Out There Media

What Out There Media does

Out There Media (OTM; legal entity Out There Media Holding GmbH) is a Vienna-headquartered, privately held mobile advertising and data monetization firm operating across EMEA, APAC, the Middle East, Africa, and The Americas. The company builds and licenses Mobucks™, a proprietary cross-channel, cross-operator marketplace that connects mobile network operators with global brands and advertising agencies, enabling granular targeting, campaign management, execution, optimization, and analytics on a single platform. Core technology differentiates via deep integrations with 40+ mobile operators that grant deterministic, opt-in access to subscriber-level data — including MTN Group (21 African countries, ~300M subscribers), Vodafone, Ooredoo, Indosat, Verizon, Telefónica, and Google — and via the MessagingStudio campaign builder for RCS Business Messaging at scale.

OTM monetizes through a mix of platform/marketplace fees on campaign execution, full-service campaign management and creative services for advertisers, and data monetization services that help operators organize and monetize subscriber data assets. Pricing is campaign-based (with a coin/package system) plus subscription/annual fees for registered Mobucks users, billed in USD. Customers split across three primary segments: tier 1 mobile operators seeking data and subscriber-base monetization, Fortune 500 global brands and ad agencies (including Unilever, Disney, McDonald's, Starbucks, Budweiser, Netflix, with agency partners Mindshare, MediaCom, OMD), and — increasingly — emerging-market segments such as African retail, FMCG, fintech, and gaming via the Pulse Africa channel partnership. Distribution combines direct enterprise sales with operator-channel partnerships and a philanthropic Out There Impact division used for WHO and UN SDG campaigns.

The firm was founded in 2007/2009 by Kerstin Trikalitis (CEO) and Daphne Loukas (COO); co-founders remain active in leadership and the company maintains a 11–50 core headcount across offices in Vienna (HQ), Singapore, Athens (R&D), Johannesburg, Mexico City, and earlier/historical Dubai. A single disclosed 2017 angel-style investment from Dixon Doll (co-founder of Accel Partners, DCM, and Impact Venture Capital) joined the board, and revenue is not publicly disclosed.

Name

Out There Media

Legal name

Out There Media Holding GmbH

Website

https://out-there-media.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Out There Media (Vienna) operates Mobucks™, a proprietary mobile advertising and data monetization marketplace connecting 40+ mobile operators with global brands and ad agencies. It enables telco-data-driven campaign targeting, execution, and analytics across Africa, EMEA, APAC, the Middle East, and the Americas.

Ownership category

akta.pro rank

Product category

Mobile Advertising Technology

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Mobile advertising platform
• Data monetization
• RCS business messaging
• Telco data targeting
• Cross-operator marketing

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile Advertising Platform Fees: Platform fees from providing Mobucks technology to mobile operators and brands for campaign execution, targeting, and analytics. Operators grant OTM access to subscriber data and subscriber base in exchange for data monetization services.
2. Campaign Management and Execution: Full-service campaign management from conceptualization and design to execution, optimization, reporting and analytics for advertisers.
3. Data Monetization Services: Helps mobile operators organize, mine and analyze their data to increase subscriber loyalty and monetize their data assets and subscriber base.
4. Subscription/Promotional Fees: Fees posted in USD with options for promotional pricing. Users purchase coins/packages for campaign access with automated annual or monthly fee for registered users.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Out There Media operates the proprietary Mobucks™ platform, a multi-channel, cross-operator, cross-country mobile advertising and data monetization marketplace that connects mobile operators with brands and agencies. The platform enables granular targeting, campaign planning, creation, execution, optimization, and analytics, while helping operators monetize their subscriber data assets and allowing brands to deliver high-engagement, opt-in mobile campaigns at scale. Supporting offerings include the MessagingStudio campaign builder for RCS brand engagement and the Out There Impact division running mobile-driven social-good campaigns.

Product overview

Out There Media offers a unified product portfolio centered on its proprietary Mobucks™ platform—a cross-channel, cross-operator, and cross-country mobile advertising marketplace. Mobucks™ enables mobile operators to monetize their data and subscriber bases while allowing brands and agencies to reach targeted mobile audiences at scale. The platform includes a campaign creation tool called MessagingStudio for RCS brand engagement. The company also operates Out There Impact, a philanthropic division focused on mobile campaigns for social causes. Campaigns deliver 5-18x ROI compared to market averages and leverage deterministic telco data for granular targeting.

