Mightycause

What Mightycause does

Mightycause Corporation is a privately held software company headquartered in Alexandria, Virginia, that has operated a nonprofit fundraising platform since 2006. The company serves US-based 501(c)(3) organizations with a free, freemium software suite covering donation forms, donor CRM, fundraising campaigns, peer-to-peer and team fundraising, event fundraising, automated marketing, recurring donations, matching gifts, and reporting and analytics. Its flagship commercial offering is the Giving Events platform, which provides community foundations and universities with branded event websites, fundraising pages, and campaign management tools; the company hosts GivingTuesday annually, positioning it as the operational backbone for the largest giving day in the United States.

Mightycause also operates Mightycause Charitable Foundation, a wholly owned 501(c)(3) affiliate that runs a donor-advised fund. The platform is integrated with Salesforce, Mailchimp, Hubspot, Zapier (1,000+ apps), and Stripe, and supports SMS-based giving via a dedicated short code. The product surfaces zero subscription costs to nonprofits and instead monetizes through transaction fees on donations, with a "Donor Covers Costs" model and a Pricing Guarantee that caps the organization's effective cost at 1.99% + $0.49 per transaction when donor coverage is insufficient. The company reports $1.6 billion in cumulative funds raised through the platform and 76,000+ nonprofits served.

The company is privately held and founder-controlled, with co-founder and CEO Tom Matthews, CTO Hongsheng Chen, and VP of Product & Business Management Bryce Melvin. Distribution combines product-led self-serve sign-up for individual nonprofits with a direct sales motion ("Get a Demo") for larger giving day customers, supplemented by a content marketing engine (Mightyblog, ebooks, webinars) and case studies across humanitarian, healthcare, community foundation, and food bank segments.

Name

Mightycause

Legal name

Mightycause Corporation

Website

https://mightycause.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Mightycause operates a free, cloud-based fundraising platform for US-based 501(c)(3) nonprofits, offering donation forms, donor CRM, peer-to-peer campaigns, and giving day infrastructure. The company, headquartered in Alexandria, VA, monetizes through transaction fees and hosts the official GivingTuesday event.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Grantmaking and Giving Services (81321), Grantmaking Foundations (813211), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

akta.pro secondary industries

Creator Tipping, Donations & Micro-Payments (MPACAFAB), Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

Keywords

• Nonprofit fundraising software
• Donation management platform
• Peer-to-peer fundraising tools
• Giving day platform
• Donor CRM software

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees (Non-Subscribers): Standard transaction fee of 7.9% plus $0.30 per donation for charities using the free tier. Covers platform costs and payment processing.
2. Transaction Fees (Subscribers): Reduced transaction fee of 6.9% plus $0.30 per donation for organizations with subscription plans.
3. Subscription Plans: Annual subscription plans for advanced services and enhanced features. Terms renew automatically for successive one-year terms unless cancelled 45 days prior.
4. Personal Causes Processing: 2.9% and $0.30 credit card processing fee on personal cause donations (no platform fee), with optional donor tips.
5. Stripe Platform Fee: When organizations use Stripe integration, Stripe retains 4% platform fee for Mightycause services via application fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mightycause operates a cloud-based nonprofit fundraising software platform that provides US-based 501(c)(3) organizations with donation forms, donor CRM, peer-to-peer and team fundraising campaigns, recurring giving, matching gifts, automated marketing, and reports/analytics at zero subscription cost. Revenue is generated primarily through per-transaction fees on donations processed via the platform, with reduced fees available on paid annual subscription plans. Its flagship Giving Events product powers branded giving day websites, including the annual GivingTuesday campaign hosted by Mightycause.

Product overview

Mightycause is a free nonprofit software and fundraising platform offering a unified suite of tools for US-based 501(c)(3) nonprofits with zero subscription costs. The core platform includes Donation Forms, Donor Management (Nonprofit CRM), Reports & Analytics, Fundraising Campaigns, Automated Marketing, Recurring Donations, and Matches. It supports Peer-to-Peer Fundraising, Team Fundraising, and Event Fundraising capabilities. The flagship product is its Giving Events platform, which powers day-of-giving campaigns including the annual GivingTuesday event. Additional features include Text to Donate SMS integration and Stripe payment processing. The platform also provides educational resources through Webinars and E-books.

