FullContact

Name

FullContact

Legal name

J2 Martech Corp.

Website

https://fullcontact.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

FullContact is a privacy-safe identity resolution SaaS platform that unifies fragmented consumer data into persistent PersonIDs for MarTech/AdTech platforms, consumer brands, and publishers, covering 248 million U.S. profiles across 50+ billion identifiers via its patented Person-Centered Graph.

Ownership category

akta.pro rank

Product category

Identity Resolution Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Directory Services & Identity Data Platforms (BPAMAEAG)

akta.pro secondary industries

Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH), Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

Keywords

• Identity resolution
• Data enrichment
• Customer data platform
• Identity graph
• Website visitor identification

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. API-based Data Services (Identity Resolution & Enrichment): FullContact charges customers for successful data matches returned via API. Unlike many competitors who charge per query regardless of results, FullContact only charges when a successful match (200 response) is delivered, ensuring customers pay only when value is delivered.
2. Acumen Lead Identification (Tiered Subscriptions): Acumen product offered in three tiers: Essentials at $99/month (150 leads/month), Core at $300/month (500 leads/month), and Plus with custom pricing. Annual billing available at discounted rates. 14-day free trial with credit-card-free sign-up.
3. Professional Services & Custom Solutions: Solutions team provides consulting services including workflow building, data consultation, implementation support, and custom data curation activities. The company offers dedicated customer success managers and premium support across all plans.
4. Snowflake Native Application: FullContact for Snowflake enables customers to access identity resolution and enrichment directly within Snowflake's Data Cloud, with case studies showing 36% improvement in advertising spend efficiency for users.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

FullContact sells a privacy-safe identity resolution and data enrichment SaaS platform built on its patented Person-Centered Graph™ (Identibase™). Its products unify fragmented customer identifiers (emails, phones, MAIDs, device IDs) into persistent PersonID profiles, append 900+ demographic, professional, and behavioral attributes, and enable real-time website visitor identification. The platform is sold to MarTech/AdTech platforms, enterprise brands, and publishers via APIs, subscriptions, and Snowflake Marketplace.

Product overview

FullContact is a privacy-safe Identity Resolution SaaS platform offering a unified portfolio of products built around its patented Person-Centered Graph™ (Identibase™). The core offering consists of five integrated products: (1) Resolve - the central identity resolution engine that unifies fragmented customer identifiers to a persistent PersonID; (2) Enrich - a data enrichment API that appends 900+ attributes to customer records; (3) Acumen Lead Identification - real-time website visitor identification revealing professional contact and behavioral data; (4) Customer Recognition - real-time visitor mapping to PersonIDs for personalization; and (5) Identity Streme™ - a private identity cloud for secure first-party data storage and sharing without PII exposure. The platform covers 248 million U.S. consumer profiles across 50+ billion identifiers, with 200 million daily updates and 40ms API response times. Offered primarily for MarTech/AdTech platforms and enterprise brands with fragmented U.S.-based consumer data. Acquired by Ziff Davis Inc. in Q4 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Person-Centered Graph: FullContact's proprietary identity graph technology that connects fragmented customer identifiers into unified customer profiles.
• Identibase

Products and services

• Resolve Real-time identity resolution product that unifies customer and prospect data by linking fragmented identifiers (emails, phones, MAIDs, device IDs) to a single persistent PersonID. Enables cross-team collaboration, customer deduplication, and connection to advertising networks.
• Enrich Data enrichment API that transforms a single identifier (email, phone, address) into a complete customer profile with 900+ unique data attributes including demographics, professional information, behavioral insights, household data, interests, contact information, hashed emails, and mobile advertising IDs.
• Acumen Lead Identification Website visitor intelligence tool that identifies site visitors in real-time, revealing professional contact information and browsing analytics. Creates reports with professional email addresses, LinkedIn profiles, work history, job titles, and browsing behavior with Slack alerts for identified visitors.
• Customer Recognition Real-time website visitor identification solution that maps anonymous and authenticated user interactions to a unique PersonID, unifying visitor data into single records for cohesive customer journeys. Enables website personalization, e-commerce customization, and retargeting/ABM campaigns without third-party cookies.
• Identity Streme™ Private identity cloud solution that ingests, obfuscates, and stores first-party data without handling PII. Uses unique per-brand encryption keys to protect data while enabling use across DMPs, email platforms, and partner sharing.
• FullContact MCP (Model Context Protocol) Integration layer that gives AI tools (Claude, OpenAI, Copilot) access to FullContact's enrichment data without complex API code. Enables AI agents to query customer profiles, segment records, and enrich data, supporting workflows like lead grading, CRM data hygiene, and sales prospecting.
• FullContact for Snowflake Native application in Snowflake Marketplace that enables customers to access identity resolution and enrichment capabilities directly within their Snowflake environment for persistent ID management and data activation.

Quantifiable outcome

• 32% average increase in website recognition
• +9 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability5 records

Feature7 records

Partnerships

18 partnerships are on record, tiered core, key and general.

