Treatible Pets

What Treatible Pets does

Treatibles is a privately held, founder-led pet wellness company that develops, manufactures, and sells USDA Certified Organic full-spectrum hemp CBD products for dogs, cats, and horses. Founded in 2013 by serial entrepreneur Julianna Carella (who also established Auntie Dolores in 2008), the company operates under the legal entity AD Remedies, Inc., and is currently headquartered in Nashville, Tennessee after relocating from Petaluma, California. Core offerings span multiple delivery formats — hard chews, soft chews, oil droppers (tinctures), capsules, transdermal cream, and a crumble supplement — each formulated around a proprietary 5-in-1 benefit concept covering calming, joint/mobility, immune, gut, and inflammatory support. Underlying inputs are sourced from the company's own organic hemp farm and processed through an SQF-certified, GMP-compliant contract manufacturer; every batch is third-party lab-tested with publicly available certificates of analysis.

The business runs a multi-channel go-to-market: direct-to-consumer e-commerce on treatibles.com (with Autoship subscriptions offering 20–30% savings, a 25% first-order discount, TreatiPal membership, TreatiPoints loyalty, and an affiliate/influencer program), marketplace listings on Chewy, wholesale distribution to pet food retailers nationwide, sales through veterinary clinics via a dedicated B2B portal (wholesale.treatibles.com), rescue/shelter programs, and international distribution in Japan (since 2020 with research and clinical-trial validation), Brazil, and Mexico (both 2022). Pricing is unit-based across potencies ranging from 1mg to 1500mg CBD, with bundled packs and gift cards. The company holds BBB A+, USDA Organic, NASC, SQF, GMP, and PCI DSS certifications, and is recognized via earned media (Forbes, Vanity Fair, Pets+, Pet Age, Pet Business). Treatibles also distributes a sister human-focused brand, Auntie Dolores, providing cross-brand synergy via shared hemp inputs and form.

Customer concentration is low to moderate: the homepage advertises 100,000+ customers have tried Treatibles products, with revenue spread across long-tail individual pet owners (dogs, cats, horses), animal rescues/sanctuaries (e.g., Farmhouse Sanctuary, Villalobos Rescue Center), distributed SMB retail, and veterinary clinics; Chewy is a notable single-channel concentration. The company has reported as 'multi-million dollar' but does not disclose revenue. With a headcount of 1–10 employees and no outside funding disclosed, Treatibles operates as a bootstrapped, founder-controlled business optimizing for capital-efficient category leadership in the pet CBD subsegment.

Name

Treatible Pets

Legal name

AD Remedies, Inc.

Website

https://treatibles.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Treatibles is a privately held, founder-led pet wellness company that develops and sells USDA Certified Organic full-spectrum hemp CBD products (chews, oils, capsules, creams) for dogs, cats, and horses, distributing direct-to-consumer, through Chewy, wholesale to veterinary clinics and pet retailers, and internationally.

Ownership category

akta.pro rank

Product category

Pet CBD Supplements

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Animal Food Manufacturing (31111), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Pet Products Retail (CRANAHAF)

akta.pro secondary industries

Calming & Behavioral Support Supplements (HLAMALAD), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN), Immune Support Supplements (HLAMALAE), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Pet Treats & Chews (AFADAFAF)

Keywords

• Pet CBD supplements
• Full spectrum hemp oil
• Organic pet wellness
• Pet calming chews
• Veterinary CBD products

