Forward Solutions

What Forward Solutions does

Forward Solutions, founded in 2022 and headquartered in Hershey, Pennsylvania (with a primary operating presence in Alpharetta, Georgia), is a privately held commercial growth platform for B2B manufacturers. The company operates as a roll-up sponsor consolidating manufacturers' representative agencies under the Osceola Capital umbrella, deploying field sales teams through nine channel-specific brands (Avision for facility supply and foodservice disposables, Curate for foodservice equipment, Electris360 for electrical, OneSolution for industrial/construction/MRO, RelyPak for industrial packaging, StruXur for power utility and telecom) plus three growth-services brands (C3Team for B2B strategy and digital marketing, PJ Boren for e-commerce, Xpand Demand for inside-sales demand generation). Since 2022 the company has completed more than a dozen acquisitions and mergers expanding coverage to 27 states across multiple verticals.

The company's technology stack centers on two trademarked proprietary systems: SaleSpark®, a sales-enablement platform with digital sales rooms, content management, and digital sales rooms that reportedly saves reps roughly three hours per week and drives 300%+ growth in marketing-asset usage; and REVit®, a revenue-enablement / business-operating system providing 360° customer visibility, pipeline clarity, and predictive trend analytics, supplemented by Microsoft Power BI dashboards for real-time BI across sales and finance. Forward Solutions also uses AI-driven roleplay simulations for sales training. Revenue is generated primarily on a commission-based outsourced-sales model (subscription-style, pay-as-you-go cadence), with ancillary professional services (marketing, BI, HR, IT, finance support) for manufacturing partners and M&A integration as the third revenue mechanic. Customers are B2B manufacturers, distributors, and end-users in electrical, foodservice, industrial, packaging, telecom, and utility channels; the company does not sell its own products but rather brokers multi-channel market access.

Name

Forward Solutions

Legal name

Forward Solutions LLC

Website

https://forward-solutions.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

Forward Solutions is a PE-backed, Hershey-based commercial growth platform that consolidates manufacturers' representative agencies under nine channel-specific brands (electrical, foodservice, industrial, utility, telecom, packaging), providing B2B manufacturers multi-channel outsourced field sales, inside sales, e-commerce enablement, and proprietary sales/revenue enablement technology.

Ownership category

akta.pro rank

Product category

Outsourced B2B Sales Representation

NAICS

Media Representatives (541840), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Retailer-Vendor Collaboration, Joint Business Planning (JBP) & Trade Terms Services (CRAOAOAJ)

Keywords

• Outsourced sales services
• Manufacturers representative
• B2B sales enablement
• Multi-channel distribution
• Commercial growth platform

Headquarters

HQ city

Hershey

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Outsourced Sales Services: Forward Solutions generates revenue by providing outsourced sales and marketing services to B2B manufacturers. The company acts as a manufacturers' representative, earning commissions based on sales performance. The model features variable, commission-based cost structures that align with client performance.
2. Sales Enablement & Professional Services: Revenue generated through specialized services including business intelligence, marketing support, IT services, HR support, and finance administration for manufacturing partners and internal divisions.
3. M&A Integration Services: The company grows through strategic acquisitions and mergers of manufacturers' representative agencies, integrating them into its portfolio of commercial brands and providing back-end operational support.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Forward Solutions is a commercial growth platform for B2B manufacturers, operating as an outsourced manufacturers' representative agency. The company provides outsourced sales, marketing, sales enablement, and business intelligence services through a portfolio of channel-specific brands (Avision, Curate, Electris360, OneSolution, RelyPak, StruXur) and growth services (C3Team, PJ Boren, Xpand Demand), connecting manufacturers to multiple sales channels including field sales, distributor networks, e-commerce/marketplaces, and inside sales.

Product overview

Forward Solutions is a commercial growth platform that serves as the engine behind a national portfolio of outsourced sales and service brands. The company provides outsourced sales, marketing, and support services to B2B manufacturers, connecting them to distributors and end-users through multiple sales channels. The platform integrates multiple proprietary systems—SaleSpark® (sales enablement) and REVit® (revenue enablement and business intelligence)—with a portfolio of channel-specific sales divisions and growth services. The channel-specific divisions include Avision® (facility supply/foodservice disposables), Curate® (foodservice equipment), Electris360™ (electrical), OneSolution™ (industrial/construction/MRO), RelyPak® (industrial packaging), and StruXur® (power utility/telecom). Growth services include C3Team™ (B2B strategy/digital marketing), PJ Boren (e-commerce/retail), and Xpand Demand™ (inside sales/demand generation). The company operates across multiple industry verticals including facility supplies, foodservice, electrical, industrial, packaging, utilities, and telecommunications.

Differentiator

Problem solved

Functional benefit

Brands

• Avision: Facility supply and foodservice disposables
• Curate
• Electris360
• OneSolution
• RelyPak
• StruXur
• C3Team
• PJ Boren
• Xpand Demand
• SaleSpark
• REVit

