Decorative Materials
Decorative Materials is a luxury tile, stone, and bath products retailer operating six appointment-only showrooms across Colorado, serving interior designers, architects, contractors, and homeowners with a curated portfolio of artisan brands and an exclusive Salvatori dealership.
- Company typePrivate
- Founded1988
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Decorative Materials does
Decorative Materials is a luxury tile, stone, and bath products distributor and retailer operating an appointment-only showroom model across Colorado. The company maintains six locations spanning Denver and mountain resort markets (Vail, Basalt, Telluride, Crested Butte, Steamboat Springs), plus a Denver warehouse that fulfills in-stock SKUs within 24-48 hours. Its product portfolio covers stone, porcelain, ceramic, glass, cement, metal, mosaic, pavers, slabs, and vanities, with a curated selection sourced from artisan manufacturers including New Ravenna, Artistic Tile, AKDO, StoneImpressions, Allison Eden Studios, Mosaique Surface, Maison Surface, Trame di Pietra, THG Paris, Stone Forest, and Kevin O'Brien. Decorative Materials holds an exclusive Colorado dealership for Salvatori products, providing differentiated access to premium stone lines such as Bamboo Carrara.
The company serves three primary customer segments: interior designers and architects (the lead vertical), contractors and builders, and discriminating homeowners. Trade professionals access samples, pricing, and ordering through a dedicated trade registration system, while consumers engage via appointment-based showroom visits. Marketing channels center on Instagram content, an editorial blog, an inspiration gallery with a design style quiz, and trade relationship management. There is no proprietary technology platform; the underlying capability is design curation, supplier relationships, and consultative selling by knowledgeable staff.
The business model is product resale, with quote-based pricing across a cost-indicator spectrum ($$ to $$$$$) and no publicly disclosed price list. Revenue is generated through one-time purchases of tile, stone, mosaic, and bath products, complemented by design consultation and sample services. Pricing is not disclosed publicly, and no financial metrics (revenue, headcount, funding) are available in the source data. The company is privately held with no disclosed parent company, institutional investors, or PE/VC backing.
Decorative Materials firmographics
Firmographics- Name
- Decorative Materials
- Legal name
- Decorative Materials
- Website
- https://decorativematerials.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decorative Materials is a luxury tile, stone, and bath products retailer operating six appointment-only showrooms across Colorado, serving interior designers, architects, contractors, and homeowners with a curated portfolio of artisan brands and an exclusive Salvatori dealership.
- Ownership category
- akta.pro rank
Decorative Materials industry classification
Industry- Product category
- Luxury Tile and Stone Retail Distribution
- NAICS
- Other Building Material Dealers (444180)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)
Keywords
Where Decorative Materials is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Decorative Materials business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Tile and Stone Product Sales: Revenue generated from the sale of high-end tile, stone, mosaic, glass, porcelain, ceramic, concrete, metal, and bath products. Products are sourced from various manufacturers and sold through showrooms and warehouse to trade professionals and homeowners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In Stock products ship within 24-48 hours from Denver warehouse |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Decorative Materials product offering
Product offeringCore offering
Decorative Materials distributes and retails high-end tile, stone, mosaic, glass, porcelain, ceramic, concrete, metal, paver, slab, and bath products through six appointment-only showrooms and a Denver warehouse in Colorado. The company curates artisan collections from manufacturers such as New Ravenna, Salvatori, Artistic Tile, AKDO, StoneImpressions, Allison Eden Studios, Mosaique Surface, Maison Surface, Trame di Pietra, and Kevin O'Brien, and offers complementary tile design consultation and sample services to registered trade professionals and discriminating homeowners.
Product overview
Decorative Materials is a luxury tile, stone, and bath products distributor operating showrooms across Colorado (Denver, Vail, Basalt, Telluride, Crested Butte, Steamboat Springs). The company offers an extensive portfolio of surface materials organized into product categories including Stone (marble, limestone, dolomite), Porcelain, Ceramic, Glass (mosaics, art glass, recycled glass), Concrete/Cement, Metal, Mosaic, Pavers, and Slabs. The product line features designer collections from artisan manufacturers such as New Ravenna, Salvatori, Artistic Tile, AKDO, StoneImpressions, Allison Eden Studios, Mosaique Surface, and Maison Surface. Key product families include the Heritage Collection by New Ravenna (celebrating 30 years of craftsmanship), the Geometro Collection of recycled glass mosaics, the Canva Collection by Trame di Pietra, AKDO's Beacon art glass series, and StoneImpressions' Regency Collection of decorative stone murals. The company also offers custom vanities including Stone Forest products, and provides complementary services including tile design consultation, free trade resources, and sample ordering (with In Stock items shipping within 24-48 hours from the Denver warehouse). Decorative Materials serves discriminating professionals and homeowners through appointment-only showroom visits.
Differentiator
Problem solved
Functional benefit
Products and services
- Stone Natural stone tile products including marble, limestone, dolomite, and other natural stone varieties for interior and exterior applications, sold to trade professionals and homeowners through Colorado showrooms and Denver warehouse.
- Porcelain Porcelain tile products available in various sizes, finishes, and styles for residential and commercial applications, sourced from manufacturer partners and distributed through Colorado showrooms.
- Ceramic Ceramic tile products including standard ceramic and mosaic tiles for walls and floors, distributed to trade professionals and homeowners in Colorado.
- Glass Glass mosaic and tile products including hand-cut glass, art glass, recycled glass mosaics, and iridescent glass options sourced from artisan manufacturers.
- Concrete Cement and concrete tile products for contemporary interior and exterior design applications, distributed through Colorado showrooms.
- Metal Metal tile products for accent walls and decorative architectural applications, offered as part of the tile and stone portfolio.
- Mosaic Mosaic tile products including glass mosaics, stone mosaics, and mixed-material mosaic designs from various artisan manufacturers (New Ravenna, Allison Eden Studios, Mosaique Surface, AKDO, Maison Surface, StoneImpressions, Kevin O'Brien, Trame di Pietra).
- Pavers Outdoor pavers designed for exterior applications and landscape design projects, distributed through Colorado showrooms.
- Slab Large stone slabs for countertops, vanities, and architectural applications, sourced from natural stone suppliers.
- Vanities Custom and designer vanities including Stone Forest vanities available exclusively at the Basalt showroom, alongside other vanity offerings.
- Tile Design Services Professional tile design consultation service that helps trade professionals and homeowners select and coordinate tile, stone, and bath materials for their projects.
- Sample Services Sample ordering service available to registered trade professionals; in-stock collection items ship from the Denver warehouse within 24-48 hours.
Companies that use Decorative Materials
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Decorative Materials technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Decorative Materials partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- SalvatoricoreDecorative Materials is the exclusive dealer to stock Salvatori products in Colorado. They offer Bamboo Carrara and other Salvatori stone products including exclusive textures and finishes. Products are part of the stocked program with additional colors and textures available via special order.
- New RavennacoreNew Ravenna is a key supplier offering Heritage collection mosaics celebrating 30 years of design innovation. Products include Chinoiserie, Dog Delft, Granada Grande Glass, Memphis Raku Jet, Hare Apparent, Feline Glass, and other hand-cut glass mosaics. Many products are made to measure with custom colorways available.
- Artistic TilecoreArtistic Tile supplies include Hip 2B Square, Ali Budd Kata collection, Butter Noodles Waterjet Mosaic from Al Dente Collection, Breccia Vino Marble Tumbled Triangle Tile, and other artisan glass and stone products. Products feature bespoke artisan craftsmanship.
- Mosaique SurfacecoreFeatured on homepage featuring Wabi Sabi Petite 2 product. French manufacturer known for artisan mosaic craftsmanship.
- Allison Eden StudioscoreAllison Eden Studios provides artisan glass mosaic tiles including Botanicus Reef, Botanicus Bloom, Truffle (Ready to Wear collection), Green Moroccan Heart mosaic, and other handcrafted mosaic designs. Products are sustainably made with unique artistic compositions.
- StoneImpressionscoreStoneImpressions supplies decorative stone designs including Koi, Bakasana Birds, Finial, and Wonderland murals for the Regency Collection. Designs are intended to repeat continuously and can be customized to fit installation spaces.
- Kevin O'BrienminorKevin O'Brien provides the Natural Selections Collection including Feline Glass, featuring Absolute White, Pewter, Mica, Opal, and Champagne Sea Glass finishes. Made to measure with custom color and finish options.
- Maison SurfaceminorFeatured on homepage as a supplier/manufacturer partner. French surface manufacturer.
- Maison Surface (Ikat Collection)minorLoom mosaic from the Ikat Collection features Quartz, Aquamarine, Tanzanite and Turquoise jewel glass. Custom colorways and finishes available.
- AKDOcoreAKDO provides Beacon series glass mosaics including Beacon Ikat Calico, Beacon Brilliance, Beacon Loom, Beacon Aster, and Beacon Splendor collections. Known for art glass with variations in color and finish options.
