DAWTIO
- Company typePrivate
- Founded2005
- HeadquartersNorthampton, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
DAWTIO firmographics
Firmographics- Name
- DAWTIO
- Legal name
- draw.io Ltd
- Website
- https://drawio.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where DAWTIO is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DAWTIO business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Free Open-Source Tool: draw.io is provided completely free of charge under the Apache 2.0 open-source license. The company is not VC-funded and is described as a private company focused on great software rather than inflating valuations. No revenue is generated from the core product, suggesting the company may be sustained through alternative means such as enterprise support services, donations, or related business activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Forever - All Features Included |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
DAWTIO product offering
Product offeringCore offering
draw.io is a security-first, open-source diagramming application that lets users create, edit, and share flowcharts, UML, BPMN, network, cloud architecture, org charts, mind maps, and other technical and business diagrams. It is delivered as a free browser-based editor (app.diagrams.net), a cross-platform desktop application (Windows, macOS, Linux), a self-hosted Docker container, and as embedded integrations inside more than 20 third-party platforms including Atlassian Confluence/Jira, Microsoft 365, Google Workspace, GitHub, and Notion. All features are included at no cost under the Apache 2.0 license, with no sign-up, no pricing tiers, and no premium tier for SSO or enterprise features.
Product overview
DAWTIO offers draw.io, a security-first diagramming platform consisting of a core online web application (app.diagrams.net), a standalone Desktop app for offline use, and multiple platform-specific integrations. The product portfolio includes: draw.io for Confluence (the highest-rated Atlassian Marketplace app), draw.io for Jira, draw.io for Microsoft 365 (covering Word, PowerPoint, Excel, SharePoint, and Teams), draw.io for Notion (Chrome extension), a self-hosted Docker deployment option for enterprise security, a Google Workspace add-on (legacy), and an icon library catalog (icons.diagrams.net). All integrations share the same editor engine, allowing users to work seamlessly across platforms. The platform is open-source (Apache 2.0), free to use, requires no account, and emphasises privacy-first design where diagram data stays on user-chosen storage.
Differentiator
Problem solved
Functional benefit
Products and services
- draw.io Online Web Application Security-first browser-based diagramming editor accessible at app.diagrams.net with no account required. Supports real-time collaboration with shared cursors, multiple storage integrations (Google Drive, OneDrive, GitHub, GitLab, Dropbox, local device), AI diagram generation, Mermaid/SQL/CSV import, and export to PNG, SVG, PDF, and HTML.
- draw.io Desktop Standalone offline desktop application for Windows, macOS, and Linux that provides the same diagramming editor as the web app but operates fully offline. Designed for users needing complete data isolation or working without internet connectivity. Available for download at get.diagrams.net.
- draw.io for Confluence Atlassian Confluence integration that enables embedded diagramming directly within Confluence pages. Supports real-time collaboration with shared cursors, enterprise file management via Google Drive and OneDrive, custom shape libraries and templates, AI diagram generation, Gliffy and Lucidchart import, and Confluence Data Center 9.0+ support.
- draw.io for Jira Atlassian Jira integration that enables diagram creation and embedding directly within Jira issues and projects, supporting workflow diagrams, process documentation, and technical diagrams inside the Jira environment. Distributed via Atlassian Marketplace.
- draw.io for Microsoft 365 Free draw.io add-in for Microsoft 365 Office applications that allows embedding and editing diagrams directly within Word, PowerPoint, and Excel documents, with additional integrations for SharePoint and Microsoft Teams. Distributed through Microsoft AppSource and the SharePoint Store.
- draw.io for Notion Chrome browser extension that enables embedding and editing draw.io diagrams directly within Notion pages. Uses a whiteboard-style simple editor theme with floating panels that can be moved and resized, and auto-resizes embedded diagrams to fit the page.
- draw.io Self-Hosted (Docker) Container-deployable version of draw.io for self-hosted, secure deployment behind corporate firewalls. Docker image is published on GitHub and enables full data governance and security compliance for organizations requiring internal diagramming without cloud storage dependencies.
- draw.io Icons Library (icons.diagrams.net) Online catalog of more than 1,000 extra icon sets including cloud and infrastructure providers, product logos, flags, and UI icon packs. Sets can be added to the draw.io editor as custom shape libraries on any platform where draw.io is used.