Products and services

• Outsourced Sales Representation Multi-channel outsourced sales representation for B2B manufacturers, deploying field sales representatives through portfolio brands to sell into distributors, contractors, OEMs, MROs, and end-users across electrical, foodservice, industrial, packaging, utility, and telecom verticals.
• SaleSpark® Sales Enablement System Proprietary Sales Enablement System serving as a centralized platform integrating Sales and Marketing. Features Digital Sales Rooms for project collaboration, content management, and sales rep productivity tools for sales representatives and marketing teams.
• REVit® Revenue Enablement System Proprietary revenue enablement system providing sales leaders with a 360° view of customer behavior, combining pipeline clarity, revenue insights, and predictive trends to uncover opportunities and optimize strategy.
• Business Intelligence Analytics Service Data analytics service powered by Power BI delivering real-time dashboards with automated data governance and advanced analytics for data-driven decision-making across sales and finance operations.
• C3Team B2B Strategy & Digital Marketing Full-service B2B strategy and digital marketing consultancy offering business assessments, market analysis, and strategic growth planning for manufacturers and distributors.
• PJ Boren E-Commerce & Retail Solutions Specialized sales division focused on e-commerce and retail market channels, helping manufacturers navigate Amazon Marketplace and other digital commerce platforms.
• Xpand Demand Inside Sales & Lead Generation Demand generation service with dedicated inside sales experts providing targeted outreach, lead qualification, and demand generation services for manufacturers and distributors.
• Avision - Facility Supply & Foodservice Disposables Sales Channel-specific sales division providing outsourced sales representation for facility supply and foodservice disposable products, serving distributors and end-users.
• Curate - Foodservice Equipment & Supply Sales Channel-specific sales division focused on foodservice equipment and supply, serving restaurants, K-12 education, healthcare, and hospitality segments.
• Electris360 - Electrical Channel Sales Channel-specific sales division focused on electrical products, serving distributors, contractors, OEMs, MROs, and engineers across commercial and industrial markets.
• OneSolution - Industrial, Construction & MRO Sales Channel-specific sales division focused on industrial, construction, and MRO (Maintenance, Repair, and Operations) product sales.
• RelyPak - Industrial Packaging Sales Channel-specific sales division focused on industrial packaging products and solutions.
• StruXur - Power Utility & Telecommunications Sales Channel-specific sales division focused on power utility and telecommunications sectors, providing outsourced sales services for equipment manufacturers across 27 states.

Quantifiable outcome

• 100% revenue increase in first year, followed by 50% growth the subsequent year, along with 236% surge in monthly inbound leads for Visual Workplace
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered growth, case study and strategic.

• Total Source Commercial Foodservice Restaurant Equipment DivisiongrowthStrategic or Co-development Partner · 10 February 2026Total Source Commercial Foodservice Restaurant Equipment Division joined Forward Solutions as part of its Curate Division in February 2026. Founded in 1992, Total Source is a manufacturer representative agency serving foodservice segments including restaurants, K-12 education, resorts, casinos, and hotels.
• Visual Workplace, Inc.case studyStrategic or Co-development Partner · 8 January 2026Visual Workplace, Inc. partnered with Forward Solutions to transform its go-to-market strategy using C3 Team and OneSolution services. The partnership resulted in a redesigned e-commerce platform, targeted digital marketing campaigns, and enhanced distributor partnerships, achieving 100% revenue increase.
• Louisiana State University (LSU) - Professional Sales InstitutestrategicStrategic or Co-development PartnerForward Solutions partnered with LSU to develop a research-based sales development program designed for real-world applications. The partnership combines LSU's Professional Sales Institute, executive education programs, and expertise in sales, coaching, and leadership development with Forward Solutions' operational model.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Outreach: Outreach is a leading sales engagement platform that helps B2B sales teams automate workflows, manage pipelines, and coach reps. Comparable to Forward Solutions' tech stack in the sales productivity layer, though Outreach sells standalone software rather than integrated outsourced sales services.
• Salesloft: Salesloft is a sales engagement and revenue intelligence platform similar to Outreach, providing cadence management, conversation intelligence, and pipeline analytics. Comparable to the REVit® business intelligence/pipeline layer of Forward Solutions' proprietary platform.
• HubSpot: HubSpot is a broad CRM, marketing, and sales enablement platform widely used by B2B companies including manufacturers' representatives. Comparable to Forward Solutions' SaleSpark/REVit combined platform in the CRM and sales/marketing alignment category, though far broader in scope and sold as standalone SaaS.
• Advantage Solutions: Advantage Solutions is a large-scale outsourced sales, marketing, and merchandising services firm serving CPG manufacturers and retailers. It is comparable to Forward Solutions as a fellow outsourced B2B sales/services platform, though significantly larger and more focused on consumer/retail channels rather than industrial verticals.

Emerging players

• Corporate Visions: Corporate Visions is a B2B sales enablement and customer messaging company providing content, training, and tools to help enterprise sales teams win deals. Comparable to the sales enablement function of Forward Solutions' SaleSpark platform, though delivered as a SaaS/content provider rather than an integrated services platform.
• Repsly: Repsly is a SaaS field team management platform used by CPG brands and manufacturers' representatives for retail execution, merchandising audits, and field sales productivity. Comparable to Forward Solutions' SaleSpark/REVit proprietary platforms in the sales enablement and field rep productivity category.

Direct peers

• CROSSMARK: CROSSMARK provides outsourced retail sales, merchandising, and marketing services to manufacturers and retailers across North America. Comparable to Forward Solutions as a field sales and channel services peer, particularly for the foodservice, industrial, and consumer verticals where both firms operate.
• SPAR Group: SPAR Group provides field marketing, merchandising, and retail services to manufacturers and retailers globally. Comparable to Forward Solutions in its outsourced field execution model, though with a more retail-merchandising orientation than industrial channel sales.
• MarketStar: MarketStar is an outsourced B2B sales and marketing services firm (a Dassault Systèmes company) that provides dedicated sales teams, demand generation, and channel enablement for technology and industrial clients. Highly comparable to Forward Solutions' Xpand Demand inside-sales offering and its broader outsourced commercial growth model.
• Acosta Group: Acosta is one of the largest dedicated outsourced sales and marketing services companies in North America, providing field sales, retail merchandising, and category management to CPG manufacturers. Directly comparable to Forward Solutions' outsourced sales representation model, with similar commission-based revenue and multi-channel execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/forward-solutionsinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forward Solutions