Differentiator

Problem solved

Functional benefit

Brands

• Mobucks™: Proprietary multi-channel, cross-operator technology platform for mobile advertising and data monetization that powers targeting, campaign planning, execution, and analytics

Products and services

• Mobucks™ Proprietary multi-channel, cross-operator mobile advertising and data monetization platform that links mobile operators with the advertising world via a single marketplace. Enables granular targeting, campaign planning, creation and management, execution, delivery, optimization, and detailed analytics for mobile operators, brands, and advertising agencies.
• MessagingStudio Campaign builder tool within the Mobucks™ platform used for creating and managing RCS brand engagement campaigns at scale for global brands.
• Out There Impact Out There Media's philanthropic division focused on using mobile engagement technology for social good, including COVID-19 education campaigns with the World Health Organization and United Nations Sustainable Development Goals initiatives.

Quantifiable outcome

• 5-18x ROI compared to market averages for Mobucks campaigns
• +7 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, minor and flagship.

• Pulse AfricacoreStrategic or Co-development Partner · 26 June 2026Strategic partnership to establish a leading digital advertising presence across Africa, beginning in Nigeria and Ghana. Combines Out There Media's Mobucks telco-data advertising platform with Pulse's local market execution capabilities and team of over 100 media professionals. Targets high-growth sectors including retail, FMCG, fintech, and gaming. Both companies committed to exploring opportunities supporting entrepreneurship, innovation, and youth employment across the continent.
• Bandwidth Inc.coreTechnology or Integration · 16 September 2025Partnership to bring next-generation RCS (Rich Communication Services) for Business capabilities to the U.S. market. Combines Bandwidth's software-driven Communications Cloud with Out There Media's award-winning Mobucks platform and MessagingStudio campaign builder to power advanced, mobile-first RCS brand engagement at scale for global brands.
• Vodafone GermanycoreTechnology or Integration · 1 December 2023Germany RCS Business Messaging partnership. Vodafone is a key partner in Germany's largest European advertising market. First campaigns for myWorld achieved Read and click rates 3-5x higher than SMS campaigns.
• Telefónica (O2)coreTechnology or Integration · 1 December 2023Partnership with Telefónica Germany/O2 for Germany RCS Business Messaging launch. Combined with Vodafone partnership to establish new standard for digital and mobile campaigns in Germany.
• GooglecoreStrategic or Co-development Partner · 1 December 2023Official partner of Google worldwide for RCS Business Messaging. Partnership for RCS market development and campaign deployment across Android users globally.
• VerizoncoreStrategic or Co-development Partner · 1 January 2023US market launch for RCS Business Messaging in collaboration with Verizon. First major US carrier partnership for OTM's RCS capabilities.
• Indosat OoredoocoreStrategic or Co-development Partner · 1 January 2021Partnership to deliver best-in-class mobile advertising offering in Indonesia. Combines OTM's Mobucks platform with Indosat's subscriber base for targeted mobile advertising campaigns.
• 9Mobile NigeriaminorStrategic or Co-development Partner · 1 January 2021African presence strengthening through appointment of 9Mobile executive. Partnership for mobile advertising in Nigerian market.
• World Health Organization (WHO)flagshipStrategic or Co-development Partner · 1 January 2021Global mobile education campaign to contain COVID-19 spread. Messages distributed to 300+ million global citizens via Out There Impact's mobile engagement platform and 15 mobile operator partners including MTN Ghana, MTN Nigeria, MTN South Africa, Ooredoo Indosat Indonesia, Orange Spain, Telefonica Germany/O2, Vodacom South Africa, Vodafone Germany and UK, and 9Mobile Nigeria. Campaign aimed to counter misinformation.
• Vodafone GroupflagshipStrategic or Co-development Partner · 16 October 2019RCS partnership with Vodafone Group following successful Disney and McDonald's campaigns. OTM was the first company in the world to trial RCS technology with both major brands. Disney Lion King release and McDonald's Rewards program campaigns achieved 72-73% Read Rates and up to 82% engagement rates. Partnership enables RCS Business Messaging campaigns across Vodafone markets.
• MTN GroupflagshipStrategic or Co-development Partner · 5 March 2019Awarded tender to build a digital advertising super hub for MTN Group across 21 African countries. MTN operates throughout Africa and the Middle East. First mobile operator to launch was MTN South Africa, followed by Nigeria, Ghana, and Uganda. Mobucks enables brands to connect and engage with consumers over their mobile phones in a highly targeted manner. Partnership provides access to nearly 300 million subscribers.
• ZaincoreStrategic or Co-development Partner · 1 January 2019Middle East expansion partnership with Zain. First campaign in the region yielded Gold and Silver at MMA Dubai Smarties for Huawei Iraq 'Eid Raffle' campaign. Enabled OTM's expansion into MENA region with Dubai offices.
• Mandela MileminorStrategic or Co-development Partner · 1 January 2019Pro-bono partnership to raise awareness of International Mandela Day across Ghana and South Africa. Out There Impact leveraged mobile messaging engagement platform targeting hundreds of thousands of users in partnership with MTN and Vodacom.
• United Nations SDGflagshipStrategic or Co-development Partner · 1 January 2019Out There Impact mobile campaign promoting UN Sustainable Development Goals (SDGs). 'There Are 17 Numbers That Can Change The World' pilot campaign in Asia, Africa and Middle East achieved 81% response rate. Presented findings at SDG Media Summit at UN HQ in New York. Target to reach 1 billion people globally.
• MindsharecoreChannel Partner/ Reseller/ DistributorAgency partnership for mobile advertising campaigns across multiple markets. Notable campaigns include Friso Vietnam (Gold MMA Smarties), Huawei Iraq (Gold/Silver MMA Smarties), P&G campaigns. Micro-targeting at scale approach with Mindshare.
• MediaComcoreChannel Partner/ Reseller/ DistributorAgency partnership for P&G Pantene campaign in Indonesia achieving 31x higher performance versus industry benchmarks. Silver award at MMA Smarties for micro-targeting at scale approach.
• OMDcoreChannel Partner/ Reseller/ DistributorAgency partner for Disney and McDonald's RCS campaigns with Vodafone/Vodacom. OMD executed campaigns achieving 72-73% Read Rates and up to 82% engagement rates.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Twilio: Public CPaaS leader providing messaging, voice, and customer engagement APIs globally. Comparable to OTM in serving enterprise mobile messaging use cases; differentiated by much larger scale and developer-first positioning rather than telco-data monetization.
• Infobip: Global cloud communications platform offering RCS, SMS, WhatsApp and messaging APIs to enterprises and telcos. Comparable to OTM as a tier-1 CPaaS/messaging competitor, though broader in scope (voice, contact center) and not specialized in operator data monetization.
• Sinch: Swedish-listed CPaaS provider with strong operator heritage, offering RCS, SMS, voice and messaging APIs. Comparable to OTM as an operator-rooted messaging platform, though with broader enterprise focus and substantially larger revenue base.