• SnowflakecoreTechnology or IntegrationSnowflake Marketplace native application partnership. FullContact for Snowflake enables customers to access identity resolution and enrichment directly within Snowflake's Data Cloud. Case studies show 36% improvement in advertising spend efficiency. Recognized as a Leader in Snowflake's Modern Marketing Data Stack Report (2022, 2023).
• Simon DatakeyTechnology or IntegrationFeatured partner enabling marketing teams to transform data into actionable outcomes and lasting customer relationships through Simon Data's platform with FullContact's identity resolution.
• OptimizelykeyStrategic or Co-development PartnerPartnership announced September 2022 to personalize the customer journey in real time. FullContact's identity resolution integrates with Optimizely's experimentation and personalization platform.
• AdobekeyTechnology or IntegrationAdobe Exchange Partner enabling customers to maximize Adobe Experience Platform investments by gaining incremental recognition of customers and prospects through FullContact's identity resolution.
• EpsilonkeyTechnology or IntegrationFeatured partner delivering complete customer view with Epsilon's industry-leading consumer database combined with FullContact's identity graph.
• ZapierkeyTechnology or IntegrationIntegration partnership reducing development time, complexity, and costs. FullContact Zapier integration connects to thousands of systems including Salesforce for workflow automation.
• FICOkeyTechnology or IntegrationFeatured partner empowering businesses with data-driven intelligence for fraud protection, risk management, and better decision-making.
• SovrngeneralTechnology or IntegrationPartner empowering publishers with tools and technologies to grow their business, monetize their passions, and connect with audiences.
• Auth0generalTechnology or IntegrationAdaptable authentication and authorization platform helping organizations solve identity challenges, complementary to FullContact's identity resolution.
• DemystgeneralTechnology or IntegrationSimplifies and accelerates deployment of external data solutions for leading banks, insurers, and fintechs.
• NarrativegeneralTechnology or IntegrationData commerce platform empowering companies to buy, sell, and access data easily and securely.
• QonsentgeneralTechnology or IntegrationProvides better customer experience while requiring express, first-hand consent from customers prior to exchange of personal data.
• AqfergeneralTechnology or IntegrationArms marketers with tools to better understand and activate first-party data and refine marketing approach.
• PlacekeygeneralTechnology or IntegrationRapidly unifies and appends address data across the marketing ecosystem using universal Point of Interest identifiers.
• LiveIntentgeneralTechnology or IntegrationCombines person-based and digital identity resolution to create a unified view of customers and prospects in real time.
• Hero DigitalgeneralTechnology or IntegrationDiscover ExP, a Hero Digital Adobe AEP extension powered by FullContact at the nexus of identity resolution, customer experience, and creative.
• SnowGraph (NowVertical Group)keyTechnology or IntegrationSnowGraph, a vertical intelligence software company, partnered with FullContact for NOW SnowGraph on Snowflake, announced July 2023. NowVertical Group strategic partner.
• PreciselykeyTechnology or IntegrationIntegration of FullContact's identity resolution and consumer enrichment with Precisely's location intelligence, enabling differentiated industry solutions for clients.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lotame: Lotame provides data onboarding, identity, and audience infrastructure for publishers and brands, directly competing with FullContact's data onboarding and enrichment capabilities.
• Tapad: Tapad specializes in cross-device identity resolution via its Tapad Graph, making it a direct competitor to FullContact's Person-Centered Graph for device-and-channel person identification.
• LiveRamp: LiveRamp is the leading independent identity resolution platform serving the same MarTech, AdTech, brand, and publisher customers as FullContact. Its RampID and Data Collaboration Hub directly compete with FullContact's Person-Centered Graph and Resolve product.
• Experian (ConsumerView): Experian's ConsumerView and identity resolution products compete with FullContact's Enrich and Resolve by offering consumer demographic and identity data to brands and platforms for marketing and audience activation.
• Acxiom: Acxiom is a long-standing direct competitor in consumer data and identity resolution, offering identity graph services, audience targeting, and data enrichment that overlaps with FullContact's Resolve and Enrich.

Emerging players

• LiveIntent: LiveIntent offers person-based identity resolution focused on email and publisher monetization, overlapping with FullContact's Acumen, Customer Recognition, and publisher-focused offerings at a smaller scale.
• 6sense: 6sense provides account identity, intent data, and visitor identification for B2B sales and marketing, partially overlapping with FullContact's Acumen in identifying high-intent anonymous web visitors for sales workflows.

Broad incumbents

• Adobe Experience Platform: Adobe's Real-Time Customer Data Platform and Identity Service bundle identity resolution into the broader Adobe Experience Cloud. While also a FullContact partner, Adobe's native identity capability competes for the same brand and MarTech budget.
• Oracle Advertising (Oracle Data Cloud): Oracle Advertising, formerly Oracle Data Cloud/Grapeshot, sells identity, audience, and contextual solutions to enterprise marketers. It overlaps with FullContact's identity resolution but as part of Oracle's much broader cloud and marketing technology portfolio.
• Epsilon: Epsilon operates a large consumer data and identity offering as part of Publicis Groupe, comparable in customer base and identity use cases to FullContact, while also being a listed FullContact integration partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fullcontact
• YouTubeyoutube.com/user/FullContactAPI
• LinkedInlinkedin.com/company/fullcontact-inc-
• Facebookfacebook.com/FullContactIN

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FullContact