Brame
- Company typePrivate
- Founded2019
- HeadquartersSchindellegi, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Brame does
Brame AG is a Swiss-headquartered SaaS company founded in 2019 that develops a no-code gamification marketing platform for consumer-facing brands. The core product is the BRAME Builder, a drag-and-drop interface backed by a library of 100+ customizable game templates derived from best practices across 10,000+ campaigns delivered in 32 countries. Surrounding modules include real-time analytics, advanced prize management, loyalty earn-and-burn, custom game flows, omnichannel distribution, unique access tokens for offline-to-online mechanics, an email editor, and gamified retail media — offered alongside BRAME Media Solutions for paid-media gamification ads and an upcoming comprehensive platform called BRAME Studio.
The company serves primary verticals of retail, food retail, e-commerce, quick-service restaurants (QSR), and FMCG/CPG, with enterprise customers that include KFC, SPAR, BIPA, OBI, Heineken, Lindt, Nespresso, McDonald's, AEG, and Tchibo. Brame runs a hybrid go-to-market: a self-serve SaaS subscription with annual billing targets mid-market marketers, while multi-year managed services contracts and strategic consulting address enterprise accounts requiring hands-on campaign execution. Pricing is not publicly disclosed; enterprise sales are demo-led.
Brame is privately held, founder-led (Pascal Späni as CEO, alongside three co-founders in CCO, CRO, and CTO roles), and bootstrapped — no institutional funding rounds are disclosed. The company employs 90+ people across seven offices in Switzerland, Germany, Serbia, Austria, and the UAE. A wholly-owned R&D subsidiary in Serbia (Novi Sad and Niš) anchors engineering operations, providing cost leverage relative to DACH enterprise peers. Data processing is GDPR-compliant with the data controller seated at the Schindellegi, Switzerland headquarters.
Brame firmographics
Firmographics- Name
- Brame
- Legal name
- Brame AG
- Website
- https://brame.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Brame industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Brame is headquartered
LocationHeadquarters
- HQ city
- Schindellegi
- HQ country
- Switzerland
- HQ region
- Europe
Offices7 records
Markets served
Brame business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Software-as-a-service platform with subscription-based pricing for access to the Gamification Builder, game templates, analytics, and support. Tiered plans based on usage volume and feature access.
- Managed Services: Full-service campaign management including technical integration, creation, optimization, and distribution for enterprise clients requiring hands-on support.
- Strategic Consulting: Consulting services for campaign planning, strategy analysis, business reviews, and growth planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-Service Platform Access |
| Hybrid | Multi-year contract | Managed Services |
| Subscription | Annual | Strategic Consulting |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Brame product offering
Product offeringCore offering
Brame sells a cloud-based SaaS gamification marketing platform (the BRAME Builder) that enables marketers to create, distribute, and analyze interactive gamified campaigns without coding, using a drag-and-drop builder and a library of over 100 proven templates. The company also offers BRAME Media Solutions for paid media gamification, alongside Self Service, Managed Services, and Strategic Consulting engagements for enterprise clients.
Product overview
Brame offers a modular gamification marketing platform centered on the BRAME Builder, complemented by specialized modules (Game Library, Drag & Drop Builder, Omnichannel Distribution, Real-time Analytics, Advanced Prize Management, Loyalty Earn and Burn, Custom Game Flows, Unique Access Tokens, Email Editor, Gamified Retail Media, and Advanced Account Structure). The platform also includes BRAME Media Solutions for paid media gamification. Services include Self Service, Managed Services, and Strategic Consulting. An upcoming comprehensive platform called BRAME Studio is planned for future release.
Differentiator
Problem solved
Functional benefit
Products and services
- BRAME Builder Cloud-based SaaS gamification marketing platform with a no-code drag-and-drop builder and a library of 100+ customizable templates proven across 10,000+ campaigns, enabling B2B marketers in retail, food retail, e-commerce, QSR, and FMCG/CPG to launch interactive game experiences across owned and paid media channels.
- BRAME Media Solutions Paid media gamification offering that extends the BRAME Builder into engagement and conversion ads across display and video, designed to help brands stand out and drive measurable results beyond owned media channels.
