What Pory does

Pory is a no-code portal-building platform founded in 2020 in Melbourne, Australia, by co-founders Samantha Wong and Luannie Dang. The product enables businesses, founders, creators, and operators to construct custom, data-driven web portals and lightweight web apps by visually assembling drag-and-drop blocks and connecting them to Airtable bases and tables. Its core technology is a bidirectional Airtable integration that lets external users view, create, and edit records through a portal layer without consuming Airtable seats or being granted direct base access; the platform layers on built-in user authentication, magic-link login, granular permissions, password-protected pages, search, filters, sorting, custom domains, and custom theming. Pory ships a library of specialized portal templates targeting community, volunteer, customer, supplier, vendor, and partnership use cases, indicating a horizontal go-to-market with vertical-templated positioning.

The company monetizes through two SaaS subscription tiers — a Professional plan at $99 per month per portal and an Unlimited plan at $549 per month with unlimited portals, priority email support, and a dedicated account manager — alongside a 7-day free trial and self-serve Stripe-powered billing. A secondary professional services line offers Airtable consulting at $200 per session, $2,000 per month for a 10-hour retainer, or via custom project engagements, providing implementation depth and a higher-touch acquisition path. Distribution is direct-to-buyer via the pory.io website only, with product-led growth complemented by a community-led motion anchored in the poryhq Slack community, Product Hunt presence, an experts marketplace, and a community showcase of user-built portals.

Pory operates as a bootstrapped, fully remote, two-person company with no disclosed institutional funding. It is incorporated in the United States as Shooting Unicorns Inc. while the co-founders are based in Melbourne. The company claims a user base of over 30,000 creators, founders, and operators and has received 2023 G2 Category Leaders, Capterra Shortlist, and Software Advice FrontRunners recognition. Named users include Mozilla Builders (incubation dashboard serving 300+ teams), EDMO (camp photo portals), and a long tail of SMBs and individual creators. The legal entity, US incorporation, and global English-language marketing suggest cross-border operations despite the small team.

Name

Pory

Legal name

Shooting Unicorns Inc.

Website

https://pory.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Pory is a no-code platform that enables businesses to build custom, data-driven portals powered by Airtable data without coding. It serves over 30,000 founders, creators, and operators globally across community, customer, supplier, vendor, and volunteer use cases via a bootstrapped two-person team.

Ownership category

akta.pro rank

Product category

No-Code Portal Platform

akta.pro primary industry

API Documentation & Developer Portals (BPAMAOAH)

Keywords

• No-code portal builder
• Airtable data integration
• Custom web applications
• Drag-and-drop builder
• External user access

Headquarters

HQ city

Claymont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Professional Plan: Monthly subscription at $99 per portal offering 5 collaborators, 1 custom domain, unlimited user accounts, and custom branding. Entry point for businesses building a single portal with external user access.
2. SaaS Subscription - Unlimited Plan: Monthly subscription at $549 with no portal limits, unlimited collaborators, custom theming, removal of Pory branding, priority email support with dedicated account manager. Upsell tier for power users and agencies.
3. Airtable Consulting Services: Professional services including base design, implementation, automation, custom scripts, integrations, data migration, training, and ongoing support. Offered as pay-as-you-go ($200/session), monthly retainer ($2,000/month, 10 hours), or custom project engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Pory is a no-code platform for building custom data-driven portals and web apps powered by Airtable. Users create portals using drag-and-drop building blocks, connect them to Airtable bases and tables, and share data with external users (customers, suppliers, vendors, community members) without giving those users direct access to Airtable or requiring additional Airtable seats. The platform also offers pre-built portal templates (Community, Volunteer, Customer, Supplier, Vendor, Partnership) and bundled Airtable consulting services.

