What XOVI does

XOVI GmbH is a Cologne-based SaaS company founded in 2009 that develops an all-in-one search engine optimization (SEO) software suite. The platform consolidates keyword research, rank tracking, backlink analysis, site auditing, competitor analysis, search analytics, and white-label reporting under a single subscription, with a proprietary OVI (Visibility Index) serving as its core visibility metric. The technical stack is cloud-delivered, hosted across AWS, Google Cloud, and Microsoft Azure sub-processors with Cloudflare edge protection, and the suite is accessible via a self-serve web application at suite.xovi.net with a 14-day free trial and no credit card requirement.

The company monetizes through two flat-rate subscription tiers — Pro at €99/month net (single-user) and Business at €149/month net (multi-user) — both with all features included, a contractual price guarantee, and optional usage-based charges for additional crawl capacity. A partner program offers 20% lifetime commission on referred customers. In 2017 XOVI became a wholly-owned subsidiary of WebPros Group, which provides embedded distribution through the Plesk and cPanel hosting platforms and shared infrastructure across entities in Switzerland, Germany, the US, and other markets. Customer segments are horizontal and skew toward SEO agencies, freelancers, and in-house marketing teams across DACH and broader Europe (DE, ES, UK, FR, IT, AT, CH), with named accounts spanning agencies (Seocomplete), telecom (Telekom), media (Audible), and job platforms (Monster). In 2024 the company launched XOVI AI, adding an OpenAI-powered AI Writer for generative SEO content and AI Signal for brand visibility monitoring across ChatGPT, Gemini, Claude, Perplexity, and Mistral.

Name

XOVI

Legal name

XOVI GmbH

Website

https://xovi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

XOVI GmbH is a Cologne-based SaaS company founded in 2009 that offers an all-in-one SEO software suite — combining rank tracking, keyword research, backlink analysis, site audits, competitor analysis, and white-label reporting — to agencies, freelancers, and in-house SEO teams across Europe under flat-rate subscription pricing.

Ownership category

akta.pro rank

Product category

SEO Software

NAICS

Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)

akta.pro secondary industries

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

Keywords

• Search engine optimization
• Keyword rank tracking
• Backlink analysis software
• SEO site audit tools
• AI search visibility

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Pro Tier: Single-user license providing full access to all XOVI features. Pro tier at €99/month net (billed monthly or annually) with all current and future features included. No setup fees or modular charges.
2. SaaS Subscription - Business Tier: Multi-user license with account customization for team members. Business tier at €149/month net with full feature access and enhanced project management capabilities.
3. Partner Program Commission: 20% lifetime commission on referred customer revenue. Affiliates earn €19.80-€99.80/month per monthly contract, or €106.90-€1916.16 per billing interval for upfront 6/12/24-month contracts. 5% commission on sub-affiliate sales.
4. Additional Crawl Capacity: Extra crawls available for purchase beyond the 2,500 weekly crawls included in Pro version. Small additional fee for users requiring more frequent rank tracking updates.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

XOVI provides an all-in-one SaaS SEO platform combining rank tracking, keyword research, backlink analysis, site audits, competitor analysis, reporting, and AI-powered content creation and AI-search visibility monitoring. It targets SEO agencies, freelancers, in-house marketing teams, and e-commerce operators across Europe with tiered monthly subscriptions (Pro €99, Business €149) and a 14-day free trial.

Product overview

XOVI is an all-in-one SEO software platform providing a comprehensive suite of integrated tools for search engine optimization. The core XOVI SEO Platform encompasses multiple modules including Rank Tracker Tool, Keywords Tool, Site Audit Tool, Links Tool, Disavow Tool, SEA Tool, Search Analytics Tool, Reporting Tool, Advisor, and Competitor Analysis. The platform features XOVI AI as a sub-brand covering AI Writer (generative AI content creation) and AI Signal (AI visibility monitoring in AI search systems). The OVI (Visibility Index) serves as the proprietary visibility metric used across all tools. XOVI is offered in two pricing tiers: Pro (€99/month, single-user) and Business (€149/month, multi-user). The platform operates as SaaS from Cologne, Germany since 2009, now part of the WebPros group.

Differentiator

Problem solved

Functional benefit

Products and services

• XOVI SEO Platform All-in-one SEO software platform providing keyword tracking, backlink analysis, site audits, competitor analysis, and reporting, with integrated modules for agencies, freelancers, and in-house SEO teams.
• Rank Tracker Tool Monitors keyword rankings with daily visibility data updates across search engines and geographic locations, including the adaptive Top 50 tracking system updated for Google's num=100 parameter removal.
• Keywords Tool Keyword research and planning tool with Keyword Planner for gathering, organizing, grouping, and labeling keywords, with weekly data updates across 40 countries.
• Site Audit Tool Comprehensive website SEO analysis identifying technical errors and providing prioritized, actionable optimization insights aligned with Google's ranking factors.
• Links Tool Backlink analysis and link management tool for analyzing link profiles and identifying link-building opportunities.
• Disavow Tool Identifies harmful backlinks and supports informed decisions about disavowal to protect site reputation, with Disavow Analysis functionality.
• SEA Tool Search Engine Advertising tool for managing and optimizing paid search campaigns alongside organic SEO efforts.
• Search Analytics Tool

Quantifiable outcome

• 95% of clicks occur within Top 50 results, making focused tracking more meaningful than tracking beyond position 50
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• SeocompletecoreChannel Partner/ Reseller/ DistributorEstablished SEO agency in German-speaking market. Partner since 2010, managing 300+ domains with XOVI and XOVI AI. Uses platform for keyword analysis, competitor insights, ranking monitoring, reporting, and AI visibility. 15 years of collaboration demonstrates long-term partnership value.
• WebPros GroupflagshipTechnology or IntegrationXOVI joined WebPros Group in 2017, integrating technology into hosting platforms like Plesk and cPanel. WebPros International GmbH (Schaffhausen, Switzerland) operates as parent company providing shared infrastructure, legal framework, and cross-selling opportunities. XOVI GmbH remains subsidiary with own operations.
• OpenAIcoreTechnology or IntegrationAI technology provider powering XOVI AI Writer and AI Signal features. User input may be transmitted to OpenAI for content generation. OpenAI's Terms of Use and Privacy Policy must be accepted for AI feature usage.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• HubSpot Marketing Hub: HubSpot's Marketing Hub includes SEO recommendations, content strategy, and reporting tools integrated into its broader CRM and marketing automation suite. It is a broader incumbent that overlaps with XOVI's SEO and reporting functionality for in-house marketing teams already on the HubSpot ecosystem.
• Conductor: Conductor is an enterprise SEO and content marketing platform serving large brands with organic marketing, content, and website intelligence capabilities. It competes with XOVI's Business tier in serving mid-market and enterprise SEO teams but operates at significantly larger scale.
• BrightEdge: BrightEdge is an enterprise SEO and content performance platform offering rank tracking, site audits, content optimization, and AI-driven recommendations. It overlaps with XOVI's enterprise customer use cases (Telekom, Audible class) but targets primarily large global enterprises.
• Similarweb: Similarweb provides digital market intelligence and competitive analysis tools, including keyword and traffic data with adjacent SEO use cases. It operates at larger scale as a public incumbent and competes with XOVI in the competitor analysis and keyword intelligence segments.

Direct peers

• Mangools: Mangools offers a suite of SEO tools (KWFinder, SERPChecker, LinkMiner, SiteProfiler, SERPWatcher) targeting bloggers, freelancers, and SMBs with low-cost pricing — overlapping significantly with XOVI's Pro tier on functionality and customer profile.
• Moz: Moz offers keyword research, rank tracking, site audits, and link analysis via its Moz Pro SaaS platform. It targets the same SMB and mid-market SEO buyer as XOVI and is a long-established direct competitor in the all-in-one SEO tooling category.
• Ahrefs: Ahrefs is a leading SEO SaaS platform specializing in backlink analysis, keyword research, rank tracking, site audits, and competitor analysis. It targets the same agencies and in-house SEO teams as XOVI and competes head-to-head on core SEO functionality with a global user base.
• SISTRIX: SISTRIX is a German-based SEO SaaS platform with strong presence in DACH, offering the SISTRIX Visibility Index, keyword research, and competitor analysis. It is the most direct German competitor to XOVI in terms of regional focus and product positioning.
• SE Ranking: SE Ranking is an all-in-one SEO platform providing rank tracking, keyword research, backlink monitoring, site audits, and competitor analysis at competitive price points. It is a direct peer to XOVI, particularly in the SMB and agency segments across Europe.
• SEMrush: SEMrush is the largest all-in-one SEO and digital marketing SaaS platform, offering keyword tracking, backlink analysis, site audits, competitor analysis, and content optimization — a direct competitor to XOVI across nearly every product module. SEMrush operates at much larger scale globally and serves similar agency and in-house marketer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xovitool
• Facebookfacebook.com/xovicom
• LinkedInlinkedin.com/company/xovi-gmbh

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XOVI