Roos International

What Roos International does

Roos International Ltd. Inc. is a privately held distributor and showroom operator specializing in architectural and design surfacing materials, headquartered in Deerfield Beach, Florida. Founded in 1994 and operating with 11-50 employees, the company self-positions as South Florida's leading architectural and interior design materials showroom — branded as the 'Material's Candy Store' — serving architects, interior designers, contractors, and architectural millwork trades. The product portfolio spans six categories: acoustical products (Akupanels, Ezobord, Novelio Acoustiver, Resonance Art), architectural panels (ATI Decorative Laminates, Duchateau, Interlam), laminates and veneers (Lab Designs, Barnwood, Decotone, Ecodomo, Specified Metals), specialty products (TransOnyx), wallcoverings (Novelio, Texturglas, Dani Leather, Maya Romanoff), and digital collections. Distribution occurs through a single physical showroom with nationwide shipping via UPS, FedEx, and freight.

The business model is multi-brand specialty distribution, reselling curated product lines from approximately 15+ vendor partners under exclusive or non-exclusive agreements. Technical differentiators include Class A fire-rated acoustic panels with NRC ratings up to 0.97, GREENGUARD-certified low-VOC laminates, and recycled-content materials such as PET panels made from 50% recycled plastic and recycled leather veneers. The company emphasizes U.S.-sourced, tariff-free sustainable materials as a procurement advantage. Pricing is quote-based with no public disclosure, and the company supports the buying process through sample requests, quote requests, and an interactive digital line card.

Go-to-market is sales-led: customers engage via the website, in-person showroom visits, or direct contact, with same-day Florida sample shipping for orders placed before 4 PM. Marketing is conducted primarily through organic social media (Instagram, Pinterest, Facebook, LinkedIn, YouTube, X), email newsletters, blog content, and industry association memberships (Wallcovering Installers Association, AIA Florida, NEWH). There are no disclosed funding rounds, institutional investors, M&A activity, or public revenue figures; the company operates as an independently owned specialty distribution business.

Name

Roos International

Legal name

Roos International Ltd. Inc.

Website

https://roosintl.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Roos International is a privately held architectural and design surfacing materials distributor and showroom operator in Deerfield Beach, Florida, serving architects, interior designers, contractors, and millwork trades with a curated multi-vendor product portfolio including acoustical panels, laminates, veneers, and wallcoverings.

Ownership category

akta.pro rank

Product category

Architectural Surfacing Materials Distribution

NAICS

Other Paperboard Container Manufacturing (322219)

SIC

Wholesale-Paper & Paper Products (5110), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

Keywords

• Architectural surfacing materials
• Interior design products
• Acoustic wall panels
• Decorative laminates
• Architectural wallcoverings

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: Roos International generates revenue through the sale of architectural and design surfacing materials including acoustical products, wall panels, laminates, veneers, wallcoverings, and specialty products. Products are sold to architects, interior designers, contractors, and millworkers primarily through showroom and direct sales channels.
2. Sample Requests: The company fulfills sample requests from potential customers who want to evaluate materials before purchasing, with samples shipped same day if ordered before 4 PM within Florida.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Roos International is a distributor and showroom operator for architectural and design surfacing materials, offering acoustical products, architectural panels, laminates, veneers, wallcoverings, and specialty products from multiple manufacturer partners. The company sells through a physical showroom in Deerfield Beach, Florida, with nationwide shipping and quote-based pricing serving architects, interior designers, contractors, and millwork trades.

Product overview

Roos International is South Florida's leading architectural and interior design materials showroom, offering over 30 years of expertise in surfacing materials for both interior and exterior applications. Their portfolio is organized into six main product categories: (1) Acoustical Products including Akupanels (Acoustical Art Concepts), Ezobord, Novelio Acoustiver, and Resonance Art for sound absorption; (2) Architectural Panels including ATI Decorative Laminates (MirroFlex), Duchateau 3D wood panels, and Interlam decorative screens; (3) Laminates & Veneers featuring Lab Designs (600+ patterns), Barnwood Veneers, Decotone Surfaces, Ecodomo recycled leather, and Specified Metals; (4) Specialty Products including TransOnyx faux onyx; (5) Wallcovering with Novelio, Texturglas, Dani Leather Italian leather, and Maya Romanoff; and (6) Digital Collection products. The company also distributes Stratto RLV (peel-and-stick recycled leather veneer by Ecodomo) and Akutile acoustic slat panels as specialized sub-products. They serve architects, interior designers, contractors, and millwork trades with tariff-free U.S.-sourced sustainable materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Akupanels (Acoustical Art Concepts) Class A Fire Rated acoustical wall panels made from PET polyester fiber containing 50% recycled plastic bottles, providing sound absorption and reverberation control with NRC rating of 0.97. Distributed to architects, designers, contractors, and millworkers.
• Ezobord Design-driven acoustic panels for sound absorption and aesthetic enhancement in interior commercial and residential spaces.
• Novelio Acoustiver Paintable acoustical wallcovering providing sound absorption while allowing customizable finishes for interior applications.
• Resonance Art Digital and decorative acoustic panels combining sound absorption with artistic design for interior applications.
• ATI Decorative Laminates (MirroFlex) Deeply textured decorative thermoplastic wall panels and ceiling tiles available in multiple sizes (4'x8' and 4'x10') with over 45 finish options, featuring BIO (Built-In-Overlap) seam system for easy installation.
• Duchateau Handcrafted 3D wood panels and architectural wood surfacing including Infuse and Pictura Rhythm lines in Oak or Walnut species.
• Interlam Decorative wall panels and screens with the Art Diffusion line offering over 150 architectural wall panel patterns featuring sculpted and carved designs including waves, ornamental textures, and modular repeating patterns.
• Lab Designs Over 600 laminate patterns and finishes including high gloss, matte, textured options plus custom digital printed high-pressure laminates. GREENGUARD Certified for low VOC emissions.
• Barnwood Veneers Real barnwood veneers providing reclaimed wood aesthetics at accessible price points for cabinetry and wall applications.
• Decotone Surfaces Decorative high-pressure laminates including the Metalli collection with metal finishes for modern interiors.
• Ecodomo Recycled leather veneers including Stratto RLV peel-and-stick product line, eco-friendly surface solutions made from upcycled leather fibers with pressure-sensitive adhesive backing.
• Specified Metals Digital and textured metal laminates for decorative architectural applications, including phenolic-backed metal laminates that can be paired with Akupanel products.
• TransOnyx Translucent faux onyx panels providing decorative surfacing with unique light-transmitting visual effects for interior design applications.
• Novelio Innovative and sustainable wallcovering solutions for interior applications.
• Texturglas Paintable wallcovering textures providing decorative, seamless finishes that can be customized with paint.
• Dani Leather Authentic Italian leather wallcovering for luxury interior applications.
• Maya Romanoff Designer wallcovering brand featuring artistic and handcrafted wallcovering collections.
• Aluwood Thermally treated wood slat panels for exterior applications, combining natural wood aesthetics with enhanced durability.
• Akutile Acoustic slat panels (23 5/8" x 23 5/8" x 13/16") backed with Resonance Acoustic panel and faced with wood veneer or laminate, with NRC rating of 0.97.

