HCMFront
HCMFront is a Chilean cloud-based HCM SaaS provider founded in 2013 that sells an integrated eight-module platform covering recruitment, payroll, attendance, training, performance, engagement, and HR analytics to mid-to-large enterprises across Chile, Mexico, and Ecuador.
- Company typePrivate
- Founded2013
- HeadquartersProvidencia, Chile
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HCMFront does
HCMFront (legal entity Hirefront SpA) is a Chilean cloud-based Human Capital Management SaaS provider founded in 2013 and headquartered in Providencia, Santiago. The company sells an integrated eight-module platform covering the full employee lifecycle: recruitment and selection, employee records management, attendance control, payroll/compensation, training, performance evaluation (talent), engagement and climate surveys, and HR reporting/people analytics. These modules are delivered as a multi-tenant SaaS application hosted on AWS with PostgreSQL and MongoDB databases, Multi-AZ RDS replication, daily S3 backups, and APIs/webhooks for integration with ERP, attendance, and accounting systems; the platform is also available on the Zapier Marketplace.
The business is monetized through annual SaaS subscriptions priced per collaborator and per module, with discounts available for annual billing, plus a complementary professional services stream covering HR consulting, document digitization, BPO (payroll and performance evaluations), video interviews and online assessments, and historical data migration. The go-to-market is sales-led and demo-driven with no public self-serve pricing; mid-to-large enterprises in Chile, Mexico, and Ecuador are the primary customer base, with named clients spanning food & beverage (Beta San Miguel, Fantasilandia), insurance (Seguros Confianza), education (Universidad de los Andes, INACAP, JUNJI), healthcare (Clínica Alemana Temuco), agriculture (FCAB), and other industries.
HCMFront has operated for over eleven years with a small team (11-50 employees), independent private ownership, and limited disclosed capital beyond a 2017 CORFO SSAFF grant awarded via the Pontificia Universidad Católica de Chile's Geek Camp program. The company is pursuing ISO 27001:2013 certification, maintains a 20+ partner technology ecosystem anchored by SAP, Teamtailor, and Zapier, and positions itself as the first integrated people management platform in Latin America.
HCMFront firmographics
Firmographics- Name
- HCMFront
- Legal name
- Hirefront SpA
- Website
- https://home.hcmfront.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HCMFront is a Chilean cloud-based HCM SaaS provider founded in 2013 that sells an integrated eight-module platform covering recruitment, payroll, attendance, training, performance, engagement, and HR analytics to mid-to-large enterprises across Chile, Mexico, and Ecuador.
- Ownership category
- akta.pro rank
HCMFront industry classification
Industry- Product category
- Human Capital Management (HCM) Software
- NAICS
- Software Publishers (513210), Human Resources Consulting Services (541612)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industries
- Payroll, Time & Attendance (BPACAPAB), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)
Keywords
Where HCMFront is headquartered
LocationHeadquarters
- HQ city
- Providencia
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
HCMFront business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Core revenue comes from annual or monthly SaaS subscription plans. Pricing is tiered based on the number of collaborators (employees) and the number of modules selected. Modules and services can be contracted individually or as packages. Plans are renewable automatically with 60 days' notice required to cancel.
- Professional Services: Additional revenue from consulting (HR strategy, compensation structures, job evaluation), digitalization of physical documents, training sessions, BPO (payroll and performance evaluations), video interviews and online assessments, and historical data migration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom per-employee, per-module subscription tiers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
HCMFront product offering
Product offeringCore offering
HCMFront sells a cloud-based Human Capital Management SaaS platform that digitizes and automates the full employee lifecycle — from recruitment, employee records, attendance, payroll, training, performance evaluation, and engagement surveys to HR analytics — for mid-to-large enterprises in Latin America. Subscriptions are priced per collaborator and per module, supplemented by professional services such as HR consulting, digitization, BPO for payroll/evaluations, video interviews, and historical data migration.
Product overview
HCMFront is a cloud-based Human Capital Management (HCM) platform that offers an integrated ecosystem of people management solutions covering the entire employee lifecycle. The platform consists of eight core modules: Gestión de Personas (employee record management), Reclutamiento y Selección (recruitment and selection), Control de Asistencia (attendance tracking), Remuneraciones (payroll/compensation), Capacitación (training management), Talento (performance evaluation), Encuestas y Clima Laboral (engagement surveys), and HR Reporting/Analytics (people analytics with free reporting module). These modules are complemented by professional services including Consultoría (consulting), Digitalización (digitization), BPO, Entrevistas y Evaluaciones, and Carga Histórica de Datos. The platform is built on AWS with SaaS delivery, featuring PostgreSQL and MongoDB databases, and provides APIs and Webhooks for third-party integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Gestión de Personas (Employee Records Management) Manages employee information and documentation, reducing administrative workload and providing visibility into all relevant team data for HR teams in LATAM enterprises.
- Reclutamiento y Selección (Recruitment and Selection) Manages the recruitment and selection process to improve talent selection through detailed candidate analysis for HR and talent acquisition teams.
- Control de Asistencia (Attendance Tracking)
Quantifiable outcome
- Reduces administrative HR workload through process automation
- +2 more outcomes
Companies that use HCMFront
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
HCMFront technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature7 records
HCMFront partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TeamtailorcoreHCMFront announced a partnership with Teamtailor as part of their product ecosystem launch. Teamtailor is a recruitment and employer branding platform, and the integration allows HCMFront customers to connect their hiring workflows with the broader people management platform.
- SAPcoreSAP integration is featured prominently in the HCMFront alliances section. The integration allows HCMFront to synchronize employee data and HR processes with SAP's enterprise ERP ecosystem.
- DefontanacoreDefontana is listed as a technology partner providing HR system integration with HCMFront's platform.
- HirintcoreHirint is a technology partner with an announced alliance with HCMFront for talent management integration, launched alongside the HCMFront ecosystem.
- ZapiercoreHCMFront is available on the Zapier Marketplace, enabling customers to create complex integrations with thousands of applications in simple steps without coding.
- Grupo HumanminorListed as a strategic partner in the HCMFront services section.
- Red de RRHHminorListed as a strategic partner in the HCMFront services section.
- ProChileminorProChile is listed as a partner, supporting HCMFront's international expansion and go-to-market activities in export markets.
- IcareminorListed as a partner in the HCMFront services section.
- AcceleraminorListed as a partner in the HCMFront services section.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
HCMFront competitors and assessment
Company assessmentDirect peers
- BambooHR: SMB-to-mid-market HCM SaaS platform covering employee records, onboarding, time tracking, and performance. Direct product comparability in the HCM/SaaS category, though primarily US-focused with different geographic emphasis.
- Buk: Chilean cloud-based HCM and payroll SaaS platform serving LATAM enterprises with employee management, payroll, and time & attendance. Most direct comparable: same geography, same product category, similar mid-to-large enterprise customer profile.
- Factorial: European-origin HCM SaaS platform offering HR, payroll, talent, and time management, with active expansion into Latin America. Direct competitor targeting the same mid-market segment with module-based HCM functionality.
Broad incumbents
- Oracle HCM Cloud: Global enterprise HCM platform with HR, payroll, talent, and workforce management. Competes for the same large-enterprise HRIS buyer in LATAM, with broader functionality and significantly more resources.
- Gusto: US SMB-focused payroll, HR, and benefits platform. Overlaps with HCMFront on payroll/HR modules for smaller customers, though largely a US-centric competitor with different geographic focus.
- Deel: Global HR and EOR platform with payroll, HRIS, and compliance capabilities, actively building out LATAM coverage. A larger, well-capitalized incumbent that overlaps with HCMFront on HCM/payroll but offers a much broader global employment infrastructure.
- Rippling: US-based unified HCM/IT/Finance platform with strong payroll, HR, and talent modules. Competes for the same enterprise buyer prioritizing a single integrated system but with significantly greater scale and global brand recognition.
- Workday: Global enterprise HCM and financials platform with deep HR, payroll, and talent management capabilities. A large incumbent increasingly selling into LATAM mid-market and enterprise accounts that overlap with HCMFront's target buyers.
- SAP SuccessFactors: Enterprise HCM suite from SAP covering core HR, payroll, talent, and analytics. Notably already integrated with HCMFront via SAP partnership, and competes for the same enterprise segment from a global incumbent position.
Regional players
- Sesame HR: European-focused HCM SaaS offering HR administration, time tracking, and onboarding. Comparable product category and SMB-to-mid-market positioning, but primarily serves a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HCMFront social profiles
Digital presenceHCMFront compliance and trust
Trust signalCompliance1 record
HCMFront financial estimates
Financial estimateRevenue estimate
Valuation estimate
HCMFront leadership team
Management profileNumber of profiles
Profiles1 record
HCMFront funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HCMFront M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HCMFront
What does HCMFront do?
HCMFront sells a cloud-based Human Capital Management SaaS platform that digitizes and automates the full employee lifecycle — from recruitment, employee records, attendance, payroll, training, performance evaluation, and engagement surveys to HR analytics — for mid-to-large enterprises in Latin America. Subscriptions are priced per collaborator and per module, supplemented by professional services such as HR consulting, digitization, BPO for payroll/evaluations, video interviews, and historical data migration.
Is HCMFront a public or private company?
HCMFront is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HCMFront founded?
HCMFront was founded in 2013. It employs 11 to 50 people.
Where is HCMFront based?
HCMFront is headquartered in Providencia, Chile, in the Latin America region.
How does HCMFront make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are HCMFront's main competitors?
Direct peers on record are BambooHR, Buk and Factorial. Broad incumbents are Oracle HCM Cloud, Gusto, Deel, Rippling, Workday and SAP SuccessFactors. Sesame HR is listed as a regional player.
Does HCMFront have an API?
Yes. HCMFront provides APIs (Application Programming Interface) and Webhooks (HTTP POST event notifications) that allow real-time data synchronization between HCMFront and external systems including ERPs, Attendance Controls, Accounting Systems, Job Portals, and Corporate Intranets. The platform is also available on the Zapier Marketplace for complex integrations without custom development.
What industry is HCMFront in?
HCMFront's product category is Human Capital Management (HCM) Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of BPACAPAB, Payroll, Time & Attendance. Its NAICS code is 513210 and its SIC code is 7372.