Direct peers

• CM.com: Dutch conversational commerce platform offering RCS Business Messaging, SMS, WhatsApp and marketing solutions to enterprises and operators. Comparable to OTM in serving brand-to-mobile-operator marketing campaigns via CPaaS stack with similar European footprint.
• mGage: Global mobile messaging and engagement provider serving enterprises and mobile operators with SMS, MMS and messaging solutions. Comparable to OTM in combining operator relationships with enterprise mobile marketing capabilities.
• MessageBird (Bird): Amsterdam-headquartered omnichannel messaging platform offering SMS, WhatsApp, RCS and email APIs. Comparable to OTM in the European enterprise messaging space and RCS Business Messaging ambitions, with broader channel coverage.
• Vibes: US-based mobile engagement platform specializing in RCS Business Messaging, SMS and MMS marketing for enterprise brands via carrier integrations. Comparable to OTM as a direct RCS marketing competitor, particularly relevant to OTM's US market entry via Verizon.
• Upstream: Mobile marketing and digital commerce platform focused on emerging markets, working with mobile operators to monetize data and deliver mobile advertising. Comparable to OTM in the operator-data-driven mobile advertising niche, particularly in Africa, LATAM and SE Asia.

Others

• Mindshare: WPP-owned global media agency network that partners with OTM (Mindshare is named as a channel partner for OTM campaigns). Comparable as an enterprise channel/agency customer through which OTM reaches Fortune 500 brand budgets.

Emerging players

• Celltick: Mobile operator platform provider specializing in mobile marketing, discovery and data monetization services delivered through telecom partnerships. Comparable to OTM's telco-data-driven advertising model with similar emerging-market footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/out_there_media
• YouTubeyoutube.com/user/OutThereMediaChannel
• Facebookfacebook.com/399726260068725
• LinkedInlinkedin.com/company/out-there-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Out There Media