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FameBit

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uuid00076yx

Namestring
FameBit
Websiteurl
famebit.com
Company typeenum
Private
Founded yearint
2013
Descriptiontext

FameBit was founded in 2013 in Santa Monica as a self-service marketplace connecting brands with YouTube content creators for sponsored-video collaborations. The platform matched advertisers with relevant creators, facilitated negotiation, and provided tools to manage brand deals end-to-end. By 2015 the company had acquired Re fame and raised approximately $1.5 million in disclosed funding from investors including 500 Global, DeNA, Science, and Third Wave Digital.

In 2016 Google acquired FameBit to bring influencer-marketing capabilities natively into YouTube. The product has since been re-launched as YouTube Creator Partnerships, an integrated module within YouTube Studio's Earn section. Eligible YouTube Partner Program creators gain a Creator Partnerships tab where they receive campaign inquiries, set desired rates for long-form video and Shorts, configure business-contact routing, and generate customizable Media Kits built on first-party YouTube audience insights. Brands can search the eligible creator pool, send campaigns, and—via the Brand Partner Access feature—associate their Google Ads accounts to sponsored videos to measure performance and amplify content as ads.

The business model is a two-sided marketplace: creators set their own rates and brands negotiate and pay directly through the platform, with YouTube earning transaction/commissions-style platform fees as part of its broader monetization. Distribution is exclusively self-service through YouTube Studio across desktop and mobile. The product is currently available in 25 countries/regions spanning North America, Europe, APAC, LATAM, and MENA, and FameBit no longer operates as a standalone company—its standalone financials, funding cadence, and operating metrics are no longer separately reported.

Short descriptiontext

FameBit, acquired by Google in 2016, now operates as YouTube Creator Partnerships—a self-service marketplace inside YouTube Studio that connects YouTube Partner Program creators with brands for sponsored-video brand deals, available in 25 countries.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSanta Monica, United States
HQ citystring
Santa Monica
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
influencer marketing platform, creator marketplace, brand partnership software, video sponsorship platform, creator economy tools
Industry3 codes
1Creator Sponsorship & Brand Deal Monetization Tools
CodeMPACAFAGPrimaryYes
2Creator Partnerships & Sponsorship Sales (Brand Partnerships)
CodeMPAAAHAKPrimaryNo
3Creator Marketplaces & Booking Platforms
CodeMPACAGABPrimaryNo
NAICS code3 codes
  • Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures7114
  • Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures711410
  • Media Buying Agencies541830
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Influencer Marketing Platform
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Brand Deal Commissions
TypeTransaction Fee
Description

YouTube earns revenue through its role as the platform facilitating brand-creator connections. Brands negotiate and pay creators directly for brand deals, with YouTube providing the marketplace infrastructure and taking a platform fee.

support.google.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Infrastructure, Personnel, Operations
GTM typeB2B and B2C
B2B and B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

FameBit (now YouTube Creator Partnerships) is a self-service marketplace that connects brands and advertisers with eligible YouTube Partner Program creators for sponsored content and brand deal collaborations. Operating as the Creator Partnerships tab in YouTube Studio, the platform enables brands to discover creators and send campaign inquiries, while creators receive curated briefs, manage deal preferences, and configure customizable Media Kits with audience insights. YouTube takes a transaction fee for facilitating brand-creator connections on the platform.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

YouTube Creator Partnerships is a single unified platform within YouTube Studio that connects brands with YouTube creators for brand deal collaborations. The platform provides creators with a Creator Partnerships tab in the Earn section of YouTube Studio, featuring self-service tools for managing campaign inquiries, customizable Media Kits with audience insights, and rate preferences for long-form videos and Shorts brand deals.

Product and service1 record
1YouTube Creator Partnerships
CategoryInfluencer Marketing Platform
Description

A self-service brand partnership platform within YouTube Studio that connects brands and advertisers with eligible YouTube Partner Program creators for sponsored content and brand deal collaborations. Creators use it to manage campaign inquiries, customize Media Kits with audience insights, set desired rates for long-form video and Shorts partnerships, and configure business contact preferences. Brands use it to discover creators, send campaign inquiries, and measure sponsored content performance through Google Ads integration.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Grin
TypeDirect peer
Description

Grin is a leading creator marketing platform that connects brands with influencers across multiple social platforms for sponsored content and brand partnerships. It competes directly with FameBit/YouTube Creator Partnerships in facilitating brand-creator deals.

