Distribute
Distribute is a B2B SaaS platform that automates post-sales-call follow-ups by generating deal pages, digital sales rooms, and AI-drafted content from recorded calls, serving B2B sales teams and account executives via per-seat and enterprise subscriptions.
- Company typePrivate
- Founded2022
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Distribute does
Distribute is a private, Austin-based B2B SaaS company founded in 2022 that builds a sales productivity platform centered on the post-call workflow. The product ingests recorded sales calls from integrations with Gong, Fathom, Zoom, and Google Meet, then automatically assembles a single branded deal page containing the recording, pricing, next steps, and follow-up content; this is intended to replace the typical pattern of scattered email attachments. Its underlying editor is built on Tiptap with real-time collaboration powered by Liveblocks infrastructure, and the product suite includes digital sales rooms, mutual action plans, AI-generated follow-up content, AI sales coaching, call and screen recording, video messages, engagement analytics, and a library of 25+ sales workflow templates.
The company's AI engine, branded Distribute AI (Dante), generates follow-up emails, business cases, executive summaries, deal overviews, and stakeholder messaging, and is trained on a disclosed corpus of 10,000+ closed deals worth more than $500M. The platform also records engagement signals showing who opened deal pages, when they viewed content, and what they clicked, syncing this activity back into Salesforce and HubSpot CRM records.
Distribute monetizes via a per-seat SaaS subscription priced at $99/month promotional (from a $200/month list) for the All-in-One tier, with an Enterprise tier sold on contact-based pricing that adds SSO, audit logs, unlimited deal rooms, and dedicated onboarding. GTM is hybrid: a self-serve product-led motion with a 7-day free trial for SMB/individual users, supplemented by inside sales for mid-market and field sales for enterprise. The company is SOC 2 Type II compliant and serves a global customer base that includes UserEvidence, Attentive, ClickUp, Gong, Retention, and Deel.
Distribute firmographics
Firmographics- Name
- Distribute
- Legal name
- Distribute
- Website
- https://distribute.so
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Distribute is a B2B SaaS platform that automates post-sales-call follow-ups by generating deal pages, digital sales rooms, and AI-drafted content from recorded calls, serving B2B sales teams and account executives via per-seat and enterprise subscriptions.
- Ownership category
- akta.pro rank
Distribute industry classification
Industry- Product category
- Sales Productivity Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Content Distribution & Syndication Services (BPAFAIAK)
- akta.pro secondary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Distribute is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Distribute business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Per User: Per-user monthly subscription model with tiered pricing. Users pay based on seat count with per-user pricing that scales as teams grow. Includes call recording, video recording, page creation, AI agents, content library, and engagement tracking.
- Enterprise Plan: Contact-us pricing for enterprise customers requiring unlimited deal rooms and pages, team settings and permissions, SSO and audit logs, dedicated support, and custom onboarding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | All in One Plan - Core platform for individual users |
| Subscription | Multi-year contract | Enterprise Plan - Full revenue team solution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Distribute product offering
Product offeringCore offering
Distribute is a B2B SaaS sales productivity platform that automatically builds a single shareable deal page after every sales call, combining call recordings, pricing, and next steps. The platform includes AI-generated follow-up emails, digital sales rooms, AI sales coaching, engagement tracking, and screen/video recording, with integrations to Gong, Fathom, Salesforce, HubSpot, Zoom, and Google Meet. Pricing is per-seat at $99/user/month (promotional) with an Enterprise tier offering unlimited deal rooms and SSO.
Product overview
Distribute is a B2B sales productivity platform built as a unified product with integrated modules for sales follow-up automation. The core platform automatically creates deal pages after every sales call, combining call recording (via Gong, Fathom, Zoom, or Google Meet integration), AI-generated follow-up content, and engagement tracking into a single workflow. The product portfolio centers on Deal Pages and Digital Sales Rooms as the primary delivery mechanisms, supported by AI Sales Coach for call analysis and Distribute AI (Dante) for content generation. Additional modules include Call Recording, Screen Recording, Video Messages, Engagement Tracking, Content Library, Analytics, and a library of 25+ Templates (Case Study, Deal Room, Customer Onboarding, QBR, Business Case, Executive Summary, Mutual Action Plan, Account Plan, Pricing Proposal, Demo Follow-Up, Sales Follow-Up, Enterprise Sales, MEDDIC, Implementation Plan, and ROI Calculator templates). Pricing is per-user at $200/month for the All in One tier, with an Enterprise tier offering unlimited deal rooms and advanced features.
Differentiator
Problem solved
Functional benefit
Products and services
- Distribute Platform (Deal Pages & Digital Sales Rooms) A unified B2B SaaS platform that automatically builds a single branded deal page after every sales call, containing the recording, pricing, next steps, and follow-up content, and offers digital sales rooms where sellers centralize all deal-related content for buyers with engagement analytics, stakeholder directories, and mutual action plans.
