SEEN
SEEN (Seen.io) is a Nordic B2B SaaS company that sells an AI-powered personalized video platform to enterprises, integrating with CRMs such as Salesforce and HubSpot to render unique data-driven videos for each customer at scale across retail, iGaming, banking, hospitality, and loyalty sectors.
- Company typePrivate
- Founded2017
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SEEN does
SEEN (legally Seen, also operating as Seen.io) is a private Nordic B2B SaaS company headquartered in Oslo, Norway with a secondary office in London, founded in 2017. It sells an AI-leveraged personalized video platform to enterprise customers that, in essence, connects to a brand's existing CRM and marketing-automation systems (Salesforce, HubSpot, Braze, Mailchimp) and renders unique, one-to-one data-driven videos at scale on top of existing customer fields such as name, purchase history, and loyalty status. The platform comprises four identifiable components: an AI video rendering engine, a CRM integration layer, a video template system, and a CFO-friendly analytics dashboard tracking engagement, conversions, and ROI in real time.
The product is delivered primarily through direct enterprise field sales — initiated via 30-minute intro calls and quote-based subscription pricing on an annual cadence — supplemented by a channel partnership with Xtremepush via the XP Partners Programme for the iGaming vertical. Pricing is not publicly disclosed; the model is volume-based, charging on videos rendered and features accessed. The customer logo set is multinational and diverse, spanning retail and loyalty (Flybuys, Coop, Carrefour, Spar, Circle K, ICA, VING), banking (Erste Bank), beverages (Red Bull, Nespresso/Nestle), luxury (LVMH), hospitality (Hyatt), nonprofit (UNICEF, WWF), and iGaming (Superbet).
SEEN monetizes through a recurring subscription with the economics of a typical enterprise SaaS business: dedicated implementation support, integration with existing customer infrastructure rather than rip-and-replace, and self-reported outcomes including 24% higher open rates, 10% more conversions, and a 15x boost in sign-ups aggregated across its customer base. Leadership listed includes Martin Nerstad as CEO and Ronald Heyerdahl Griffin as CXO/CTO, with Anthony Harrison disclosed as Co-Founder. The company carries ISO 27001, ISO 27701, and GDPR compliance certifications, supporting enterprise security diligence. No external funding rounds, ownership disclosures, or revenue figures are present in the available data.
SEEN firmographics
Firmographics- Name
- SEEN
- Legal name
- Seen
- Website
- https://SEEN.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SEEN (Seen.io) is a Nordic B2B SaaS company that sells an AI-powered personalized video platform to enterprises, integrating with CRMs such as Salesforce and HubSpot to render unique data-driven videos for each customer at scale across retail, iGaming, banking, hospitality, and loyalty sectors.
- Ownership category
- akta.pro rank
Where SEEN is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
SEEN business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Personalized Video Platform Subscription: SaaS platform subscription model for enterprise customers to create, personalize, and deliver AI-powered video experiences at scale. Pricing based on volume of videos and features accessed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform with personalized video capabilities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SEEN product offering
Product offeringCore offering
SEEN provides an AI-powered personalized video SaaS platform that automatically creates and distributes millions of unique videos to enterprise customers using their existing CRM data such as name, purchase history, and loyalty status. The platform plugs into existing CRM and marketing automation systems (Salesforce, HubSpot, Braze, Mailchimp) and renders one-to-one videos in real time at scale. Customers include large enterprise brands in retail, loyalty, iGaming, travel/hospitality, beverages, banking, and nonprofit sectors.
Product overview
SEEN is a single unified AI-powered video platform that enables enterprises to automatically create and distribute millions of personalized videos to customers at scale. The SEEN Platform connects to existing CRM and marketing tools (Salesforce, HubSpot, Braze, Mailchimp) to transform customer data into one-to-one personalized video experiences with built-in analytics for measuring engagement, conversions, and ROI. The platform positions personalized video as a cornerstone of customer loyalty and retention, with case studies across retail (Coop, Carrefour, Spar), loyalty programs (Flybuys), iGaming (Superbet), travel/hospitality (Hyatt), and beverages (Red Bull, Nespresso) demonstrating outcomes including 24% higher open rates, 10% more conversions, and 35% conversion rates.
Differentiator
Problem solved
Functional benefit
Products and services
- SEEN Platform AI-powered personalized video platform for enterprise brands. Automatically creates and distributes millions of unique videos to customer segments or one-to-one, using CRM data such as name, purchase history, and loyalty status. Plugs into existing CRM and marketing automation tools (Salesforce, HubSpot, Braze, Mailchimp) and delivers real-time analytics on engagement, conversions, and ROI. Used by enterprise brands in retail, loyalty, iGaming, travel/hospitality, beverages, banking, and nonprofit sectors.
