EweMove Sales & Lettings

What EweMove Sales & Lettings does

EweMove Sales & Lettings Limited is a UK-based hybrid estate and letting agency founded in 2013, operating through a franchise network of 190+ independently owned franchisees running 170+ local branches across the United Kingdom. The company serves home sellers, buyers, landlords, and tenants, combining 24/7 online tools (instant valuation, property portal listings on Rightmove, Zoopla, OnTheMarket, and PrimeLocation) with a dedicated personal-agent model in which each customer is assigned a local branch director reachable on a mobile number.

The core technology stack centers on a hybrid estate agency platform with bespoke customer-facing infrastructure and backend systems described as "IT Intelligence Systems." In June 2026, EweMove launched Sale Ready, an AI-driven service (delivered in partnership with iamproperty) that prepares legal documents, searches, and property information before a buyer is found, with claims of reducing completion times by up to four weeks and fall-through rates from 35% to 20%. The company integrates market analytics from Dataloft by PriceHubble, live chat, Google Analytics, and the Deposit Protection Scheme for tenant deposits.

EweMove generates revenue through four streams: sales commission on completed transactions (no upfront fees, no cancellation fees), recurring lettings and property management fees, auction transaction fees (paid by buyers under the modern method of auction), and affiliate/referral fees from mortgage brokers (Mortgage Advice Bureau, The Mortgage Genie) and conveyancing solicitors. Additional ancillary income comes from £19.95 instant-valuation report downloads by business users. The company holds regulatory memberships including Propertymark (ARLA), National Approved Letting Scheme, The Property Ombudsman, and operates with GDPR and AML compliance. It has won the BEAG Best National Sales Agents award for four consecutive years (2023-2026) and was voted UK's Most Trusted Agent for seven consecutive years (2015-2022).

Name

EweMove Sales & Lettings

Legal name

EweMove Sales & Lettings Limited

Website

https://ewemove.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

EweMove Sales & Lettings is a UK hybrid estate and letting agency operating through 190+ franchisees across 170+ branches, delivering residential sales, lettings, mortgage referrals, and AI-driven conveyancing preparation to home sellers, buyers, landlords, and tenants.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleckheaton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Sales Commission: Traditional estate agency commission charged upon successful sale completion. No upfront fees, no cancellation fees, no minimum contract term.
2. Lettings/Property Management: Ongoing fees for managing rental properties including tenant placement, rent collection, and property maintenance.
3. Auction Services: Modern method of auction where auction fees are paid by the buyer rather than the seller.
4. Referral Fees: Referral commissions from mortgage brokers (Mortgage Advice Bureau) and conveyancing solicitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

EweMove operates as a hybrid UK estate and lettings agency delivering residential property sales, lettings, and property management services through a national network of 170+ independently owned franchise branches. Each customer is supported by a dedicated personal local agent available 24/7, with marketing across major UK portals, professional photography, floor plans, and AI-assisted Sale Ready conveyancing preparation that reduces completion times.

Product overview

EweMove Sales & Lettings is a UK hybrid estate and letting agency combining online capabilities with personal agent service. The core offering consists of residential property sales and lettings services delivered through a national network of 170+ franchise branches. The product portfolio includes the core sales and lettings services, enhanced by the AI-powered Sale Ready conveyancing preparation tool, guaranteed sale options via auction, and mortgage advisory services through Mortgage Advice Bureau partnership. Additional value-add services include instant property valuation tools, financial calculators, and risk-free guarantees (Happy Sale, Happy Buyer, Happy Landlord) that differentiate the service from traditional estate agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales
• Property Lettings
• Fully Managed Lettings
• Sale Ready
• Guaranteed Sale (Modern Auction)
• Mortgage Advisory Service
• Sale Ready Conveyancing

