SoftwareSuggest.com
SoftwareSuggest.com is a B2B software and service discovery marketplace founded in 2014 that connects over 1 million businesses with 50,000+ software vendors through verified reviews, comparison tools, AI-driven recommendations, and tiered paid vendor subscriptions.
- Company typePrivate
- Founded2014
- HeadquartersAhmedabad, India
- Headcount251–500
- GTM typeB2B
- OfferingDigital Commerce or Content
What SoftwareSuggest.com does
SoftwareSuggest.com is a privately held B2B software and service discovery marketplace founded in 2014 and headquartered in Ahmedabad, India, with a workforce of 251–500. The platform aggregates 50,000+ software and service listings across 200+ categories alongside 40,000+ verified user reviews, serving a buyer base of more than 1,089,324 businesses and 5 million users globally. Vendors list products free of charge or purchase tiered paid subscriptions (Basic at $4,000/6 months, Gold at $9,000/6 months, Platinum at $15,000/12 months) that bundle PPC credits, MQL credits, banner advertisements, CXO interviews, PR articles, guest posts, newsletter placements, and access to a Vendor Portal for self-service profile and lead management.
The underlying technology is a web-based two-sided marketplace with category taxonomy, review and comparison tooling, an AI-Powered Software Recommendations engine, and an emerging AI-readiness layer ("AI-Ready Credibility," "AI-Driven Discovery," "AI-Led Decision Influence") designed to make vendor profiles more retrievable by large language models. The buyer experience is free, supported by SEO, organic content, and a callback consultation service; the vendor experience is monetized through subscriptions, bundled advertising credits, sponsored webinars, and content services such as product reviews and PR placement.
The business model is a hybrid of subscription (tiered vendor memberships), transaction fees (PPC and MQL credit consumption), and professional services (sponsored webinars and content production). Distribution is primarily self-serve via softwaresuggest.com and the vendor portal, supplemented by an inside-sales callback function for buyer qualification. The company is founder-led (CEO Ankit Dudhwewala, co-founder Suhasini Dudhwewala), shows no disclosed institutional funding or acquisitions, and earns revenue predominantly from Indian and global SaaS vendors seeking SMB and mid-market demand generation.
SoftwareSuggest.com firmographics
Firmographics- Name
- SoftwareSuggest.com
- Legal name
- SoftwareSuggest
- Website
- https://softwaresuggest.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SoftwareSuggest.com is a B2B software and service discovery marketplace founded in 2014 that connects over 1 million businesses with 50,000+ software vendors through verified reviews, comparison tools, AI-driven recommendations, and tiered paid vendor subscriptions.
- Ownership category
- akta.pro rank
SoftwareSuggest.com industry classification
Industry- Product category
- Software Discovery Marketplace
- NAICS
- Directory and Mailing List Publishers (51314)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where SoftwareSuggest.com is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
SoftwareSuggest.com business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Vendor Premium Listings and Advertising: Software vendors pay for premium tiered membership plans (Basic, Gold, Platinum) that provide increased visibility, advertising credits (PPC, MQL), banner advertisements, and enhanced profile features. Revenue is recurring based on subscription tier and duration.
- Review and Content Services: Vendors pay for product reviews, CXO interviews, social media mentions, PR articles, and guest posts as part of premium packages.
- Webinar Campaigns: Sponsored webinar hosting services for vendors to promote their products and reach potential customers through the platform's audience.
- Lead Generation Credits: Vendors purchase MQL (Marketing Qualified Lead) and PPC credits to generate leads through the platform's buyer referral system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Basic Plan - Entry-level vendor listing with essential visibility features |
| Subscription | Multi-year contract | Gold Plan - Mid-tier vendor package with enhanced marketing features |
| Subscription | Annual | Platinum Plan - Premium vendor partnership with maximum exposure and support |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
SoftwareSuggest.com product offering
Product offeringCore offering
SoftwareSuggest.com operates a B2B software discovery marketplace that connects software buyers with third-party software vendors. The platform maintains a catalog of business software listings along with verified user reviews, side-by-side comparison tools, and AI-powered recommendation features. Vendors pay for premium listings, lead generation, and promotional placements while buyers access free software research and consultation services.
Product overview
SoftwareSuggest is a unified B2B software reviews and recommendations platform that connects software buyers with vendors. The platform operates as a listings marketplace featuring over 50,000 software products and services with verified user reviews. The core product portfolio consists of the SoftwareSuggest Platform (the main reviews and recommendations engine), the SoftwareSuggest Vendor Portal (for vendor profile management), SoftwareSuggest Webinars (a webinar hosting add-on for vendor lead generation), and AI-Powered Software Recommendations (personalized matching engine). The vendor-facing offerings are structured across three paid pricing tiers: Basic ($4,000/6 months), Gold ($9,000/6 months), and Platinum ($15,000/12 months), with a free vendor listing option available. The platform also provides comparison tools, awards programs, and success stories as supplementary services.
Differentiator
Problem solved
Functional benefit
Products and services
- SoftwareSuggest Marketplace Platform
- AI-Powered Software Recommendations
Quantifiable outcome
- Trusted by over 1 million businesses
- +1 more outcomes
Companies that use SoftwareSuggest.com
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
SoftwareSuggest.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SoftwareSuggest.com partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Avaniko TechnologiesminorAvaniko Technologies participated in SoftwareSuggest's webinar on ERP topics featuring their Founder & CFO Anand Krishnamoorthy as a speaker. The webinar was about 'How to Avoid the ERP Trap'.
- Chai KingsminorChai Kings co-presented in SoftwareSuggest's webinar on ERP strategies with their CEO Mr. Jahabar Sadique as a speaker on the topic 'How to Avoid the ERP Trap'.
- ControlHippominorControlHippo participated in a SoftwareSuggest webinar on WhatsApp for Sales and Support featuring Product Expert Het Bhatt as presenter.
- MyOperatorminorMyOperator featured in SoftwareSuggest's webinar on elevating customer support alongside Freshdesk, with CMO Rimjhim Ray presenting.
- FreshdeskminorFreshdesk co-presented with MyOperator in SoftwareSuggest's webinar on customer support featuring Lead Solutions Engineer Suraj Singh.
- Mercer MettlminorMercer Mettl VP & Consulting Head Deepti Namjoshi presented in SoftwareSuggest's webinar on 'Reskilling for Relevance to Boost Employee Retention'.
- SalesforceminorSalesforce participated in SoftwareSuggest's webinar on driving sales efficiency featuring Marketing Manager Renil Mohan and Solution Engineer Kiran Pradeep.
- LeadSquaredminorLeadSquared partnered with MyOperator in SoftwareSuggest's EdTech masterclass webinar featuring AVP Vineet Tiwari.
- TruecallerminorTruecaller participated in SoftwareSuggest's webinar on enterprise communication featuring Channel Business Manager Gaurav Nayal alongside MyOperator CEO Ankit Jain.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
SoftwareSuggest.com competitors and assessment
Company assessmentDirect peers
- GetApp: GetApp is a Gartner-owned SMB-focused software discovery platform offering category listings, reviews, and comparison tools. It is comparable to SoftwareSuggest in target SMB buyer segment, review-based discovery model, and vendor-side monetization.
- SelectHub: SelectHub is a software selection platform offering requirements-based software recommendations, side-by-side comparisons, and shortlists. It overlaps with SoftwareSuggest's personalized recommendation engine and software comparison tools for mid-market buyers.
- TrustRadius: TrustRadius is a B2B software reviews platform focused on verified buyer reviews and product comparisons with a strong enterprise and mid-market orientation. It competes directly with SoftwareSuggest for vendor advertising dollars and shares the verified-review credibility framework.
- Crozdesk: Crozdesk is a software discovery and comparison marketplace featuring verified reviews, category listings, and vendor profiles. It is comparable to SoftwareSuggest in its marketplace mechanics, SMB and mid-market focus, and global software category coverage.
- Software Advice: Software Advice is a Gartner-owned software advisory platform featuring reviews, shortlists, and buyer consultation services. It overlaps with SoftwareSuggest's enterprise buyer consultation offering (free consultation, call-back lead qualification) and review aggregation model.
- Capterra: Capterra is a Gartner-owned software marketplace focused on helping businesses find and compare software through verified reviews and category listings. It competes head-to-head with SoftwareSuggest for both buyer traffic and vendor advertising budgets across software categories.
- G2: G2 is the largest global software reviews and discovery marketplace, connecting buyers with SaaS vendors across categories. It is the most direct competitor to SoftwareSuggest in terms of product (verified reviews, comparison tools), target market (B2B software buyers), and business model (vendor paid listings).
Emerging players
- SoftwareWorld: SoftwareWorld is a software reviews and discovery platform with global coverage and category-based vendor listings. It is comparable to SoftwareSuggest in serving SMB software buyers with reviews, comparisons, and category pages, though typically with smaller scale.
- SaaSworthy: SaaSworthy is an India-based SaaS discovery platform with global listings, reviews, and comparison features targeting SMBs and enterprises. It is comparable to SoftwareSuggest in geography, scale, and the dual-sided marketplace model, but with a narrower feature set.
Broad incumbents
- Gartner Peer Insights: Gartner Peer Insights is the enterprise-software reviews arm of Gartner, integrated with Gartner's broader IT advisory and Magic Quadrant research franchises. While not a SMB marketplace, it competes with SoftwareSuggest for enterprise vendor mindshare and category-level buyer research budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SoftwareSuggest.com social profiles
Digital presenceSoftwareSuggest.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoftwareSuggest.com leadership team
Management profileNumber of profiles
Profiles3 records
SoftwareSuggest.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoftwareSuggest.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoftwareSuggest.com
What does SoftwareSuggest.com do?
SoftwareSuggest.com operates a B2B software discovery marketplace that connects software buyers with third-party software vendors. The platform maintains a catalog of business software listings along with verified user reviews, side-by-side comparison tools, and AI-powered recommendation features. Vendors pay for premium listings, lead generation, and promotional placements while buyers access free software research and consultation services.
Is SoftwareSuggest.com a public or private company?
SoftwareSuggest.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoftwareSuggest.com founded?
SoftwareSuggest.com was founded in 2014. It employs 251 to 500 people.
Where is SoftwareSuggest.com based?
SoftwareSuggest.com is headquartered in Ahmedabad, India, in the Asia region.
How does SoftwareSuggest.com make money?
Four revenue lines are on record. Vendor Premium Listings and Advertising is the primary driver. The others are review and Content Services, webinar Campaigns and lead Generation Credits.
Who are SoftwareSuggest.com's main competitors?
Direct peers on record are GetApp, SelectHub, TrustRadius, Crozdesk, Software Advice, Capterra and G2. Emerging players are SoftwareWorld and SaaSworthy. Gartner Peer Insights is listed as a broad incumbent.
Does SoftwareSuggest.com have an API?
No public API is recorded for SoftwareSuggest.com.
What industry is SoftwareSuggest.com in?
SoftwareSuggest.com's product category is Software Discovery Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 51314 and its SIC code is 5734.