Repair OnDemand
Repair OnDemand, a Kinderhook-backed division of Repairify, provides an integrated platform of diagnostic tools, reconditioning workflow software, inspection services, and a 16,000+ technician marketplace for automotive dealerships, fleets, auctions, TPAs, and consumers.
- Company typePrivate
- Founded2022
- HeadquartersSt. John's, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Repair OnDemand does
Repair OnDemand, a division of Repairify, Inc. (a portfolio company of private equity firm Kinderhook Industries, which manages over $5 billion in committed capital), operates an integrated platform serving the automotive reconditioning and repair industry. The company addresses dealerships, fleet operators, auction houses, third-party administrators, insurance entities, independent repair facilities, and DIY consumers through seven core solutions: BlueDriver and BlueDriver MAX (OBD2 diagnostic hardware for consumers and dealers respectively); Repair360, Mobile Tech RX, and ReconPro (software for reconditioning workflow management, mobile operations, and estimating/invoicing); One Guard Inspections with Priority Inspections (a national certified-inspector network offering on-site and remote video-guided assessments); and Repair Exchange, a two-sided marketplace connecting companies needing vehicle repair with 16,000+ technicians and facilitating $1.7 billion in annual automotive repair work. The underlying technology stack combines OBD2 hardware with cloud-based workflow management, mobile applications, and a nationwide technician network, with the BlueDriver consumer device having logged approximately 23 million scans, 134 million app sessions, and 13 million detailed repair reports across one million cumulative units sold.
The business model is multi-stream. Revenue is generated through (1) hardware sales of BlueDriver consumer and professional devices, (2) SaaS subscriptions for Repair360, Mobile Tech RX, and ReconPro with quote-based enterprise pricing, (3) marketplace commissions on transactions routed through Repair Exchange, and (4) professional services revenue from One Guard Inspections. Distribution combines enterprise field sales targeting dealerships and fleets with deep presence at the annual NADA Show, an embedded integration partnership with vAuto (Cox Automotive) for BlueDriver MAX trade-in appraisals, and direct e-commerce for BlueDriver consumer devices. The company is headquartered in Plano, Texas, with an additional office in Barrington, Illinois, and employs 101–250 people. Leadership is anchored by President Randy Kobat (formerly of Cox Automotive/vAuto) and includes dedicated Managing Directors for each major product line and a recently created Insights and Intelligence function for data strategy.
Repair OnDemand firmographics
Firmographics- Name
- Repair OnDemand
- Legal name
- Repair OnDemand
- Website
- https://repairondemand.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Repair OnDemand, a Kinderhook-backed division of Repairify, provides an integrated platform of diagnostic tools, reconditioning workflow software, inspection services, and a 16,000+ technician marketplace for automotive dealerships, fleets, auctions, TPAs, and consumers.
- Ownership category
- akta.pro rank
Repair OnDemand industry classification
Industry- Product category
- Automotive Repair & Reconditioning Software and Services
- NAICS
- General Automotive Repair (811111), Automotive Repair and Maintenance (8111), Automotive Mechanical and Electrical Repair and Maintenance (81111)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
Keywords
Where Repair OnDemand is headquartered
LocationHeadquarters
- HQ city
- St. John's
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Repair OnDemand business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- BlueDriver Hardware Sales: Sale of OBD2 diagnostic devices (BlueDriver and BlueDriver MAX) to consumers, DIY mechanics, and commercial entities. One million units sold as of October 2024.
- Software Subscriptions (Repair360, Mobile Tech RX, ReconPro): SaaS subscription revenue from software platforms providing workflow management, estimating, invoicing, and reconditioning management solutions to dealerships and repair facilities.
- Repair Exchange Marketplace: Transaction-based marketplace connecting repair professionals with companies needing vehicle repair services. Revenue generated from facilitating repairs through the network of 16,000+ technicians.
- One Guard Inspections: Vehicle inspection services provided through a network of certified inspectors, including on-demand and Priority (remote video-guided) inspection options for TPAs, dealerships, and repair shops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BlueDriver consumer diagnostic tool - $84.95 during promotional period |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Repair OnDemand product offering
Product offeringCore offering
Repair OnDemand operates an integrated automotive repair and reconditioning platform combining a nationwide technician marketplace (Repair Exchange with 16,000+ professionals), OBD2 diagnostic hardware (BlueDriver consumer and BlueDriver MAX professional), reconditioning workflow software (Repair360, Mobile Tech RX, ReconPro), and mobile inspection services (One Guard Inspections with Priority Inspections). The platform enables dealerships, fleets, auction operators, independent repair facilities, and TPAs to diagnose, manage, source, and complete vehicle reconditioning through a single ecosystem.
Product overview
Repair OnDemand operates as a comprehensive platform-plus-modules architecture offering end-to-end automotive repair and reconditioning solutions. The portfolio includes BlueDriver and BlueDriver MAX (consumer and professional OBD2 diagnostic tools), Mobile Tech RX and Repair360 (reconditioning workflow management software), ReconPro (estimating and invoicing), One Guard Inspections with Priority Inspections (certified inspector network and remote video inspections), and Repair Exchange (the 16,000+ technician marketplace). These products work together to enable the full reconditioning lifecycle: diagnostics (BlueDriver), workflow management (Repair360/Mobile Tech RX), technician dispatch (Repair Exchange), and inspection verification (One Guard).
Differentiator
Problem solved
Functional benefit
Brands
- BlueDriver: OBD2 diagnostic tool for DIY mechanics and consumers, providing vehicle diagnostics with app integration.
- BlueDriver MAX
- Mobile Tech RX
- Repair360
- ReconPro
- One Guard Inspections
- Repair Exchange
- AutoMobile Technologies (AMT)
Products and services
- BlueDriver Consumer-grade OBD2 diagnostic tool paired with a mobile app that enables DIY mechanics and individual car owners to read and clear diagnostic codes, access enhanced vehicle diagnostics, and generate detailed repair reports from their driveway.
- BlueDriver MAX Professional-grade OBD2 diagnostic tool designed for dealerships and commercial users. Provides real-time mechanical data on engine, transmission, exhaust, and other major systems for trade-in appraisals and reconditioning workflows.
- Mobile Tech RX
Quantifiable outcome
- Faster reconditioning turnaround times through streamlined workflow management
- +3 more outcomes
Companies that use Repair OnDemand
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles6 records
Repair OnDemand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Repair OnDemand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- vAuto (Cox Automotive)corePartnership integrating BlueDriver MAX diagnostic capabilities into vAuto's trade-in appraisal system. Enables dealers to access real-time mechanical data (engine, transmission, exhaust, other major systems) during the appraisal process through a single scan. This integration addresses the problem where research shows 40% of trade-ins are appraised with reconditioning costs underestimated by up to $1,000. Dealers can now make more informed trade-in appraisals and avoid costly surprises.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Repair OnDemand competitors and assessment
Company assessmentDirect peers
- Tekmetric: Cloud-based shop management software for independent auto repair shops, covering estimating, invoicing, and workflow — directly comparable to Repair360 and Mobile Tech RX for the independent repair facility customer segment.
- Shop-Ware: Cloud-based shop management and workflow platform for independent collision and mechanical repair shops, offering similar functionality to Repair360's reconditioning management system.
- RepairPal: Consumer-facing auto repair marketplace that connects vehicle owners with certified repair shops and provides repair cost estimates. Directly comparable to Repair OnDemand's Repair Exchange marketplace model, though primarily consumer-facing rather than enterprise sublet.
- Autel: Manufacturer of OBD2 diagnostic tools for both consumers and professional technicians, directly competing with BlueDriver and BlueDriver MAX across consumer and professional diagnostic segments.
Emerging players
- Shopmonkey: Cloud-based shop management software for independent auto repair shops with modern workflow, estimating, and customer communication features — comparable to Repair360 and Mobile Tech RX for the independent repair segment.
- Loop: Auto repair marketplace and consumer-facing platform connecting vehicle owners with repair shops — comparable to RepairPal and adjacent to Repair Exchange's marketplace model.
- CarAdvise: Digital auto repair marketplace and concierge service connecting consumers and fleets to pre-negotiated repair services — overlaps with Repair Exchange's marketplace concept for fleet and consumer vehicle repair routing.
Broad incumbents
- Mitchell1 (Snap-on): Provider of shop management, estimating, and diagnostic solutions to the automotive aftermarket under the Snap-on umbrella — overlaps with Repair360, ReconPro, and BlueDriver MAX in shop software and diagnostics.
- CDK Global: Major dealer management system and software provider serving franchised dealers with DMS, CRM, and fixed ops solutions — a broad incumbent competing for the same dealership software wallet as Repair360.
- Cox Automotive / vAuto: Large dealer technology provider whose vAuto platform integrates with BlueDriver MAX and whose reconditioning software (iRecon) overlaps with Repair360 — both a strategic partner and broad competitor in the dealer reconditioning workflow space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Repair OnDemand social profiles
Digital presenceRepair OnDemand compliance and trust
Trust signalCompliance3 records
Repair OnDemand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Repair OnDemand leadership team
Management profileNumber of profiles
Profiles11 records
Repair OnDemand subsidiaries and ownership
Company hierarchySubsidiaries8 records
Repair OnDemand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Repair OnDemand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Repair OnDemand
What does Repair OnDemand do?
Repair OnDemand operates an integrated automotive repair and reconditioning platform combining a nationwide technician marketplace (Repair Exchange with 16,000+ professionals), OBD2 diagnostic hardware (BlueDriver consumer and BlueDriver MAX professional), reconditioning workflow software (Repair360, Mobile Tech RX, ReconPro), and mobile inspection services (One Guard Inspections with Priority Inspections). The platform enables dealerships, fleets, auction operators, independent repair facilities, and TPAs to diagnose, manage, source, and complete vehicle reconditioning through a single ecosystem.
Is Repair OnDemand a public or private company?
Repair OnDemand is a private company. It is classified as private equity controlled and is currently operating.
When was Repair OnDemand founded?
Repair OnDemand was founded in 2022. It employs 101 to 250 people.
Where is Repair OnDemand based?
Repair OnDemand is headquartered in St. John's, Canada, in the North America region.
How does Repair OnDemand make money?
Four revenue lines are on record. BlueDriver Hardware Sales are the primary driver. The others are software Subscriptions (Repair360, Mobile Tech RX, ReconPro), repair Exchange Marketplace and one Guard Inspections.
Who are Repair OnDemand's main competitors?
Direct peers on record are Tekmetric, Shop-Ware, RepairPal and Autel. Emerging players are Shopmonkey, Loop and CarAdvise. Broad incumbents are Mitchell1 (Snap-on), CDK Global and Cox Automotive / vAuto.
Does Repair OnDemand have an API?
No public API is recorded for Repair OnDemand.
What industry is Repair OnDemand in?
Repair OnDemand's product category is Automotive Repair & Reconditioning Software and Services. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance. Its NAICS code is 811111 and its SIC code is 7500.