Zam

Name

Zam

Legal name

ZAM Network, LLC

Website

https://zam.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Gaming Marketing Agency Services

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Services (8741)

akta.pro industry

PRIMARYMPAFAKAD

Player Support & Community Operations (Customer Support, Moderation, CRM)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Operations & Services (QA, Localization, LiveOps, Customer Support)

SECONDARYMPAIAGAJ

Fan Club, Community & CRM Management

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & Agencies

Keywords

• Gaming marketing agency
• Community management services
• Social media management
• User research services
• Creative production services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agency Services: Full-service agency model providing marketing, creative, community management, and user research services to video game publishers and developers. Services are delivered through partnerships with game companies seeking community and marketing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

ZAM is a full-service gaming agency that delivers community management, social media strategy, creative production, publishing support, and user research services for video game developers and publishers. The agency builds and manages Discord and Reddit communities, produces creative assets, runs influencer and event marketing programs, and conducts playtesting and sentiment analysis to help game partners engage Western markets.

Product overview

ZAM is a full-service gaming agency offering a unified platform of marketing, creative, community, and research services for video game developers and publishers. The core offerings include Community Management (Discord/Reddit server building, moderation, sentiment analysis), Social Media Management (content strategy and publishing across platforms), Creative Services (visual assets, motion graphics, animation, and video production), Publishing solutions, User Research (playtesting, surveys, feedback panels), Events & Fulfillment, Influencer Marketing, and Advertising. These services work together to provide end-to-end community engagement and marketing support, from game launch through ongoing player engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Management Building and managing engaged gaming communities, including Discord and Reddit server management, moderator recruitment, conversation moderation, engagement strategy, and deep sentiment analysis and reporting for game developers and publishers.

Quantifiable outcome

• NIKKE achieved $70M+ in first month revenue with ZAM support
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Gamescom / Geoff KeighleyminorGTM or Marketing Partner · 1 January 2021ZAM coordinated media promotion for SYNCED's large scale alpha test revealed at Gamescom 2021, including producing a promotional showcase segment during Gamescom's Opening Night Live featuring Geoff Keighley.
• NASCAR Driver NoxGragsonminorGTM or Marketing Partner · 1 January 2019In 2019, ZAM and PUBG MOBILE partnered with NASCAR Driver NoxGragson to sponsor his race car, creating cross-promotional marketing opportunities.
• Level InfinitecoreStrategic or Co-development PartnerLevel Infinite is a major gaming publisher and ZAM's key partner for multiple high-profile game launches including NIKKE and Undawn. ZAM provides comprehensive community marketing, social media management, creative services, and event support for Level Infinite titles targeting Western markets.
• Next StudioscoreStrategic or Co-development PartnerNext Studios partnered with ZAM for SYNCED game promotion and community building. ZAM played a key role in promoting large-scale activations from early development stages, facilitating alpha testing, and coordinating media promotion at Gamescom 2021.
• Tencent (Trovo)coreStrategic or Co-development PartnerTencent's livestreaming platform Trovo engaged ZAM during critical beta and launch phases to support building and maintaining a thriving digital community of video game streamers across the globe.
• Tencent (PUBG MOBILE)coreStrategic or Co-development PartnerZAM provides comprehensive end-to-end solutions for PUBG MOBILE including integrated marketing campaigns, community and social media management, creative services, and influencer activation.
• Global GreenminorGTM or Marketing PartnerPUBG MOBILE and ZAM partnered with Global Green, a world-renowned nonprofit, to help put out fires and plant trees in the Amazon as part of the Fight4TheAmazon environmental initiative.
• GameWorksminorGTM or Marketing PartnerZAM and PUBG MOBILE partnered with GameWorks to travel across seven cities hosting PUBG MOBILE tournaments, providing event support including booth design, installation, and activations.
• NBA (Giannis Antetokounmpo)minorGTM or Marketing PartnerPUBG MOBILE Team UP Superstar Showdown event featured NBA MVP Giannis Antetokounmpo as a special guest, with ZAM providing event coordination and marketing support.

Scale indicators25 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diva Agency: Diva Agency is a gaming-focused marketing and PR agency serving video game publishers with community management, influencer marketing, and creative services — directly comparable to ZAM's core service stack and customer base.
• Evolve PR: Evolve PR is a gaming and entertainment communications agency providing PR, social media, influencer, and community services to video game publishers — overlapping directly with ZAM's go-to-market offerings.
• Reverb Communications: Reverb Communications is a long-standing gaming PR and marketing agency offering media relations, social media, influencer, and community services to game publishers — a comparable boutique agency in the same niche as ZAM.
• Powerspike: Powerspike is a gaming influencer marketing platform and agency connecting game publishers with creators for branded campaigns — comparable to ZAM's influencer marketing and VIP creator program offerings.
• NoxInfluencer: NoxInfluencer is a YouTube and gaming influencer analytics and marketing platform serving game publishers with creator discovery and campaign tools — adjacent to ZAM's influencer marketing and community analytics services.
• Gameinfluencer: Gameinfluencer is a gaming influencer marketing agency that runs influencer campaigns for game publishers — closely comparable to ZAM's creator partnership and influencer activation capabilities.
• Neonhive: Neonhive is a gaming and entertainment marketing agency providing social media, content production, and community management for game publishers — overlapping with ZAM's social and creative service lines.

Emerging players

• Groove Jones: Groove Jones is a creative technology and marketing agency producing immersive branded experiences and gaming-adjacent campaigns — partial overlap with ZAM's creative services and experiential marketing for game launches.
• Sandbox Strategies: Sandbox Strategies is a games industry strategy and communications consultancy working with publishers on positioning and PR — partial overlap with ZAM's go-to-market and publishing support capabilities.

Others

• Bidstack: Bidstack is an in-game advertising infrastructure provider serving game publishers and brands — comparable as a gaming-focused monetization and advertising partner rather than a direct community/marketing competitor to ZAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/zamofficial
• Facebookfacebook.com/ZAMofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zam