Small Screen Producer
Small Screen Producer is a Houston-based, founder-owned digital marketing agency founded in 2010 that serves as an outsourced marketing partner for pool and spa builders, service companies, and retailers across the United States, offering website design, social media, content marketing, paid advertising, and a proprietary MyLeadHub CRM platform with 30+ specialists.
- Company typePrivate
- Founded2010
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Small Screen Producer does
Small Screen Producer is a Houston, Texas-based full-service digital marketing agency founded in 2010 by Pam Vinje, specializing in the pool and spa industry. The company employs 30+ digital marketing specialists acting as an outsourced marketing partner for pool builders, service companies, and retailers across the United States. Core offerings include website design and development, mobile development, social media branding, content marketing, inbound marketing, reputation management, and pay-per-click advertising on Google, Facebook, and Instagram. The company monetizes through professional services engagements delivered as one-time, monthly, or quarterly consulting programs, recurring flat-fee Google Ads management, and a recently launched $99/month Privacy & Cookie Protection subscription service. A proprietary integrated platform called MyLeadHub combines CRM, lead capture, text/email nurturing, proposals, payments, reputation management, and analytics in a single solution for SMB clients.
The company operates a multi-brand architecture spanning 12+ sub-brands and standalone tools, including Pool Marketing Site (the core vertical platform), Home Improvement Marketing Site, Restaurant & Hospitality Marketing, Manufacturer Marketing Tools, Get Accessible (web accessibility), Internet Reputation Protector, Automate Your Chat (chatbot automation), Photo Alive 3D (3D visualization), Customer Loyalty App, Video For Business, and MyStaycation Builder. Distribution is sales-led through a dedicated account services team supplemented by the MyLeadHub self-serve platform. The company has no external funding, is privately held by founder Pam Vinje, and has maintained operating profitability over 15+ years.
The customer base is diversified across many small and mid-sized pool and spa businesses (Patio Pleasures, Infant Aquatics, Splash Pool Services, Sweetwater Pool & Spa Center, Platinum Pools, Pulliam Pools, Ultimate Pools, Splash Pools & Construction, Texas Swim Academy, and others), with six clients ranked in the Pool and Spa News Top 50 Pool Builders list in 2013. The company integrates AI-assisted capabilities including chatbots, generative AI content, marketing automation, and augmented reality for pool visualization, alongside a charitable giving program that donates $100 to organizations including Swimn, Travis Mills Foundation, and Villages in Partnership for every contract over $500 signed.
Small Screen Producer firmographics
Firmographics- Name
- Small Screen Producer
- Legal name
- Small Screen Producer
- Website
- https://smallscreenproducer.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Small Screen Producer is a Houston-based, founder-owned digital marketing agency founded in 2010 that serves as an outsourced marketing partner for pool and spa builders, service companies, and retailers across the United States, offering website design, social media, content marketing, paid advertising, and a proprietary MyLeadHub CRM platform with 30+ specialists.
- Ownership category
- akta.pro rank
Small Screen Producer industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)
- akta.pro secondary industry
- Creator Content Production & Co-Creation Studios (BPAFAHAD)
Keywords
Where Small Screen Producer is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Small Screen Producer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Full-service digital media marketing including website design and development, mobile development, social media branding, content marketing, inbound marketing, and reputation management. Delivered through consulting programs (one-time, monthly, quarterly) as well as ongoing retainer engagements.
- Pay-Per-Click and Advertising Management: Google Ad campaigns managed at a flat monthly fee, with clients paying Google directly. YouTube video ads, Facebook and Instagram ads (carousel, videos, download offers) also managed as services.
- Privacy & Cookie Protection Service: Monthly subscription service for $99 per month covering consent banner setup, auto-blocking of tracking scripts, Google Consent Mode configuration, state-level compliance logic, audit of tracking technologies, ongoing updates, and monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Privacy & Cookie Protection Service - $99/month |
| Subscription | Monthly | Google Ads Management - Flat monthly fee |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Small Screen Producer product offering
Product offeringCore offering
Small Screen Producer is a full-service digital media marketing agency that delivers website design and development, mobile development, social media branding, content marketing, inbound marketing, reputation management, and paid advertising management to pool builders, service companies, and retailers. Its proprietary MyLeadHub platform unifies CRM, lead capture, sales management, communication, proposals, payments, and analytics into a single solution for clients.