Quantifiable outcome
- 24% more open rates compared to standard campaigns
- +6 more outcomes
Companies that use SEEN
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
SEEN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature4 records
SEEN partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- XtremepushcoreStrategic partnership combining Seen.io's AI-powered personalized video platform with Xtremepush's iGaming CRM and Loyalty solution. The integration enables iGaming operators to trigger personalized video directly within CRM campaign workflows without rebuilding existing architecture. Available through Xtremepush's XP Partners Programme. Validated by shared customer Superbet.
- SalesforcecoreCRM integration allowing secure connection of customer data from Salesforce to the Seen platform for personalized video creation
- HubSpotcoreMarketing and CRM platform integration for connecting customer data and deploying personalized video campaigns
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
SEEN competitors and assessment
Company assessmentEmerging players
- HeyGen: HeyGen is an AI video generation platform producing personalized avatar videos for marketing, sales, and customer experience. It is comparable to SEEN on generative personalized video infrastructure, though primarily selling to content creators and developer-first teams.
- Tavus: Tavus is an AI personalized video generation platform that creates unique videos for each viewer using generative AI. It directly intersects with SEEN's core AI-rendering engine and could expand into SEEN's enterprise personalization territory.
- Synthesia: Synthesia is a leading AI video generation platform producing personalized avatar-driven videos for enterprise communications. It overlaps with SEEN's generative personalized video category, though with a different primary use case (avatar production vs. CRM-embedded personalization).
Direct peers
- Xtremepush: Xtremepush is an iGaming CRM and loyalty platform with which SEEN has a strategic partnership. It serves the same iGaming operators with overlapping use cases (player retention, personalized CRM campaigns) and shares reference customer Superbet.
- BombBomb: BombBomb enables personalized one-to-one video in email and CRM workflows, targeting sales and customer engagement use cases. It is comparable to SEEN's personalized video deployment through marketing automation stacks.
- SundaySky: SundaySky is an enterprise personalized video platform used for customer engagement, onboarding, and retention. It targets the same enterprise buyer as SEEN with a comparable AI/data-driven video value proposition.
- Vidyard: Vidyard provides business video hosting, personalization, and analytics for sales and marketing teams, with CRM integrations (Salesforce, HubSpot). It overlaps with SEEN's video-in-CRM-workspace category.
- Idomoo: Idomoo is an established personalized video platform that enables enterprises to generate data-driven videos at scale. It directly competes with SEEN on the same enterprise personalization core proposition.
Broad incumbents
- Braze: Braze is a leading cross-channel marketing automation platform that integrates with SEEN for personalized video delivery. It is a broader incumbent that could natively absorb personalization video, making it both a partner and a strategic competitor.
- Optimizely: Optimizely is an enterprise personalization, A/B testing, and digital experience platform that overlaps with SEEN's personalization value proposition across owned digital channels. It serves similar enterprise buyer profiles with comparable CRO/experimentation capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SEEN social profiles
Digital presenceSEEN compliance and trust
Trust signalCompliance3 records
SEEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
SEEN leadership team
Management profileNumber of profiles
Profiles3 records
SEEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SEEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SEEN
What does SEEN do?
SEEN provides an AI-powered personalized video SaaS platform that automatically creates and distributes millions of unique videos to enterprise customers using their existing CRM data such as name, purchase history, and loyalty status. The platform plugs into existing CRM and marketing automation systems (Salesforce, HubSpot, Braze, Mailchimp) and renders one-to-one videos in real time at scale. Customers include large enterprise brands in retail, loyalty, iGaming, travel/hospitality, beverages, banking, and nonprofit sectors.
Is SEEN a public or private company?
SEEN is a private company. It is classified as unknown and is currently operating.
When was SEEN founded?
SEEN was founded in 2017. It employs 11 to 50 people.
Where is SEEN based?
SEEN is headquartered in Oslo, Norway, in the Europe region.
How does SEEN make money?
One revenue line is on record: personalized Video Platform Subscription.
Who are SEEN's main competitors?
Emerging players on record are HeyGen, Tavus and Synthesia. Direct peers are Xtremepush, BombBomb, SundaySky, Vidyard and Idomoo. Broad incumbents are Braze and Optimizely.
Does SEEN have an API?
No public API is recorded for SEEN.