Ooma
Ooma is a publicly traded cloud communications platform serving over 1.2 million SMB and residential users across 32 countries with VoIP phone service, POTS replacement (AirDial), home phone, and home security solutions, generating $273.6 million in FY2026 revenue.
- Company typePublic
- Founded2003
- HeadquartersSunnyvale, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Ooma does
Ooma is a publicly traded cloud communications platform (NYSE: OOMA) founded in 2003 and headquartered in Sunnyvale, California, serving over 1.2 million core users across 32 countries. The company operates two primary segments: Business (approximately 64% of FY2026 revenue) and Residential, addressing small and mid-sized businesses, organizations with mission-critical analog devices (healthcare, government, education, real estate), families with children, and remote/off-grid consumers through a portfolio of VoIP, POTS replacement, and home security products.
The core technology stack centers on cloud-based VoIP delivered through Ooma Office (multi-tier UCaaS), Ooma AirDial (POTS line replacement hardware with proprietary MultiPath technology routing voice over LTE and Ethernet simultaneously with MFVN compliance), and the Ooma Enterprise Communications suite. AI capabilities were launched in May 2026 as the Ooma AI Suite (AI Transcriptions, AI Answering Service, AI Receptionist, AI Insights, OpenAI integration), with POTSTracker providing AI-driven POTS line retirement monitoring. Hardware includes IP phones, the Ooma Telo residential gateway, AirDial gateways (dual-core ARM A9, Cat-4 LTE modem, 16+ hour battery backup, certified across T-Mobile/AT&T/Verizon/UScellular), and MyPhone devices. Acquired brands include OnSIP (2022), FluentStream (December 2025, $45M), and Phone.com (December 2025, $23.2M), the latter two adding 36,000 customers and 87,000 business users.
Ooma's revenue model is predominantly subscription-recurring (~92% of revenue per Q1 FY2027 commentary), with per-user pricing starting at $19.95/month for Ooma Office Essentials and tiered up through Pro Plus. AirDial is sold as an all-inclusive monthly subscription with quote-based pricing tied to deployment size. Hardware (MyPhone at $79.99-$99.99, IP phones, Telo) generates one-time revenue. Distribution combines direct e-commerce, major retail (Walmart exclusive for MyPhone, Costco, Amazon), channel partners and VARs, and a direct enterprise sales team for AirDial deployments. FY2026 revenue was $273.6 million with 61% gross margin, and Q1 FY2027 revenue grew 25% YoY to $81.1 million with record adjusted EBITDA of $11.8 million.
Ooma firmographics
Firmographics- Name
- Ooma
- Legal name
- Ooma, Inc.
- Website
- https://ooma.com
- Company type
- Public
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Ooma is a publicly traded cloud communications platform serving over 1.2 million SMB and residential users across 32 countries with VoIP phone service, POTS replacement (AirDial), home phone, and home security solutions, generating $273.6 million in FY2026 revenue.
- Ownership category
- akta.pro rank
Ooma industry classification
Industry- Product category
- Cloud Communications / Unified Communications as a Service (UCaaS)
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- UCaaS Platforms & Suites (HDAIAHAA)
- akta.pro secondary industries
- Unified Communications & Contact Center for Workplace (UCaaS/VoIP, Meeting Rooms) (BPAEAIAE), Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK), Unified Communications (UCaaS) Apps (BPAMACAE)
Keywords
Where Ooma is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ooma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Subscription Services Revenue: Recurring monthly subscription revenue from Ooma Office business phone service, Ooma residential home phone service, and AirDial POTS replacement services. Business subscription revenue was $74.6 million in Q1 FY2027, representing approximately 92% of total revenue.
- Hardware Sales: One-time sales of devices including MyPhone devices ($79.99-$99.99), Ooma Telo hardware, IP phones, and AirDial equipment bundled with monthly service plans.
- AirDial POTS Replacement: All-inclusive solution combining hardware, data service, cloud telephony, and remote device management in a single monthly package for organizations replacing legacy copper phone lines.
- Professional Services: Turnkey installation services for AirDial deployments including audit, installation, and support with dedicated project managers, along with white-glove service options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ooma Office Essentials plan for basic business phone needs |
| Subscription | Monthly | Ooma Office Pro plan with advanced collaboration features |
| Subscription | Monthly | Ooma Office Pro Plus plan with AI capabilities included |
| Per seat | Monthly | Business VoIP starting price |
| Subscription | Monthly | AI Answering Service add-on license |
| Subscription | Monthly | AI Receptionist add-on license |
| Subscription | Monthly | MyPhone home phone service for kids |
| Unit Pricing | One time/ perpetual license | MyPhone device bundle |
| Subscription | Monthly | AirDial POTS replacement solution |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Ooma product offering
Product offeringCore offering
Ooma provides cloud-based VoIP communications and unified communications-as-a-service (UCaaS) for businesses and consumers. Its offerings include Ooma Office (cloud business phone system), Ooma AirDial (POTS line replacement for mission-critical devices), Ooma Enterprise Communications, Ooma AI Suite (AI-powered call handling and transcription), residential home phone service, MyPhone for kids, and home security products. The company monetizes primarily through recurring subscriptions complemented by hardware sales.
Product overview
Ooma provides a unified communications platform serving both business and residential markets. The business segment offers Ooma Office (cloud-based VoIP phone system with multiple tiers), Ooma AirDial (POTS replacement solution), and Enterprise Communications (enterprise-grade UCaaS with Teams Direct Routing). The residential segment includes Home Phone Service (VoIP landline alternatives) and Home Security (smart home security products). Ooma has expanded through acquisitions including FluentStream (December 2025), Phone.com (December 2025), and OnSIP (July 2022). AI capabilities are delivered through the Ooma AI Suite, while device management uses Remote Device Management and POTSTracker platforms.
Differentiator
Problem solved
Functional benefit
Brands
- MyPhone: Modern landline phone service for children designed as a smartphone alternative for kids whose parents want to delay smartphone use
- AirDial
- OnSIP
- Ooma Office
Quantifiable outcome
- Up to 60% cost savings compared to traditional POTS lines for AirDial customers
- +6 more outcomes
Companies that use Ooma
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles5 records
Ooma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature6 records
Ooma partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- MightyminorOoma is a featured partner in Mighty Membership Marketplace, a small business membership platform offering access to 100+ curated savings programs across 17 categories for a $199 annual membership. The partnership provides Ooma visibility to Mighty members seeking communications solutions.
- Alliance of Channel WomenminorOoma received the Legacy Sponsor Award at ACWConnect Live! event, recognizing contributions to supporting and advancing women in the technology channel industry. Ooma sponsors channel events and programs.
- ZapiercoreOoma Office business phone service integrates with Zapier's automation platform, enabling users to connect with over 8,000 apps including Salesforce, QuickBooks, and Square without coding. Available at no extra cost for certain plans in US and Canada.
- SalesforcecoreCRM integration allowing Ooma Office users to connect phone communications with Salesforce customer data and workflows.
- HubSpotcoreCRM integration enabling Ooma Office users to connect call data with HubSpot marketing and sales automation platforms.
- Microsoft Dynamics 365coreCRM integration connecting Ooma Office communications with Microsoft Dynamics 365 business applications.
- QuickBooks OnlinecoreIntegration with QuickBooks Online accounting software for seamless business management workflows.
- SquarecorePOS and payment integration enabling Ooma Office users to connect communications with Square point-of-sale transactions.
- CliocoreLegal practice management integration for Ooma Office users in the legal industry.
- JobbercoreField service management integration for Ooma Office users managing mobile workforce and service businesses.
- T-MobilecoreCertified carrier partner for AirDial LTE connectivity; AirDial devices certified for use on T-Mobile network.
- AT&TcoreCertified carrier partner for AirDial LTE connectivity; AirDial devices certified for use on AT&T network.
- VerizoncoreCertified carrier partner for AirDial LTE connectivity; AirDial devices certified for use on Verizon network.
- UScellularcoreCertified carrier partner for AirDial LTE connectivity; AirDial devices certified for use on UScellular network.
Scale indicators12 records
Recent moves6 records
Expansion highlights7 records
Ooma competitors and assessment
Company assessmentDirect peers
- RingCentral: RingCentral is a leading cloud UCaaS provider offering cloud-based business phone, messaging, video, and contact center solutions to SMBs and enterprises. Direct competitor to Ooma Office in the SMB segment with overlapping product positioning and per-seat subscription pricing.
- 8x8: 8x8 provides cloud-based voice, video, chat, and contact center as a unified platform for SMBs and enterprises. Directly comparable to Ooma Office, with similar feature parity around UCaaS, AI capabilities, and per-seat subscription pricing for the SMB segment.
- Dialpad: Dialpad offers AI-powered cloud communications including business phone, contact center, and sales outreach. A direct SMB-focused competitor to Ooma Office with overlapping AI-driven call handling, transcription, and per-seat pricing.
- Nextiva: Nextiva is a privately held UCaaS provider focused on SMBs with cloud phone, collaboration, and contact center services. Closely comparable to Ooma Office in customer base, product breadth, and subscription-based go-to-market motion.
- GoTo (formerly LogMeIn): GoTo provides GoTo Connect, a cloud-based phone system and UCaaS platform aimed at SMBs, alongside GoTo Meeting and remote support tools. Comparable to Ooma in SMB VoIP positioning, feature scope, and per-seat pricing model.
- Mitel: Mitel offers cloud and hybrid UCaaS solutions targeting SMBs and mid-market with MiVoice and MiCloud products. Direct competitor to Ooma Office in the SMB segment with comparable per-seat subscription pricing and feature sets.
Broad incumbents
- Zoom Communications: Zoom Phone is a cloud PBX offering within Zoom's broader collaboration platform. As a broader incumbent with deep enterprise penetration, Zoom competes with Ooma Office but bundles voice with Meetings, Team Chat, and Contact Center, giving it pricing leverage Ooma lacks.
- Cisco (Webex): Cisco's Webex Calling and Webex Suite provide cloud UCaaS as part of a broader collaboration portfolio serving enterprises and mid-market. A broader incumbent that overlaps with Ooma Office at the SMB/mid-market boundary and offers bundled pricing.
- Microsoft (Teams Phone): Microsoft Teams Phone integrates calling into the Microsoft 365 productivity suite, making voice a low-cost add-on for the millions of organizations already paying for Teams. As a broader incumbent, it pressures standalone UCaaS vendors like Ooma on price and bundling.
- Vonage (Ericsson): Vonage, acquired by Ericsson, provides UCaaS, CCaaS, and communications APIs for businesses of all sizes. A broader incumbent whose business communications suite competes with Ooma Office, particularly for mid-market customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Ooma social profiles
Digital presenceOoma compliance and trust
Trust signalCompliance5 records
Ooma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ooma leadership team
Management profileNumber of profiles
Profiles15 records
Ooma subsidiaries and ownership
Company hierarchySubsidiaries3 records
Ooma funding detail
Funding detailFunding overview
Funding rounds8 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ooma M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ooma
What does Ooma do?
Ooma provides cloud-based VoIP communications and unified communications-as-a-service (UCaaS) for businesses and consumers. Its offerings include Ooma Office (cloud business phone system), Ooma AirDial (POTS line replacement for mission-critical devices), Ooma Enterprise Communications, Ooma AI Suite (AI-powered call handling and transcription), residential home phone service, MyPhone for kids, and home security products. The company monetizes primarily through recurring subscriptions complemented by hardware sales.
Is Ooma a public or private company?
Ooma is a public company. It is classified as public and is currently operating.
When was Ooma founded?
Ooma was founded in 2003. It employs 501 to 1,000 people.
Where is Ooma based?
Ooma is headquartered in Sunnyvale, United States, in the North America region.
How does Ooma make money?
Four revenue lines are on record. Subscription Services Revenue is the primary driver. The others are hardware Sales, airDial POTS Replacement and professional Services.
Who are Ooma's main competitors?
Direct peers on record are RingCentral, 8x8, Dialpad, Nextiva, GoTo (formerly LogMeIn) and Mitel. Broad incumbents are Zoom Communications, Cisco (Webex), Microsoft (Teams Phone) and Vonage (Ericsson).
Does Ooma have an API?
Yes. Ooma provides REST APIs for monitoring and Webhook event monitoring APIs for AirDial Remote Device Management. These APIs allow organizations to monitor devices, receive alerts, and track performance for their POTS replacement infrastructure programmatically.
What industry is Ooma in?
Ooma's product category is Cloud Communications / Unified Communications as a Service (UCaaS). Its primary akta.pro industry code is HDAIAHAA, UCaaS Platforms & Suites, with a secondary code of BPAEAIAE, Unified Communications & Contact Center for Workplace (UCaaS/VoIP, Meeting Rooms). Its NAICS code is 51821 and its SIC code is 7372.