Product overview
Small Screen Producer is a full-service digital media marketing agency that operates as a platform-plus-modules architecture. The core offering centers on Pool Marketing Site, their specialized platform for pool and spa businesses, supplemented by the MyLeadHub integrated CRM platform that unifies lead capture, sales management, communication, and reputation management. The product portfolio includes numerous vertical-specific marketing sites (Restaurant & Hospitality Marketing, Home Improvement Marketing Site, Manufacturer Marketing Tools), standalone tools (Internet Reputation Protector, Get Accessible, Automate Your Chat, Photo Alive 3D, Customer Loyalty App, Video For Business, MyStaycation Builder), and the Privacy & Cookie Protection compliance service. The company also supports PamVinje.com as a personal brand sub-site for industry leadership.
Differentiator
Problem solved
Functional benefit
Brands
- Pool Marketing Site: Marketing site dedicated to pool builders, service companies, and retailers in the pool and spa industry
- Get Accessible
- Internet Reputation Protector
- Automate Your Chat
- MyStaycation Builder
- Customer Loyalty App
- PamVinje.com
- Video For Business
- Photo Alive 3D
- Restaurant & Hospitality Marketing
- Home Improvement Marketing Site
- Manufacturer Marketing Tools
Products and services
- Pool Marketing Site A specialized digital marketing platform for pool builders, service companies, and retailers in the pool and spa industry, providing website design, lead generation, and online presence management.
- MyLeadHub An integrated CRM and sales platform combining lead capture, sales management, text/email communication, proposals, payments, reputation management, and analytics in a single solution for pool and spa businesses.
- Internet Reputation Protector Online reputation management service that monitors social media, collects reviews, and protects brand image from unfavorable reviews and defamation.
- Get Accessible Web accessibility widget and compliance service helping businesses meet WCAG 2.1 AA standards for website inclusivity.
- Automate Your Chat Chatbot automation tool for customer service, lead qualification, and 24/7 business support.
- Photo Alive 3D 3D visualization tool for showcasing pool and spa designs to potential customers using augmented reality.
- Customer Loyalty App Mobile loyalty application for pool and spa businesses to engage customers and drive repeat business.
- Video For Business Video production and marketing service for business promotional content and social media campaigns.
- MyStaycation Builder Marketing tool for pool and spa companies to promote staycation packages and experiences.
- Restaurant & Hospitality Marketing Specialized marketing solution for restaurant and hospitality businesses beyond the pool and spa industry.
- Home Improvement Marketing Site Digital marketing platform targeting home improvement contractors and renovation companies.
- Manufacturer Marketing Tools Marketing solutions designed for manufacturers in the pool, spa, and home improvement sectors.
- Privacy & Cookie Protection Service Monthly compliance service providing consent banner setup, script blocking, Google Consent Mode configuration, and ongoing privacy law updates at $99 per month.
Quantifiable outcome
- Six clients made Pool and Spa News Top 50 Pool Builder list in 2013, ranging from #38 to #2
- +2 more outcomes
Companies that use Small Screen Producer
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Small Screen Producer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature1 record
Small Screen Producer partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered notable, minor and foundational.
- SwimnnotableSwimn is an organization for women in the Pool & Spa industry, co-created by Small Screen Producer's President & CEO Pam Vinje, to mentor, network, and promote growth for women today and generations to come. Small Screen Producer supports Swimn through its charitable giving program, donating $100 to Swimn (or one of two other organizations) for every contract over $500 signed.
- Travis Mills FoundationminorThe Travis Mills Foundation provides all-inclusive vacations at an adaptive environment in Maine for veterans with life-altering injuries (loss of limbs) and their families. Small Screen Producer supports this organization by donating $100 to it for every contract over $500 signed.
