ClubReady

What ClubReady does

ClubReady is a vertical SaaS provider of integrated fitness and wellness club management software, founded in 2009 and operating as a subsidiary of Clubessential Holdings LLC. Its core product, ClubReady CORE, delivers a full-suite platform combining membership management, CRM/lead management, billing and PCI-compliant payment processing, class and appointment scheduling, staff management, and reporting/analytics in a single integrated system. The platform is complemented by an extensive product surface: ClubReady Connect for multi-location franchise management, Concierge Services (built on acquired Aurora messaging technology) for managed sales and customer engagement, ClubReady Collect for past-due AR management, myFitApp for custom-branded member mobile apps, PIQ Performance Tracking for real-time fitness results, and the acquired iKizmet analytics engine for predictive business intelligence. Technology is cloud-based SaaS with enhanced APIs supporting integrations with Exerp (global payments), Zipwhip (texting), NetGym (staff operations), Loyalsnap (SMS marketing), Wellhub (corporate wellness), and heartbeatz (wearable heart rate monitoring).

ClubReady serves the fitness and wellness industry across the full lifecycle of business size — from single-location startups through multi-unit operators, corporate fitness brands, and large franchise networks. The customer base spans 2,000–3,500 operators (within the parent's 6,000+ total), with notable enterprise relationships across multiple Xponential Fitness brands (Pure Barre, YogaSix, CycleBar, Row House), Mayweather Boxing + Fitness, Stretch Zone, FIT Franchise Brands, Legends Boxing, Zivel, and Pickup Fitness USA. Revenue is generated through tiered SaaS subscriptions, managed billing/payment processing (with semi-weekly remit reports and chargeback handling), and bundled professional services via GYM HQ (payroll, accounting, HR, customer service) and Concierge (managed sales and lead generation). Pricing is quote-based, varying by business size, location count, and feature set, with no publicly disclosed price points.

The company is headquartered in the St. Louis area with additional operations tied to Clubessential Holdings' Cincinnati base. In September 2021, parent Clubessential Holdings received a strategic growth investment from Silver Lake and Battery Ventures to fund organic development, M&A, and integrated payments. That capital fueled the acquisitions of iKizmet (Feb 2021, analytics), Aurora (Dec 2021, multimedia messaging), and Momence (Jan 2025, scheduling/booking), alongside product expansion into AI-powered operational features (Sept 2024) and global payments via Exerp integration. In September 2025, Clubessential Holdings announced a merger with Xplor Technologies, completed March 30, 2026, with the unified company operating under the Xplor brand with expanded global scale and stated increased investment in AI.

Name

ClubReady

Legal name

Clubessential Holdings LLC

Website

https://www.clubready.club/

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

ClubReady is a vertical SaaS platform providing integrated fitness and wellness club management software — including CRM, billing, scheduling, and analytics — to startups, multi-unit operators, corporate brands, and franchise networks across the fitness industry, operated as a subsidiary of Clubessential Holdings (now part of Xplor Technologies).

Ownership category

akta.pro rank

Headquarters

HQ city

Ballwin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly/annual subscription fees for access to ClubReady CORE platform, with tiered features based on business size and needs. The subscription includes core club operations, member management, billing, scheduling, and reporting capabilities.
2. Managed Billing Services: Fully-managed billing and payment processing including credit card management, chargeback handling, and semi-weekly remit reports. PCI-compliant billing services as part of the platform.
3. GYM HQ Professional Services: Bundled back-office services including customer service, payroll, accounting, HR, and operations support offered as additional services.
4. Concierge/Managed Sales Services: Managed sales services for lead generation, presales, and member acquisition support, particularly for new location openings.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

ClubReady provides cloud-based, full-suite fitness management software (ClubReady CORE) that combines membership management, CRM/lead management, automated billing and PCI-compliant payment processing, scheduling, reporting/analytics, and multi-location franchise tools. The platform is sold as a SaaS subscription and serves fitness studios, gyms, and wellness brands from single-location startups through enterprise franchise operators.

