand's inaugural studio in Asia. This represents the franchise's first international expansion through a regional operator.
• Veterans Yoga ProjectcoreStrategic or Co-development Partner · 3 November 2023YogaSix partners with Veterans Yoga Project for Veterans Gratitude Week and ongoing support for veterans. The partnership provides trauma-informed yoga programming specifically designed for military veterans. YogaSix South Hills has also held classes benefiting veterans.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• CorePower Yoga: Largest US boutique yoga studio chain offering heated and non-heated yoga across multiple class formats. Directly competes with YogaSix for the same customer segment with a similar subscription-based model and class variety.
• YogaWorks: Boutique yoga studio chain also owned by Xponential Fitness, making it a sister brand with overlapping customer base, similar class formats, and shared parent infrastructure. Operates as a separate brand but competes in the same niche.
• Y7 Studio: Boutique hot yoga brand offering heated, music-driven flow classes in a similar membership-based studio format. Targets the same urban wellness-conscious demographic as YogaSix with comparable pricing tiers.
• Hot 8 Yoga: Boutique heated yoga studio chain with multiple US locations, offering hot yoga, power yoga, and flow classes in a membership-based format. Direct competitor to YogaSix in the heated yoga segment.
• Club Pilates: Boutique Pilates franchise also under the Xponential Fitness portfolio, sharing corporate infrastructure and franchise model. Targets an adjacent but overlapping boutique fitness customer seeking group-based mind-body classes.
• StretchLab: Assisted stretching franchise also owned by Xponential Fitness. Targets the same wellness-minded consumer with complementary flexibility and recovery services, sharing franchise infrastructure and customer overlap potential.

Broad incumbents

• Pure Yoga: Premium international yoga and lifestyle brand with significant presence across Asia, offering diverse class formats, teacher training, and lifestyle amenities. Comparable boutique yoga experience at the premium end of the market.
• Alo Yoga: Yoga-inspired athletic apparel and lifestyle brand that has expanded into digital wellness content (Alo Moves). Competes for the same consumer mindshare and lifestyle identity, though not via physical studio network.
• Peloton: Connected fitness platform offering yoga, strength, and cardio classes via subscription app and equipment. Represents the at-home/digital substitution risk to in-studio boutique yoga businesses like YogaSix.

Emerging players

• Glo: Premium digital yoga and meditation platform offering thousands of on-demand classes from world-class instructors. Direct digital competitor that competes for time and wallet share with YogaSix members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yoga-six

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YogaSix