- Villages in PartnershipminorVillages in Partnership funds medical, construction/engineering, computers/technology, and farming/agriculture teams to teach villages in Malawi, South Africa how to be self-sustaining. Small Screen Producer supports this organization by donating $100 to it for every contract over $500 signed. CEO Pam Vinje has traveled to Malawi to videotape the program.
- PHTA (Pool and Hot Tub Alliance)foundationalPam Vinje, Small Screen Producer's CEO, previously served as Regional Manager and Director of Social Media for APSP (now PHTA), where she led the association's first consumer-focused website, video content, and social media campaigns. PHTA is the primary industry association for the pool and spa industry.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Small Screen Producer competitors and assessment
Company assessmentDirect peers
- HigherVisibility: Full-service digital marketing agency offering SEO, PPC, web design, and social media to SMB and mid-market clients; comparable to SSP in service breadth, customer mix, and recurring-engagement model.
- Scorpion: Marketing and technology company focused on home services businesses (including pool and spa), offering websites, SEO, PPC, reputation management, and a CRM platform — directly comparable to SSP's home-services vertical focus and integrated platform-plus-services model.
- WebFX: Large full-service digital marketing agency serving SMBs across industries with SEO, PPC, web design, content, and CRO; matches SSP in service mix, SMB target customer, and revenue model.
- LYFE Marketing: Digital marketing agency specializing in social media management, PPC, SEO, and content for small businesses; closely comparable to SSP in SMB focus, service catalog, and outsourced-partner positioning.
- Disruptive Advertising: Digital marketing agency focused on PPC, SEO, and CRO for mid-market and SMB clients; overlaps with SSP on paid search management, Google Ads certifications, and analytics-driven retainer engagements.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, PPC, social media, and content marketing for SMB and mid-market clients; comparable to SSP in service breadth, SMB orientation, and recurring-retainer business model.
- SmartSites: Full-service digital marketing agency offering website design, SEO, PPC, and social media to SMB clients across multiple verticals; comparable in delivery model, channel mix, and customer profile to SSP.
- Coalition Technologies: Full-service digital marketing and web development agency serving e-commerce and SMB clients with SEO, PPC, and design; matches SSP on website design and SEO-led go-to-market for SMB customers.
- Podium: Customer communication and reputation management platform purpose-built for home-services businesses; competes with SSP for the same pool/spa and home-services SMB customers, particularly around reviews, messaging, and lead capture.
Broad incumbents
- HubSpot: Large incumbent CRM, marketing automation, and content platform with an accompanying agency partner ecosystem; broadly comparable to SSP's MyLeadHub platform ambitions, though operating at vastly greater scale and across all industries.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Small Screen Producer social profiles
Digital presenceSmall Screen Producer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Small Screen Producer leadership team
Management profileNumber of profiles
Profiles8 records
Small Screen Producer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Small Screen Producer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Small Screen Producer
What does Small Screen Producer do?
Small Screen Producer is a full-service digital media marketing agency that delivers website design and development, mobile development, social media branding, content marketing, inbound marketing, reputation management, and paid advertising management to pool builders, service companies, and retailers. Its proprietary MyLeadHub platform unifies CRM, lead capture, sales management, communication, proposals, payments, and analytics into a single solution for clients.
Is Small Screen Producer a public or private company?
Small Screen Producer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Small Screen Producer founded?
Small Screen Producer was founded in 2010. It employs 1 to 10 people.
Where is Small Screen Producer based?
Small Screen Producer is headquartered in Houston, United States, in the North America region.
How does Small Screen Producer make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are pay-Per-Click and Advertising Management and privacy & Cookie Protection Service.
Who are Small Screen Producer's main competitors?
Direct peers on record are HigherVisibility, Scorpion, WebFX, LYFE Marketing, Disruptive Advertising, Thrive Internet Marketing Agency, SmartSites, Coalition Technologies and Podium. HubSpot is listed as a broad incumbent.
Does Small Screen Producer have an API?
No public API is recorded for Small Screen Producer.
What industry is Small Screen Producer in?
Small Screen Producer's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAMAF, Production & Talent Services (Casting, Crew, Production Management), with a secondary code of BPAFAHAD, Creator Content Production & Co-Creation Studios. Its NAICS code is 51211 and its SIC code is 7311.