Keyrenter

What Keyrenter does

Keyrenter is a franchise-based residential property management company headquartered in Midvale, Utah, operating under parent entity KEY IP LLC and founded in 2015. The company targets individual and small-scale real estate investors, absentee landlords, busy professionals, and inexperienced landlords seeking professional management of single-family homes and condominiums across the United States. Keyrenter does not own the underlying rental real estate; it provides the management services and brand platform on top of which independently owned and operated franchise offices deliver local service.

The core offering is full-service residential property management, encompassing tenant placement, a proprietary 21-point tenant screening process (credit, background, employment, rental history, criminal, sex-offender registry, debt-to-income, and social media checks), lease preparation, rent collection, maintenance coordination, financial reporting, legal compliance guidance, and property inspections. Operations run on the AppFolio cloud-based property management platform, which provides 24/7 owner and resident portals for rent payment, maintenance requests, lease renewal, and reporting. Distribution is achieved through a national franchise network of 50+ independently owned and operated offices serving metropolitan and suburban markets across the US; each franchisee provides local market expertise backed by Keyrenter's brand, training, technology stack, and operational playbook.

Keyrenter earns revenue through a multi-stream model that includes recurring property management fees (typically a percentage of monthly rent), one-time tenant placement fees, maintenance coordination charges, marketing/advertising fees, and lease preparation fees at the franchisee level. The franchisor entity (KEY IP LLC) earns royalty streams, technology/marketing fund contributions, and onboarding fees from the franchisee network. Reported operational KPIs include a 0.2% annual eviction rate, 96% on-time rent collection, a 4.7/5 national Google review score, and 95% maintenance request satisfaction. Leadership includes CEO Nate Tew and co-founder Aaron Marshall (also referenced as a prior CEO).

Name

Keyrenter

Legal name

KEY IP LLC

Website

https://keyrenter.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Keyrenter is a Midvale, Utah-based franchisor of residential property management services, operating 50+ independently owned offices that manage single-family homes and condos for individual investors and landlords across the United States using the AppFolio platform.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential property management
• Single-family rentals
• Tenant screening services
• Landlord services
• Franchise property management

Headquarters

HQ city

Midvale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Management Fees: Ongoing property management fees typically charged as a percentage of monthly rental income or a flat rate, covering comprehensive services including tenant management, maintenance coordination, rent collection, and financial reporting.
2. Tenant Placement Fees: One-time fees covering tenant acquisition services including marketing, property showings, applicant screening, and lease agreement preparation. Charged when a tenant is successfully placed in a property.
3. Maintenance and Repair Services: Fees for routine upkeep and unexpected repairs coordinated through in-house teams or external contractors, including landscaping, plumbing, and emergency repairs.
4. Marketing and Advertising Services: Fees for promoting properties through online listings, social media, local advertising, signage, and open houses to attract tenants and minimize vacancies.
5. Lease Agreement Preparation: Fees for meticulous lease preparation ensuring protection for both property owners and tenants while maintaining fair and balanced agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Keyrenter provides full-service residential property management for single-family rentals and condos on behalf of property owners. Services include marketing and tenant placement, a 21-point tenant screening process, rent collection, maintenance coordination, accounting/owner reporting, and eviction support, delivered through a nationwide franchise network using the AppFolio platform.

Product overview

Keyrenter is a nationwide residential property management franchise offering a comprehensive, technology-enabled platform for managing single-family homes and condos across 50+ locations. The core offering centers on the Residential Property Management service, which integrates multiple operational modules including a 21-point Tenant Screening process, Property Marketing, Lease Management, Maintenance Coordination, Rent Collection, Financial Reporting, Legal Compliance, and Property Inspections. All operations are powered through AppFolio-based Online Owner/Tenant Portals providing 24/7 cloud-based access. For residents, Keyrenter provides a streamlined tenant experience through its Resident Services including digital rent payments, maintenance request submission, online lease renewal, and 24/7 emergency support. The company operates a franchise model with independently owned and operated locations nationwide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 0.2% Annual Eviction Rate - significantly below industry averages
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• AppFoliocoreTechnology or IntegrationKeyrenter uses AppFolio property management software as its primary technology platform. This software centralizes operations including online rent collection, maintenance tracking, tenant screening, and financial reporting. AppFolio automates routine processes and provides valuable insights, allowing tenants to pay rent online, reducing late payments, and enabling real-time maintenance request tracking. This technology partnership is fundamental to Keyrenter's operations and service delivery.

Scale indicators10 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Real Property Management: Real Property Management is one of the largest franchise-based residential property management networks in North America. Direct peer to Keyrenter given shared franchise model, single-family rental focus, and similar target customer (individual investors and absentee landlords).
• RPM Living: RPM Living is a vertically integrated single-family rental property manager. Comparable to Keyrenter in serving SFR investors with full-service management, but operates a corporate regional model rather than franchise network.
• Mynd Management: Mynd is a tech-enabled residential property management company specializing in single-family rentals. Direct competitor to Keyrenter for SFR landlords, with similar target customers (small/mid-portfolio investors) though operating on a corporate-owned rather than franchise model.
• HomeRiver Group: HomeRiver Group is a national single-family rental property management company formed through roll-ups of regional managers. Competes with Keyrenter for SFR portfolios and serves the same small-investor and institutional segments.

Broad incumbents

• Greystar Real Estate Partners: Greystar is the largest multifamily and SFR property management company globally, managing over $300B in assets. While primarily multifamily, its SFR arm competes with Keyrenter for larger portfolios and sets the operational benchmark for the industry.
• Invitation Homes: Invitation Homes is the largest publicly traded SFR owner/operator with ~80,000 homes. While primarily an institutional owner, its in-house property management competes with Keyrenter for SFR management best practices and benchmarks in the same tenant screening and rent collection domains.
• FirstService Residential: FirstService Residential is one of North America's largest residential property managers, primarily serving condominiums and HOA communities. Comparable to Keyrenter's condo management line while operating at much larger scale across multiple residential subsegments.
• American Homes 4 Rent: American Homes 4 Rent is a major institutional SFR owner-operator with ~59,000 homes. Comparable to Keyrenter in the SFR operational domain, with in-house management that benchmarks tenant placement, maintenance, and rent collection performance.

Others

• AppFolio: AppFolio is Keyrenter's core property management software provider and a key enabling technology partner. Relevant as an ecosystem participant and indirect competitive factor, since AppFolio also enables competing SFR managers and direct-to-landlord self-service options.

Emerging players

• Belong Network: Belong is a tech-enabled residential property management startup serving individual SFR owners. Competes with Keyrenter for the same customer segment with a modern tech stack, but operates a corporate model in limited metros rather than a franchise network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KeyrenterPropertyManagement
• Instagraminstagram.com/keyrenter
• YouTubeyoutube.com/channel/UCzGXV2z5eVd5gcAtHnCKNQA
• Xx.com/KeyrenterPM
• LinkedInlinkedin.com/company/keyrenterpropertymanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keyrenter