Product overview

ClubReady is a comprehensive fitness management software platform offering an integrated suite of products designed to scale from single-location startups to enterprise franchises. The core platform, ClubReady CORE, provides foundational club operations, member management, staff management, lead and sales management, billing and payments, and reporting capabilities. This is complemented by specialized modules including ClubReady Connect for multi-location synchronization, ClubReady Concierge Services (acquired Aurora technology) for managed sales and customer engagement, ClubReady Collect for past-due communications, myFitApp for custom-branded mobile experiences, PIQ Performance Tracking for fitness results display, and the acquired iKizmet Analytics platform for predictive business intelligence. Additional offerings include ClubReady CRM, Corporate Portal for enterprise operators, GYM HQ for bundled back-office services, leadSPEAK for automation, Performance IQ for fitness tracking, and CRUniversity for training. The platform is designed to enable operators to manage the complete member lifecycle from lead acquisition through retention, with integrated billing, reporting, and operational tools.

Differentiator

Problem solved

Functional benefit

Brands

• ClubReady CORE: Core club operations platform for fitness business management
• ClubReady Connect
• ClubReady Concierge Services
• ClubReady Collect
• myFitApp
• PIQ Performance Tracking
• iKizmet

Products and services

• ClubReady CORE Foundational cloud-based fitness management platform that provides core club operations, member experience management, staff management, lead and sales management, billing and payments, and reporting and analytics. Designed to scale from single-location startups to enterprise franchises.
• ClubReady Connect Multi-location synchronization solution that enables franchise and corporate fitness operators to maintain consistency across locations while managing multiple facilities from a single dashboard.
• ClubReady Concierge Services Managed sales services and customer engagement solution (formerly Aurora) providing lead management, customer engagement, and regulatory compliance assistance for fitness studios.
• ClubReady Collect Past-due communications management solution for handling member payment collections and delinquent account follow-ups.
• myFitApp Custom-branded white-label mobile fitness app providing mobile-first member journey capabilities and engagement tools for fitness business owners.
• PIQ Performance Tracking Performance display and power training tracking solution providing real-time individual and group fitness results for member engagement, retention, and loyalty.
• iKizmet Analytics Fitness business analytics and reporting platform providing real-time, actionable business intelligence with dashboards for revenue, recruitment, and member acquisition KPIs, plus member utilization and spend behavior analysis.
• GYM HQ Bundled back-office professional services including client contract managers, customer service agents, payroll, accounting, HR, and operations support for fitness businesses.

Quantifiable outcome

• Admin staff workload reduced 50-75% due to automation
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Xplor TechnologiesflagshipStrategic or Co-development Partner · 16 September 2025Clubessential Holdings announced merger with Xplor Technologies to unite and deliver unmatched software and payments experiences. The unified company launched under Xplor brand on March 30, 2026.
• MomencecoreStrategic or Co-development Partner · 29 January 2025Acquisition expanding Clubessential Holdings' solutions footprint for fitness businesses of all sizes. Momence joined the Clubessential Holdings family to enhance the platform offerings.
• myFitAppcoreTechnology or Integration · 22 June 2022Partnership creating custom-branded fitness apps for member engagement. Provides white-label mobile app solution integrated with ClubReady for ultimate member experience.
• AuroracoreStrategic or Co-development Partner · 9 December 2021Acquisition of Aurora, a multimedia messaging provider in the fitness industry, to enhance ClubReady's fitness management software offerings. Integration aimed at improving communication and increasing customer engagement.
• iKizmetcoreStrategic or Co-development Partner · 2 February 2021Acquisition of iKizmet, the leading data analytics and reporting platform for fitness businesses. iKizmet provides predictive analytics, data visualization, and KPI dashboards for studio operations.
• ZipwhipcoreTechnology or Integration · 13 December 2019Partnership integrating Zipwhip's Texting for Business solution directly within ClubReady's club-management software. Enables fitness organizations to text-enable existing business phone numbers and manage text conversations at all locations.
• Mayweather Boxing + FitnessflagshipStrategic or Co-development Partner · 28 March 2019Strategic partnership to deliver next-generation fitness experiences for Mayweather members and franchisees. ClubReady provides full-suite solution for club operations, member acquisition, and engagement with Performance IQ for performance monitoring.
• LoyalsnapminorGTM or Marketing PartnerSMS marketing partnership with Loyalsnap providing text blast capabilities for fitness studios. Includes guidance on ethical SMS marketing, compliance, and best practices for turning texts into loyal customers.
• Toole & Associates (Reppster)minorGTM or Marketing PartnerPartnership for online review generation and reputation management through Reppster service. Manages 5-star reviews, review responses, negative review removal, and staff rewards across major review platforms.
• WellhubminorGTM or Marketing PartnerCorporate wellness partnership bringing new engaged members to fitness businesses. Partners earn monthly revenue for every visit with easy integration and no fees.
• ExerpcoreTechnology or IntegrationEnhanced API integration with Exerp platform to provide scalable, localized payment systems for global fitness brands. Supports international expansion and multi-currency operations.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• ABC Fitness Solutions: ABC Fitness (formerly ABC Financial / Training Peaks) is a major incumbent in fitness club management software serving large health clubs, multi-location chains, and franchises. It competes with ClubReady's enterprise/franchise segment with broader scale and deeper enterprise relationships.

Emerging players

• PushPress: PushPress provides gym management software focused on strength and conditioning, CrossFit, and boutique fitness studios. It overlaps with ClubReady's personal training and HIIT segments but has a narrower focus and growing market presence.
• Wodify: Wodify is a gym management platform purpose-built for CrossFit affiliates and functional fitness boxes. It competes with ClubReady in the specialized boutique/functional fitness segment with a strong community and performance tracking focus.
• Virtuagym: Virtuagym offers club management software for fitness, health clubs, and studios, with strong mobile app and member engagement features. It is a notable competitor especially in European and international markets where ClubReady has limited presence.

Direct peers

• Zen Planner: Zen Planner specializes in gym, martial arts, and fitness studio management with strong billing, member management, and franchise functionality. It is a direct competitor especially in the martial arts and Brazilian Jiu-Jitsu sub-segments that ClubReady also serves.
• Glofox: Glofox is a boutique fitness studio management platform offering member management, billing, scheduling, branded apps, and lead management. It directly competes with ClubReady CORE for boutique fitness studios (especially yoga, pilates, HIIT, boxing) and is a frequent head-to-head comparison in the segment.
• Mariana Tek: Mariana Tek provides boutique fitness studio management software with a strong product focus on branded digital experiences, member apps, and class booking. Competes directly with ClubReady's CORE + myFitApp offering for premium boutique studios.
• Mindbody (now Vagaro): Mindbody was the dominant fitness/wellness SaaS platform for over a decade, serving studios, gyms, and salons with CRM, scheduling, and billing. After its acquisition by Booker and subsequent Vagaro merger, it remains the most direct competitor to ClubReady in the fitness vertical, with larger scale and broader category coverage.
• WellnessLiving: WellnessLiving offers an all-in-one business management platform for fitness, wellness, yoga, pilates, and martial arts businesses. It competes on similar integrated CRM/billing/scheduling feature set and pricing transparency (ClubReady does not publicly disclose pricing).

Regional players

• Exerp: Exerp is a fitness club management platform with strong presence in Europe, particularly serving large chains and low-cost gyms. ClubReady has an integration partnership with Exerp for global brands, but they compete in larger enterprise fitness deployments internationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/clubready
• Facebookfacebook.com/clubready
• LinkedInlinkedin.com/company/clubready

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClubReady