Auntie Dolores

What Auntie Dolores does

Auntie Dolores, legally AD Remedies, Inc., is a privately held, direct-to-consumer wellness brand founded in 2008 by Julianna Carella in Nashville, Tennessee (with a registered address in Petaluma, California). The company manufactures and sells organic full-spectrum hemp-derived CBD products targeting health-conscious individual consumers seeking natural relief for anxiety, inflammation, sleep, joint discomfort, and related wellness needs. Its core technology is full-spectrum hemp oil extraction and formulation, with the company emphasizing third-party lab testing and 2018 Farm Bill compliance (hemp-derived products at 0.3% delta-9 THC on a dry weight basis).

The product portfolio is small and concentrated in three formats: oral tinctures (750 mg and 1500 mg oil droppers at $54 and $90), a 25 mg capsule sold in 30-count packs at $99, and a 1000 mg transdermal cream at $32 on sale. The company has expanded into adjacent categories with a 20 mg CBD hand sanitizer and edible formats including 10 mg caramel chews and 25 mg tropical mango gummies. A companion pet brand, Treatibles, established in 2013 as a wholly-owned sister brand under AD Remedies, Inc., sells CBD chews, oils, capsules, and topicals for dogs, cats, and horses.

The business operates exclusively as a direct-to-consumer e-commerce storefront at auntiedolores.com (with Treatibles at treatibles.com), with free shipping on all orders and a subscription option offering up to 15% recurring savings. The firm is family-owned, with 1-10 employees, no disclosed external funding, and no patents or trademarks in the record. Marketing is primarily organic, relying on educational blog content, social media presence across Facebook, Twitter, Instagram, and YouTube, email newsletters, and earned media coverage in publications including Forbes, Authority Magazine, and Vanity Fair.

Name

Auntie Dolores

Legal name

AD Remedies, Inc.

Website

https://auntiedolores.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Auntie Dolores is a privately held, direct-to-consumer wellness brand that formulates and sells organic full-spectrum hemp-derived CBD products, including oils, capsules, and topicals, to health-conscious individual consumers, and operates the pet CBD sister brand Treatibles.

Ownership category

akta.pro rank

Product category

Hemp-derived CBD Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Pet and Pet Supplies Retailers (45991), Health and Personal Care Retailers (4561)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Hemp CBD products
• CBD oil tinctures
• Full-spectrum hemp oil
• Topical CBD cream
• Pet CBD supplements

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. CBD Product Sales: Direct-to-consumer sales of hemp-derived CBD products including capsules, oil droppers, and topical creams. Products are sold at fixed price points with optional subscription model offering 15% savings for recurring orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Auntie Dolores manufactures and sells organic full-spectrum hemp-derived CBD products for human wellness, including oil droppers (750 mg and 1500 mg), 25 mg capsules, a 1000 mg transdermal cream, a 20 mg CBD hand sanitizer, and edible formats (gummies, caramel chews). The company also operates a sister pet brand, Treatibles, offering species-specific CBD chews, oils, capsules, and topicals for dogs, cats, and horses. Products are sold direct-to-consumer via the company's own e-commerce websites with free shipping and an optional subscription program.

Product overview

Auntie Dolores offers a portfolio of organic full-spectrum hemp oil CBD products centered on three main formats: oral oils (750 mg and 1500 mg droppers), topical preparations (1000 mg transdermal cream), and capsules (25 mg, 30-count). The company has expanded into adjacent categories with a 20 mg CBD hand sanitizer and edible formats including 10 mg caramel chews and 25 mg tropical mango gummies. A companion pet brand called Treatibles provides species-specific versions of similar CBD formats (chews, oils, capsules, topicals) for dogs, cats, and horses. All products emphasize phytocannabinoid-based wellness with claims around calm, balance, and ease.

Differentiator

Problem solved

Functional benefit

Brands

• Treatibles: Pet line of hemp-derived CBD products providing calm, balance and ease for pets experiencing various ailments. Products include hard chews, soft chewables, oil dropper bottles, capsules and topicals.