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales (B2C): Treatibles sells directly to consumers through its website treatibles.com. Customers can purchase individual products, bundles, and subscriptions (Autoship). The site offers 24/7 online ordering with free shipping on orders over $75. First-time customers receive 25% off their first order.
2. Wholesale / B2B Distribution: Treatibles sells to wholesale customers including pet food stores (retail), veterinary clinics, and rescue/shelter organizations. They operate a wholesale portal at wholesale.treatibles.com and have a dedicated sales team for wholesale inquiries.
3. Autoship / Subscription Revenue: Treatibles Autoship program allows customers to set up recurring deliveries of their products, offering savings of up to 20-30% on subscriptions. This provides predictable recurring revenue.
4. TreatiPoints Loyalty Program: Customers earn points with every purchase, redeemable for discounts on future orders. This drives retention and repeat purchases.
5. Affiliate & Influencer Program: Treatibles runs affiliate and influencer programs to drive customer acquisition, with partners earning commissions for referred sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Treatibles manufactures and sells USDA Certified Organic Full Spectrum Hemp CBD pet supplements (hard chewables, soft chewables, oil droppers, capsules, transdermal cream, and crumble) formulated for dogs, cats, and horses. Products are sold direct-to-consumer via Treatibles.com, through wholesale to pet retailers and veterinary clinics, and on online marketplaces such as Chewy, with autoship subscriptions and a companion Auntie Dolores human CBD line.

Product overview

Treatibles is a pet wellness company offering a comprehensive portfolio of USDA Certified Organic Full Spectrum Hemp CBD products for dogs, cats, and horses. The product line spans multiple delivery formats: Hard Chewables and Soft Chewables (treat-based supplements), Oil Droppers (tinctures), Capsules, Transdermal Cream (topical), and Crumble (concentrated supplement). Most products feature the company's proprietary '5-in-1' support formula addressing calm, mobility, immune health, gut health, and inflammatory response. The company also offers a CBD-free Probiotic line and bundles products together for value. A companion human brand, Auntie Dolores, provides CBD oils, capsules, and topicals for people. All products are third-party lab tested with results available via Certificate of Analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Hard Chewables CBD-infused hard chewable treats for dogs in multiple flavors (Pumpkin, Blueberry, Turkey, Sweet Potato) and potencies (1mg, 4mg; 10mg Extra Strength) formulated to deliver calming, joint, immune, gut, and inflammatory support.
• Soft Chewables Soft CBD chewable supplements for dogs and cats in Beef Liver (3mg), Sweet Potato (3mg), Surf 'n' Turf (1.5mg cats), and Extra Strength Salmon Oil variants (7mg dogs / 3mg cats), designed for senior pets and owners preferring a softer texture.
• Oil Droppers Full spectrum hemp CBD oil tinctures for pets in 90mg, 250mg, 750mg, 500mg and 1000mg (Peanut Butter Extra Strength), and 1500mg Mint Equine potencies, allowing flexible dosing for dogs, cats, and horses.
• Capsules CBD hemp oil capsules for dogs and horses in 10mg (300mg per bottle) and 25mg (750mg per bottle) potencies, 30 capsules per bottle, offering precise dosing for larger pets.
• Transdermal Cream 1000mg CBD transdermal cream for dogs and cats for topical application to support skin health and localized discomfort.
• Extra Strength Crumble Concentrated 600mg CBD crumble supplement in 10mg Turkey Flavor for dogs and cats, offering flexible dosing by adding to food.
• Happy Tummy Probiotic Soft Chewables (CBD-Free) CBD-free probiotic soft chewables for dogs with 1 billion CFU probiotics and Omega-3 rich hemp seed oil per chew, supporting digestive and gut health.
• Auntie Dolores CBD Products for People Companion human CBD line including 25mg capsules, 750mg and 1500mg oil droppers, and 1000mg transdermal cream, using the same proprietary full spectrum hemp oil as the pet line to support calm, balance, and ease.

Quantifiable outcome

• 100,000+ customers have tried Treatibles products
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• Villalobos Rescue Center (Pit Bulls and Parolees)coreStrategic or Co-development Partner · 1 January 2017In 2017, Treatibles partnered with Villalobos Rescue Center (famous from the TV show Pit Bulls and Parolees) to create the original Tater's Sweet Potato Tots hard chews — a special product developed for the rescue. This partnership aligns with Treatibles' rescue/shelter program developed across the country.
• Auntie DolorescoreStrategic or Co-development PartnerAuntie Dolores is the parent/sister brand of Treatibles, founded by the same entrepreneur Julianna Carella in 2008. Auntie Dolores was one of the first five medical cannabis brands in California. It creates edible products for humans while Treatibles focuses on pet products. Both brands share the same mission of 'Harmony for the whole family' and the same proprietary hemp oil formula. Auntie Dolores products (capsules, oil droppers, transdermal cream) are sold alongside Treatibles products on treatibles.com/products-for-people/.
• SQF-Certified Manufacturing FacilitycoreTechnology or IntegrationIn 2017, to keep up with demand, Treatibles partnered with a manufacturer in a Safe Quality Foods (SQF) certified facility using Good Manufacturing Practices (GMPs). This ensures accurate dosing, product uniformity, and compliance with food safety standards — critical for a consumable pet health product.
• Master Hemp Cultivators / Organic Hemp FarmcoreStrategic or Co-development PartnerTreatibles forged a relationship with master cultivators at the forefront of hemp legalization to create their proprietary formula. Hemp is sourced from the company's own organic farm, ensuring consistent quality, cannabinoid profile, and terpene diversity that creates the entourage effect.
• Rescues and Shelters Across the CountryminorGTM or Marketing PartnerTreatibles developed a program for rescues and shelters across the country starting in 2018, providing special pricing and support for animal rescue organizations. The company also partners with individual rescue organizations like Farmhouse Sanctuary and Villalobos Rescue Center.
• ChewymajorChannel Partner/ Reseller/ DistributorTreatibles products are available for sale on Chewy.com, one of the largest online pet retailers. This is a significant distribution channel for reaching pet owners nationwide.
• Global Pet ExpominorGTM or Marketing PartnerTreatibles was accepted as an exhibitor at Global Pet Expo in 2017, the largest pet industry trade show in the country. Notably, it was the first time a hemp-derived CBD pet company was welcome to participate.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Honest Paws: Subscription-forward CBD pet brand selling oils, treats, and relief balms segmented by condition (anxiety, mobility, wellness). Strongly comparable GTM via autoship and Treatibles-equivalent SKU structure.
• Pet Releaf: One of the longest-standing CBD pet product brands, offering oils, chews, capsules, and topicals for dogs, cats, and horses - the closest direct competitor to Treatibles' core product portfolio and channel mix.
• Natural Dog Company: Organic and natural pet CBD treats, oils, and topicals targeting anxiety, joint, and skin issues - directly comparable product mix and benefit claims to Treatibles.
• King Kanine: Premium CBD pet brand with oils, treats, balms, and a similar 5-benefit wellness positioning; directly overlaps Treatibles' hard chew, oil dropper, and topical SKU architecture.
• Innovet Pet: DTC pet CBD brand focused on full-spectrum oils and soft chews for dogs and cats; targets the same pet wellness conditions and competes on subscription, similar to Treatibles' autoship model.
• HolistaPet: CBD treats, oils, capsules, and topicals marketed specifically for pet wellness (calming, joint, immune). Competes head-on with Treatibles on DTC positioning, pet-specific formulations, and anxiety/mobility use cases.

Broad incumbents

• Charlotte's Web: Public hemp-CBD leader with a dedicated pet line; well-capitalized vertically integrated player that defines the regulatory and quality narrative for the broader category Treatibles competes in.
• Elixinol: Globally distributed hemp wellness company with hemp-derived pet products as part of a broader human/wellness portfolio; comparable ingredients (full-spectrum CBD) and similar international ambition.
• CBDfx: Large multi-category CBD brand with an established pet line (oils, chews, balm for dogs and cats). Wider portfolio and brand reach make it a broad incumbent benchmark for Treatibles' category.

Emerging players

• Austin and Kat: CBD soft chews and oils for pets positioned around calming, mobility, and gut health - similar 5-condition framing and pet-only focus to Treatibles, but smaller catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/treatibles
• YouTubeyoutube.com/channel/UCzvbNKiWTdqucifOw7g0zYw
• Facebookfacebook.com/treatible
• Instagraminstagram.com/treatibles
• TikToktiktok.com/@treatibles
• LinkedInlinkedin.com/company/treatibles

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treatible Pets