What Autoflow does

Autoflow is a private, founder-owned software company headquartered in Dallas, Texas, that builds a cloud-based CRM and workflow automation platform for automotive repair shops. Founded in 2012 by Chris Cloutier (who also co-owns Golden Rule Auto Care), the platform began as a text-message communication tool and expanded into a multi-module suite organized around the customer lifecycle: scheduling and 2-way texting before the visit; Digital Vehicle Inspection (DVI), workflow automation, Techflow technician tracking, and Quality Control during the visit; and review requests, service reminders, Text-to-Pay, rewards, and a CRM marketing module after the visit. Its iDVI sub-brand provides virtual inspections for warranty claims administrators.

The technology stack is fully cloud-based with 100% web architecture accessible from desktop, tablet, and mobile devices, and is intentionally designed to complement rather than replace existing shop management systems. The company has built deep integrations with 15+ leading shop management platforms (Tekmetric, NAPA TRACS, Mitchell1, Shop-Ware, CDK Global, and others), vehicle data providers (MOTOR, AllData), tools (Groove Glove), and surface channels (Google Reserve). AI is applied in two feature areas: LLM-based rewriting of technician notes for clearer customer communication, and predictive analytics that surface upcoming service needs in the Service Reminder Queue.

The business model is a month-to-month SaaS subscription (with a 10% annual discount) covering a core CRM bundle plus add-on modules, with unlimited users included to lower seat-count friction and a 14-day free trial as the entry point. A secondary transactional revenue stream comes from a pay-as-you-send direct mail marketing product sold on per-piece pricing. Distribution combines demo-led inside sales, self-service trial, and channel partnerships through shop management system vendors. Customers include independent repair shops, multi-shop operators, tire shops, dealerships across multiple vehicle categories, warranty claims administrators, and educational programs; named accounts include Christian Brothers Automotive (200+ locations), AAA Carolinas Car Care, RepairPal Certified Network, and Alliance Service Centers (Auto Value / Bumper to Bumper / Confidence Plus).

Name

Autoflow

Legal name

Autoflow

Website

https://autoflow.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Autoflow is a cloud-based CRM and workflow automation platform for automotive repair shops, built around Digital Vehicle Inspection, 2-way texting, scheduling, and post-visit follow-up, distributed to thousands of SMB shops in the US, Canada, and Australia.

Ownership category

akta.pro rank

Product category

Automotive Repair CRM and Workflow Automation Software

NAICS

Custom Computer Programming Services (541511), Automotive Body, Paint, and Interior Repair and Maintenance (811121)

SIC

Services-Prepackaged Software (7372), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

Keywords

• Automotive CRM software
• Digital vehicle inspection
• Shop workflow automation
• Two-way texting service
• Auto repair management

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Software Subscription (Core CRM Module): Monthly subscription for the core CRM and workflow automation platform with modules for scheduling, texting, DVI, workflow, quality control, reviews, reminders, rewards, and text-to-pay. Offered month-to-month with no long-term contract. Annual discount of 10% available for 12-month commitment. Includes unlimited users at no additional charge.
2. Acquisition Mail Marketing: Direct mail marketing solution for customer acquisition with pay-as-you-send pricing model. Prices range from $0.62-$0.90 per postcard depending on volume (1000-20,000+ pieces). Minimum order of 1000 mailers.
3. Retention Mail Marketing: Direct mail marketing solution for customer retention including postcards and IRS letters. Pricing from $1.13-$1.39 per piece depending on format and mailing speed. Available to Tekmetric, Omnique, Protractor, and NAPA TRACS integrations only.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Autoflow sells a cloud-based end-to-end CRM and workflow automation platform for automotive repair shops. The core offering bundles Digital Vehicle Inspection (DVI) with photos and video, two-way text messaging, online scheduling, digital workflow management, quality control checklists, automated review requests, AI-enhanced technician notes, AI-powered service reminders, text-to-pay, rewards and referrals, and an integrated marketing module, complemented by a virtual inspection sub-brand (iDVI) for warranty claims. All modules integrate with leading shop management systems (Tekmetric, NAPA TRACS, Mitchell1, Shop-Ware, CDK, etc.) so shops can adopt Autoflow without replacing existing software.

