Right Response

What Right Response does

Right Response, LLC is a Troy, Michigan-based process automation company operating as a private LLC with 11-50 employees. The company sells an AI-in-the-loop Process Automation Platform that digitizes workflows through drag-and-drop Intelligent Web Forms (20+ field types, Google Maps integration, role-based access control), routes them via Automated Business Processes (conditional approval, hot-swap recipients, audit logging), stores digitized data in the cloud, and layers AI-assisted analytics and form content generation on top. The platform exposes modular workflow templates for HR (timecards, on/off-boarding), Finance (travel, mileage, expense claims), General Administration (facility, fleet, bid management), Marketing/Sales, Asset Management, Safety/Compliance, Facilities/Events, Performance/Training, Data Governance, CRM, Vendor Management, and CSR, plus a sub-branded Collaborative Network (CN) portal for individual users handling personal projects.

The company monetizes through a two-tier annual subscription (Tier 1 at $158.9/month covering 5,000 workflow instances; Tier 2 at $295.9/month covering 11,000 instances), Pay-As-You-Go overage billing at $0.49/instance, professional services for application customization and reseller training, and a white-label/reseller licensing model. GTM combines direct enterprise sales with assisted demos (Calendly-based), channel partners (notably SWOCA, Southwest Ohio Computer Association), community-led demand generation through the founder-driven K12 Thought Leaders initiative, and product-led growth via the CN self-serve portal. The platform is deployed across hundreds of organizations nationwide spanning Healthcare, Financial, Construction, and Education verticals, with the company claiming millions of end users and key customers/partners including K12 Thought Leaders, SWOCA, Pulaski County Public Schools, Council of Great City Schools, Microsoft, and Google.

Name

Right Response

Legal name

Right Response LLC

Website

https://rtresponse.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Right Response is a Troy, Michigan-based process automation company that sells an AI-in-the-loop platform with intelligent web forms, automated business processes, and AI-assisted analytics to hundreds of organizations across Healthcare, Financial, Construction, and Education, distributed via direct sales, white-label resellers, and an individual self-serve portal.

Ownership category

akta.pro rank

Product category

Business Process Automation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Incident, Problem & Change Management Platforms (HDAEALAI)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Process automation platform
• Workflow automation software
• Intelligent web forms
• AI business automation
• Workflow management software

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Process Automation Platform Subscription: Two-tiered yearly subscription model with Tier 1 at $158.9/month (5,000 annual workflow instances) and Tier 2 at $295.9/month (11,000 annual workflow instances). Both tiers include sign-on bonuses of free form customization (20 and 35 pages respectively). Pay-As-You-Go overage billing at $0.49/instance for usage exceeding annual quotas.
2. Applications Customization Services: Professional services for tailoring applications to suit organizations' specific requirements on the Right Response Automation Platform. Offers competitive pricing with benefits including faster development via pre-built components, shared maintenance across users, and lower risk through a tested platform.
3. Level 1 Applications Support Training: Training services aimed at training support teams of organizations selling Right Response process automation technology to provide Level 1 support to their clients.
4. White-Label / Reseller Licensing: Organizations can white-label the solution and resell it to their clients under their own brand. The company provides platform infrastructure, configuration support, and ongoing maintenance while resellers manage client relationships and generate recurring subscription revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Right Response provides an AI-in-the-loop Process Automation Platform that digitizes workflows through intelligent dynamic web forms, automates back-end business processes with conditional routing and approvals, stores digitized information securely in the cloud, and applies AI-assisted analytics for decision-making. The platform is sold to organizations via tiered annual subscriptions (with Pay-As-You-Go overage), supplemented by applications customization services, Level 1 support training, and a white-label reseller program, while individual users access a Collaborative Network (CN) self-serve portal for personal and group projects.

Product overview

Right Response offers a unified Process Automation Platform that combines AI-in-the-loop workflow automation with modular solutions. The core platform digitizes workflows through Intelligent Web Forms, Automated Business Processes, and AI-powered Decision-Making modules. Organizations can access pre-built workflow modules for HR, Finance, General Administration, Marketing/Sales, Asset Management, Safety/Compliance, Facilities/Events, Performance/Training, Data Governance, CRM, Vendor Management, and CSR. The platform is available to companies via direct purchase or white-label reseller programs, and to individuals via the Collaborative Network (CN) portal. Pricing is structured through tiered yearly subscriptions with Pay-As-You-Go options.