Quantifiable outcome

• Completion time reduced by average of 4 weeks with Sale Ready service
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• Mortgage Advice Bureau (MAB)coreStrategic or Co-development PartnerEweMove works with Mortgage Advice Bureau to provide expert mortgage and protection advice to customers. MAB has access to over 12,000 mortgages from 90+ lenders, helping EweMove customers secure funding for home purchases.
• The Mortgage GeniecoreStrategic or Co-development PartnerMortgage partner providing free mortgage advice to EweMove buyers, saving customers £499. Available 7 days a week to help secure funding for home purchases.
• Solicitor PartnerscoreStrategic or Co-development PartnerProfessional solicitor partners providing conveyancing services with access to EweMove systems for faster transaction progression.
• MovebutlersupportingTechnology or IntegrationSales progression partner that helps speed up house sales by keeping transactions moving forward.
• iampropertysupportingTechnology or IntegrationNewcastle-based online property firm offering Sale Ready service for Private Treaty transactions. Uses AI-driven insights to streamline transactions and reduce completion times.
• Deposit Protection Scheme (DPS)coreTechnology or IntegrationApproved scheme for protecting tenant deposits, providing peace of mind for landlords and tenants.
• Propertymark (ARLA)coreOthersEweMove is part of Propertymark Client Money Protection scheme operated by ARLA (Association of Residential Letting Agents). Provides £25,000 loss protection cover for landlords.
• National Approved Letting Scheme (NALS)coreOthersEweMove Sales & Lettings Limited is licensed by NALS, providing assurance of professional, regulated service with effective complaints redress system.
• The Property OmbudsmancoreOthersIndependent ombudsman scheme for resolving complaints. EweMove branches are required members for formal adjudication of unresolved complaints.
• RightmovecoreChannel Partner/ Reseller/ DistributorMajor UK property portal where EweMove listings are featured to reach property seekers.
• ZooplacoreChannel Partner/ Reseller/ DistributorProperty portal partner for listing properties and reaching buyers/renters.
• OnTheMarketsupportingChannel Partner/ Reseller/ DistributorProperty portal partner for property listings.
• PrimeLocationsupportingChannel Partner/ Reseller/ DistributorProperty portal partner for premium property listings.
• Dataloft by PriceHubblesupportingTechnology or IntegrationData provider supplying market indicators, house prices, rental data, and regional market analytics displayed on the EweMove website.
• Live Chat SupplierssupportingTechnology or IntegrationLive chat application providers enabling 24/7 customer communication on the EweMove website.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hunters Property Group: UK national estate agency franchise network with a similar large branch count and franchise-driven distribution model; the closest like-for-like competitor to EweMove on business model and scale.
• Purplebricks / Strike: Online-first UK hybrid estate agency offering sold-by-the-hour pricing and digital tools; competes head-to-head for sellers prioritising cost and convenience over full-service agency.
• Yopa: UK hybrid estate agency combining local agents with an online platform; targets the same value-conscious seller segment as EweMove's hybrid model.

Broad incumbents

• Connells Group: Largest UK estate agency group (owns Connells, Countrywide, Your Move, Sequence); a broad incumbent with national footprint and deep resources versus EweMove's leaner franchise model.
• Spicerhaart: Large UK estate agency group (also owns haart, Chewton Rose, Felicity J Lord); broad incumbent with national coverage overlapping EweMove's regions.
• Foxtons: Premium London-centric estate agency brand; broad incumbent competing in shared higher-value transaction segments where EweMove branches also operate.
• Savills: Global real estate services firm with significant UK residential sales and lettings operations; broad incumbent and aspirational peer at the premium end of the market.
• Knight Frank: International real estate consultancy with UK residential sales, lettings and property management; broad incumbent offering directly overlapping services in prime and suburban markets.

Emerging players

• Strike: Newer online-first estate agency (having acquired Purplebricks' assets) offering fixed-fee sales; an emerging hybrid player applying pricing pressure on full-service and hybrid incumbents like EweMove.

Regional players

• Andrews Estate Agents: Established UK regional estate agency group with strong South/Midlands presence; regional player offering comparable services in geographies where EweMove also branches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ewemove-com

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EweMove Sales & Lettings