Green Steps
Green Steps is a Singapore-based eco-tech company that operates a proprietary verification platform for tree planting and ocean waste recovery, serving 700-plus brands including ecoSPIRITS, The Providore, and Diageo across four continents.
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Green Steps does
Green Steps is a Singapore-headquartered eco-tech company founded in 2020 by Guy Cawood that operates a proprietary verification platform for nature-based sustainability claims. The company targets the greenwashing problem by giving businesses a single stack to assess their environmental footprint, integrate tree-planting and ocean-waste-recovery solutions into operations, verify the resulting CO2 and waste offset, and amplify the message through branded impact assets such as named forests and per-product donation logic.
The core product is the Green Steps Eco-Tech Platform, composed of a real-time live tracking module, an onsite photo-recording workflow for partner-verified planting, a customized impact dashboard for internal and external hierarchy reporting, and multi-spectrum remote sensing technology for monitoring reforestation regrowth. Complementing the platform are tree-planting and ocean-waste-recovery services executed through vetted local partners in four impact regions: West Coast Sumatra (mangrove restoration), Borneo (Kinabatangan riverine habitat), Thailand (Pai River rainforests), and Tanzania (Zanzibar ocean waste). Cumulative platform metrics cited on the company's website include 86,411 trees planted, 19,017 tons CO2-equivalent offset, 6,020 kg of ocean waste recovered, 345,764 square meters of forest restored, and 93 species of trees.
Revenue is generated through recurring tree and forest sponsorship subscriptions and transaction-style corporate sustainability partnerships in which brands embed Green Steps' verification into products (for example, ecoSPIRITS planting a tree and recovering 1kg of ocean waste per ecoTOTE delivered). Distribution runs through a dual motion: a self-service app at app.greenstepsgroup.com for tree purchases and individual sponsorships, paired with a direct enterprise sales channel ([email protected]) for hospitality, F&B, gaming, education, and CPG clients. The company is privately held with no disclosed funding rounds; the roster of 700+ brands cited on the website includes ecoSPIRITS, The Providore, Dearborn Singapore, Super Loco Group, Diageo, Lion Breweries, Credit Suisse, Little Farms, Kweichow Moutai-affiliated Peperoni, Les Amis, Cold Storage, and NUS Yong Loo Lin School of Medicine, alongside external recognition such as the EarthShot Prize 2022 nomination and the CleanTech APAC Top 25 Most Innovative Companies list.
Green Steps firmographics
Firmographics- Name
- Green Steps
- Legal name
- Green Steps Group
- Website
- https://greenstepsgroup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Steps is a Singapore-based eco-tech company that operates a proprietary verification platform for tree planting and ocean waste recovery, serving 700-plus brands including ecoSPIRITS, The Providore, and Diageo across four continents.
- Ownership category
- akta.pro rank
Green Steps industry classification
Industry- Product category
- Climate-tech Environmental Services
- NAICS
- Support Activities for Forestry (1153)
- SIC
- Forestry (800)
- akta.pro primary industry
- Carbon Offset & Insetting Programs (Credits, Portfolios, Project Development) (THAAANAC)
- akta.pro secondary industries
- Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation) (EUABABAC), Forestry & Reforestation (BPAGAGAD), Carbon Footprint Measurement, Reporting & Management (Travel Emissions Accounting) (THAAANAB)
Keywords
Where Green Steps is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Green Steps business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Tree and Forest Sponsorship: Companies and individuals can sponsor trees and forests through the platform. Sponsors receive branded forests, impact maps, and verified environmental credentials. Revenue generated supports reforestation projects and ocean waste recovery operations.
- Corporate Sustainability Partnerships: B2B partnerships where brands integrate Green Steps' verification platform into their sustainability initiatives. Companies like ecoSPIRITS, The Providore, and Super Loco embed Green Steps' impact tracking into their products and operations.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Green Steps product offering
Product offeringCore offering
Green Steps operates a proprietary eco-tech verification platform that enables businesses and individuals to sponsor tree planting and ocean waste recovery initiatives with verified proof of impact. The company delivers nature-based solutions across four continents—reforestation in Sumatra, Borneo, and Thailand, and ocean waste recovery in Zanzibar—while providing real-time tracking, customized impact dashboards, and remote sensing-based verification to corporate sustainability buyers.
Product overview
Green Steps offers a unified eco-tech platform for climate impact management, consisting of a core proprietary platform with modules for real-time tracking, onsite recording, and customized impact dashboards. The platform enables businesses to assess their environmental footprint, integrate nature-based solutions (tree planting and ocean waste recovery), verify their CO2 offset and impact through proprietary verification technology, and amplify their sustainability message. Additional offerings include tree planting services across four continents, ocean waste recovery programs, and green NFT capabilities for gaming partnerships. The company operates impact regions in West Coast Sumatra (mangrove restoration), Borneo (Kinabatangan riverine habitat), Thailand (Pai River rainforests), and Tanzania (Zanzibar ocean waste).
Differentiator
Problem solved
Functional benefit
Products and services
- Green Steps Eco-Tech Platform Proprietary climate-tech platform that verifies tree planting and ocean waste recovery, enabling businesses to assess, integrate, verify, and amplify their environmental impact through real-time tracking and branded impact maps.
- Tree Planting Services Tree planting and forest regeneration with vetted partners across four continents creating verified social, environmental and economic impact.
- Ocean Waste Recovery Ocean waste recovery services recovering ocean-bound waste or directly from the ocean while supporting local communities and regenerating beaches, coral beds and marine life.
- Carbon Footprint Assessment Assessment service helping companies measure their carbon footprint and identify ways to reduce CO2 impact.
Quantifiable outcome
- 86,411 trees planted through the platform
- +4 more outcomes
Companies that use Green Steps
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Green Steps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Green Steps partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ecoSPIRITScoreGreen Steps serves as a strategic partner for ecoSPIRITS, with the advanced 'proof of planting' technology platform integrated into their global rollout. The partnership is described as a core element of ecoSPIRITS' sustainability vision. With every ecoTOTE delivered, ecoSPIRITS plants a tree and recovers 1kg of ocean waste. ecoSPIRITS' global customers include Raffles Hotel Singapore, The Savoy Hotel London, and Rosewood Hotel Hong Kong.
- The ProvidorecoreRestaurant chain partnered with Green Steps to switch to on-site water purification and reusable glass bottles. The partnership removes single-use plastic while donating 50% towards planting trees in their branded Green Steps forest. Impact includes 14,500 trees planted and 316,976 kg CO2 removed.
- Dearborn SingaporecoreSingapore's first granola cafe joined the rewilding movement. A percentage of proceeds from every granola sold goes towards sponsoring rewilding projects that benefit local communities. Dearborn is part of Green Steps' roster of 700+ brands.
- Super Loco Group & Tanjong Beach ClubcoreModern Mexican restaurant chain partnered with Green Steps to create adopt-a-tree and offset-your-meal campaigns. Green Steps assessed their carbon-conscious menu to indicate carbon footprint of each dish with at least 50% plant-powered options.
- Kopel Forever SabahcoreLocal community organization in Borneo focused on habitat restoration. Green Steps supports with transparency, understanding of ground challenges for tropical rainforest ecosystem restoration, and holistic habitat restoration for biodiversity.
- Nunu Spirits Gaming CompanyminorGaming company partnership creating green NFTs. While players gain points and plant trees in the virtual world, Green Steps plants trees in the real world. Project includes 1,000 trees planted.
- NUS Yong Loo Lin School of MedicinecoreUniversity partnership where sections of forest are auctioned to senior stakeholders to contribute to the NUS forest. Supports cleaner air and biodiversity regeneration linked to health.
- DiageominorAppears in customer logos section of the website.
- Lion BreweriesminorAppears in customer logos section of the website.
- Credit SuisseminorAppears in customer logos section of the website.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Green Steps competitors and assessment
Company assessmentDirect peers
- Cloverly: Carbon offset API platform offering verified carbon credits, reforestation, and ocean plastic removal for businesses. Direct comparable on technology stack (API + verification + nature-based offsets).
- Watershed: Enterprise carbon accounting and offset platform with strong measurement, reporting, and verification capabilities. Comparable to Green Steps' assess-verify-amplify workflow at the enterprise end of the market.
- One Tree Planted: Nonprofit reforestation organization offering corporate partnerships and brand sponsorships for tree planting projects globally. Closely aligned with Green Steps' reforestation sponsorship and brand partnership model.
- Tentree: Sustainable apparel brand that plants trees per product purchased. Comparable to Green Steps' tree-sponsorship model with branded forests and per-transaction impact, though operating as consumer brand rather than B2B platform.
- Veritree: Reforestation verification platform combining on-ground planting partners with satellite and IoT monitoring for verified impact. Closely aligned technology stack and value proposition to Green Steps' verification platform.
- Patch: Carbon offset API and platform enabling businesses to embed carbon offsets into products and checkout flows. Closely comparable to Green Steps' per-transaction integration model (e.g., ecoSPIRITS per-bottle offset).
- Pachama: AI-powered carbon credit marketplace and verification platform connecting companies to nature-based carbon offset projects. Most direct competitor to Green Steps in the verified offset/platform space, with broader market reach but APAC underrepresentation.
Emerging players
- EcoMatcher: Corporate tree-planting platform enabling companies to gift or sponsor verified trees with geo-tracking. Highly comparable niche player in tree sponsorship with verification, smaller scale than Green Steps.
Broad incumbents
- South Pole Group: Large global climate solutions provider offering carbon credit development, advisory, and offset services. Broader incumbent with project development capabilities across nature-based and tech-based solutions; competes for enterprise ESG contracts.
- DGB Group: Publicly listed carbon credit project developer and trading platform with nature-based projects. Larger incumbent offering carbon credits, project origination, and trading - overlaps with Green Steps' project development role but at different scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Green Steps social profiles
Digital presenceGreen Steps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Steps leadership team
Management profileNumber of profiles
Profiles1 record
Green Steps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Steps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Steps
What does Green Steps do?
Green Steps operates a proprietary eco-tech verification platform that enables businesses and individuals to sponsor tree planting and ocean waste recovery initiatives with verified proof of impact. The company delivers nature-based solutions across four continents—reforestation in Sumatra, Borneo, and Thailand, and ocean waste recovery in Zanzibar—while providing real-time tracking, customized impact dashboards, and remote sensing-based verification to corporate sustainability buyers.
Is Green Steps a public or private company?
Green Steps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Steps founded?
Green Steps was founded in 2020. It employs 11 to 50 people.
Where is Green Steps based?
Green Steps is headquartered in Singapore, Singapore, in the Asia region.
How does Green Steps make money?
Two revenue lines are on record. Tree and Forest Sponsorship is the primary driver. The others are corporate Sustainability Partnerships.
Who are Green Steps's main competitors?
Direct peers on record are Cloverly, Watershed, One Tree Planted, Tentree, Veritree, Patch and Pachama. EcoMatcher is listed as an emerging player. Broad incumbents are South Pole Group and DGB Group.
Does Green Steps have an API?
No public API is recorded for Green Steps.
What industry is Green Steps in?
Green Steps's product category is Climate-tech Environmental Services. Its primary akta.pro industry code is THAAANAC, Carbon Offset & Insetting Programs (Credits, Portfolios, Project Development), with a secondary code of EUABABAC, Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation). Its NAICS code is 1153 and its SIC code is 800.