The Senior List, Inc.

What The Senior List, Inc. does

The Senior List, Inc. (legal entity: TSL, LLC) is an editorial content and affiliate-referral platform serving seniors, older adults, and their family caregivers in the United States. Founded in 2006 by Amie Clark, a social worker and senior advocate, the company publishes expert-reviewed buying guides, product reviews, and educational content across six consumer verticals: medical alert systems, cell phones and plans, hearing aids, walk-in tubs, senior housing (including assisted living), and insurance/Medigap/financial products. The site operates on a free-to-consumer model with no subscription fees, paywalls, or on-site advertising; revenue is generated exclusively through affiliate commissions earned when readers click through to partner providers or call tracked phone numbers that route to those providers. Distribution relies on organic SEO, a YouTube video channel, an email newsletter, earned media (the company has been featured in The New York Times, Washington Post, CNBC, Investopedia, and Chicago Tribune), and a self-serve quote-matching service that distributes consumer inquiries to multiple provider partners.

Underlying technology is a standard web content management system with affiliate-tracking links and dynamic phone-number insertion; no proprietary software, APIs, mobile apps, or AI/ML components were disclosed. The editorial team comprises licensed social workers, a Doctor of Audiology, and subject-matter experts in financial, legal, and caregiving domains, with stated firsthand product testing methodology. The company holds a registered trademark on 'The Senior List®' and operates as a wholly-owned subsidiary of Centerfield Media Parent, Inc., a Delaware-domiciled performance-marketing conglomerate. The platform reportedly serves more than 100,000 seniors and caregivers annually and maintains affiliate relationships with 80+ provider brands including Lively (Best Buy), Consumer Cellular, ADT, Medical Guardian, Bay Alarm Medical, Jabra Enhance, Eargo, MDHearing, and Amazon Services LLC. The business is privately held, with 1–10 employees, headquartered at 10117 SE Sunnyside Rd., Ste. F #1189, Clackamas, Oregon.

Name

The Senior List, Inc.

Legal name

TSL, LLC

Website

https://theseniorlist.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The Senior List is a free editorial and affiliate-referral platform that publishes expert-reviewed buying guides, product reviews, and senior-care resources for U.S. seniors and their family caregivers, monetizing site traffic through tracked affiliate commissions across six verticals including medical alerts, hearing aids, and senior housing.

Ownership category

akta.pro rank

Product category

Senior Care Content & Affiliate Publishing

NAICS

Directory and Mailing List Publishers (51314)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI), Affordable / Middle-Market CCRCs (HLADAEAJ), Senior Move Management (HSAFAFAD)

Keywords

• Senior care reviews
• Affiliate content publishing
• Medical alert systems
• Senior product recommendations
• Elder care buying guides

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: The Senior List earns commissions when readers click on affiliate links or call phone numbers tracked through the site's affiliate tracking system. This is the primary revenue stream, with the company disclosing it receives compensation from providers listed on the site without affecting editorial independence.
2. Phone Number Referrals: The site uses tracked phone numbers that generate commissions when readers call these numbers to contact partner providers. This complements the affiliate link revenue model.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Senior List operates a free editorial website that publishes expert-reviewed articles, buying guides, and product reviews for seniors and caregivers across categories including medical alert systems, senior cell phones and plans, hearing aids, walk-in tubs, senior housing and assisted living, senior insurance, and Medigap. The company monetizes by earning affiliate commissions when readers click tracked links or dial tracked phone numbers to purchase from more than 80 partner providers. A complementary quote-matching service captures lead information once and routes it to multiple partner organizations.

Product overview

The Senior List is a content and review platform — not a product vendor — that provides editorial reviews, guides, and recommendations across consumer product categories for aging adults and their caregivers. The site operates on a commission-based affiliate model, earning fees when readers purchase products or services through tracked links. Its coverage spans six primary consumer verticals: Medical Alert Systems (product reviews and buying guides), Cell Phones for Seniors (device reviews, plan comparisons), Hearing Aids (audiologist-reviewed recommendations and cost guides), Walk-In Tubs (provider reviews and safety information), Senior Housing (assisted living, retirement communities, apartments), and Insurance/Financial Products (Medigap, dental, long-term care). The site also publishes free educational content including senior discounts, caregiving tips, and elder law resources. No proprietary product modules, SaaS platform, or add-on services were identified — The Senior List functions exclusively as an information and referral service supported by affiliate commissions.

Differentiator

Problem solved

Functional benefit

Products and services

• The Senior List Editorial Website Free, ad-free online publication of expert-reviewed articles, buying guides, and product reviews covering medical alert systems, senior cell phones and plans, hearing aids, walk-in tubs, senior housing and assisted living, senior insurance, Medigap, senior discounts, and caregiving resources. Targeted at U.S. seniors (60+) and their family caregivers.
• Email Newsletter & Community Membership Free email subscription service providing curated updates on the best senior products and available senior discounts to subscribers.
• Quote Request / Lead Matching Service Free consumer-facing matching service where users submit their information once and receive quotes or calls from multiple partner providers across senior care categories including assisted living, senior housing, medical alerts, hearing aids, and walk-in tubs.

