Amla Commerce
Amla Commerce is a privately held, founder-led software company operating two enterprise B2B SaaS platforms—Znode for multi-channel ecommerce and Artifi Labs for product customization—serving manufacturers, distributors, and promotional products companies globally from Milwaukee, US and Nagpur/Pune, India.
- Company typePrivate
- Founded2015
- HeadquartersMilwaukee, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Amla Commerce does
Amla Commerce is a privately held, founder-led software company headquartered in Milwaukee, Wisconsin, with engineering and product development centers in Nagpur and Pune, India. Founded on more than 20 years of ecommerce consulting experience, the company operates as a parent organization to two wholly owned SaaS platforms: Znode, an enterprise B2B ecommerce platform with an API-first Distributed SaaS architecture built on Microsoft Azure that supports multi-channel, multi-store, multi-brand commerce for manufacturers and distributors with native ERP integrations to Microsoft Dynamics 365 and payment orchestration across 130+ providers; and Artifi Labs, a product customization platform providing real-time visual rendering for personalization, configuration, and automated product setup using computer vision and integration with the PromoStandards API. The company sells exclusively to enterprise customers through direct field sales supported by an implementation and consulting partner network that includes Verndale, Pine Services Group, Boyum IT, and Nishtech, and earns revenue through annual subscription contracts complemented by professional services for implementation, onboarding, and customer success, with pricing determined on a quote basis rather than published rate cards.
Amla Commerce firmographics
Firmographics- Name
- Amla Commerce
- Legal name
- Amla Commerce
- Website
- https://amla.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Amla Commerce is a privately held, founder-led software company operating two enterprise B2B SaaS platforms—Znode for multi-channel ecommerce and Artifi Labs for product customization—serving manufacturers, distributors, and promotional products companies globally from Milwaukee, US and Nagpur/Pune, India.
- Ownership category
- akta.pro rank
Where Amla Commerce is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Amla Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: Both Artifi Labs and Znode operate as SaaS platforms providing subscription-based access to their ecommerce functionality. Customers pay for ongoing access to the platform's features, updates, and support services.
- Professional Services: Implementation, onboarding, and customer success services provided alongside the SaaS platforms, including consulting during the onboarding phase and expert-level business solutions consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Amla Commerce product offering
Product offeringCore offering
Amla Commerce is the parent company of two enterprise SaaS ecommerce products: Artifi Labs, a product customization platform with real-time visual rendering and AI-powered product setup, and Znode, an API-first B2B ecommerce Distributed SaaS platform built on Microsoft Azure. Together they enable manufacturers, distributors, and promotional products companies to manage complex multi-channel commerce, product personalization, and enterprise integrations.
Product overview
Amla Commerce operates as a unified platform company with two distinct product sub-brands: Artifi Labs and Znode. Artifi Labs is an ecommerce product customization SaaS platform that enables shoppers to personalize and configure products with real-time visual rendering, while Znode is an enterprise B2B ecommerce platform built on an API-first architecture for managing complex multi-channel commerce. The two products serve complementary roles—Artifi handles product customization and visual configuration while Znode manages the broader ecommerce operations, content, search, and multi-store functionality for B2B manufacturers and distributors.
Differentiator
Problem solved
Functional benefit
Brands
- Artifi Labs: Ecommerce product customization platform that allows shoppers to personalize, customize and configure products with real-time visual rendering and integration with ecommerce platforms.
- Znode
Products and services
- Artifi Labs SaaS platform providing end-to-end ecommerce product customization capabilities, allowing shoppers to personalize, customize, and configure products with real-time visual rendering and integrated ecommerce transactions.
- Znode Enterprise B2B ecommerce Distributed SaaS platform with API-first architecture for managing complex multi-channel commerce, content, site search, product information, and multi-store functionality for manufacturers and distributors.
Quantifiable outcome
- Artifi's AI Automated Product Setup reduces product configuration time by up to 96%
Companies that use Amla Commerce
Customer profileSegments3 records
Ideal customer profiles2 records
Amla Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature5 records
Amla Commerce partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- HawkSearch (Bridgeline Digital)coreHawkSearch's AI-powered search platform partners with Znode to bring AI-driven product discovery, merchandising, and personalization tools to Znode's B2B ecommerce customers. The collaboration enables Znode's manufacturer and distributor customers to access AI-powered search across large B2B catalogs, expanding HawkSearch's market reach in enterprise B2B ecommerce.
- VerndalecoreZnode partners with Verndale to deliver modern B2B ecommerce experiences, leveraging Verndale's implementation expertise for enterprise B2B commerce deployments.
- Pine Services GroupcoreZnode partners with Pine Services Group to support B2B ecommerce across ERP-focused portfolio companies, providing implementation and consulting services.
- Boyum ITcoreZnode partners with Boyum IT to strengthen Product Information Management for B2B commerce, integrating PIM capabilities with the Znode platform.
- NishtechminorZnode partners with Nishtech to expand B2B ecommerce implementation services, providing additional delivery capacity for enterprise deployments.
- PromoStandardscoreArtifi's AI Automated Product Setup feature is integrated with PromoStandards API, enabling automated product data enrichment and synchronization for promotional products ecommerce.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Amla Commerce competitors and assessment
Company assessmentDirect peers
- BigCommerce: Headless/API-first B2B and B2C ecommerce SaaS platform targeting mid-market and enterprise brands and manufacturers. Closest comparable to Znode in architecture (API-first SaaS), customer segment (B2B manufacturers), and go-to-market.
- Kibo Commerce: Enterprise B2B and B2C commerce SaaS with OMS and personalization capabilities. Closely comparable to Znode's enterprise commerce positioning and to a degree to Artifi's personalization/customization focus.
- commercetools: API-first, headless commerce platform built on MACH principles, targeting large enterprise and B2B brands. Highly comparable to Znode's API-first Distributed SaaS architecture and enterprise integrations story.
- Sana Commerce: B2B ecommerce platform tightly integrated with Microsoft Dynamics 365 ERP — directly competing with Znode's Dynamics-native integration strategy for manufacturers and distributors.
- OroCommerce: B2B-focused ecommerce platform built on OroCRM, targeting manufacturers and distributors with complex pricing and catalog needs. Comparable to Znode's primary customer segment and multi-store B2B use cases.
- Threekit: Visual product configuration, 3D rendering and customization platform for ecommerce — directly comparable to Artifi Labs' real-time product customization and configuration capabilities for enterprise ecommerce.
- Zakeke: Product customizer and visual configurator integrated with major ecommerce platforms (Shopify, BigCommerce, WooCommerce). Closely comparable to Artifi Labs for product personalization and real-time rendering for ecommerce shoppers.
Broad incumbents
- Shopify (Shopify Plus): Dominant ecommerce SaaS platform with a large enterprise tier (Shopify Plus). Overlaps with both Znode's B2B/B2C commerce layer and Artifi's customization/add-on ecosystem, but serves a far broader market including SMB and DTC.
- Salesforce Commerce Cloud: Large enterprise commerce suite within the Salesforce ecosystem. Overlaps with Znode on enterprise B2B/B2C commerce but offers a much broader CRM/CPQ/marketing bundle and competes heavily in large enterprise deals.
- Adobe Commerce (Magento): Enterprise ecommerce platform (formerly Magento) serving both B2B and B2C. Overlaps with Znode in mid-market and enterprise manufacturers/distributors, but typically deployed as part of a broader Adobe Experience Cloud stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amla Commerce social profiles
Digital presenceAmla Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amla Commerce leadership team
Management profileNumber of profiles
Profiles2 records
Amla Commerce subsidiaries and ownership
Company hierarchySubsidiaries2 records
Amla Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amla Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amla Commerce
What does Amla Commerce do?
Amla Commerce is the parent company of two enterprise SaaS ecommerce products: Artifi Labs, a product customization platform with real-time visual rendering and AI-powered product setup, and Znode, an API-first B2B ecommerce Distributed SaaS platform built on Microsoft Azure. Together they enable manufacturers, distributors, and promotional products companies to manage complex multi-channel commerce, product personalization, and enterprise integrations.
Is Amla Commerce a public or private company?
Amla Commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amla Commerce founded?
Amla Commerce was founded in 2015. It employs 101 to 250 people.
Where is Amla Commerce based?
Amla Commerce is headquartered in Milwaukee, United States, in the North America region.
How does Amla Commerce make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are professional Services.
Who are Amla Commerce's main competitors?
Direct peers on record are BigCommerce, Kibo Commerce, commercetools, Sana Commerce, OroCommerce, Threekit and Zakeke. Broad incumbents are Shopify (Shopify Plus), Salesforce Commerce Cloud and Adobe Commerce (Magento).
Does Amla Commerce have an API?
Yes. Znode's platform features an API-first architecture built on Microsoft Azure infrastructure. Artifi integrates with PromoStandards API for product data synchronization. Znode's architecture supports multi-channel commerce through its API.