Product overview

Autoflow is a cloud-based end-to-end CRM platform for automotive repair shops operating on a platform-plus-modules architecture. The core platform provides Digital Vehicle Inspection (DVI), 2-Way Texting, Online Scheduling, and Digital Workflow capabilities. Add-on modules extend functionality with Quality Control, Techflow (technician efficiency tracking), Text-to-Pay, Automated Review Requests, Service Reminders with AI capabilities, Rewards and Referrals, and CRM Marketing Module with drag-and-drop email builder. An optional Direct Mail Marketing module provides customer acquisition/retention mailers with QR tracking. The company also offers iDVI as a virtual inspection sub-brand for warranty claims. All modules integrate with popular shop management systems (Tekmetric, NAPA TRACS, Mitchell1, Shop-Ware, CDK, and others) rather than replacing them, enabling shops to automate workflows without changing their existing SMS.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Scheduling Customer-facing online appointment booking tool that integrates with the shop calendar and Google Reserve, allowing customers to book appointments 24/7 from shop websites with automatic confirmations and reminders.
• 2-Way Texting Two-way SMS channel that lets vehicle owners and shops exchange messages and approve work in seconds, replacing phone tag and supporting automatic updates throughout the repair process.
• Appointment Reminders Automated reminder system that sends text and email notifications to customers about upcoming visits to keep shop schedules full and predictable.
• Digital Vehicle Inspection (DVI) Digital inspection platform with photos and video that replaces paper-based vehicle inspections, enabling technicians to create clear inspection reports with visuals to build customer trust and drive repair approvals.
• Digital Workflow Visual workflow management system that streamlines and standardizes shop processes from check-in through delivery, reducing delays and boosting profit.
• Techflow Real-time technician efficiency and bay throughput tracking tool that optimizes workflow by managing parts orders, dispatching work, and tracking technician performance.
• Quality Control Digital quality control checklist process that standardizes final vehicle inspection at checkout to ensure delivery in expected condition and catch residual issues before customers do.
• Automated Review Request Automated system that sends review requests to customers after each visit to generate authentic online reviews and boost star ratings.
• Service Reminders AI-powered automated service reminder system that recognizes upcoming services from vehicle data and sends personalized text and email reminders based on mileage, time, or date intervals.
• Text-to-Pay Touchless PCI-compliant payment solution allowing shops to send invoices by text or email so customers can approve and pay remotely, with automatic receipt saving.
• Rewards and Referrals Loyalty program with points tracking, customizable rewards structure, and a visual referral tree mapping customer referrals to build retention.
• CRM Marketing Module Marketing automation add-on that automates customer follow-up, vehicle service reminders, email campaigns, and deferred services reminders through an integrated drag-and-drop email builder.
• Direct Mail Marketing Customer acquisition and retention direct mail solution with pay-as-you-send pricing, demographic targeting, zip/route selection, and trackable QR codes linking offline campaigns to online engagement.
• iDVI (Instant Digital Vehicle Inspection) Virtual inspection sub-product for warranty claims administration that enables Third-Party Administrators (TPAs) to conduct remote vehicle inspections and make faster claims decisions.

Quantifiable outcome

• 91% increase in Average Repair Order (ARO)
• +5 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

AI capability7 records

Feature10 records

Partnerships

15 partnerships are on record, tiered minor, strategic and core.

• Call InboundminorStrategic or Co-development Partner · 24 June 2026Joint webinar panel covering the full client journey from first call to next visit. Focus on how technology serves people and how well-connected tools change what shop teams are capable of.
• AppFueledminorStrategic or Co-development Partner · 24 June 2026Joint webinar panel participant focused on shop technology integration and the complete client journey from first call to next visit.
• Integrity Home ProtectionstrategicTechnology or Integration · 15 May 2025iDVI (Instant Digital Vehicle Inspection) virtual inspection platform partnered with Integrity Home Protection to streamline warranty claims inspections. This collaboration brings the iDVI platform into play for home warranty service contracts, extending Autoflow's virtual inspection technology beyond automotive into home warranty claims.
• Advance Auto Parts (MotoVisuals)coreTechnology or Integration · 1 August 2023Advance Auto Parts announced integration of its MotoVisuals repair animations tool with Autoflow's Digital Vehicle Inspection (DVI) software. MotoVisuals provides animated repair visualizations that enhance the inspection experience and help customers understand recommended services.
• RepairPalcoreGTM or Marketing Partner · 1 June 2022Partnership with RepairPal, the largest trusted auto repair network, to bring simplified texting solutions to RepairPal's Certified network of repair shops. Enables shops in the RepairPal network to use Autoflow's communication tools.
• Groove Glove (Tire Profiles Inc.)coreTechnology or Integration · 1 April 2021Integration with Groove Glove, a handheld laser-based scanner from Tire Profiles Inc. Tire and alignment data is instantly transferred to the customer's Digital Vehicle Inspection (DVI) report.
• CDK GlobalcoreTechnology or Integration · 1 August 2020Integration with CDK Global offering extended functionality through adding Autoflow's workflow, communications, Multi Point Inspections (MPI), and quality control features to CDK users.
• Alliance Service Centers (Auto Value, Bumper to Bumper, Confidence Plus)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Autoflow became an approved provider for the Aftermarket Auto Parts Alliance's Certified Service Center (CSC) program, serving Auto Value, Bumper to Bumper, and Confidence Plus Certified Service Centers.
• Christian Brothers AutomotivecoreGTM or Marketing Partner · 1 July 2019Technology partnership enabled Christian Brothers Automotive to offer real-time text-message repair updates to customers across all 200 locations. Customers can view photos, repair recommendations, and estimated completion time through the digital vehicle inspection system.
• AAA Carolinas Car CarecoreGTM or Marketing Partner · 1 July 2019Partnership with AAA Carolinas Car Care to provide Digital Vehicle Insight (DVI) to educate customers on vehicle condition and enable confident, informed repair approval decisions.
• MOTOR (Vehicle Data)coreTechnology or Integration · 1 July 2018Integration with MOTOR, a provider of vehicle data since 1903 (nearly 115 years), offering technicians ability to view scheduled vehicle maintenance charts directly within the digital inspection.
• TekmetriccoreTechnology or IntegrationIntegration partner providing real-time, two-way synchronization that eliminates double data entry between Tekmetric shop management system and Autoflow's DVI and communication tools.
• NAPA TRACScoreTechnology or IntegrationIntegration partner enabling NAPA AUTO PARTS affiliated shops to use Autoflow's workflow and communication tools alongside NAPA TRACS management system.
• Shop-WarecoreTechnology or IntegrationIntegration partner allowing Shop-Ware users to add Autoflow's workflow, communications, and digital inspection capabilities.
• Mitchell1coreTechnology or IntegrationIntegration partner providing Mitchell1 shop management system users access to Autoflow's digital vehicle inspection and communication tools.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/autotextme
• YouTubeyoutube.com/channel/UC9YkXc7f2O0vtOipZSfrVVQ
• Facebookfacebook.com/autotext.me
• LinkedInlinkedin.com/company/autotext-me

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoflow