State Farm Arena

What State Farm Arena does

State Farm Arena is a private, multi-purpose sports and entertainment venue in downtown Atlanta (1 State Farm Drive), operating as the home of the NBA's Atlanta Hawks. The venue is owned and operated by Arena Operations, LLC, an affiliate of ATL Hawks, LLC, and has been functionally active since opening as Phillips Arena in 1999, before a $192.5 million renovation and rebranding to State Farm Arena in 2018. It hosts NBA regular-season and playoff games, touring concerts, family shows, and corporate events, with 101–250 employees supporting operations.

Revenue is generated across five core streams: ticket sales (via Ticketmaster as official partner), premium seating and suites (multiple branded clubs including Delta Sky360°, Sharecare Social, Concert, Harrah's Cherokee Casinos, and Players Club plus Loft, Cabana, Veranda, and Topgolf Swing Suites), concessions and food and beverage (cashless environment, in-house), sponsorship and brand integration (multi-platform deals), and parking (via ParkMobile). Customer segments comprise consumer event attendees, corporate clients purchasing suites and club access, artists and tour promoters booking dates, and sponsor partners. Suite pricing is documented from approximately $861 to $17,010 per event, with premium club upgrades sold as add-ons.

The venue differentiates operationally through a TRUE Platinum zero-waste certification (first sports and live entertainment venue in the world to achieve this), a 90%+ landfill diversion rate sustained since May 2021, and over 13 million pounds of waste diverted in five years. Technology integrations include Honeywell Forge for building sustainability (since 2024), Kimberly-Clark Onvation smart restrooms, Stripe-backed suite e-commerce via SuitePro, and a mobile app plus email insider program for ticket access. Recent strategic positioning includes selection to host eight FIFA World Cup 2026 matches alongside the Summer Kickoff ATL 19-night concert series, a 2025 Billboard Top 5 US / Top 7 Global venue ranking (third consecutive Top 10), and a 2025 Atlanta Journal-Constitution Top Workplace designation for the third time since 2021.

Name

State Farm Arena

Legal name

Arena Operations, LLC d/b/a State Farm Arena

Website

https://statefarmarena.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

State Farm Arena is a private multi-purpose event venue in downtown Atlanta, operated by Arena Operations, LLC as the home of the NBA's Atlanta Hawks. It hosts NBA games, concerts, and live events, generating revenue through ticketing, premium seating and suites, concessions, sponsorship deals, and parking.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

• Live entertainment venue
• Sports arena operations
• Premium hospitality suites
• Event ticketing services
• Concert venue management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from ticket sales for Atlanta Hawks games, concerts, and other events. Ticketmaster serves as the official ticketing partner.
2. Premium Seating & Suites: Revenue from luxury suite rentals, club seating (Delta Sky360° Club, Sharecare Social Club, Concert Club, etc.), and premium hospitality experiences
3. Concessions & Food & Beverage: Revenue from food, beverage, and merchandise sales within the arena. Cashless environment with card payments required at all locations.
4. Sponsorship & Brand Integration: Multi-platform brand integration deals with sponsors including in-arena signage, digital platforms, broadcasts, and premium hospitality spaces
5. Parking Services: Revenue from parking operations through ParkMobile, including premium parking options (State Farm Drive, Diamond Deck, Sapphire Deck, Ruby Lot)

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

State Farm Arena operates as a multi-purpose live entertainment and sports venue in downtown Atlanta, serving as the home arena for the NBA's Atlanta Hawks and hosting concerts, family shows, and corporate events. The venue sells event tickets (general admission), premium seating experiences including branded clubs (Delta Sky360° Club, Sharecare Social Club, Concert Club, Harrah's Cherokee Casinos Club, Players Club), luxury suite rentals, concessions and food and beverage services, parking, and hosts curated concert series such as Summer Kickoff ATL.

Product overview

State Farm Arena is a multi-purpose event venue and home of the NBA Atlanta Hawks. The venue offers a comprehensive portfolio including core event hosting (concerts, sports, family shows), premium seating experiences across multiple branded clubs (Delta Sky360° Club, Sharecare Social Club, Concert Club, Harrah's Cherokee Casinos Club, Players Club), luxury suite rentals (including Loft Suites, Cabana Suites, Concert Club Boxes, Veranda Suites, Topgolf Swing Suites), and digital products (mobile app, newsletter). The venue differentiates through sustainability leadership (TRUE Platinum Zero Waste certification), digital ticketing partnerships, and premium hospitality offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Summer Kickoff ATL: Summer concert series celebrating music and culture in downtown Atlanta
• Delta Sky360° Club
• Sharecare Social Club
• Concert Club
• Harrah's Cherokee Casinos Club
• Players Club
• Golden Ticket Giveaway

