CBD For Life

What CBD For Life does

CBD For Life is a privately held, direct-to-consumer wellness brand founded in 2015 and headquartered in Evergreen, Colorado. The company develops and sells a portfolio of 64 SKUs spanning topicals (rubs, roll-ons, gels, sprays), ingestibles (gummies, tinctures, capsules, oral sprays), vapes, skincare, and bath bombs, with all formulations made in-house from USDA-certified organic Colorado-grown hemp and tested by third-party lab SC Labs for potency, microbials, heavy metals, and pesticides. Notable technical components include water-soluble CBD spray technology for faster absorption, broad-spectrum and CBD isolate formulations, and adaptogenic mushroom blends combining reishi, cordyceps, lion's mane, and ashwagandha.

The company targets individual wellness consumers across seven use-case segments — sleep, pain and recovery, stress and anxiety, energy and focus, skincare, sober-curious/low-dose THC (via the LoHi sub-brand), and CBD beginners — and serves them through a Shopify e-commerce storefront, a wholesale channel for independent retailers, and a Subscribe & Save subscription program (Wellness Collective) offering 15-25% recurring discounts. The business model combines one-time direct product sales (price range $7.99-$250), recurring subscription revenue, wholesale distribution, and a points-based loyalty/referral program operated through Rivo. The team of 11-50 employees is led by CEO and founder Thomas Schnakenberg, with COO Graham Magee, CMO Zach Zerr, and Head of Formulation Beth Crum. The company claims 95,000+ customers and 8,467+ verified five-star reviews, and has not raised institutional funding per available disclosures.

Name

CBD For Life

Legal name

CBD For Life

Website

https://cbdforlife.us

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

CBD For Life is a privately held DTC wellness brand founded in 2015, selling 64 CBD, low-dose THC (LoHi), and adaptogenic mushroom SKUs through Shopify, subscription, and wholesale channels to individual consumers seeking sleep, pain, stress, and recovery solutions.

Ownership category

akta.pro rank

Product category

Hemp-Derived Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561), Medicinal and Botanical Manufacturing (325411), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

Keywords

• CBD wellness products
• Topical pain relief
• Hemp-derived supplements
• Adaptogenic mushroom gummies
• Low-dose THC edibles

Headquarters

HQ city

Rumson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for all product categories including gummies, rubs, tinctures, sprays, vapes, skincare, and bath bombs. Products range from $7.99 to $250.
2. Subscribe & Save (Wellness Collective): Recurring subscription model offering 15-25% savings on regular orders, delivered monthly or bi-monthly. Generates predictable recurring revenue and customer retention.
3. Wholesale/B2B: Wholesale program available through wholesale registration, allowing retailers to stock CBD For Life products. Orders ship from Denver, Colorado.
4. Loyalty & Rewards Program: Points-based loyalty program (Rivo) where customers earn points for purchases, reviews, subscriptions, and social engagement, redeemable for store credit.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels12 records

Core offering

CBD For Life manufactures and sells a direct-to-consumer line of hemp-derived wellness products spanning topical rubs, roll-ons, gels and sprays, oral tinctures, gummies, capsules, vapes, skincare, and bath bombs, all third-party lab tested by SC Labs. The portfolio includes a THC-free CBD core, the LoHi low-dose THC sub-brand (gummies and drops at 0.3% THC), and an adaptogenic mushroom gummy line for sleep and energy without CBD or THC. Products are priced $7.99–$250 and sold primarily through the cbdforlife.us Shopify site with a Subscribe & Save subscription program and a wholesale channel shipping from Denver, Colorado.

Product overview

CBD For Life is a direct-to-consumer wellness brand founded in 2015 offering a comprehensive portfolio of THC-free CBD products and, more recently, low-dose THC products under the LoHi sub-brand, plus a new line of adaptogenic mushroom gummies. The core product lineup spans multiple delivery formats including topical rubs, roll-ons, gels, and sprays; edible gummies, capsules, and tinctures; oral and topical sprays; vapes; and skincare products. Key product lines include the Original CBD Rub (flagship product available in multiple scents and strengths), Sleep Gummies (CBD + melatonin + L-theanine + passion flower), Energy Gummies, and the LoHi THC collection. The company has expanded beyond CBD to include adaptogenic mushroom gummies for sleep and energy, positioning itself as a broader wellness company rather than a CBD-only brand. All products are third-party lab tested by SC Labs, sourced from Colorado-grown hemp, and backed by a 30-day money-back guarantee. With over 95,000 customers and 8,467+ verified reviews, the brand operates primarily through its Shopify e-commerce platform with subscription options.

