Year - Round
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Year - Round does
Year-Round is a privately-held, New York-based brand marketing agency founded in 2019 by Alison Belilty (Founder & CEO) that delivers digital marketing, strategic partnerships, and event production services to contemporary lifestyle/DTC brands, hospitality and travel companies, health and wellness organizations, nonprofits, and food & beverage clients. The firm operates with a small team of approximately five people across New York and Miami with a stated global footprint, and generates revenue through professional-services engagements structured as ongoing retainers or project-based work with custom pricing. There is no disclosed funding, no parent company, and no subsidiary structure; the entity is incorporated as YEAR-ROUND, Inc. in the United States.
Service delivery is built around three integrated modules — strategy-first social and content marketing (content strategy, platform management, performance tracking), brand and influencer partnership campaigns (sourcing, contracting, content rights, cross-promotion), and end-to-end event production (venue scouting, vendor coordination, guest management, day-of logistics). These modules are repeatedly combined in client deliverables, with documented outcomes including 21 million social reach on a United Nations-headquartered awareness event, +162% engagement growth for a creator client in three months, +65% social reach and +70% following growth for a luxury hotel over twelve months, and 125,000+ free reservations unlocked through a national Walmart activation.
The agency's commercial moat rests on a curated partner ecosystem spanning Walmart, Lillet, BACARDÍ, Meta, Fenty Beauty, MTV, Dove, Athleta, Bumble, Uber, Tory Burch, Victoria's Secret, the United Nations, and property groups such as Faena, 1 Hotels, Gurney's Resorts, and Soho House — repeatedly monetized across client engagements. Customer acquisition is primarily direct, supported by an active Instagram presence, a portfolio-led website, and a strong testimonial/referral flywheel; the firm does not publish pricing and has no public AI, software platform, or technology stack underlying its service delivery.
Year - Round firmographics
Firmographics- Name
- Year - Round
- Legal name
- YEAR-ROUND, Inc.
- Website
- https://year-round.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Year - Round industry classification
Industry- Product category
- Brand Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG)
Keywords
Where Year - Round is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Year - Round business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Strategy-first social and content marketing services including content strategy, platform management, and performance tracking. Delivered as ongoing retainer or project-based engagements.
- Strategic Partnerships: Brand and influencer partnership campaign strategy and coordination, including contracting, content rights, and cross-promotion execution.
- Event Production: End-to-end event planning and production for launches, pop-ups, summits, dinners, panels, and branded activations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Year - Round product offering
Product offeringCore offering
YEAR-ROUND is a brand marketing agency that sells three integrated service lines: (1) Digital Marketing—strategy-first social and content marketing including content strategy, platform management, and performance tracking; (2) Strategic Partnerships—brand and influencer partnership campaign strategy, contracting, content rights, and cross-promotion coordination; and (3) Event Production—end-to-end event planning for launches, pop-ups, summits, dinners, panels, and branded activations. Services are delivered as ongoing retainers or project-based engagements to brand clients.
Product overview
Year-Round is a brand marketing agency offering three core service modules: Digital Marketing (strategy-first social and content marketing), Strategic Partnerships (brand and influencer partnership campaigns), and Event Production (end-to-end planning for IRL and virtual experiences). These services work together to support brand visibility, emotional connection, and cultural relevance at the top and middle of the marketing funnel.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Strategy-first social and content marketing services for brand clients, including content strategy and development, content creation or monthly batching, social platform management and engagement, and monthly performance tracking and insights.
- Strategic Partnerships Brand and influencer partnership services, including influencer and ambassador campaign strategy, localized brand partnerships and hosting opportunities, contracting, content rights and cross-promotion, and full campaign coordination and reporting.
- Event Production End-to-end event planning and production for brand clients, covering venue scouting, vendor coordination, guest list strategy and management, IRL and virtual event programming, and day-of support, staffing, and logistics.
Quantifiable outcome
- 1M total reach for Flamingo influencer event
- +5 more outcomes
Companies that use Year - Round
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
Year - Round technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Year - Round partnerships and signals
Strategic signalPartnerships
51 partnerships are on record, tiered minor and core.
- Kin EuphoricsminorPartnered with Flamingo for Your Body in Mind influencer event to enhance brand experience and offset production costs.
- Topo ChicominorBrand partner for Flamingo influencer event, providing product for attendees.
- TaikaminorBrand partner for Flamingo influencer event experience.
- OffLimitsminorBrand partner for Flamingo event activation.
- Over EasyminorBrand partner for Flamingo event catering and experience.
- MAATminorBrand partner for Flamingo event activation.
- CALMAminorFloral brand partner for Flamingo event.
- AthletacoreBrand partner for obé Fitness NYC retreat, offsetting production costs while aligning with inclusivity mission.
- BumblecoreBrand partner for obé Fitness retreat event.
- UberminorTransportation partner for obé Fitness retreat.
- Heyday SkincareminorIn-kind partner for obé Fitness retreat experience.
- WeWork NowminorVenue partner providing in-kind space for obé Fitness retreat.
- Freehand HotelminorVenue partner for obé Fitness retreat.
- Broken ShakerminorBeverage partner for obé Fitness retreat.
- BACARDÍcoreSecured Raymond Nicolas partnership with BACARDÍ Premium Collective - a long-term partnership program for rising creators. Included presence at Lollapalooza & VMAs, plus paid media content.
- Soho HouseminorBrand partnership for Raymond Nicolas content and brand visibility.
- Surface MagminorMedia partnership for Raymond Nicolas brand alignment.
- B&B ItaliaminorBrand partnership for Raymond Nicolas design collaborations.
- WalmartcoreNational partnership for Break the Love: 25+ activations across the country, introducing pickleball to diverse communities, unlocking 125k+ free reservations.
- LilletcoreMulti-event partnership including Miami Basel takeover at MOE Studio, Miami Open community day, and Tales of the Cocktail New Orleans activation.
- WilsonminorBrand partner for Miami Open Break the Love x Lillet event.
- CeremoniaminorHair care partner for Miami Basel and Miami Open events.
- ChillhouseminorManicure partner for Miami Basel takeover.
- MetacoreHigh-profile strategic partnership for National Alliance for Eating Disorders awareness campaigns.
- Fenty Beauty by RihannacoreBrand partnership supporting eating disorder awareness initiatives.
- MTVcoreMedia partnership for National Alliance awareness campaigns.
- Kenneth Cole's Mental Health CoalitioncoreCo-producer of World Eating Disorders Action Day event at United Nations headquarters.
- DovecorePartner for UN headquarters World Eating Disorders Action Day event reaching 21 million.
- Moda OperandiminorStrategic partnership for Brazilian Court Hotel brand elevation.
- PoolsideminorBrand partnership for hotel experience enhancement.
- FaenacoreHigh-profile property placement for Vacation Inc. brand in Miami.
- 1 HotelscoreProperty placement partner for Vacation Inc. multi-city expansion.
- Gurney's ResortscoreBrand placement partner for Vacation Inc. expansion strategy.
- Kayak HotelsminorProperty placement for Vacation Inc. brand.
- Life HouseminorHotel partner for Vacation Inc. brand placement.
- Miami Design DistrictminorRetail placement partner for Vacation Inc. brand presence.
- Soho Beach HousecoreProperty placement for Candela Mamajuana brand in Miami.
- Esmé Miami BeachcoreKey property partner for Candela Mamajuana brand activations.
- SHOWFIELDSminorRetail placement partner for Candela Mamajuana.
- RAW FIGminorPartner for Candela Mamajuana brand placement.
- AllSwell CreativeminorProgramming partner for Gurney's Resorts holiday activations including Manifestation & Fire Ceremony.
- The Poetry Society of New YorkminorCustom poetry station partner for Gurney's Resorts.
- GhiaminorBeverage partner for Gurney's Resorts holiday programming.
- ALTOminorElevated rideshare partner offsetting event production costs for Fora Miami event.
- Esmé Miami BeachcoreVenue partner for Fora event in Miami.
- GoldeminorWellness brand partner for The Hoxton 8-day wellness program.
- RecessminorWellness platform partner for The Hoxton Fresh and Fit initiative.
- Plant PeopleminorWellness brand partner for The Hoxton wellness programming.
- Tory BurchcoreBrand partnership for Recess.tv instructor portfolios.
- Victoria's SecretcoreBrand partnership supporting Recess.tv instructor collaborations.
- Gurney's ResortscoreSummer residency partner for Recess.tv brand activation.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
Year - Round competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights5 records
Customer concentration
Year - Round social profiles
Digital presenceYear - Round financial estimates
Financial estimateRevenue estimate
Valuation estimate
Year - Round leadership team
Management profileNumber of profiles
Profiles5 records
Year - Round funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Year - Round M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Year - Round
What does Year - Round do?
YEAR-ROUND is a brand marketing agency that sells three integrated service lines: (1) Digital Marketing—strategy-first social and content marketing including content strategy, platform management, and performance tracking; (2) Strategic Partnerships—brand and influencer partnership campaign strategy, contracting, content rights, and cross-promotion coordination; and (3) Event Production—end-to-end event planning for launches, pop-ups, summits, dinners, panels, and branded activations. Services are delivered as ongoing retainers or project-based engagements to brand clients.
Is Year - Round a public or private company?
Year - Round is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Year - Round founded?
Year - Round was founded in 2019. It employs 1 to 10 people.
Where is Year - Round based?
Year - Round is headquartered in New York, United States, in the North America region.
How does Year - Round make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are strategic Partnerships and event Production.
Does Year - Round have an API?
No public API is recorded for Year - Round.
What industry is Year - Round in?
Year - Round's product category is Brand Marketing Services. Its primary akta.pro industry code is THAHAMAG, Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days). Its NAICS code is 541810 and its SIC code is 7311.