What San Antonio Counseling & Behavioral Center does

San Antonio Counseling & Behavioral Center is a privately-held, for-profit outpatient mental health practice founded in 2010 and headquartered in San Antonio, Texas. The center delivers individual psychotherapy, relationship and family counseling, children's mental health services, Dialectical Behavior Therapy groups, and a broad set of psychological assessments including ADHD, IQ/cognitive, 504/IEP, immigration, personality disorder, and forensic evaluations. It operates three physical offices in the San Antonio metro (Stone Oak, Alamo Ranch) and Austin, supplemented by a HIPAA-compliant teletherapy platform serving clients across Texas. The website and the DBA VCounselors (referenced in privacy infrastructure) suggest an integrated operating entity behind a unified consumer brand.

The practice is staffed by 50-100+ licensed clinicians spanning LPC, LCSW, LMFT, and doctoral-level psychologists (per billing and resources pages), with an employee headcount of 11-50 implying a meaningful contracted or affiliated clinician base. Leadership includes owner/CEO Martha Alicia Livingston, Clinical Director Dr. Melody Montano, Operations Manager Belia Torres, Practice Manager Lyndsay Lopez, Business Developer Jennifer Gonzalez, and a Credentialing Specialist. Revenue is generated primarily through fee-for-service outpatient sessions priced at $150-$250 per hour by clinician credential, psychological evaluations at $250/hour, DBT groups at $50/session, and forensic services at an $800 half-day retainer; coverage is accepted via in-network status with most major commercial carriers plus Medicare and Texas Medicaid, with self-pay offered for uninsured clients.

Customer acquisition runs through a direct-to-consumer motion: a free discovery call, embedded LeadConnector scheduling forms, a TherapyPortal patient portal, a prominently displayed phone number (210-614-4990), and content marketing across a blog plus five social platforms. No funding rounds, mergers, acquisitions, or institutional investors are disclosed; the center appears founder/independently owned and has not signaled external capital activity.

Name

San Antonio Counseling & Behavioral Center

Legal name

San Antonio Counseling & Behavioral Center

Website

https://sacounselingcenter.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

San Antonio Counseling & Behavioral Center is a private Texas mental health practice offering individual, couples, family, and children's therapy plus psychological testing and forensic/immigration evaluations across three offices in San Antonio and Austin and via statewide teletherapy, accepting major commercial insurance, Medicare, and Texas Medicaid.

Ownership category

akta.pro rank

Product category

Outpatient Mental Health Counseling

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Psychological testing services
• Behavioral health therapy
• Couples and family therapy
• Teletherapy virtual counseling

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outpatient Therapy Sessions: Individual, couples, family, and group psychotherapy sessions billed per session or per hour. Fees vary by clinician level (master's vs doctoral) and service type. Revenue collected through insurance claims, out-of-pocket payments, and Medicare/Medicaid.
2. Psychological Evaluations and Testing: Comprehensive psychological evaluations including ADHD testing, IQ testing, behavioral/emotional assessments, personality disorder evaluations, IEP/504 evaluations, immigration evaluations, and forensic evaluations. Billed at hourly rates or flat fees.
3. Insurance Reimbursement: The center submits insurance claims on behalf of clients for covered services. They are in-network with most major commercial, Medicare, and Texas Medicaid plans.
4. Private Pay / Self-Pay: For uninsured clients or those opting out of insurance, private pay rates are available. The center does not file claims to insurance for private pay arrangements.
5. Forensic Services: Court-related services including evaluations and testimony, billed with a half-day retainer of $800, with full fees due prior to court attendance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

San Antonio Counseling & Behavioral Center is a Texas-based outpatient mental health counseling practice delivering individual psychotherapy, couples and family counseling, children's mental health services, and group DBT. The practice also provides comprehensive psychological evaluations including ADHD, IQ, behavioral/emotional, personality disorder, 504/IEP, immigration, and forensic assessments, offered in-person at three Texas offices and statewide via a HIPAA-compliant teletherapy platform.

Product overview

San Antonio Counseling & Behavioral Center is a mental health counseling practice offering a comprehensive suite of services centered around individual, relationship, and family therapy, with specialized children's mental health programs. The center provides psychological testing and assessment services including ADHD testing, behavioral/emotional assessments, personality disorder evaluations, IQ and cognitive testing, educational evaluations (504/IEP), and immigration psychological evaluations. The practice also offers teletherapy services for remote delivery of care and DBT group sessions as an add-on program. The organization operates multiple Texas locations (San Antonio and Austin areas) with over 50-100 licensed therapists on staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetterHelp: Largest direct-to-consumer online therapy platform offering individual, couples, and teen counseling via subscription. Competes with SACBC's teletherapy arm for the same Texas-resident self-pay and insured therapy demand.
• Talkspace: Online therapy and psychiatry platform serving individuals, couples, and teens via video, audio, and text. Direct competitor in the teletherapy and insurance-billed therapy segments.
• Cerebral: Telehealth mental health provider offering therapy and medication management for anxiety, depression, ADHD, and related conditions. Overlaps with SACBC's adult therapy and ADHD testing offerings.
• Talkiatry: In-network psychiatric and therapy practice delivering care via telehealth and in-person. Closely comparable business model combining licensed clinicians, insurance billing, and therapy plus medication management.
• Lyra Health: Employer-sponsored mental health provider offering therapy, coaching, and psychiatry. Comparable model in combining licensed clinicians, in-network billing, and outcomes measurement, though focused on B2B distribution.
• Brightside Health: Telehealth mental health provider focused on anxiety and depression, combining therapy and medication management. Comparable in telehealth-first delivery and insurance reimbursement.

Emerging players

• Spring Health: Employer mental health benefits platform offering therapy, coaching, and medication management. Emerging competitor that intersects SACBC's therapy and assessment services via B2B distribution.
• Charlie Health: Intensive outpatient and virtual mental health provider for adolescents and young adults. Overlaps with SACBC's children's mental health segment and DBT group offerings.

Broad incumbents

• Acadia Healthcare: Large publicly traded behavioral healthcare operator running inpatient psychiatric facilities and residential treatment programs across the U.S. Broad incumbent in the same behavioral health space but operating at a different care-acuity level.
• Headspace Health: Digital mental health platform combining self-guided content, coaching, and therapy (via Ginger). Operates as a broader wellness incumbent overlapping with SACBC's adult therapy and self-help content marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sacbc_
• Facebookfacebook.com/SanAntonioCounseling
• LinkedInlinkedin.com/company/san-antonio-counseling-&-behavioral-center
• Instagraminstagram.com/sacbc_/?hl=en
• TikToktiktok.com/@sacbc_?_t=8YagcuxIhn1&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Antonio Counseling & Behavioral Center