Cognito

Name

Cognito

Legal name

Cognito, LLC

Website

https://cognitoforms.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Form Builder Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

Keywords

• Online form builder
• Workflow automation software
• Data collection platform
• Electronic signature software
• Document automation software

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Tiered subscription model with four plan levels: Individual (free), Pro, Team, and Enterprise. Each plan includes different limits for entries, storage, users, and templates. Monthly and annual billing options available with annual plans offering discounted rates.
2. Payment Processing: Integrated payment collection through Square, Stripe, and PayPal. Transaction fees may apply for payment forms.
3. Add-ons and Usage Overages: Additional revenue from add-on features including extra users beyond plan limits, custom document templates, storage, guests, API usage, and other usage-based features that exceed plan limits.
4. Prepayment Credits: Optional prepayment credits that users can purchase and apply automatically to monthly plan invoices. Credits do not expire but may be deleted after 12 months of inactivity.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cognito Forms is a no-code online form builder with workflow automation that enables organizations to create customized online forms for data collection, approvals, notifications, and automated task assignments. The platform bundles electronic signatures, automated Word/PDF document generation, online payment collection, secure Client Portals with guest access, and AI-powered form generation from natural language prompts. It targets HR, Marketing, Sales, IT, and Project Management teams across Healthcare, Nonprofits, Education, Government, Software, and small/mid-sized businesses, with HIPAA-compliant capabilities available on the Enterprise plan.

Product overview

Cognito Forms is a unified online form building platform with workflow automation capabilities. The core Cognito Forms product provides data collection through customizable online forms, while key features include AI Form Generation for AI-powered form creation from prompts, a Client Portal for secure self-service guest access, Electronic Signatures for legally binding documents, and Document Generation for automated Word/PDF creation. The platform integrates with major automation tools (Zapier, Microsoft Power Automate, Make), payment processors (Stripe, Square, PayPal), and cloud storage (Google Drive, OneDrive). Security offerings include HIPAA compliance for healthcare (Enterprise plan), SOC 2 Type II certification, and GDPR/CCPA compliance. An AI Support Chatbot assists users with platform navigation.

Differentiator

Problem solved

Functional benefit

Products and services

• Cognito Forms No-code online form builder and workflow automation platform that enables organizations to create customized online forms triggering approvals, notifications, updates, and automated tasks. Targets HR, Marketing, Sales, IT, and Project Management teams across Healthcare, Education, Government, Nonprofits, Software & Tech, and small/mid-sized businesses.

Quantifiable outcome

• 90% of users are able to act quicker on incoming data/forms
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature9 records

Partnerships

20 partnerships are on record, tiered core integration, core payment partner, infrastructure partner, marketing partner, transactional email partner, hipaa-compliant email partner, customer support partner, customer success partner, review management partner, analytics partner, location services partner, storage partner, optimization partner and data enrichment partner.