Differentiator

Problem solved

Functional benefit

Brands

• Mightycause Charitable Foundation: A registered 501(c)(3) nonprofit organization that operates a donor advised fund to handle donor advised contributions made using the Mightycause Website. Its mission is to foster the democratization of philanthropy and promote high volume fundraising and grantmaking.
• Mightycause Giving Event
• Mightyblog

Products and services

• Free Nonprofit Software & Fundraising Platform Core cloud-based fundraising platform offered to US-based 501(c)(3) nonprofits at zero subscription cost, bundling donation forms, donor CRM, fundraising campaigns, reporting, recurring giving, matching gifts, and automated marketing in a single product.
• Giving Events (Giving Day Platform) Branded giving day solution for community foundations, universities, and nonprofits that powers fully branded event websites, fundraising pages, campaign management, and project management; hosts the annual GivingTuesday campaign.
• Text to Donate (SMS Notifications)
• Annual Subscription Plans
• Personal Causes Processing

Quantifiable outcome

• Over $1.6 billion in funds raised through the platform
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered major and core.

• The Miami FoundationmajorStrategic or Co-development Partner · 24 July 2023Partnership with The Miami Foundation to support community giving initiatives and local nonprofit fundraising in the Miami area.
• SalesforcecoreTechnology or IntegrationNative integration with Salesforce CRM enabling nonprofits to sync donor data and manage supporter relationships across platforms.
• MailchimpcoreTechnology or IntegrationIntegration with Mailchimp email marketing platform allowing nonprofits to synchronize donor communications and automate email campaigns.
• HubspotcoreTechnology or IntegrationIntegration with Hubspot marketing and CRM platform for donor engagement and marketing automation.
• ZapiercoreTechnology or IntegrationZapier integration enabling connection to 1,000+ third-party applications through automated workflows without custom coding.
• StripecoreTechnology or IntegrationThird-party payment processor allowing organizations to connect their Stripe accounts for donation processing. Stripe retains 4% platform fee for Mightycause services.
• Colorado Gives FoundationmajorStrategic or Co-development PartnerPartnership supporting Colorado nonprofits through the Colorado Gives giving day platform, lifting up charitable causes in Colorado.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Givebutter: Modern, venture-funded nonprofit fundraising platform offering donation forms, peer-to-peer campaigns, event ticketing, and auctions with a freemium model. Directly competes with Mightycause in the SMB US 501(c)(3) segment with a similar PLG approach.
• Funraise: Nonprofit fundraising software with donation forms, CRM, peer-to-peer, and recurring giving. Comparable freemium/fee-based pricing model targeting US-based nonprofits of similar size to Mightycause's customer base.
• Donorbox: Online donation platform for nonprofits offering recurring donations, peer-to-peer campaigns, and donor management. Competes head-to-head with Mightycause in the small-to-mid nonprofit segment with similar Stripe-based payment processing.
• Qgiv: Online fundraising platform for nonprofits with donation forms, event fundraising, peer-to-peer, and giving day tools. Directly comparable in product surface area and target customer segment.
• GiveWP: WordPress-native donation plugin offering donation forms, recurring giving, and peer-to-peer fundraising. Comparable SMB-focused freemium model with deep website embedding similar to Mightycause's donation form strategy.
• Flipcause: All-in-one fundraising and engagement platform for nonprofits and small organizations, with donation forms, events, auctions, and donor management. Comparable in scope and pricing philosophy for community-led nonprofits.
• Bloomerang: Donor CRM and fundraising platform with strong retention analytics. Overlaps with Mightycause's donor management and recurring giving capabilities, with comparable subscription pricing for mid-market nonprofits.

Broad incumbents

• Bonterra (Network for Good / Kindful): Larger nonprofit software suite covering fundraising, CRM, and case management under brands like Network for Good and Kindful. Operates as a broader portfolio play versus Mightycause's focused fundraising offering.
• Classy (by GoFundMe): Mid-market and enterprise nonprofit fundraising platform owned by GoFundMe. Offers similar donation forms, peer-to-peer, and event tooling but at a larger scale and with backing from a major consumer giving brand.
• Blackbaud: Enterprise-grade nonprofit software provider covering fundraising, CRM, financial management, and education. Competes with Mightycause primarily in larger nonprofit and giving-day deployments via its Everyday Giving product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mightycause
• YouTubeyoutube.com/channel/UCuRLBemwKx8hviphJRFlRCw
• Facebookfacebook.com/Mightycause
• Instagraminstagram.com/mightyapp
• Pinterestpinterest.com/mightycause

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mightycause