2Aspire (formerly AspireIQ)
TypeDirect peer
Description

Aspire is an end-to-end influencer marketing platform offering creator discovery, campaign management, and analytics. It is a direct competitor to FameBit in the brand-creator sponsorship marketplace category.

3CreatorIQ
TypeDirect peer
Description

CreatorIQ is an enterprise influencer marketing platform with creator discovery, CRM, and analytics capabilities. It competes with FameBit for brand sponsorship budgets and creator-brand matching workflows.

4Upfluence
TypeDirect peer
Description

Upfluence offers a creator discovery and influencer marketing platform serving brands and agencies. It directly competes with FameBit in marketplace-based brand-creator sponsorship facilitation.

5Klear
TypeDirect peer
Description

Klear (now part of Meltwater) is an influencer marketing platform with creator discovery, campaign management, and analytics. It directly competes with FameBit's brand-creator matching and sponsorship enablement.

6NeoReach
TypeDirect peer
Description

NeoReach is a creator marketing platform offering influencer discovery, campaign analytics, and brand-creator matchmaking. It competes directly with FameBit in the influencer marketing marketplace space.

7IZEA
TypeDirect peer
Description

IZEA is an influencer marketing technology company operating a marketplace connecting brands and creators for sponsored content. It is a direct competitor to FameBit's core brand-deal marketplace model.

8Collabstr
TypeEmerging player
Description

Collabstr is an emerging creator marketplace focused on influencer collaborations across Instagram, TikTok, and YouTube. It competes with FameBit in the creator sponsorship booking category with a self-service marketplace approach.

9Sprout Social
TypeBroad incumbent
Description

Sprout Social is an established social media management platform with broader influencer marketing capabilities. It competes indirectly with FameBit by offering brand-side tools that include creator discovery and campaign analytics.

10Brand24
TypeBroad incumbent
Description

Brand24 is a media monitoring and social listening platform with influencer identification features. It serves brand marketers in adjacent creator discovery and sponsorship evaluation workflows overlapping with FameBit's brand-facing tools.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors6 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

FameBit

Influencer Marketing Platformfamebit.com

FameBit, acquired by Google in 2016, now operates as YouTube Creator Partnerships—a self-service marketplace inside YouTube Studio that connects YouTube Partner Program creators with brands for sponsored-video brand deals, available in 25 countries.

What FameBit does

FameBit was founded in 2013 in Santa Monica as a self-service marketplace connecting brands with YouTube content creators for sponsored-video collaborations. The platform matched advertisers with relevant creators, facilitated negotiation, and provided tools to manage brand deals end-to-end. By 2015 the company had acquired Re fame and raised approximately $1.5 million in disclosed funding from investors including 500 Global, DeNA, Science, and Third Wave Digital.

In 2016 Google acquired FameBit to bring influencer-marketing capabilities natively into YouTube. The product has since been re-launched as YouTube Creator Partnerships, an integrated module within YouTube Studio's Earn section. Eligible YouTube Partner Program creators gain a Creator Partnerships tab where they receive campaign inquiries, set desired rates for long-form video and Shorts, configure business-contact routing, and generate customizable Media Kits built on first-party YouTube audience insights. Brands can search the eligible creator pool, send campaigns, and—via the Brand Partner Access feature—associate their Google Ads accounts to sponsored videos to measure performance and amplify content as ads.

The business model is a two-sided marketplace: creators set their own rates and brands negotiate and pay directly through the platform, with YouTube earning transaction/commissions-style platform fees as part of its broader monetization. Distribution is exclusively self-service through YouTube Studio across desktop and mobile. The product is currently available in 25 countries/regions spanning North America, Europe, APAC, LATAM, and MENA, and FameBit no longer operates as a standalone company—its standalone financials, funding cadence, and operating metrics are no longer separately reported.