- Self Service Self-service support tier for marketers who build and run their own gamification campaigns on the BRAME platform, with best-in-class expert support provided as needed.
- Managed Services Full-service offering in which Brame experts handle the entire campaign process for clients, including technical integration, creation, optimization, distribution, and project management.
- Strategic Consulting Consulting service for planning and monitoring gamified campaigns and integrating gamification mechanics into holistic marketing strategies to deliver measurable results.
Quantifiable outcome
- Increases sales conversion by up to 44%
- +5 more outcomes
Companies that use Brame
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Brame technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Brame partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FlybuycoreFlybuy, a location technology company powering over 40,000 restaurants, retailers, and grocers worldwide, partnered with Brame to add location-triggered gamification features to its AI-powered location engine. The collaboration enables brands to deliver real-time, proximity-based game experiences that drive customer engagement and loyalty when app users are nearby.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Brame competitors and assessment
Company assessmentDirect peers
- Voucherify: Voucherify is a promotion and loyalty engine that enables gamified coupons, referrals, and sweepstakes via APIs — overlapping with Brame's prize management, omnichannel distribution, and loyalty earn-and-burn capabilities.
- Smartico: Smartico is a gamification CRM platform that combines loyalty, engagement, and gamified marketing mechanics for retail, iGaming, and eCommerce — directly comparable to Brame's gamification builder in target verticals and product approach.
- Antavo: Antavo is a loyalty cloud platform with built-in gamification, sweepstakes, and tier mechanics for retail and FMCG brands — overlapping directly with Brame's loyalty earn-and-burn and gamified campaign use cases.
- Yotpo: Yotpo is an eCommerce retention platform offering loyalty, referrals, reviews, and gamified marketing for retail and DTC brands — a direct competitor in the retail/FMCG gamified-engagement space where Brame's customers (BIPA, SPAR, OBI) operate.
- Woobox: Woobox is an interactive marketing platform for sweepstakes, contests, polls, and gamified promotions across web and social — a close comparable to Brame's no-code campaign builder for marketing teams.
- Optimove: Optimove is a CRM marketing platform with gamification, loyalty, and journey orchestration for retail, gaming, and financial services — a comparable relationship-marketing peer with overlapping gamified-campaign functionality.
- SailPlay: SailPlay is a loyalty and gamification platform for retail and FMCG with points, levels, and game mechanics — directly comparable to Brame's retail and QSR vertical focus and feature set.
Broad incumbents
- Braze: Braze is a publicly traded customer engagement platform that increasingly bundles loyalty, interactive content, and gamification-adjacent features, competing with Brame for the same CMO/CRM-marketer budget at larger enterprise accounts.
- Iterable: Iterable is a cross-channel marketing platform serving retail, QSR, and consumer brands with personalization, loyalty integrations, and embedded gamification — a broader-suite competitor that overlaps with Brame's omnichannel engagement use cases.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is the broadest incumbent in enterprise marketing automation, with loyalty (Salesforce Loyalty Management), interactive content, and journey orchestration — the primary bundling risk to Brame's standalone positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Brame compliance and trust
Trust signalCompliance2 records
Brame financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brame leadership team
Management profileNumber of profiles
Profiles8 records
Brame subsidiaries and ownership
Company hierarchySubsidiaries1 record
Brame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brame
What does Brame do?
Brame sells a cloud-based SaaS gamification marketing platform (the BRAME Builder) that enables marketers to create, distribute, and analyze interactive gamified campaigns without coding, using a drag-and-drop builder and a library of over 100 proven templates. The company also offers BRAME Media Solutions for paid media gamification, alongside Self Service, Managed Services, and Strategic Consulting engagements for enterprise clients.
Is Brame a public or private company?
Brame is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brame founded?
Brame was founded in 2019. It employs 101 to 250 people.
Where is Brame based?
Brame is headquartered in Schindellegi, Switzerland, in the Europe region.
How does Brame make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are managed Services and strategic Consulting.
Who are Brame's main competitors?
Direct peers on record are Voucherify, Smartico, Antavo, Yotpo, Woobox, Optimove and SailPlay. Broad incumbents are Braze, Iterable and Salesforce Marketing Cloud.
Does Brame have an API?
No public API is recorded for Brame.
What industry is Brame in?
Brame's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7310.