What Reflect does

Reflect operates a two-sided mental health marketplace connecting individual clients with licensed therapists across 20 U.S. states, with the largest self-pay therapist network on the West Coast (hundreds of clinicians, 40% therapists of color, 30%+ LGBT+, 30+ languages spoken). Its core technology is a proprietary matching algorithm that analyzes 55 data points covering therapist style, availability, and training to predict optimal client-therapist fit; clients complete a Typeform-based intake survey and receive up to three personalized matches within 24–48 hours, with optional free 20-minute intro calls. The platform supports both teletherapy (video and phone) and in-person sessions, and offers a separate Therapist Practice Management Platform providing HIPAA-compliant scheduling, notes, billing, and a virtual front office.

Reflect's business model combines transaction fees on therapy sessions (with rates pre-negotiated up to 50% below typical market), monthly membership plans billed to clients ($580/month individual, $700/month couples), and therapist-side membership fees. Pricing spans a sliding scale starting at $110/session up to $215 for in-person sessions, with HSA/FSA payment accepted and out-of-network insurance reimbursement handled on the client's behalf. The company serves two primary customer segments: individual consumers seeking therapy across use cases such as anxiety, depression, career stress, relationships, trauma, and LGBTQIA+ identity; and licensed therapists and small practices (B2B) seeking steady referrals and reduced administrative burden, with reported therapist earnings exceeding $100K/year through the platform.

Acquisition is primarily direct-to-consumer via the website and matching survey, supported by content marketing, PR/earned media, and an emerging employer partnership channel (B2B2C) with companies such as Notion, Figma, Plaid, and Lattice. To date, Reflect has facilitated over 100,000 therapy sessions and reports a 90% client continuation rate, a 4.9/5.0 average therapist rating, and a 99.7% billing collections success rate. The company is privately held, headquartered in San Francisco, and has been backed by 500 Global, Brooks Hill Partners, and Flybridge.

Name

Reflect

Legal name

Reflect

Website

https://joinreflect.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Reflect is a two-sided mental health marketplace that uses a proprietary 55-factor matching algorithm to connect individual clients with licensed therapists across 20 U.S. states, monetizing via session commissions, client memberships, and therapist-side practice management software.

Ownership category

akta.pro rank

Product category

Online Therapy and Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Other Health Practitioners (6213)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

akta.pro secondary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Online therapy platform
• Therapist matching service
• Mental health marketplace
• Teletherapy services
• Therapy practice management

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Commission / Session Fees: reflect charges clients for therapy sessions at pre-negotiated rates up to 50% below typical market rates. Therapists pay a membership fee to join the network and receive client referrals. reflect handles billing, collections (99.7% success rate), and out-of-network insurance reimbursement on behalf of clients.
2. Monthly Membership Plans: reflect offers monthly membership plans billed to clients ($580/month for 4 sessions, with additional sessions at discounted per-session rates). The membership model provides recurring revenue and incentivizes weekly therapy attendance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Reflect operates an online therapist marketplace that connects individual clients with licensed therapists using a proprietary 55-data-point matching algorithm predicting optimal therapeutic fit. Clients complete a comprehensive matching survey and receive up to three personalized therapist matches within 24-48 hours, with access to teletherapy (video/phone) and in-person sessions across 20 states. The platform handles scheduling, billing (with a 99.7% collection success rate), out-of-network insurance reimbursement filing, and provides a dedicated concierge team to support client-therapist matching and free therapist switches. A separate therapist-side Practice Management Platform offers scheduling, HIPAA-compliant teletherapy, progress notes, billing, and virtual front office tools to network clinicians.

Product overview

Reflect operates as a therapist marketplace and mental health platform connecting clients with licensed therapists across 20 states. The core offering is an AI-powered matching platform that uses a proprietary algorithm analyzing 55 data points to predict optimal therapist-client compatibility based on style, availability, and therapeutic approach. The platform provides two primary service delivery modes: teletherapy (video/phone sessions) and in-person therapy (primarily in California). Both individual therapy, couples therapy, and group therapy formats are available. Reflect's therapist network spans over a dozen therapeutic orientations including CBT, DBT, ACT, EMDR, Somatic Therapy, Psychodynamic, and Mindfulness/Meditation. The company also offers a separate Therapist Practice Management Platform providing scheduling, HIPAA-compliant teletherapy, billing, and practice administration tools. Additional services include billing support with out-of-network insurance claims processing, free intro sessions for fit assessment, and dedicated care concierge support. Pricing is offered through monthly membership plans, pay-per-session options, and a sliding scale program for clients facing financial hardship.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapist Matching Platform A marketplace platform that connects individual therapy-seeking clients with licensed therapists using a proprietary 55-data-point matching algorithm. Clients complete a comprehensive intake survey and receive personalized therapist matches within 24-48 hours. Targets adults seeking mental health care for anxiety, depression, relationships, trauma, identity, postpartum, ADHD, and life transitions.
• Teletherapy Services Video and phone-based remote therapy sessions available across 20 states, offering flexible scheduling including lunch breaks, evenings, and weekends. Targets busy professionals and clients outside dense therapy markets. Sessions are conducted via HIPAA-compliant teletherapy infrastructure.
• In-Person Therapy Face-to-face therapy sessions primarily available in California, providing diverse therapeutic modalities with extended session durations for deeper therapeutic work. Targets clients who prefer in-person engagement over teletherapy.
• Couples Therapy Joint therapy sessions for partners and couples designed to improve communication, resolve conflicts, and strengthen relationships. Sold as a distinct monthly membership subscription ($700/month for 4 sessions) separate from individual therapy pricing.
• Group Therapy Therapy sessions conducted with multiple participants, providing peer support and shared experience dynamics for specific communities including veterans and LGBTQIA+ individuals. Accessed through the reflect platform after therapist matching.
• Therapist Practice Management Platform An all-in-one practice management platform for licensed therapists providing HIPAA-compliant teletherapy, scheduling, progress notes, a client self-booking portal, billing with 99.7% collection success, and a virtual front office with reception services. Sold to therapists in the reflect network.
• Billing Support Services Managed billing support for clients including out-of-network insurance claims filing, superbill generation, HSA/FSA debit card processing, and facilitation of sliding scale pricing for financial hardship. Delivered as a recurring support service alongside session subscriptions and pay-per-session billing.

Quantifiable outcome

• 100,000+ therapy sessions completed to date
• +7 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Kris Miller (Advisor)minorOthersKris Miller, former SVP and Chief Strategy Officer at eBay, serves as an advisor to reflect.
• Johnny Chen (Advisor)minorOthersJohnny Chen, Director of Medicare Products at Kaiser Permanente and former Director of Operations at DaVita, serves as an advisor to reflect.
• Dane Callow (Advisor)minorOthersDane Callow, Partner at Brooks Hill Partners and healthcare investor, serves as an advisor to reflect.
• Chi Nguyen Rogers (Advisor)minorOthersChi Nguyen Rogers, former VP of Marketing and Product Strategy at McKesson, serves as an advisor to reflect.
• Corporate Employers (Unnamed)coreChannel Partner/ Reseller/ Distributorreflect partners with companies in San Francisco and across the country to offer mental health benefits as an employee perk. Some employers reimburse or subsidize therapy sessions through reflect similarly to gym memberships. Partners include companies such as Notion, Figma, Plaid, and Lattice (among others visible as logos on the San Francisco page).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alma: Alma is a therapist marketplace offering matching, in-network insurance credentialing, and a collaborative care model. It directly overlaps Reflect on matching clients to licensed therapists and providing a therapist-facing platform, but is insurance-oriented rather than self-pay.
• Grow Therapy: Grow Therapy is a therapist network that handles insurance credentialing, billing, and practice management for mental-health providers — a near-direct alternative to Reflect for both clients and therapists, especially in insurance-covered segments.
• Headway: Headway operates a two-sided therapist marketplace that helps therapists accept in-network insurance and provides scheduling, billing, and practice-management software — directly competing with Reflect's matching-plus-PM model, though with an insurance-first go-to-market.
• Two Chairs: Two Chairs matches clients to therapists using a proprietary matching process and operates hybrid teletherapy/in-person clinics. Its curated matching and clinical quality focus closely mirror Reflect's therapist matching model and in-person + teletherapy delivery.
• Octave: Octave operates a multi-state therapist practice delivering individual, couples, and group therapy online and in-person, with employer partnerships. It overlaps Reflect on hybrid delivery, multiple therapy modalities, and employer-channel distribution.
• Sondermind: Sondermind is a therapist marketplace and clinical network serving individuals and organizations, with insurance billing and practice-management tools. It directly parallels Reflect's two-sided marketplace and therapist platform play.

Broad incumbents

• Lyra Health: Lyra Health provides employer-sponsored mental-health benefits, including therapy, coaching, and medication management. It's a competitor to Reflect on the B2B/employer channel, though Lyra operates at much greater scale and also covers coaching and EAP services.
• Modern Health: Modern Health is an employer mental-health platform offering therapy, coaching, and self-care apps globally. It competes with Reflect for employer-sponsored therapy business but with a much broader modality mix and international footprint.
• Talkspace: Talkspace is an established teletherapy and psychiatry platform offering individual, couples, and teen therapy via insurance or subscription. It competes with Reflect for client demand but operates at a much larger, publicly-relevant scale across all 50 states.
• BetterHelp: BetterHelp is the largest consumer-facing online therapy subscription service. While it competes with Reflect for end-clients seeking therapy, its model is broader/direct self-serve rather than Reflect's curated, concierge-led matching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/joinreflect
• Facebookfacebook.com/joinreflect
• Instagraminstagram.com/joinreflect/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reflect