Raconteur
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
Raconteur firmographics
Firmographics- Name
- Raconteur
- Legal name
- Raconteur Media Ltd.
- Website
- https://raconteur.net
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Raconteur is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Raconteur business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Advertising and Sponsorship: Raconteur generates revenue through advertising placements and sponsored content partnerships with brands seeking to reach business leaders. This includes display advertising on their website and sponsored articles within their editorial content.
- Special Reports and Print Partnerships: Produces special reports published in The Times and The Sunday Times newspapers, with brands sponsoring full bespoke reports or individual articles. The company works with brands to shape their thinking, pair them with leading UK journalists, and produce design assets.
- Insight Reports: Produces in-depth insight reports in partnership with brands, offering sponsored content solutions that provide deep dives into business topics.
- Commercial Content and Services: Offers a range of commercial opportunities including content hubs, infographics, roundtables, panel discussions, and bespoke content solutions for brands.
Distribution channels4 records
Marketing channels5 records
Raconteur product offering
Product offeringCore offering
Raconteur is a business media and content marketing company that produces long-form journalism, special reports, and newsletters for senior business leaders and C-suite executives. It publishes daily content on its website raconteur.net and in printed special reports distributed through The Times and The Sunday Times. The company also offers commercial content services including sponsored articles, content hubs, roundtables, panel discussions, and advertising solutions for B2B brands seeking to reach executive audiences.
Product overview
Raconteur is a business journalism and media publishing company offering a portfolio of content products and services. The core offering consists of Raconteur.net (daily online publishing), daily Newsletters, Special Reports (printed reports published in The Times and The Sunday Times), and Insight Reports (partner-produced deep-dives). These are complemented by commercial content services including Sponsored Articles, Content Hubs, Panel Discussions, and Advertising Solutions offered through Raconteur Creates. The company also produces Infographics and hosts executive Roundtables. Raconteur targets senior business leaders and C-suite executives with quality long-form journalism focused on technology, finance, HR, marketing, and leadership topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Raconteur.net
- Daily Newsletters
- Special Reports In-depth printed special reports published in partnership with The Times and The Sunday Times newspapers, covering specific business topics including technology, finance, HR, marketing, and leadership. Available to readers via print editions of the national newspapers.
- Insight Reports Deep-dive insight reports produced in partnership with brands, offering sponsored content solutions that provide analysis on issues shaping the business agenda. Targeted at senior business leaders.
- Sponsored Articles Branded editorial content produced in partnership with commercial sponsors and published on the Raconteur platform. For B2B brands seeking thought leadership reach among senior business audiences.
- Content Hubs Branded thematic content hubs created with commercial partners to explore specific business topics in depth. For B2B brands seeking dedicated editorial environments for thought leadership.
- Panel Discussions
- Advertising Solutions
- Roundtables
Companies that use Raconteur
Customer profileSegments2 records
Ideal customer profiles1 record
Raconteur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Raconteur partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- The Times and The Sunday TimescoreExclusive partnership for special reports published in The Times and The Sunday Times newspapers. Raconteur produces in-depth special reports on business topics including technology, finance, HR, marketing and leadership, which are published in print in these national newspapers.
- BrazeminorSponsored an insight report titled 'The new rules of engagement' focused on customer engagement topics.
- SalesforceminorSponsored the 'Data Leaders 25' series and editorial content related to data and CRM topics.
- AlteryxminorSponsored an insight report on analytics as an asset for financial services leaders, focused on data-driven strategy.
- The Predictive IndexminorSponsored the insight report 'The connection economy: workforce engagement in a digital-first world'.
- PA ConsultingminorSponsored content on customer experience topics, including articles on AI in CX and future of service delivery.
- Tata CommunicationsminorSponsored content on broadcasting and technology topics, including personalization in live sport.
- ZendeskminorSponsored content on AI-powered service transformation and customer service topics.
- Blue YonderminorSponsored content on supply chain and AI topics, including supply chain resilience articles.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Raconteur competitors and assessment
Company assessmentEmerging players
- Contently: Content marketing platform and agency producing sponsored editorial and custom content for enterprise B2B brands. Comparable to Raconteur's commercial content/services arm (sponsored articles, content hubs).
- Animalz: B2B content marketing agency producing long-form articles, reports, and thought leadership for SaaS and enterprise clients — directly comparable to Raconteur's content-marketing service offering.
Direct peers
- The Drum: Global marketing and media industry publisher with daily editorial, custom content, and awards — overlaps Raconteur's marketing vertical and similar thought-leadership/sponsored-content mix.
- Industry Dive: US-based B2B digital publisher producing topic-focused industry news, sponsored content, and insight reports for executives — directly comparable to Raconteur's model of daily editorial plus sponsored partner reports across verticals.
- Haymarket Media Group: Large UK-based B2B media group operating across marketing, healthcare, and professional verticals with branded magazines, content marketing, and events. Highly comparable to Raconteur's B2B vertical-publishing plus commercial-content model.
- Management Today (Haymarket): UK B2B magazine serving senior managers and executives, part of Haymarket, with sponsored content and special reports. Closely comparable in target audience (senior UK business decision-makers) and sponsorship model.
- Insider Inc. (Business Insider): Major business news publisher with a large sponsored-content and native-advertising arm serving executive audiences. Comparable to Raconteur in combining daily business journalism with bespoke commercial-content solutions for B2B brands.
Broad incumbents
- Bloomberg Media: Global business news and media arm of Bloomberg, with branded content, events, and custom content services for enterprise advertisers. Comparable as a broad incumbent competing for B2B content-marketing budgets.
- Informa plc: Global B2B events, publishing, and intelligence group with content marketing services across many verticals. A scaled incumbent whose B2B media and content services compete for the same enterprise advertisers as Raconteur.
Regional players
- City A.M. UK business newspaper and media brand with print and digital editions targeted at London business leaders. Comparable UK-anchored B2B media competitor with overlapping advertiser base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Raconteur social profiles
Digital presenceRaconteur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raconteur leadership team
Management profileNumber of profiles
Profiles9 records
Raconteur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raconteur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raconteur
What does Raconteur do?
Raconteur is a business media and content marketing company that produces long-form journalism, special reports, and newsletters for senior business leaders and C-suite executives. It publishes daily content on its website raconteur.net and in printed special reports distributed through The Times and The Sunday Times. The company also offers commercial content services including sponsored articles, content hubs, roundtables, panel discussions, and advertising solutions for B2B brands seeking to reach executive audiences.
Is Raconteur a public or private company?
Raconteur is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Raconteur founded?
Raconteur was founded in 2008. It employs 51 to 100 people.
Where is Raconteur based?
Raconteur is headquartered in London, United Kingdom, in the Europe region.
How does Raconteur make money?
Four revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are special Reports and Print Partnerships, insight Reports and commercial Content and Services.
Who are Raconteur's main competitors?
Emerging players on record are Contently and Animalz. Direct peers are The Drum, Industry Dive, Haymarket Media Group, Management Today (Haymarket) and Insider Inc. (Business Insider). Broad incumbents are Bloomberg Media and Informa plc. City A.M. is listed as a regional player.
Does Raconteur have an API?
No public API is recorded for Raconteur.