Products and services

• Premium Seating Clubs
• Suite Rentals
• Premium Reserve
• Summer Kickoff ATL Concert Series
• Arena Parking Services

Quantifiable outcome

• 90%+ waste diversion rate maintained consistently since May 2021
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• PrizePicksflagshipGTM or Marketing Partner · 29 June 2026PrizePicks named official partner of Atlanta Hawks and State Farm Arena - company's first NBA franchise partnership with its hometown team. Multi-platform deal includes brand integration across game broadcasts, in-arena signage, digital platforms, and dedicated PrizePicks Party Deck premium hospitality space. PrizePicks holds existing Official Daily Fantasy Sports Partner designation with the NBA.
• HoneywellcoreTechnology or Integration · 1 January 2024Official sustainable building technology partner since 2024. Honeywell has assisted in upgrading the arena with Forge software and sensors to improve energy efficiency, air quality, and sustainability.
• NoveliscoreStrategic or Co-development PartnerOfficial aluminum recycling partner and sustainability partner. Novelis provides guidance and operational knowledge to organize, sort, and recycle aluminum and other materials. As a global leader in aluminum rolling and recycling, Novelis provides sustainable aluminum solutions and collaborated on Novelis aluminum cups used at the arena.
• Smurfit WestrockminorStrategic or Co-development PartnerOfficial entitlement partner of the Resource Recovery Room (R3). Partnership aimed to reduce waste, preserve biodiversity, and support the well-being of local Atlanta communities.
• Georgia Natural GasminorStrategic or Co-development PartnerPartnership with Georgia Natural Gas and their Greener Life for Business program. Through this partnership, the arena offsets 100% of carbon emissions from its natural gas usage.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for State Farm Arena. Provides primary ticket sales platform for all events at the venue.
• ParkMobileminorChannel Partner/ Reseller/ DistributorOfficial parking partner for State Farm Arena. Provides mobile parking reservations and payment services at arena parking facilities.
• Delta Air LinescoreGTM or Marketing PartnerDelta Sky360° Club naming rights partner. Provides premium club experience branding and exclusive lounge access for select events.
• Harrah's Cherokee CasinosminorGTM or Marketing PartnerHarrah's Cherokee Casinos Club naming rights partner at State Farm Arena.
• SharecareminorGTM or Marketing PartnerSharecare Social Club naming rights partner at State Farm Arena.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Barclays Center: Brooklyn-based arena home to the Nets (NBA) and Liberty (WNBA), with a similar urban-core positioning, premium club and suite portfolio, and concert-driven revenue model.
• Bridgestone Arena: Nashville-based arena home to the Predators (NHL) and a primary concert venue, comparable in capacity tier and operating model to State Farm Arena, especially in the country and pop touring market.
• Crypto.com Arena: Los Angeles-based arena home to the Lakers (NBA), Clippers, Kings (NHL), and Sparks, with a similarly diversified premium seating and concert model anchored by an NBA tenant and global touring acts.
• The Forum (Inglewood): Indoor arena in Inglewood, California operated as a dedicated live music and entertainment venue (not a sports tenant), directly comparable to State Farm Arena's concert-touring use case and premium hospitality programming.
• American Airlines Center: Dallas-based arena home to the Mavericks (NBA) and Stars (NHL), with a comparable scale of premium seating offerings, naming-rights sponsor structure, and concert-touring business model.
• United Center: Chicago's largest indoor arena, home to the Bulls (NBA) and Blackhawks (NHL), competing for top-tier concert routing and operating a comparable suite and club seating program.
• TD Garden: Boston-based multi-purpose arena home to the Celtics (NBA) and Bruins (NHL), with an analogous NBA-tenant-plus-concert programming model and similar premium hospitality revenue mix.
• Toyota Center: Houston-based arena home to the Rockets (NBA), with a comparable naming-rights sponsor structure, premium club tier system, and concert-touring business model.
• Madison Square Garden (The Arena): MSG in New York is a comparable large-capacity indoor arena hosting NBA games (Knicks), NHL games (Rangers), and major concerts, with a similar premium hospitality and suite model and a long-tenured brand legacy in live entertainment.

Broad incumbents

• AEG (Anschutz Entertainment Group): Global venue operator and live entertainment conglomerate that owns/operates a portfolio of large arenas (including Crypto.com Arena and The Forum); relevant as a broader incumbent competing for artist routing decisions affecting State Farm Arena's concert calendar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StateFarmArena
• Facebookfacebook.com/statefarmarena
• LinkedInlinkedin.com/company/state-farm-arena

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about State Farm Arena