Quantifiable outcome

• Sound absorption with NRC rating of 0.97 at 1000HZ frequency
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Acoustical Art ConceptscoreChannel Partner/ Reseller/ DistributorRoos International serves as a distributor for Acoustical Art Concepts products including Class A Fire Rated Akupanels, Akuplank, Akutile, and Resonance acoustic solutions. These PET-based acoustic panels are made from 50% recycled plastic and feature NRC ratings up to 0.97.
• Lab DesignscoreChannel Partner/ Reseller/ DistributorLab Designs offers over 600 laminate patterns including high gloss, matte, textured finishes, solid colors, and woodgrains. Roos International distributes their GREENGUARD Certified, commercially durable laminates for wall panels, cabinetry, and millwork.
• DuchateaucoreChannel Partner/ Reseller/ DistributorDuchateau provides handcrafted 3D wood panels including the Pictura collection with Rhythm Raw Walnut and Infuse patterns. Products are available in Oak and Walnut species with various finish options.
• Interlam / Art DiffusioncoreChannel Partner/ Reseller/ DistributorInterlam's Art Diffusion line offers over 150 architectural wall panel patterns with sculpted and carved designs. Roos International distributes these for commercial and residential wall applications.
• EcodomocoreChannel Partner/ Reseller/ DistributorEcodomo provides recycled leather veneers including the Pebble Shagreen collection and Stratto RLV peel-and-stick products. Made from upcycled leather fibers, these offer sustainable surface solutions for cabinetry, walls, and furniture.
• ATI Decorative SurfacescoreChannel Partner/ Reseller/ DistributorATI Decorative offers MirroFlex deeply textured thermoplastic wall panels with over 45 finishes, including the Glacier collection. Products feature Built-In-Overlap (BIO) seam system for easy installation.
• Specified MetalscoreChannel Partner/ Reseller/ DistributorSpecified Metals provides digital and textured metal laminates that can be paired with Akupanel products for custom design combinations.
• Barnwood / Barnwood VeneerscoreChannel Partner/ Reseller/ DistributorBarnwood offers real reclaimed barnwood veneers providing authentic reclaimed wood aesthetics without the reclaimed wood price.
• NoveliocoreChannel Partner/ Reseller/ DistributorNovelio provides innovative and sustainable wallcovering solutions including Novelio Acoustiver paintable acoustical wallcovering and Novelio Classic wallcoverings.
• EzobordcoreChannel Partner/ Reseller/ DistributorEzobord offers design-driven acoustic solutions distributed by Roos International for commercial and residential sound absorption applications.
• Dani LeathercoreChannel Partner/ Reseller/ DistributorDani Leather provides authentic Italian leather products for wallcovering and specialty interior applications.
• TransOnyxcoreChannel Partner/ Reseller/ DistributorTransOnyx offers translucent faux onyx products for distinctive interior design applications requiring light-transmitting surfaces.
• Decotone SurfacescoreChannel Partner/ Reseller/ DistributorDecotone Surfaces provides decorative high-pressure laminates including the Metallics collection for modern, rustic, and natural design aesthetics.
• TexturglascoreChannel Partner/ Reseller/ DistributorTexturglas offers paintable wallcovering textures for reinforcing and decorating walls with seamless surface solutions.
• Maya RomanoffcoreChannel Partner/ Reseller/ DistributorMaya Romanoff is featured at the showroom as an exclusive wallcovering option, described as making every wall beautiful with artisanal surface treatments.
• Wallcovering Installers AssociationminorGTM or Marketing PartnerIndustry association affiliation providing professional credibility and network access within the wallcovering installation community.
• AIA Florida ChapterminorGTM or Marketing PartnerProfessional affiliation with the American Institute of Architects Florida Chapter, connecting with architect community.
• NEWH - Hospitality Industry NetworkminorGTM or Marketing PartnerIndustry network affiliation connecting Roos International with the hospitality design and procurement community.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Architectural Surfaces: Architectural Surfaces is a specialty distributor and showroom of decorative surfacing materials (tile, stone, mosaics, wood, panels) serving architects, designers, and builders — directly comparable to Roos's curated surfacing showroom model and A&D customer base.
• Materials Marketing: Materials Marketing operates design-focused showrooms distributing premium architectural surfaces, wallcoverings, and specialty materials to the architecture and design community — overlapping closely with Roos's showroom-based, designer-driven distribution model.
• Decorative Materials: Decorative Materials is a specialty distributor of architectural finishes, panels, and surfacing products serving designers and contractors in select U.S. markets — a close analog to Roos's product mix and customer segments.

Broad incumbents

• MSI (M S International): MSI is one of the largest U.S. distributors of surfacing materials including countertops, flooring, wall tile, and hardscapes. While far larger and broader in scope than Roos, MSI competes for the same architect, designer, and contractor customers through design showrooms and digital catalogs.
• Emser Tile: Emser Tile is a national designer and distributor of tile, natural stone, and decorative surfacing products with showrooms across the U.S. It overlaps with Roos on architectural surfacing distribution and A&D specification, though with a much broader portfolio and geographic footprint.
• Walker Zanger: Walker Zanger is a designer and distributor of premium tile, stone, mosaics, and architectural surfaces sold through showrooms to architects and designers. It is comparable to Roos in targeting the design community with high-end, curated surfacing collections.
• Cosentino: Cosentino is a global manufacturer and distributor of engineered surfacing products (Dekton, Silestone) with branded showrooms serving architects and designers — comparable to Roos's surfacing and designer-customer focus, though vertically integrated as a manufacturer.

Emerging players

• Surface Hub: Surface Hub is a multi-brand architectural surfaces distributor offering panels, laminates, and specialty finishes to the A&D market — a smaller, multi-vendor distributor with a comparable go-to-market to Roos in overlapping product categories.
• TileBar: TileBar is a digitally native distributor of tile, mosaics, and decorative surfacing products selling to designers and consumers online. While more transactional and digital than Roos, it overlaps on surfacing product categories and serves a portion of the same A&D customer base.
• Artaic: Artaic designs and supplies custom mosaic and architectural surfacing solutions for commercial and hospitality projects. It overlaps with Roos in supplying designer-specified surfacing for commercial interiors, though with a narrower, custom-driven product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/roosintl
• YouTubeyoutube.com/@roosinternationalltdinc8765
• Facebookfacebook.com/RoosInternational
• LinkedInlinkedin.com/company/roos-international-ltd-
• Instagraminstagram.com/roosintl
• Pinterestpinterest.com/roosintl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roos International