Quantifiable outcome

• Reviews are rooted in firsthand experience and testing rather than third-party sources

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Lively (Best Buy)coreGTM or Marketing PartnerLively is a key partner featured prominently in The Senior List's cell phone and medical alert content. The site reviews and recommends Lively's Jitterbug phones and Lively Mobile medical alert system. The partnership involves affiliate commissions for tracked referrals.
• Consumer CellularcoreGTM or Marketing PartnerConsumer Cellular is a featured partner in The Senior List's cell phone reviews, particularly for the IRIS Easy Flip phone. The partnership involves affiliate commissions for tracked referrals and phone number calls.
• ADTcoreGTM or Marketing PartnerADT is listed among The Senior List's affiliate partners for medical alert systems and home security. The site includes reviews and recommendations for ADT Medical Alert products.
• Centerfield Media Parent, Inc.coreOthersThe Senior List is owned by Centerfield Media Parent, Inc., a Delaware corporation. This is a parent-subsidiary relationship where Centerfield Media owns and operates the website.
• Bay Alarm MedicalminorGTM or Marketing PartnerBay Alarm Medical is featured in The Senior List's medical alert system reviews with a 4.8/5 rating. The site earns affiliate commissions for referrals.
• Medical GuardianminorGTM or Marketing PartnerMedical Guardian is reviewed and recommended in The Senior List's medical alert system content. The site earns affiliate commissions for tracked referrals.
• Jabra EnhanceminorGTM or Marketing PartnerJabra Enhance (formerly Lively Hearing Aids) is featured prominently in hearing aid reviews on The Senior List, including the Enhance Select 700 and Enhance Select 50R models.
• EargominorGTM or Marketing PartnerEargo hearing aids are reviewed and recommended in The Senior List's hearing aid content. The site earns affiliate commissions for referrals to Eargo.
• MDHearingminorGTM or Marketing PartnerMDHearingAid is featured in The Senior List's affordable hearing aid reviews with products like the MDHearing Air and Volt. The site earns affiliate commissions for referrals.
• Amazon Services LLC Associates ProgramcoreGTM or Marketing PartnerThe Senior List participates in the Amazon Services LLC Associates Program, an affiliate advertising program that earns fees by linking to Amazon.com and affiliated sites.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caring.com: Caring.com is a senior care content and referral platform covering assisted living, home care, and senior living options with a similar affiliate/lead-generation model. It is one of the most direct competitors to The Senior List in senior housing and care referrals.
• SeniorLiving.org: SeniorLiving.org is a content and affiliate platform offering reviews of senior living options, costs, and care products. It overlaps directly with The Senior List in the senior housing, medical alert, and senior product review categories.
• A Place for Mom: A Place for Mom is a senior living referral and advisory service that connects families with assisted living, memory care, and independent living communities. It is a direct competitor in the senior housing lead-generation space, but at materially larger scale.
• AssistedLiving.org: AssistedLiving.org is a senior care content and referral site focused on assisted living, memory care, and senior housing options. It competes head-to-head with The Senior List's assisted living and senior housing sections.
• AgingCare.com: AgingCare.com is a caregiver-focused content community with articles, forums, and directories for elder care. It is comparable to The Senior List's caregiver persona and shares a similar content/affiliate monetization model.

Broad incumbents

• NerdWallet: NerdWallet is a large consumer finance content and affiliate platform that covers insurance, banking, and senior-relevant products such as Medigap and long-term care insurance. It competes with The Senior List in the senior insurance and financial content categories at a far larger scale.
• Wirecutter (The New York Times): Wirecutter is a generalist product review and affiliate site under The New York Times, covering categories including hearing aids, medical alert systems, and cell phones that overlap with The Senior List's editorial coverage.
• Bankrate: Bankrate is a large financial content and affiliate publisher with senior-relevant coverage including retirement, insurance, and Medigap. It competes with The Senior List's Money/Insurance verticals and operates with substantially greater scale.
• Forbes Health: Forbes Health is a content and affiliate platform covering hearing aids, medical alert systems, and senior wellness categories. It overlaps with The Senior List's editorial categories as a broad media brand extending into senior-relevant product reviews.

Emerging players

• RetireGuide: RetireGuide is a retirement-focused content and lead-generation site covering retirement planning, senior living, and senior financial products. It is an emerging peer with a similar affiliate content model focused on the retiree audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Theseniorlist
• Xx.com/seniorlist
• Facebookfacebook.com/TheSeniorList

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Senior List, Inc.