Differentiator

Problem solved

Functional benefit

Brands

• SchoolStream: Delivery platform used by K12 Thought Leaders for personalized learning ecosystem
• Collaborative Network (CN)

Products and services

• Process Automation Platform Right Response's core AI-in-the-loop Process Automation platform that digitizes workflows with dynamic web forms, streamlines data collection, and provides AI-assisted analytics with auto-form content generation for real-time insights. Sold to organizations via tiered annual subscriptions and to resellers via a white-label license.
• Intelligent Web Forms Drag-and-drop web form design product with 20+ field types (text, checkboxes, dropdowns, date/time, calculations, signature, repeating tables), auto-fill, Google Maps integration for mileage forms, video links, rate management, attachment uploads, role-based authority control, and no coding required. Used by organizations to digitize paper and PDF forms.
• Applications Customization Service Professional services in which Right Response developers tailor the Process Automation Platform applications to suit an organization's specific requirements. Marketed for faster development through pre-built components, shared maintenance across users, and lower project risk on a tested platform.
• Level 1 Applications Support Training Training program aimed at the support teams of organizations that resell Right Response process automation technology, enabling those teams to provide Level 1 support to their own clients.
• Collaborative Network (CN) Portal Self-serve individual-user portal that provides secure, access-controlled project management, community collaboration, and event planning workflows (family reunion, wedding, vacation, game invitation, road trip, baby shower, baby sitting). Targets individual consumers collaborating on personal and group projects.
• White-Label Reseller Program Program that enables organizations to acquire, rebrand, and resell Right Response's Process Automation Platform under their own brand. Resellers configure virtual servers, client domains, and Process Automation Applications per client, with Pay-As-You-Go pricing for scalable business expansion.

Quantifiable outcome

• Tangible labor cost savings and efficiency gains through automated workflows and compliance enforcement
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• SWOCA (Southwest Ohio Computer Association)coreStrategic or Co-development Partner · 1 January 2026Right Response announced a partnership with SWOCA (Southwest Ohio Computer Association) in 2026. Together, they are bringing cutting-edge and AI-driven Process Automation solutions to all SWOCA customers. This is a key strategic partnership targeting the education technology market in the Southwest Ohio region.
• K12 Thought LeaderscoreStrategic or Co-development Partner · 1 January 2021Right Response is the organization behind K12 Thought Leaders, a group of education leaders that have voluntarily assembled to use the latest know-how and technology to transform innovative thoughts into practical, affordable, and scalable solutions for the K-12 ecosystem. Joe Huang (Right Response) serves as CEO of K12 Thought Leaders and Alex Huang (Right Response) serves as COO of K12 Thought Leaders. The SchoolStream delivery platform is affiliated with this initiative.
• Council of Great City SchoolsminorStrategic or Co-development PartnerThe Council of Great City Schools is listed as a partner logo on Right Response's website, indicating an active customer or strategic alliance relationship in the K-12 education sector.
• SETDAminorStrategic or Co-development PartnerSETDA (State Educational Technology Directors Association) is listed as a partner logo on Right Response's website, indicating a strategic alliance in the education technology space.
• Pulaski County Public SchoolsminorStrategic or Co-development PartnerPulaski County Public Schools is listed as a partner logo on Right Response's website, indicating an active customer relationship in the K-12 education sector.
• EdTech AuthorityminorStrategic or Co-development PartnerEdTech Authority is listed as a partner logo on Right Response's website, indicating a strategic alliance or customer relationship in the education technology space.
• Education Consulting, LLCminorStrategic or Co-development PartnerEducation Consulting, LLC is listed as a partner logo on Right Response's website, indicating a strategic alliance in the education technology and consulting space.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Kissflow: No-code/low-code workflow automation and case management platform with forms, approvals, and integrations. Competes for the same low-code process automation buyer that Right Response targets.
• Pipefy: Workflow automation platform centered on forms, approvals, and process digitization with a self-serve motion similar to Right Response's PLG approach.
• Nintex: Direct competitor in process/workflow automation with intelligent forms, automated routing, and cloud-based process management. Targets mid-market and enterprise with a comparable BPM/automation value proposition.
• ProcessMaker: Low-code workflow and process automation platform with intelligent forms, approvals, and integrations into enterprise systems. Closely mirrors Right Response's BPM + forms + automation positioning.
• Formstack: Forms-first platform that has expanded into workflow automation, document generation, and integrations. Direct overlap with Right Response's Intelligent Web Forms and downstream automation.

Broad incumbents

• monday.com: Work operating system with workflow automations, forms, and integrations. Targets similar departmental buyers with a more polished PLG motion and broader brand recognition.
• Appian: Established enterprise low-code and BPM platform with workflow, case management, and process automation capabilities. Operates broadly across regulated industries with much larger scale and enterprise footprint.
• ServiceNow: Enterprise workflow and service-management incumbent. AppEngine and IntegrationHub overlap with Right Response's automation and middleware capabilities, particularly in IT, HR, and customer service workflows.
• Microsoft Power Automate: Microsoft's native low-code automation platform embedded in Microsoft 365 and Dynamics, with growing AI/Copilot capabilities. Represents the largest competitive threat given Microsoft's standing partner-logo relationship with Right Response.

Emerging players

• Zapier: Workflow automation platform connecting SaaS apps with AI-assisted workflow building. Adjacent rather than direct, but increasingly competing for the same 'lightweight automation' buyer with embedded AI.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rtresponse
• Facebookfacebook.com/rtresponse
• LinkedInlinkedin.com/company/schoolstream

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right Response