Distribute

What Distribute does

Distribute is a private, Austin-based B2B SaaS company founded in 2022 that builds a sales productivity platform centered on the post-call workflow. The product ingests recorded sales calls from integrations with Gong, Fathom, Zoom, and Google Meet, then automatically assembles a single branded deal page containing the recording, pricing, next steps, and follow-up content; this is intended to replace the typical pattern of scattered email attachments. Its underlying editor is built on Tiptap with real-time collaboration powered by Liveblocks infrastructure, and the product suite includes digital sales rooms, mutual action plans, AI-generated follow-up content, AI sales coaching, call and screen recording, video messages, engagement analytics, and a library of 25+ sales workflow templates.

The company's AI engine, branded Distribute AI (Dante), generates follow-up emails, business cases, executive summaries, deal overviews, and stakeholder messaging, and is trained on a disclosed corpus of 10,000+ closed deals worth more than $500M. The platform also records engagement signals showing who opened deal pages, when they viewed content, and what they clicked, syncing this activity back into Salesforce and HubSpot CRM records.

Distribute monetizes via a per-seat SaaS subscription priced at $99/month promotional (from a $200/month list) for the All-in-One tier, with an Enterprise tier sold on contact-based pricing that adds SSO, audit logs, unlimited deal rooms, and dedicated onboarding. GTM is hybrid: a self-serve product-led motion with a 7-day free trial for SMB/individual users, supplemented by inside sales for mid-market and field sales for enterprise. The company is SOC 2 Type II compliant and serves a global customer base that includes UserEvidence, Attentive, ClickUp, Gong, Retention, and Deel.

Name

Distribute

Legal name

Distribute

Website

https://distribute.so

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Distribute is a B2B SaaS platform that automates post-sales-call follow-ups by generating deal pages, digital sales rooms, and AI-drafted content from recorded calls, serving B2B sales teams and account executives via per-seat and enterprise subscriptions.

Ownership category

akta.pro rank

Product category

Sales Productivity Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Content Distribution & Syndication Services (BPAFAIAK)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Sales follow-up automation
• Digital sales rooms
• Sales productivity software
• AI sales coaching
• Deal engagement analytics

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Per User: Per-user monthly subscription model with tiered pricing. Users pay based on seat count with per-user pricing that scales as teams grow. Includes call recording, video recording, page creation, AI agents, content library, and engagement tracking.
2. Enterprise Plan: Contact-us pricing for enterprise customers requiring unlimited deal rooms and pages, team settings and permissions, SSO and audit logs, dedicated support, and custom onboarding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Distribute is a B2B SaaS sales productivity platform that automatically builds a single shareable deal page after every sales call, combining call recordings, pricing, and next steps. The platform includes AI-generated follow-up emails, digital sales rooms, AI sales coaching, engagement tracking, and screen/video recording, with integrations to Gong, Fathom, Salesforce, HubSpot, Zoom, and Google Meet. Pricing is per-seat at $99/user/month (promotional) with an Enterprise tier offering unlimited deal rooms and SSO.

Product overview

Distribute is a B2B sales productivity platform built as a unified product with integrated modules for sales follow-up automation. The core platform automatically creates deal pages after every sales call, combining call recording (via Gong, Fathom, Zoom, or Google Meet integration), AI-generated follow-up content, and engagement tracking into a single workflow. The product portfolio centers on Deal Pages and Digital Sales Rooms as the primary delivery mechanisms, supported by AI Sales Coach for call analysis and Distribute AI (Dante) for content generation. Additional modules include Call Recording, Screen Recording, Video Messages, Engagement Tracking, Content Library, Analytics, and a library of 25+ Templates (Case Study, Deal Room, Customer Onboarding, QBR, Business Case, Executive Summary, Mutual Action Plan, Account Plan, Pricing Proposal, Demo Follow-Up, Sales Follow-Up, Enterprise Sales, MEDDIC, Implementation Plan, and ROI Calculator templates). Pricing is per-user at $200/month for the All in One tier, with an Enterprise tier offering unlimited deal rooms and advanced features.

Differentiator

Problem solved

Functional benefit

Products and services

• Distribute Platform (Deal Pages & Digital Sales Rooms) A unified B2B SaaS platform that automatically builds a single branded deal page after every sales call, containing the recording, pricing, next steps, and follow-up content, and offers digital sales rooms where sellers centralize all deal-related content for buyers with engagement analytics, stakeholder directories, and mutual action plans.
• AI Follow-up Emails

Quantifiable outcome

• 2x faster sales cycles when buyers engaged with Distribute pages
• +6 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• GongcoreTechnology or IntegrationDeep integration partnership with Gong revenue intelligence platform. Users can connect Gong recordings directly to Distribute, automatically pulling call recordings into deal pages. Gong users represent a significant portion of Distribute's target market.
• FathomcoreTechnology or IntegrationIntegration partnership with Fathom AI meeting notes. Fathom users can connect their call recordings to Distribute for automatic deal page creation and follow-up generation.
• SalesforcecoreTechnology or IntegrationCRM integration allowing Distribute engagement data to sync to Salesforce opportunities. Activity tracking and deal room engagement can be logged back to CRM records automatically.
• HubSpotcoreTechnology or IntegrationCRM integration with HubSpot allowing engagement data synchronization and deal activity logging to HubSpot CRM records.
• LiveblockscoreTechnology or IntegrationTechnology infrastructure partnership powering real-time collaboration features in Distribute's Tiptap-based editor. Published case study on building AI copilot using Liveblocks technology.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dock: Dock is a direct competitor offering digital sales rooms and mutual action plans for B2B sales teams — the same core use case Distribute targets. Both platforms compete for the same AE/RevOps buyer with branded microsite-based buyer-engagement workflows.
• Allego: Allego provides sales enablement and digital sales room functionality, including mutual action plans and buyer engagement analytics. It is one of the closest functional analogs to Distribute's deal-page and digital-sales-room offering for B2B revenue teams.

Broad incumbents

• Outreach: Outreach is a leading sales engagement platform with workflow automation for follow-ups and sequences. While it does not focus on digital sales rooms, it competes for the same RevOps budget and has begun adding deal-room-adjacent capabilities.
• Salesloft: Salesloft is a major sales engagement platform offering cadences, calls, and deal management. It overlaps with Distribute in the post-call workflow and is increasingly bundling AI-assisted follow-up and content capabilities.
• Gong: Gong is the leading revenue intelligence platform and is both an integration partner and a potential competitor. Its call recordings, AI summaries, and growing workflow layer overlap directly with Distribute's AI Sales Coach and follow-up generation.
• Highspot: Highspot is a sales enablement platform that includes content management, training, and buyer engagement. It competes with Distribute's content library and digital sales room modules at the mid-market and enterprise tier.
• Showpad: Showpad provides sales enablement with content management, training, and buyer experiences. It competes with Distribute in the content-distribution and buyer-engagement layer of the sales workflow.
• Chorus.ai (ZoomInfo): Chorus, now part of ZoomInfo, provides conversation intelligence and call analytics. Its AI-powered call summaries and coaching features overlap with Distribute's AI Sales Coach and follow-up generation modules.

Emerging players

• Loom: Loom is an asynchronous video messaging platform used by sales teams for personalized prospect outreach. Its video-message capability overlaps with Distribute's video messages feature and competes for sales-team video communication budgets.
• Walnut: Walnut provides interactive product demos and sales experience platforms that are commonly embedded into deal pages and follow-ups. It is an adjacent workflow player that integrates into the same buyer-engagement use cases Distribute targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/distributedotso

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distribute