- AI Follow-up Emails
Quantifiable outcome
- 2x faster sales cycles when buyers engaged with Distribute pages
- +6 more outcomes
Companies that use Distribute
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Distribute technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature7 records
Distribute partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- GongcoreDeep integration partnership with Gong revenue intelligence platform. Users can connect Gong recordings directly to Distribute, automatically pulling call recordings into deal pages. Gong users represent a significant portion of Distribute's target market.
- FathomcoreIntegration partnership with Fathom AI meeting notes. Fathom users can connect their call recordings to Distribute for automatic deal page creation and follow-up generation.
- SalesforcecoreCRM integration allowing Distribute engagement data to sync to Salesforce opportunities. Activity tracking and deal room engagement can be logged back to CRM records automatically.
- HubSpotcoreCRM integration with HubSpot allowing engagement data synchronization and deal activity logging to HubSpot CRM records.
- LiveblockscoreTechnology infrastructure partnership powering real-time collaboration features in Distribute's Tiptap-based editor. Published case study on building AI copilot using Liveblocks technology.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Distribute competitors and assessment
Company assessmentDirect peers
- Dock: Dock is a direct competitor offering digital sales rooms and mutual action plans for B2B sales teams — the same core use case Distribute targets. Both platforms compete for the same AE/RevOps buyer with branded microsite-based buyer-engagement workflows.
- Allego: Allego provides sales enablement and digital sales room functionality, including mutual action plans and buyer engagement analytics. It is one of the closest functional analogs to Distribute's deal-page and digital-sales-room offering for B2B revenue teams.
Broad incumbents
- Outreach: Outreach is a leading sales engagement platform with workflow automation for follow-ups and sequences. While it does not focus on digital sales rooms, it competes for the same RevOps budget and has begun adding deal-room-adjacent capabilities.
- Salesloft: Salesloft is a major sales engagement platform offering cadences, calls, and deal management. It overlaps with Distribute in the post-call workflow and is increasingly bundling AI-assisted follow-up and content capabilities.
- Gong: Gong is the leading revenue intelligence platform and is both an integration partner and a potential competitor. Its call recordings, AI summaries, and growing workflow layer overlap directly with Distribute's AI Sales Coach and follow-up generation.
- Highspot: Highspot is a sales enablement platform that includes content management, training, and buyer engagement. It competes with Distribute's content library and digital sales room modules at the mid-market and enterprise tier.
- Showpad: Showpad provides sales enablement with content management, training, and buyer experiences. It competes with Distribute in the content-distribution and buyer-engagement layer of the sales workflow.
- Chorus.ai (ZoomInfo): Chorus, now part of ZoomInfo, provides conversation intelligence and call analytics. Its AI-powered call summaries and coaching features overlap with Distribute's AI Sales Coach and follow-up generation modules.
Emerging players
- Loom: Loom is an asynchronous video messaging platform used by sales teams for personalized prospect outreach. Its video-message capability overlaps with Distribute's video messages feature and competes for sales-team video communication budgets.
- Walnut: Walnut provides interactive product demos and sales experience platforms that are commonly embedded into deal pages and follow-ups. It is an adjacent workflow player that integrates into the same buyer-engagement use cases Distribute targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Distribute social profiles
Digital presenceDistribute compliance and trust
Trust signalCompliance1 record
Distribute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Distribute leadership team
Management profileNumber of profiles
Profiles1 record
Distribute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Distribute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Distribute
What does Distribute do?
Distribute is a B2B SaaS sales productivity platform that automatically builds a single shareable deal page after every sales call, combining call recordings, pricing, and next steps. The platform includes AI-generated follow-up emails, digital sales rooms, AI sales coaching, engagement tracking, and screen/video recording, with integrations to Gong, Fathom, Salesforce, HubSpot, Zoom, and Google Meet. Pricing is per-seat at $99/user/month (promotional) with an Enterprise tier offering unlimited deal rooms and SSO.
Is Distribute a public or private company?
Distribute is a private company. It is classified as unknown and is currently operating.
When was Distribute founded?
Distribute was founded in 2022. It employs 11 to 50 people.
Where is Distribute based?
Distribute is headquartered in Austin, United States, in the North America region.
How does Distribute make money?
Two revenue lines are on record. SaaS Subscription - Per User is the primary driver. The others are enterprise Plan.
Who are Distribute's main competitors?
Direct peers on record are Dock and Allego. Broad incumbents are Outreach, Salesloft, Gong, Highspot, Showpad and Chorus.ai (ZoomInfo). Emerging players are Loom and Walnut.
Does Distribute have an API?
No public API is recorded for Distribute.
What industry is Distribute in?
Distribute's product category is Sales Productivity Software. Its primary akta.pro industry code is BPAFAIAK, Content Distribution & Syndication Services, with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 516210 and its SIC code is 5045.