- Trame di PietracoreTrame di Pietra provides the Canva Collection featuring Loggos and Màlia Noir stones. Materials are conceived as a canvas with patterns that can be engraved from simple to sophisticated. Available in multiple stone colors and porcelain options.
- THG ParisminorTHG Paris supplies plumbing fixtures featured in showroom vignettes, including exposed tub fillers and bath fixtures. Featured in Basalt showroom Ralph Lauren-inspired vignette.
- Stone ForestminorStone Forest provides sculptural bathtubs and vanities featured in showroom displays. Available exclusively at the Basalt showroom.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Decorative Materials competitors and assessment
Company assessmentDirect peers
- TileBar: National online-first retailer of tile, stone, and bath products with showrooms; directly comparable to Decorative Materials in product mix (porcelain, ceramic, mosaic, stone) and target customer (designers and homeowners), though distributed nationwide rather than concentrated in one state.
- Fireclay Tile: Design-forward tile maker and retailer offering ceramic, glass, and stone tile to trade professionals and homeowners; comparable to Decorative Materials in artisan positioning, designer-friendly service model, and trade specification focus.
- Clé Tile: Curated luxury tile retailer featuring artisan and handmade tile (zellige, cement, glass, stone) for designers and high-end residential projects; closely aligned with Decorative Materials' curated artisan assortment and designer customer base.
- Ann Sacks Tile & Stone: Kohler-owned luxury tile, stone, and plumbing showroom retailer with showrooms across major U.S. markets; directly comparable curated assortment, designer trade program, and showroom-led GTM motion.
- Walker Zanger: Luxury tile and stone brand with showrooms serving interior designers, architects, and homeowners; comparable in product mix (stone, porcelain, mosaic, glass) and trade-focused specification model.
- Stone Source: Showroom-based distributor of natural stone, porcelain, ceramic, and glass tile serving architects, designers, and contractors; directly comparable curated product model and trade specification customer base.
Others
- New Ravenna: Hand-cut mosaic manufacturer and a core supplier to Decorative Materials; included as an ecosystem partner rather than competitor, since Decorative Materials distributes New Ravenna products rather than competing with them.
- Artistic Tile: Designer tile and stone manufacturer and key supplier for Decorative Materials; an upstream partner in the value chain rather than a direct competitor, but relevant for understanding product assortment.
- AKDO: Tile and stone manufacturer and core supplier for Decorative Materials (Beacon, Ikat, Loom collections); an upstream brand partner rather than competitor, but illustrative of the artisan positioning Decorative Materials represents.
Broad incumbents
- The Tile Shop: National specialty tile retailer with company-owned showrooms across the U.S.; competes in the same product category but operates at significantly larger scale and broader price points than Decorative Materials' luxury focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Decorative Materials social profiles
Digital presenceDecorative Materials financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decorative Materials leadership team
Management profileNumber of profiles
Decorative Materials funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decorative Materials M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decorative Materials
What does Decorative Materials do?
Decorative Materials distributes and retails high-end tile, stone, mosaic, glass, porcelain, ceramic, concrete, metal, paver, slab, and bath products through six appointment-only showrooms and a Denver warehouse in Colorado. The company curates artisan collections from manufacturers such as New Ravenna, Salvatori, Artistic Tile, AKDO, StoneImpressions, Allison Eden Studios, Mosaique Surface, Maison Surface, Trame di Pietra, and Kevin O'Brien, and offers complementary tile design consultation and sample services to registered trade professionals and discriminating homeowners.
Is Decorative Materials a public or private company?
Decorative Materials is a private company. It is classified as unknown and is currently operating.
When was Decorative Materials founded?
Decorative Materials was founded in 1988. It employs 11 to 50 people.
Where is Decorative Materials based?
Decorative Materials is headquartered in Denver, United States, in the North America region.
How does Decorative Materials make money?
One revenue line is on record: tile and Stone Product Sales.
Who are Decorative Materials's main competitors?
Direct peers on record are TileBar, Fireclay Tile, Clé Tile, Ann Sacks Tile & Stone, Walker Zanger and Stone Source. Others are New Ravenna, Artistic Tile and AKDO. The Tile Shop is listed as a broad incumbent.
Does Decorative Materials have an API?
No public API is recorded for Decorative Materials.
What industry is Decorative Materials in?
Decorative Materials's product category is Luxury Tile and Stone Retail Distribution. Its primary akta.pro industry code is CRAIAFAJ, Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms. Its NAICS code is 444180 and its SIC code is 5700.