FameBit firmographics

Firmographics
Name
FameBit
Website
https://famebit.com
Company type
Private
Founded year
2013
Operating status
Acquired
Headcount range
11–50 employees
Short description
FameBit, acquired by Google in 2016, now operates as YouTube Creator Partnerships—a self-service marketplace inside YouTube Studio that connects YouTube Partner Program creators with brands for sponsored-video brand deals, available in 25 countries.
Ownership category
akta.pro rank

FameBit industry classification

Industry
Product category
Influencer Marketing Platform
NAICS
Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Media Buying Agencies (541830)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
akta.pro secondary industries
Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Creator Marketplaces & Booking Platforms (MPACAGAB)

Keywords

  • Influencer marketing platform
  • Creator marketplace
  • Brand partnership software
  • Video sponsorship platform
  • Creator economy tools

Where FameBit is headquartered

Location

Headquarters

HQ city
Santa Monica
HQ country
United States
HQ region
North America

Markets served

FameBit business model

Business model
GTM type
B2B and B2C
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Infrastructure, Personnel, Operations

Revenue model

  1. Brand Deal Commissions: YouTube earns revenue through its role as the platform facilitating brand-creator connections. Brands negotiate and pay creators directly for brand deals, with YouTube providing the marketplace infrastructure and taking a platform fee.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

FameBit product offering

Product offering

Core offering

FameBit (now YouTube Creator Partnerships) is a self-service marketplace that connects brands and advertisers with eligible YouTube Partner Program creators for sponsored content and brand deal collaborations. Operating as the Creator Partnerships tab in YouTube Studio, the platform enables brands to discover creators and send campaign inquiries, while creators receive curated briefs, manage deal preferences, and configure customizable Media Kits with audience insights. YouTube takes a transaction fee for facilitating brand-creator connections on the platform.

Product overview

YouTube Creator Partnerships is a single unified platform within YouTube Studio that connects brands with YouTube creators for brand deal collaborations. The platform provides creators with a Creator Partnerships tab in the Earn section of YouTube Studio, featuring self-service tools for managing campaign inquiries, customizable Media Kits with audience insights, and rate preferences for long-form videos and Shorts brand deals.

Differentiator

Problem solved

Functional benefit

Products and services

  • YouTube Creator Partnerships A self-service brand partnership platform within YouTube Studio that connects brands and advertisers with eligible YouTube Partner Program creators for sponsored content and brand deal collaborations. Creators use it to manage campaign inquiries, customize Media Kits with audience insights, set desired rates for long-form video and Shorts partnerships, and configure business contact preferences. Brands use it to discover creators, send campaign inquiries, and measure sponsored content performance through Google Ads integration.

Companies that use FameBit

Customer profile

Segments2 records

Ideal customer profiles2 records

FameBit technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

FameBit partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

FameBit competitors and assessment

Company assessment

Direct peers

  • Grin: Grin is a leading creator marketing platform that connects brands with influencers across multiple social platforms for sponsored content and brand partnerships. It competes directly with FameBit/YouTube Creator Partnerships in facilitating brand-creator deals.
  • Aspire (formerly AspireIQ): Aspire is an end-to-end influencer marketing platform offering creator discovery, campaign management, and analytics. It is a direct competitor to FameBit in the brand-creator sponsorship marketplace category.
  • CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with creator discovery, CRM, and analytics capabilities. It competes with FameBit for brand sponsorship budgets and creator-brand matching workflows.
  • Upfluence: Upfluence offers a creator discovery and influencer marketing platform serving brands and agencies. It directly competes with FameBit in marketplace-based brand-creator sponsorship facilitation.
  • Klear: Klear (now part of Meltwater) is an influencer marketing platform with creator discovery, campaign management, and analytics. It directly competes with FameBit's brand-creator matching and sponsorship enablement.
  • NeoReach: NeoReach is a creator marketing platform offering influencer discovery, campaign analytics, and brand-creator matchmaking. It competes directly with FameBit in the influencer marketing marketplace space.
  • IZEA: IZEA is an influencer marketing technology company operating a marketplace connecting brands and creators for sponsored content. It is a direct competitor to FameBit's core brand-deal marketplace model.

Emerging players

  • Collabstr: Collabstr is an emerging creator marketplace focused on influencer collaborations across Instagram, TikTok, and YouTube. It competes with FameBit in the creator sponsorship booking category with a self-service marketplace approach.