Quantifiable outcome
- 100M+ users worldwide trust draw.io for their diagramming needs
- +2 more outcomes
Companies that use DAWTIO
Customer profileSegments4 records
Ideal customer profiles4 records
DAWTIO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability6 records
Feature10 records
DAWTIO partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and secondary.
- Seibert Group GmbHcoreSeibert Group GmbH distributes the draw.io apps for Atlassian Confluence and Jira under a separate end-user licence agreement. They handle distribution via the Atlassian Marketplace. The apps are available at marketplace.atlassian.com/apps/1210933/draw-io-diagrams-for-confluence. draw.io Ltd provides the core technology while Seibert Group manages the Atlassian marketplace distribution.
- Google (Workspace)coredraw.io integrates with Google Drive, Docs, Slides, Sheets, and Google Classroom. Users can store diagram files in Google Drive and work with them using the draw.io Google Workspace app. The integration allows importing diagrams into Google documents and publishing via Google Drive links.
- Microsoft (Office 365)coredraw.io works with OneDrive and SharePoint. An Office 365 app is available for Word, PowerPoint, and Excel via Microsoft AppSource. The add-in can be used in all Microsoft 365 Office applications on both Windows and macOS, and in older versions of Office applications.
- Atlassian (Confluence & Jira)coredraw.io apps for Confluence and Jira are available via the Atlassian Marketplace. The Confluence app is the highest-rated app on the marketplace. Supports enterprise file management with Google Drive and OneDrive integration, custom templates, AI diagram generation, and collaborative editing with shared cursors.
- GitHubcoreThe draw.io app for GitHub allows authoring access to individual repositories. The source code is published at github.com/jgraph/drawio under Apache License 2.0. Integrates with VS Code via third-party extension for editing diagram files directly in the code editor.
- Notionsecondarydraw.io for Notion Chrome extension allows embedding and editing diagrams directly within Notion pages. Available in the Chrome Web Store. Uses whiteboard-like simple editor theme with floating panels that can be moved and resized.
- Nextcloudsecondarydraw.io app for Nextcloud enables creating and editing diagrams in Nextcloud, including with shared cursors for real-time collaboration. Available in the Nextcloud app marketplace.
- Dropboxsecondarydraw.io integrates with Dropbox for storing diagram files. Users can save and open diagrams directly from their Dropbox storage through the online editor at app.diagrams.net.
- GitLabsecondarydraw.io supports GitLab integration for storing diagram files. Users can connect their GitLab account to save diagrams to GitLab repositories. Supports custom GitLab installations via URL parameters.
- Dockersecondarydraw.io is designed for easy Docker container deployment. The docker-drawio image is available on GitHub for organizations requiring self-hosted, on-premises diagramming behind their firewall. Part of the security-first positioning.
- VS Code (Hediet Extension)secondaryThird-party VS Code extension (hediet.vscode-drawio) allows editing and managing diagrams directly inside VS Code. draw.io sponsors the developer Henning Dieterichs for this extension. Also supports github.dev for browser-based VS Code editing.
- FOSDEM/Open Source Communitycoredraw.io is an active sponsor of FOSDEM (Free and Open Source Software Developers' European Meeting), sponsoring both FOSDEM 2020 and FOSDEM 2024. The company actively engages with and sponsors the open-source developer community. draw.io also sponsors individual open-source projects including rough.js (Preet) and the VSCode draw.io extension (Henning Dieterichs).
Scale indicators4 records
Recent moves2 records
Expansion highlights5 records
DAWTIO competitors and assessment
Company assessmentDirect peers
- Gliffy: Browser-based diagramming tool with strong Atlassian Confluence and Jira marketplace presence - the same distribution draw.io dominates. Acquired by Perforce in 2022. draw.io explicitly markets Gliffy import tools, indicating direct competitive overlap on Atlassian marketplace share.
- Lucidchart (Lucid Software): Direct competitor offering browser-based diagramming for flowcharts, UML, network diagrams, and system architecture. Targets the same professional/enterprise buyer persona as draw.io but operates a paid SaaS model with SSO, compliance, and team collaboration features draw.io explicitly does not offer.