Product overview

Pory is a no-code platform for building custom portals powered by Airtable data, launched in 2020 by co-founders Samantha Wong and Luannie Dang from Melbourne, Australia. The core product is the Pory Portal Platform, which enables businesses to share data with external users without paying for extra Airtable seats. The platform offers specialized portal types including Community Portal, Volunteer Portal, Customer Portal, Supplier Portal, Vendor Portal, and Partnership Portal—all built using drag-and-drop blocks and connected to Airtable data. Additional offerings include Airtable Consulting Services (with Pay As You Go, Monthly Retainer, and Custom Project options) and Professional/Unlimited pricing tiers for portal hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• Pory Portal Platform A no-code SaaS platform for building custom portals powered by Airtable data. Enables businesses to share data with external users without paying for extra Airtable seats through drag-and-drop portal building, bidirectional Airtable data sync, built-in authentication, granular permissions, custom domains, and pre-built templates.
• Community Portal Pre-built portal template for sharing content and managing members for growing communities, featuring searchable member directories, members-only pages, and content gating. Powered by Airtable data.
• Volunteer Portal Portal template for managing volunteers, applications, requests, and opportunities for non-profit organizations, featuring volunteer directories and self-service capabilities.
• Customer Portal Self-service portal template for customers to submit and manage support tickets, view account information, and update their own details.
• Supplier Portal Portal template for managing supplier information, inventory, and orders with self-service capabilities for suppliers.
• Vendor Portal Portal template for managing vendor information, tracking payments, and inventory management from Airtable.
• Partnership Portal Self-service portal template for managing partnerships and collaborations with partner directories, password-protected pages, and secure file sharing.
• Airtable Consulting Services Expert consulting services for Airtable design, implementation, automation, and support, including base design, custom extensions and scripts, data migration, and training. Offered as pay-as-you-go ($200/session), monthly retainer ($2,000/month for 10 hours), or custom project engagements.

Quantifiable outcome

• Portals can be set up in as little as 3-4 hours without coding experience
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature8 records

Partnerships

One partnership is on record.

• AirtablecoreTechnology or IntegrationAirtable is the foundational data platform powering all Pory portals. Pory connects natively to Airtable bases and tables, syncing data bidirectionally. This integration is the core product proposition — Pory enables Airtable users to create external-facing portals without giving users access to the Airtable base itself.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Bubble: Bubble is the largest general-purpose no-code platform for building complex web applications; it overlaps with Pory for technical founders but offers far broader functionality at the cost of higher complexity.
• Airtable: Airtable is the underlying data platform that Pory is built on; its native Interface Designer and Apps functionality increasingly overlaps with Pory's portal use case and represents both the core dependency and biggest competitive threat.

Others

• Zapier: Zapier is the leading workflow automation platform that Pory customers use alongside the product for integrations—adjacent rather than competitive, but represents the broader ecosystem Pory operates within.

Direct peers

• Adalo: Adalo is a no-code platform for building fully custom web apps and mobile apps—broader than Pory but competes for the same founders and SMBs building MVPs and data-driven apps.
• Softr: Softr is a no-code platform that builds customer portals, internal tools, and web apps directly from Airtable and Google Sheets data—the closest direct competitor to Pory with overlapping portal builder functionality and Airtable integration.
• Jetadmin: Jetadmin is a no-code platform for building internal admin panels and customer portals from multiple data sources including Airtable—a direct competitor in the customer/supplier portal category.
• Glide: Glide transforms spreadsheets into custom web apps and portals without code, with strong Airtable integration and a similar visual builder approach—making it a direct competitor in the no-code app/portal space.
• Internal.io: Internal.io builds internal tools and admin panels from Airtable data—a direct competitor focused on operations portals, similar to Pory's customer/supplier/vendor portal templates.
• Stacker: Stacker turns spreadsheets (Airtable, Google Sheets) into customer portals and internal tools with permissions and workflows—a direct competitor targeting the same Airtable-to-external-portal use case as Pory.
• Noloco: Noloco is a no-code platform for building client portals, internal tools, and CRUD apps from Airtable and other data sources, competing directly with Pory in the SMB portal-builder category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/poryhq
• YouTubeyoutube.com/c/poryhq
• Facebookfacebook.com/PoryHQ
• LinkedInlinkedin.com/company/poryhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pory