Broad incumbents

  • Sprout Social: Sprout Social is an established social media management platform with broader influencer marketing capabilities. It competes indirectly with FameBit by offering brand-side tools that include creator discovery and campaign analytics.
  • Brand24: Brand24 is a media monitoring and social listening platform with influencer identification features. It serves brand marketers in adjacent creator discovery and sponsorship evaluation workflows overlapping with FameBit's brand-facing tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

FameBit social profiles

Digital presence

FameBit financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FameBit leadership team

Management profile

Number of profiles

FameBit funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FameBit M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FameBit

What does FameBit do?

FameBit (now YouTube Creator Partnerships) is a self-service marketplace that connects brands and advertisers with eligible YouTube Partner Program creators for sponsored content and brand deal collaborations. Operating as the Creator Partnerships tab in YouTube Studio, the platform enables brands to discover creators and send campaign inquiries, while creators receive curated briefs, manage deal preferences, and configure customizable Media Kits with audience insights. YouTube takes a transaction fee for facilitating brand-creator connections on the platform.

Is FameBit a public or private company?

FameBit is a private company. It is classified as corporate owned and is currently acquired.

When was FameBit founded?

FameBit was founded in 2013. It employs 11 to 50 people.

Where is FameBit based?

FameBit is headquartered in Santa Monica, United States, in the North America region.

How does FameBit make money?

One revenue line is on record: brand Deal Commissions.

Who are FameBit's main competitors?

Direct peers on record are Grin, Aspire (formerly AspireIQ), CreatorIQ, Upfluence, Klear, NeoReach and IZEA. Collabstr is listed as an emerging player. Broad incumbents are Sprout Social and Brand24.

Does FameBit have an API?

No public API is recorded for FameBit.

What industry is FameBit in?

FameBit's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools, with a secondary code of MPAAAHAK, Creator Partnerships & Sponsorship Sales (Brand Partnerships). Its NAICS code is 7114 and its SIC code is 7311.

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Live signals
Smallbiztrends15 Best Influencer Marketing Platforms for your BusinessThe article profiles 15 influencer marketing platforms, including CreatorIQ, FameBit, and Upfluence, detailing their features and benefits. It outlines a 1-10 rating methodology covering influencer variety, matching technology, campaign management, analytics, and pricing. The platforms aim to help businesses discover, manage, and track influencer campaigns.FinSMEsGoogle Acquires FameBitGoogle acquired FameBit, a platform for creators and brands to connect via sponsorships and paid promotion. The deal amount was not disclosed. The acquisition aims to increase branded content opportunities and bring more revenue into the online video community.MashableGoogle buys FameBit to help creators get sponsorship and product placement dealsGoogle announced the acquisition of FameBit, a self-service technology platform that connects YouTube creators with brands for product placements, paid promotions, and sponsorships. The deal provides Google with its first influencer network and technology to service both brands and creators, while keeping FameBit as a standalone company with undisclosed terms. The acquisition aims to help YouTube creators diversify revenue beyond video ads and compete more effectively with Facebook, which has been attracting top creators.TechCrunchGoogle acquires FameBit to connect YouTube creators with marketersGoogle acquired FameBit, a marketplace connecting video creators with marketers for sponsored content. The platform has facilitated 25,000 branded videos and will operate as a standalone unit. Financial terms were not disclosed.TechCrunchAd Startup FameBit’s Long Tail Of Creators Grows To More Than 9K YouTubersFameBit, a YouTube advertising startup, has grown its self-serve marketplace to more than 9,000 YouTubers with 350 million combined subscribers, facilitating over 1,650 campaigns for 1,250-plus brands. The company distinguishes itself from traditional multi-channel networks by focusing on long- and mid-tail creators averaging 46,000 subscribers rather than top-tier YouTube stars, and has raised seed funding from Science Inc. The startup positions itself as a solution to content atomization, helping niche creators monetize while enabling brands to access smaller but highly engaged creator channels.TechCrunchFameBit, Wanderable Launch From 500 Women Syndicate500 Startups has launched FameBit and Wanderable as the first two companies from its 500 Women Syndicate program, which was created to support women founders and encourage angel investment in women-led companies. FameBit, a YouTube influencer platform, has achieved a $5 million run rate in under seven months and works with brands including L'Oreal and Dollar Shave Club, while Wanderable, a honeymoon registry platform, has helped 21,000 couples and is processing orders at a $14 million run rate. The founders attributed their rapid growth to the support from 500 Startups.