DLRdmv
DLRdmv, LLC operates a cloud-based electronic titling and registration platform for licensed auto dealerships, processing over 75% of Florida EFS transactions and serving 5,000+ dealers nationwide through proprietary fee-calculation, fraud detection, and DMS-integration technology.
- Company typePrivate
- Founded2017
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What DLRdmv does
DLRdmv, LLC is a privately held, Dallas-headquartered (14241 Dallas Pkwy, Ste 400) automotive-software company founded circa 2016-2017 that operates a cloud-based electronic titling and registration (eTitling) platform serving licensed auto dealerships and partner agencies. The company is a state-licensed Electronic Filing System provider in Florida (EFS), Georgia (ETR), Minnesota (EVTR), and Wisconsin (EVR), and reports processing more than 75% of all Florida EFS transactions per a Florida Department of Highway Safety and Motor Vehicles report. Its customer base of more than 5,000 dealerships includes AutoNation, Hendrick Automotive Group, Lithia Motors, Sonic Automotive, Penske Automotive Group, Group 1 Automotive, Morgan Auto Group, Walser Automotive, and Rivian. Endorsements from the Florida, Georgia, and Minnesota Automobile Dealers Associations (FADA, GADA, MADA) underpin credibility within the dealer community.
The platform is anchored by AccuFee®, a proprietary multi-factor fee-calculation engine covering 13,000+ tax/title/registration jurisdictions with penny-precision; Trade Protector®, a dual-layer forensic title-brand and theft-detection system cross-referenced against NMVTIS and state-verified ownership records; DLRsign™, a digital-signature product compliant with NIST SP 800-63-3 Level 2 and state MVD policy bulletins (including GA DOR MVD Policy); DLRscan™, a barcode-reading and form-auto-tagging document-capture engine; TitleIQ™ for instant title/jurisdiction lookup; Safety Margin™ (an optional profit-protection feature for out-of-state deals); Fast Facts (state-specific compliance intelligence at point of sale); and eQA Corrections. The flagship DLR50™ product (launched 2021 in FL/GA, expanded to 18 states by early 2024, and to all 50 states plus DC in February 2024) bundles these capabilities for nationwide out-of-state titling. The stack integrates one-click data import with 20+ Dealer Management System platforms (CDK Global, DealerTrack, Reynolds and Reynolds, Tekion, Frazer, PBS Systems, Quorum, Lightspeed, ION, Motive Retail, etc.) and adheres to GLBA privacy and other regulatory standards.
DLRdmv monetizes via annual or multi-year SaaS subscriptions combined with per-transaction processing fees on a quote-based pricing model; it sells exclusively through enterprise field sales, demo-driven selling, dealer-association endorsements, and DMS-vendor co-marketing — no self-service or reseller channels. The company employs 51-100 people, has been recognized on Fortune's 100 Best Small Workplaces list (#28, 2020) and the Dallas-Fort Worth Fastest-Growing Private Companies list (#26, 2021), and appears to be bootstrapped or self-funded (no PE/VC investment, M&A, or restructuring events disclosed in source materials).
DLRdmv firmographics
Firmographics- Name
- DLRdmv
- Legal name
- DLRdmv, LLC
- Website
- https://dlrdmv.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DLRdmv, LLC operates a cloud-based electronic titling and registration platform for licensed auto dealerships, processing over 75% of Florida EFS transactions and serving 5,000+ dealers nationwide through proprietary fee-calculation, fraud detection, and DMS-integration technology.
- Ownership category
- akta.pro rank
Where DLRdmv is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DLRdmv business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual or multi-year software subscription for access to eTitling platform. Includes module access for in-state processing (FL, GA, MN, WI) and out-of-state DLR50 processing.
- Transaction-based Processing Fees: Per-transaction fees for title and registration processing through the platform. Variable based on state, deal type, and service level (Self-Service vs Full-Service agency handling).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS with per-transaction components |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
DLRdmv product offering
Product offeringCore offering
DLRdmv develops and sells a cloud-based electronic titling and registration (eTitling) platform that automates the title and registration process for automotive dealerships. The platform combines fee calculation, compliant state forms, digital signatures, document scanning, and title-brand verification, and is delivered as state-certified systems in FL/GA/MN/WI plus DLR50™ nationwide out-of-state processing.
Product overview
DLRdmv offers a unified eTitling platform combining proprietary fee calculation (AccuFee®), fraud/theft detection (Trade Protector®), digital signatures (DLRsign™), and document automation (DLRscan™). The core offering is DLR50™ for nationwide out-of-state titling across all 50 states, supplemented by state-specific Electronic Filing Systems for Florida (EFS), Georgia (ETR), Minnesota (EVTR), and Wisconsin (EVR). TitleIQ™ provides automated title lookups, while Safety Margin™ offers optional profit protection against fee uncertainties. The platform integrates with 20+ Dealer Management Systems and serves over 5,000 dealerships.
Differentiator
Problem solved
Functional benefit
Brands
- DLR50™: The Out-of-State Titling Platform with Built-In Profit Protection, enabling dealers to process title and registration deals in all 50 states from a single login.
- AccuFee®
- Trade Protector®
- DLRsign™
- Safety Margin™
Products and services
- DLR50™ Flagship 50-state out-of-state titling platform enabling dealers to process title and registration deals in all U.S. states from a single login, with AccuFee® fee calculation, optional Safety Margin™ profit protection, compliant form generation, and real-time status tracking.
- Florida Electronic Filing System (EFS) FLHSMV-certified electronic filing system processing over 75% of all Florida EFS transactions, providing AccuFee® precision, live toll clearance, and DLRsign™ digital signatures for Florida franchised dealerships.
- Georgia Electronic Title Registration (ETR) Georgia's leading ETR platform with Trade Protector® forensics, real-time status tracking, TAVT precision fee calculation, and DLRsign™ compliance with GA MVD Policy Bulletin standards for Georgia franchised dealers.
- Minnesota Electronic Vehicle Title and Registration (EVTR) Authorized eTitling platform for Minnesota franchised dealerships providing automated data entry, error-free packet submission to the Deputy Registrar, and expedited title processing.
- Wisconsin Electronic Vehicle Registration (EVR) WisDOT-certified platform for Wisconsin dealerships providing direct-to-deal scanning, instant state-specific form generation, and electronic submission to the Wisconsin Department of Transportation.
Quantifiable outcome
- 75%+ of Florida EFS transactions processed
- +4 more outcomes
Companies that use DLRdmv
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
DLRdmv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability9 records
Feature9 records
DLRdmv partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and flagship.
- CDG Media (Car Dealership Guy)coreSponsorship partnership with Car Dealership Guy podcast (35,000+ weekly listeners) for brand awareness and thought leadership in automotive industry.
- Georgia Automobile Dealers Association (GADA)flagshipExclusive endorsement as preferred ETR provider in Georgia since October 2019. GADA represents approximately 500 dealer members.
- Florida Automobile Dealers Association (FADA)flagshipOfficial endorsement as preferred provider of Electronic Titling and Registration in Florida since May 2018. FADA recommends DLRdmv to its 800+ member dealerships.
- CDK GlobalcoreIntegration partnership enabling one-click data import from CDK DMS to DLRdmv eTitling platform. Dealers can seamlessly transfer deal data eliminating manual re-entry.
- DealerTrackcoreIntegration partnership for DMS data connectivity enabling seamless deal import into DLRdmv platform.
- Reynolds and Reynolds (ERA Power)coreIntegration partnership with Reynolds and Reynolds DMS for dealer data connectivity.
- TekioncoreIntegration partnership with cloud-native Tekion DMS platform for seamless data import.
- FrazercoreDMS integration partnership with Frazer dealer management system.
- ION DMScoreIntegration partnership for ION dealer management system connectivity.
- Lightspeed DMScoreDMS integration partnership with Lightspeed for automotive dealers.
- Advent ResourcescoreDMS integration partnership with Advent dealer management system.
- AutomatecoreDMS integration partnership with Automate dealer management system.
- AutomatrixcoreDMS integration partnership with Automatrix platform.
- AutosoftcoreDMS integration partnership with Autosoft dealer management system.
- DealerBuiltcoreDMS integration partnership with DealerBuilt platform.
- Dealer CentercoreDMS integration partnership with Dealer Center platform.
- Dealer DynamicscoreDMS integration partnership with Dealer Dynamics platform.
- Dominion DMScoreDMS integration partnership with Dominion dealer management system.
- Motive RetailcoreDMS integration partnership with Motive Retail platform.
- PBS SystemscoreDMS integration partnership with PBS Systems dealer management.
- Quorum DMScoreDMS integration partnership with Quorum dealer management system.
- OneTouch DMScoreDMS integration partnership with OneTouch platform.
- Vue DMScoreDMS integration partnership with Vue dealer management system.
- Zeus ConceptscoreDMS integration partnership with Zeus DMS platform.
- TALON Powersport SolutionscoreDMS integration partnership with TALON for powersport dealers.
- Minnesota Auto Dealers Association (MADA)corePartnership with MADA providing EVTR services to Minnesota franchise dealers. DLRdmv covers MADA inventory shipping costs.
- AAMVA (American Association of Motor Vehicle Administrators)coreAssociation partnership for motor vehicle administration standards and best practices alignment.
- ADAMM (Automotive Dealers Association of Mega Markets)coreAssociation partnership for dealer network in Mega Markets region.
Scale indicators9 records
Recent moves11 records
Expansion highlights6 records
DLRdmv competitors and assessment
Company assessmentDirect peers
- Dealertrack (a Cox Automotive company): Dealertrack (part of Cox Automotive) is the historical market leader in dealer e-titling and registration across multiple states, offering an electronic filing product that directly competes with DLRdmv's EFS/ETR offerings and serves many of the same franchised dealer customers.
- Vapor (Transflo): Vapor (now under Transflo) provides electronic titling, registration, and dealer workflow software to U.S. auto dealers, directly competing with DLRdmv's DLR50 out-of-state platform and state-specific EFS products.
Broad incumbents
- Cox Automotive: Cox Automotive is the parent of Dealertrack and the broader suite of dealer technology brands (including VinSolutions, Dealer.com, Xtime). As a multi-product incumbent owning the dealer desktop, Cox Automotive is both a DMS partner and a structural competitive threat through bundling.
- CDK Global: CDK Global is the largest U.S. Dealer Management System provider and a current integration partner via one-click DMS data import. CDK has the engineering capacity and dealer penetration to bundle competitive e-titling capability, making it both DLRdmv's distribution channel and a long-tail competitor.
- Reynolds and Reynolds: Reynolds and Reynolds is a major U.S. DMS vendor with deep relationships at franchised dealerships and an integrated ecosystem of F&I and compliance software. Reynolds is a current integration partner but also a competitor for adjacent workflow share inside the dealership.
Emerging players
- Tekion: Tekion is a cloud-native next-generation Dealer Management System gaining share with digitally-forward dealer groups. As a current DLRdmv DMS integration partner, Tekion reaches the same modernizing dealer cohort and could expand to compete in titling/registration workflows.
Others
- CARFAX: CARFAX operates vehicle history databases (used by dealers and consumers) and is an ecosystem participant adjacent to DLRdmv's Trade Protector® product, which integrates NMVTIS for title-brand verification; they are an enabling data vendor rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DLRdmv social profiles
Digital presenceDLRdmv compliance and trust
Trust signalCompliance2 records
DLRdmv financial estimates
Financial estimateRevenue estimate
Valuation estimate
DLRdmv leadership team
Management profileNumber of profiles
Profiles5 records
DLRdmv funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DLRdmv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DLRdmv
What does DLRdmv do?
DLRdmv develops and sells a cloud-based electronic titling and registration (eTitling) platform that automates the title and registration process for automotive dealerships. The platform combines fee calculation, compliant state forms, digital signatures, document scanning, and title-brand verification, and is delivered as state-certified systems in FL/GA/MN/WI plus DLR50™ nationwide out-of-state processing.
Is DLRdmv a public or private company?
DLRdmv is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DLRdmv founded?
DLRdmv was founded in 2017. It employs 51 to 100 people.
Where is DLRdmv based?
DLRdmv is headquartered in Dallas, United States, in the North America region.
How does DLRdmv make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction-based Processing Fees.
Who are DLRdmv's main competitors?
Direct peers on record are Dealertrack (a Cox Automotive company) and Vapor (Transflo). Broad incumbents are Cox Automotive, CDK Global and Reynolds and Reynolds. Tekion is listed as an emerging player. CARFAX is listed as an others.
Does DLRdmv have an API?
No public API is recorded for DLRdmv.