Products and services

• Oil Dropper 750 mg
• Oil Dropper 1500 mg Higher-potency full-spectrum hemp oil CBD product at 1500 mg concentration, delivered via dropper for oral consumption; for consumers seeking stronger phytocannabinoid dosing.
• Capsules 25 mg (30 ct) 25 mg CBD capsules in a 30-count package, providing a convenient gel cap format for consistent oral dosing.
• Transdermal Cream 1000 mg 1000 mg transdermal cream for topical application, designed for dry skin, cuts, scrapes, burns, and achy joints.
• Hand Sanitizer 20 mg CBD Hand sanitizer infused with 20 mg CBD, combining germ-fighting properties with soothing skin benefits.
• 25 mg Tropical Mango Gummy 25 mg tropical mango flavored CBD gummy edible format.
• 10 mg Caramel Chews 10 mg caramel flavored CBD chews edible format.
• Treatibles Pet CBD Line Pet-specific line of hemp-derived CBD products including hard chews, soft chewables, oil dropper bottles, capsules, and topicals for dogs, cats, and horses experiencing ailments similar to those of human family members.

Quantifiable outcome

• Products contain full-spectrum phytocannabinoids to address endocannabinoid system deficiencies

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TreatiblescoreOthers · 1 January 2013Treatibles is the company's pet line of hemp-derived CBD products, established in 2013 by the same founders (Julianna and Dominique Carella). Treatibles offers hard chews, soft chewables, oil dropper bottles, capsules and topicals for pets experiencing similar ailments as their human family members. Treatibles operates as a sister company under AD Remedies, Inc.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• cbdMD: Public CBD wellness brand with a broad tincture, capsule, topical, and pet line sold DTC and via major retailers; comparable to Auntie Dolores in product breadth and audience, though at significantly larger scale.
• Green Roads: Pharmacist-founded CBD brand offering oils, capsules, gummies, topicals, and pet products via DTC and retail — directly comparable category, format mix, and emphasis on third-party lab testing and pharmacist credibility.
• Medterra: CBD wellness brand selling tinctures, capsules, topicals, and pet products through its own storefront and major retail — overlaps Auntie Dolores' core SKUs and the 'isolate + full-spectrum' positioning around transparency.
• Joy Organics: Family-founded premium CBD brand offering tinctures, softgels, gummies, topicals, and pet products through a direct-to-consumer site — directly comparable in positioning, premiumization, and family-led identity.
• Honest Paws: Pure-play pet CBD brand offering oils, soft chews, and topical balms for dogs and cats — directly comparable to Treatibles, Auntie Dolores' pet sister brand.
• Charlotte's Web: One of the most recognized U.S. full-spectrum hemp CBD wellness brands, selling tinctures, capsules, gummies, and topicals DTC and through retail — directly comparable to Auntie Dolores' core human product line and channels.
• CBDistillery: Large DTC CBD brand with full-spectrum tinctures, capsules, gummies, topicals, and a pet line at accessible price points — direct overlap with Auntie Dolores' product portfolio and audience.
• Lazarus Naturals: Vertically integrated hemp CBD brand selling tinctures, capsules, topicals, and pet products at value price points through its own e-commerce site — overlapping closely with Auntie Dolores' format portfolio and DTC motion.
• Elixinol: Globally distributed hemp-derived CBD brand selling tinctures, capsules, topicals, and pet products via DTC and retail — closely comparable in full-spectrum wellness positioning and format breadth.

Broad incumbents

• PlusCBD Oil: CV Sciences-owned established hemp CBD brand with broad retail distribution across health and specialty channels — broader incumbent in the same hemp-CPG category as Auntie Dolores but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AuntieDolores
• YouTubeyoutube.com/@AuntieDolores-u8i
• Facebookfacebook.com/AuntieDoloresUSA
• Instagraminstagram.com/auntiedolores

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auntie Dolores