LeadMagic
LeadMagic is a bootstrapped Boston-based B2B data enrichment API platform offering verified email validation, contact finding, mobile discovery, company intelligence, and jobs data via REST API, CLI, and MCP, serving GTM engineers, sales teams, and AI agent builders.
- Company typePrivate
- Founded2022
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LeadMagic does
LeadMagic is a privately held, bootstrapped B2B data enrichment company founded in 2022 and headquartered in Boston. The firm operates as an API-first enrichment layer targeting GTM engineers, revenue operations teams, agencies, recruiters, and AI agent builders — providing verified contact data, company intelligence, and intent signals through developer-facing interfaces (a REST API at api.leadmagic.io, a CLI, and an MCP server), plus a conversational Beta chat surface. LeadMagic positions itself explicitly against incumbent vendors such as ZoomInfo on a price basis at roughly one-fifth the per-result cost and serves 3,000+ teams globally across 100+ countries with a fully self-serve, product-led distribution motion.
The platform's product portfolio centers on email finding and validation — including a proprietary catch-all domain resolution feature that claims ~0% bounce rates versus 15–30% for traditional SMTP verifiers by working behind Proofpoint, Mimecast, and Barracuda security gateways — together with mobile number discovery, company enrichment over a 50M-company database with 100+ data points per profile, profile search, personal email finder, and a Jobs Data module covering 10M+ active postings. Technical differentiators include sub-100ms average API response times, a 99.9% uptime SLA, processing capacity of 5M+ API calls per day, 500M+ platform-wide email verifications, and an MCP server exposing 16 enrichment tools callable from 13 AI assistant environments. Native integrations span Clay, Apollo, Salesforce, HubSpot, Zapier, Make, n8n, Instantly, Smartlead, Bitscale, Databar, Email Bison, Salesforge, and Freckle, with advertised integrations into ZoomInfo listed on the partner page.
Revenue is generated via a credit-based pay-per-result model (0.25 credits per email validation, 1 credit per email found, 5 credits per mobile found; null results are free) layered onto monthly subscription tiers ranging from $49/mo for 2,000 credits (Basic) to $849/mo for 100,000 credits (Ultimate), with a 100-credit freemium entry point and no annual contract requirement. The go-to-market is entirely self-serve: no traditional sales team is evident, and acquisition is driven by the website, interactive API documentation, comparison/alternatives SEO pages, and integration partnerships. LeadMagic has been bootstrapped since founding with no disclosed external funding and reports approximately $1.2M in annual revenue as of December 2024; the leadership team includes founder Jesse Ouellette and Head of GTM Patrick Spielmann.
LeadMagic firmographics
Firmographics- Name
- LeadMagic
- Legal name
- LeadMagic
- Website
- https://leadmagic.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LeadMagic is a bootstrapped Boston-based B2B data enrichment API platform offering verified email validation, contact finding, mobile discovery, company intelligence, and jobs data via REST API, CLI, and MCP, serving GTM engineers, sales teams, and AI agent builders.
- Ownership category
- akta.pro rank
LeadMagic industry classification
Industry- Product category
- B2B Data Enrichment API
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where LeadMagic is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
LeadMagic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Credit-Based Usage Billing: LeadMagic uses a flexible credit-based pricing system where users pay only for valid results. Credits are consumed per API call (1 credit for email finding, 5 credits for mobile finding, 0.25 credits per email validation). Null/not_found results are free. Credits work across all services (API, CLI, MCP, chat) with one unified key. 2-month credit rollover on Essential+ plans.
- Subscription Tiers: Monthly subscription plans with tiered credit allocations: Basic ($49/mo, 2,000 credits), Essential ($99/mo, 5,000 credits), Growth ($249/mo, 20,000 credits), Professional ($499/mo, 50,000 credits), Ultimate ($849/mo, 100,000 credits). Discounted per-credit rates at higher tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 100 credits to start |
| Subscription | Monthly | Basic - $49/mo for 2,000 credits |
| Subscription | Monthly | Essential - $99/mo for 5,000 credits |
| Subscription | Monthly | Growth - $249/mo for 20,000 credits |
| Subscription | Monthly | Professional - $499/mo for 50,000 credits |
| Subscription | Monthly | Ultimate - $849/mo for 100,000 credits |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
LeadMagic product offering
Product offeringCore offering
LeadMagic is an API-first B2B data enrichment platform that delivers verified work emails, mobile numbers, company intelligence, and hiring/ads signals to GTM engineers, sales teams, and AI agents. Customers consume the platform through REST API, CLI, MCP server, or AI GTM Chat, paying only for valid results via a unified credit pool across Basic ($49/mo) through Ultimate ($849/mo) tiers. The core differentiator is proprietary catch-all email validation that resolves mailboxes behind enterprise security gateways (Proofpoint, Mimecast, Barracuda), where competitors return 'unknown' or 'risky' statuses.
Product overview
LeadMagic is a B2B data enrichment API platform founded in 2022, bootstrapped with no external funding, offering verified contact data, company intelligence, and intent signals through multiple interfaces: REST API, CLI, MCP server, and AI GTM Chat. The core product portfolio centers on email verification/validation (including proprietary catch-all domain resolution achieving ~0% bounce rate vs 15-30% for competitors), email finding (97% accuracy), mobile number discovery (5 credits per result), company enrichment (50M+ companies, 100+ data points), and profile search. Additional modules include Jobs Data for hiring signals (10M+ postings), Google/Meta/B2B Ads search for competitive intelligence, URL to Markdown API for LLM pipelines, CSV enrichment for bulk processing, CRM enrichment, and waterfall enrichment combining multiple providers. The platform differentiates through developer-first design (16 MCP tools for AI assistants, <100ms response times, 99.9% uptime), credit-based pay-per-result pricing (only charged for valid data found), and comprehensive catch-all domain resolution that competitors cannot match. Reported $1.2M annual revenue by December 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Enrichment Unified B2B data enrichment platform providing verified contact data, company intelligence, and intent signals via REST API, CLI, and MCP. Powers enrichment workflows across email finding, mobile discovery, company enrichment, and profile search.
- Email Finder Finds verified B2B work email addresses from a name and company domain. Includes built-in verification and catch-all resolution with 97% accuracy. 1 credit per email found.
- Email Validation Real-time email verification with 99.5% accuracy using multi-layer SMTP, MX record checks, and catch-all resolution. Sub-200ms response time. 4 validations per credit.
- Mobile Finder Discovers direct-dial mobile numbers for B2B contacts and decision-makers. Used for cold calling campaigns with higher connect rates than switchboard data. 5 credits per number found.
- Profile Search Turns B2B profile URLs (e.g., LinkedIn) into complete contact records including emails, phones, job titles, and professional history.
- Catch-All Validation Advanced email verification that resolves individual mailboxes within catch-all (accept-all) domains using proprietary multi-signal algorithms. Bypasses Proofpoint, Mimecast, Barracuda, and other security gateways. Achieves ~0% bounce rate on resolved emails versus 15-30% for traditional verifiers, with 65-75% catch-all resolution rate.
- Jobs Data (Intent Signals) Searches 10M+ active job postings to identify hiring signals and find decision-makers at growing companies. Includes Jobs Finder, Hiring Intent Signals, Role Finder, Employee Finder, and Bulk Export. 1 credit per job result.
- Company Enrichment Provides firmographics, technographics, funding data, and competitive intelligence for any company by domain. Covers 50M+ companies with 100+ data points per profile across 100+ countries.
- MCP Server Model Context Protocol server providing 16 enrichment tools accessible from AI assistants (Cursor, Claude, VS Code, Windsurf, Zed, Gemini, JetBrains, Cline, Roo Code, OpenCode, Amazon Q, GitHub Copilot, ChatGPT). OAuth sign-in with one API key, no key to paste, live B2B data access inside AI conversations.
- LeadMagic CLI Command-line interface for terminal-based enrichment. One-command install for macOS, Linux, and Windows. Supports CSV enrichment, AI chat for plain-English data queries, and local-first storage with offline query capability.
- URL to Markdown API Converts any webpage to clean, structured markdown optimized for LLM pipelines and RAG systems. Includes JavaScript rendering for SPAs, content extraction, and noise removal. Produces 67% fewer tokens than raw HTML. Available via REST API and MCP server.
- Google Ads Search Search API for Google Ads run by a company. Analyzes competitor advertising strategies, messaging, and creative approaches. Returns advertiser ID, creative details, ad variants, dates, and landing page URLs.
- Meta Ads Search Search API for Meta (Facebook/Instagram) ads run by a company. Analyzes social media advertising strategies and creative approaches with ad creative, targeting, and performance data.
- B2B Ads Search Search API for B2B professional network ads run by a company. Returns enriched company context, ad creatives, targeting hints, and performance metadata. Includes a B2B Ad Details endpoint for full creative payload.
- Lead Finder B2B prospect discovery tool for building targeted lead lists based on company, role, seniority, and geographic criteria.
- Personal Email Finder Finds personal email addresses when work emails are missing or bouncing. Used as a fallback when work email verification fails.
Quantifiable outcome
- 97% email accuracy (self-reported)
- +6 more outcomes
Companies that use LeadMagic
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
LeadMagic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability6 records
Feature5 records
LeadMagic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ClaycoreNative integration in Clay's enrichment waterfall. LeadMagic data (email finder, mobile finder, profile search, company enrichment) available directly within Clay workflows. Enables waterfall enrichment across multiple providers.
- ApollocoreIntegration partnership enabling LeadMagic enrichment alongside Apollo data in GTM workflows.
- n8ncoreIntegration partnership with n8n open-source workflow automation platform. HTTP Request node integration for LeadMagic API.
- InstantlycoreIntegration with Instantly cold email platform. LeadMagic enrichment data flows into Instantly campaigns.
- SmartleadcoreIntegration with Smartlead cold email platform for verified email data in outreach campaigns.
- SalesforcecoreCRM integration with Salesforce for company and contact data enrichment within CRM workflows.
- HubSpotcoreIntegration with HubSpot CRM and marketing platform for enrichment data sync.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
LeadMagic competitors and assessment
Company assessmentDirect peers
- Apollo.io: Apollo.io is a leading B2B sales intelligence and data enrichment platform offering email finding, contact verification, and prospecting workflows — a directly comparable product to LeadMagic across email finder, email validation, and company enrichment APIs. Apollo is also an explicit LeadMagic integration partner.
- Hunter.io: Hunter.io provides domain search to find professional email addresses and email verification — overlapping directly with LeadMagic's email finder and email validation products. Both are positioned as developer-friendly enrichment APIs at similar price points and target SMB/mid-market GTM users.
- ZeroBounce: ZeroBounce specializes in email validation and deliverability, including catch-all email detection and verification — directly comparable to LeadMagic's email validation and catch-all resolution product line with a credit-based pricing model.
- Snov.io: Snov.io combines email finder, email verifier, and sales automation in a similar B2B data enrichment stack as LeadMagic, with comparable credit-based pricing and developer API access. Both target SDR/RevOps teams for prospect discovery.
- NeverBounce: NeverBounce is a focused email verification and deliverability service — directly comparable to LeadMagic's email validation product with similar pricing-per-verification model and integration support for major CRMs.
- Lusha: Lusha provides B2B contact data — direct phone numbers and emails — via browser extension, API, and CRM integrations. Lusha competes in the same contact data enrichment category as LeadMagic's mobile finder and email finder products.
- Dropcontact: Dropcontact is a B2B data enrichment API focused on contact and company data with similar self-serve, API-first positioning to LeadMagic. Both platforms offer email finding, verification, and CRM enrichment on credit/subscription pricing.
- Cognism: Cognism is a B2B sales intelligence platform providing verified email addresses and mobile numbers with a strong emphasis on data quality and compliance — directly comparable to LeadMagic's catch-all resolution and mobile finder products, particularly in mid-market enterprise sales.
Broad incumbents
- Clearbit (HubSpot Breeze): Clearbit, acquired by HubSpot and re-branded Breeze, provides B2B data enrichment APIs for company and contact intelligence — directly overlapping with LeadMagic's company enrichment, profile search, and contact find products, with a stronger incumbent position via HubSpot's CRM ecosystem.
- ZoomInfo: ZoomInfo is the dominant B2B data and sales intelligence incumbent, with proprietary first-party data and a comprehensive platform covering contact data, company intelligence, and intent signals. LeadMagic explicitly positions against ZoomInfo's pricing with a 1/5th cost claim.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LeadMagic social profiles
Digital presenceLeadMagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadMagic leadership team
Management profileNumber of profiles
Profiles2 records
LeadMagic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadMagic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadMagic
What does LeadMagic do?
LeadMagic is an API-first B2B data enrichment platform that delivers verified work emails, mobile numbers, company intelligence, and hiring/ads signals to GTM engineers, sales teams, and AI agents. Customers consume the platform through REST API, CLI, MCP server, or AI GTM Chat, paying only for valid results via a unified credit pool across Basic ($49/mo) through Ultimate ($849/mo) tiers. The core differentiator is proprietary catch-all email validation that resolves mailboxes behind enterprise security gateways (Proofpoint, Mimecast, Barracuda), where competitors return 'unknown' or 'risky' statuses.
Is LeadMagic a public or private company?
LeadMagic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeadMagic founded?
LeadMagic was founded in 2022. It employs 1 to 10 people.
Where is LeadMagic based?
LeadMagic is headquartered in Boston, United States, in the North America region.
How does LeadMagic make money?
Two revenue lines are on record. Credit-Based Usage Billing is the primary driver. The others are subscription Tiers.
Who are LeadMagic's main competitors?
Direct peers on record are Apollo.io, Hunter.io, ZeroBounce, Snov.io, NeverBounce, Lusha, Dropcontact and Cognism. Broad incumbents are Clearbit (HubSpot Breeze) and ZoomInfo.
Does LeadMagic have an API?
Yes. LeadMagic offers a REST API at https://api.leadmagic.io/v1 for B2B data enrichment including email validation, contact enrichment, company intelligence, and ads data. The API supports 20+ endpoints across email, contact, company, jobs, and ads data, accessible via a single API key. All API products share the same key and credit pool. Average response times under 100ms with 99.9% uptime SLA. 5M+ API calls per day processed. Available to all users with tiered rate limits (Starter: 5 req/sec, Growth: 20 req/sec, Enterprise: custom). The platform also offers an MCP server (mcp.leadmagic.io) with 16 enrichment tools compatible with 13 AI clients, and a CLI for terminal-based enrichment, CSV processing, and AI-powered data querying. Developer documentation is at leadmagic.io/docs/v1/introduction.
What industry is LeadMagic in?
LeadMagic's product category is B2B Data Enrichment API. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541511 and its SIC code is 7370.