- Miro: Visual collaboration platform spanning diagramming, whiteboarding, and project planning. Competes head-on with draw.io for diagramming use cases inside enterprise teams, but with a broader workflow emphasis and a deep venture-backed go-to-market motion.
- Mural: Enterprise-focused visual collaboration platform combining diagramming with structured workshops and brainstorming. Competes for the same enterprise documentation and process-mapping use cases, especially within large organizations buying enterprise collaboration toolkits.
- Cacoo (Nulab): Cloud-based diagramming and wireframing tool with native integrations (Backlog, Typetalk) for collaborative documentation workflows. Direct competitor for technical and business process diagrams inside product/development teams, especially in Asia-Pacific markets.
- Creately: Web and desktop diagramming tool covering flowcharts, UML, network, and org charts with real-time collaboration. Targets the same SMB and team use cases as draw.io with a freemium SaaS model and integrations to platforms like Confluence, Jira, and Google Workspace.
- yEd (yWorks): Free desktop-based graph and diagram editor with strong automatic layout algorithms. Comparable to draw.io on technical diagramming (graphs, networks, org charts) and competes by appealing to technical users who prefer a downloadable desktop product without marketplace dependencies.
- SmartDraw: Long-standing diagramming platform (desktop and cloud) covering org charts, floor plans, network diagrams, and UML. Competes directly with draw.io for IT, engineering, and business diagram use cases via Office and Google Workspace integrations.
Broad incumbents
- Microsoft Visio: The long-established incumbent in professional desktop diagramming, now distributed as part of Microsoft 365. Competes with draw.io for IT and enterprise architecture use cases and is pre-installed across millions of enterprise machines, giving it distribution draw.io must work around via Microsoft AppSource.
Emerging players
- Whimsical: Browser-based tool combining wireframing, flowcharts, and sticky-note collaboration. Overlaps with draw.io's flowcharts and wireframes use case, particularly for product and design teams, but with a narrower feature scope than draw.io's broader shape library coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DAWTIO social profiles
Digital presenceDAWTIO compliance and trust
Trust signalCompliance1 record
DAWTIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAWTIO leadership team
Management profileNumber of profiles
DAWTIO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAWTIO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAWTIO
What does DAWTIO do?
draw.io is a security-first, open-source diagramming application that lets users create, edit, and share flowcharts, UML, BPMN, network, cloud architecture, org charts, mind maps, and other technical and business diagrams. It is delivered as a free browser-based editor (app.diagrams.net), a cross-platform desktop application (Windows, macOS, Linux), a self-hosted Docker container, and as embedded integrations inside more than 20 third-party platforms including Atlassian Confluence/Jira, Microsoft 365, Google Workspace, GitHub, and Notion. All features are included at no cost under the Apache 2.0 license, with no sign-up, no pricing tiers, and no premium tier for SSO or enterprise features.
Is DAWTIO a public or private company?
DAWTIO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DAWTIO founded?
DAWTIO was founded in 2005.
Where is DAWTIO based?
DAWTIO is headquartered in Northampton, United Kingdom, in the Europe region.
How does DAWTIO make money?
One revenue line is on record: free Open-Source Tool.
Who are DAWTIO's main competitors?
Direct peers on record are Gliffy, Lucidchart (Lucid Software), Miro, Mural, Cacoo (Nulab), Creately, yEd (yWorks) and SmartDraw. Microsoft Visio is listed as a broad incumbent. Whimsical is listed as an emerging player.
Does DAWTIO have an API?
Yes. draw.io offers extensive URL parameter configuration for customizing the editor's appearance, behaviour, storage integrations, and modes. Parameters control features such as language/localisation, shape libraries, viewport and page settings, editor appearance/themes (including dark mode and sketch style), chromeless/read-only viewer mode, file and diagram management, AI diagram generation, plugins, integration modes, storage modes, cloud integration toggles, collaboration settings, and embed/client modes. The editor supports JSON protocol for postMessage communication in embed mode. The platform also supports embedding diagrams via HTML iFrame with configurable URL parameters. Developer documentation is at www.drawio.com/docs/reference/supported-url-parameters.