• Zapiercore integrationTechnology or IntegrationNative integration allowing users to create Zaps to send form entry data to hundreds of other cloud services. Users must agree to Zapier Terms of Service and Privacy Policy when signing up.
• Microsoft Power Automatecore integrationTechnology or IntegrationNative integration allowing users to create automation flows to send form entry data to hundreds of other cloud services through Microsoft's automation platform.
• Make (formerly Integromat)core integrationTechnology or IntegrationNative integration allowing users to build connections to send form entry data to hundreds of other cloud services through Make's automation platform.
• Stripecore payment partnerTechnology or IntegrationPayment processor for collecting credit card information for subscription plan payments and payment forms. Handles collecting, transmitting, processing, and storing credit card information. Available on all plan levels for payment form creation.
• Squarecore payment partnerTechnology or IntegrationPayment provider option available to customers on Team and Enterprise plans for creating forms that collect payment.
• PayPalcore payment partnerTechnology or IntegrationPayment provider option available to customers on Team and Enterprise plans for creating forms that collect payment.
• Microsoft Azureinfrastructure partnerTechnology or IntegrationPrimary hosting provider for Cognito Forms. All customer data and servers are securely managed by Microsoft Azure, geo-replicated in real time to multiple datacenters in the US. Also provides AI services for AI-powered features.
• MailChimp (Intuit)marketing partnerTechnology or IntegrationEmail service provider used to send marketing emails notifying customers about new features, changes to terms, and other useful information about services. Automatically manages unsubscribe list.
• Mandrill (Intuit)transactional email partnerTechnology or IntegrationTransactional email provider used to send emails from Cognito Forms to customers and their customers on their behalf.
• Postmarktransactional email partnerTechnology or IntegrationTransactional email provider used to send emails from Cognito Forms to customers and their customers on their behalf.
• Mailgunhipaa-compliant email partnerTechnology or IntegrationTransactional email provider used exclusively for organizations that have signed the HIPAA BAA, as Cognito Forms has a BAA with Mailgun covering email delivery for HIPAA compliance.
• Zendeskcustomer support partnerTechnology or IntegrationCustomer support management platform used for email, chat, and social media support. Shares minimum information necessary to create and track support requests.
• Pendocustomer success partnerTechnology or IntegrationAnalytics, communication and development-planning platform used for user onboarding, in-app messaging, and activity-related emails based on user actions in the application.
• Trustpilotreview management partnerTechnology or IntegrationCustomer review management tool used to gather feedback from new customers to determine satisfaction with product and services. Shares name and email address for verified reviews.
• Google Analyticsanalytics partnerTechnology or IntegrationWeb analytics service enabling customers on paid plans to connect their own Google Analytics account to track form usage by their customers.
• Google Mapslocation services partnerTechnology or IntegrationAddress verification and autocomplete services to help ensure accurate and complete billing addresses. Also available for location-based services in forms.
• Google Drivestorage partnerTechnology or IntegrationOptional cloud storage integration allowing users to sync files uploaded through forms to a Google Drive folder they select.
• Microsoft OneDrivestorage partnerTechnology or IntegrationOptional cloud storage integration allowing users to sync files uploaded through forms to a OneDrive folder they select.
• VWO (Wingify)optimization partnerTechnology or IntegrationA/B testing and conversion optimization platform used to conduct experiments on the Cognito Forms website, measuring engagement and behavior to improve user experience.
• People Data Labsdata enrichment partnerTechnology or IntegrationBusiness data enrichment service used to support internal operations including maintaining accurate business records, analytics, and improving services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JotForm: JotForm is a leading drag-and-drop online form builder serving SMBs and enterprises with HIPAA, payment collection, and workflow features. It is the closest head-to-head competitor to Cognito Forms across form building, integrations, and tiered pricing.
• Typeform: Typeform is a premium online form and survey builder known for conversational UX, with native AI form creation, integrations, and payments. It competes with Cognito for marketing, lead-gen, and survey workloads, particularly at the SMB and mid-market.
• Formstack: Formstack provides online forms, document generation, eSignature, and workflow automation for healthcare and regulated industries, with HIPAA and SOC 2 compliance. It directly overlaps Cognito's regulated-industry wedge and document/eSignature features.
• SurveyMonkey: SurveyMonkey is a large-scale survey and form platform with enterprise-grade distribution and AI-assisted survey creation. It competes with Cognito for survey, feedback, and market research use cases across SMB and enterprise customers.
• Wufoo: Wufoo is an established online form builder with payment collection and reporting features, now part of SurveyMonkey. It targets SMBs and overlaps Cognito's core form-building and integrations use cases.

Broad incumbents

• Microsoft Forms: Microsoft Forms is bundled into Microsoft 365 and offers free basic form building plus Copilot AI features. As an incumbent bundled into a productivity suite, it competes with Cognito for IT-procurement-driven and education/government deployments.
• Google Forms: Google Forms is a free, widely deployed form builder integrated with Workspace, Drive, and Gemini AI. It is the largest free alternative in the category and competes with Cognito on PLG-driven SMB and education workloads.
• DocuSign: DocuSign is the dominant eSignature and agreement-cloud platform with workflow automation and industry-specific solutions. It is a broader incumbent competing with Cognito's eSignature, document generation, and workflow features at the enterprise tier.

Emerging players

• Tally: Tally is a fast-growing, freemium no-code form builder with a Notion-like editing UX. It is an emerging competitor targeting SMBs and creators in the same PLG funnel as Cognito Forms.
• Fillout: Fillout is a newer no-code form and survey builder with strong database and workflow features. It targets the same SMB and prosumer segment as Cognito and is gaining traction on G2.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cognitoforms
• YouTubeyoutube.com/c/cognitoforms
• Facebookfacebook.com/cognitoforms
• LinkedInlinkedin.com/company/cognito-apps
• Instagraminstagram.com/cognitoforms

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cognito