Differentiator

Problem solved

Functional benefit

Products and services

• CBD Sleep Gummies Edible gummies combining 25mg CBD isolate, 3mg melatonin, 50mg L-Theanine, and 10mg Passion Flower extract per serving for sleep support; 30 servings (750mg total CBD) per container; non-habit forming with no morning grogginess.
• CBD Rubs (Original, Lemongrass, Lavender, Vanilla) Topical CBD muscle rubs in Regular Strength (500mg) and Extra Strength (3000mg) variants, featuring menthol and camphor essential oils for fast-acting localized relief within 2–5 minutes, lasting 2–4 hours.
• CBD Energy Gummies Edible gummies formulated for clean energy and focus using a THC-free CBD formula designed to deliver sustained energy without stimulants.
• LoHi THC Gummies Hemp-derived THC gummies from the LoHi sub-brand, containing 0.3% THC per Farm Bill compliance, positioned for elevated relaxation and mood support as a controlled, low-dose experience.
• Pure CBD Gummies Basic blackberry-flavored CBD gummies made with pure CBD isolate, free from melatonin or additional active ingredients, in a THC-free formulation.
• CBD Roll-On Oils Topical roll-on CBD oils for targeted pain relief in Original, Lavender, and Lemongrass scents, designed for convenient on-the-go application.
• CBD Relief Gel Fast-absorbing topical CBD gel for pain relief with a 1000mg CBD concentration.
• CBD Cooling Gel Cooling topical CBD gel for soothing discomfort and inflammation.
• CBD Heating Gel Warming topical CBD gel for muscle relaxation and joint comfort.
• LoHi THC Drops Hemp-derived THC tincture drops with flexible dosing, containing 0.3% THC and positioned as an alcohol alternative for evening relaxation.
• Sleep Tincture CBD oil tincture formulated for sleep support with sublingual delivery for faster absorption.
• Relief Tincture CBD oil tincture formulated for pain relief and recovery, available in a 2200mg concentration.
• CBD Oil Tinctures (600mg, 1200mg, 3000mg) Full line of CBD oil tinctures in 600mg, 1200mg, and 3000mg strengths in Non-Flavored, Vanilla, and Peppermint varieties, combining CBD isolate for fast release with sustained-release CBD oil.
• CBD Capsules / Softgels Edible CBD capsules for convenient daily supplementation with precise dosing and no taste.
• CBD Oral Spray Water-soluble CBD oral spray for fast absorption via convenient sublingual delivery in a portable format, with 100mg CBD per 10ml.
• CBD Topical Spray Topical CBD spray for localized application with 500mg CBD concentration for targeted relief.
• CBD Vapes (including Sleep Vape) CBD vape products including a Sleep Vape with a doctor-formulated terpene blend, marketed as non-intoxicating and clean for relaxation.
• CBD Eye Serum CBD-infused eye serum for the delicate skin around the eyes, addressing fine lines and hydration.
• CBD Lip Balm CBD-infused lip balm with shea butter and coconut oil, available in Peppermint, Sweet Orange, Vanilla, and Lemon flavors.
• CBD Lip Oil High-shine CBD lip oil formulated with shea butter, coconut oil, and skin-conditioning oils for hydration.
• CBD Beard Oil CBD-infused beard oil for facial hair conditioning and skin care beneath the beard.
• CBD Face Cream CBD-infused facial moisturizer formulated for hydration and radiance in a clean skincare formula.
• CBD Foot Cream CBD foot cream with peppermint oil and arnica montana extract, positioned as a top-selling product for foot pain relief and skin nourishment.
• Manuka Honey CBD Lotion Body lotion combining Manuka honey, CBD, and essential oils, available in Lavender and Lemongrass scents with 1000mg CBD in an 8oz format.
• CBD Bath Bombs CBD-infused bath bombs for spa-like relaxation in Fresh Bamboo, Eucalyptus & Peppermint, Lemongrass Kiwi, and Pink Salt & Citrus variants, combining CBD with essential minerals and aromatic oils.
• Mushroom Sleep Gummies (Adaptogenic) Adaptogenic mushroom gummies for sleep support combining reishi, ashwagandha, valerian root, and chamomile, with no CBD, THC, melatonin, or caffeine, formulated for cortisol regulation and nervous system calm.
• Mushroom Energy Gummies (Adaptogenic) Adaptogenic mushroom gummies for sustainable energy combining cordyceps, lion's mane, panax ginseng, and ashwagandha, with no CBD, THC, melatonin, or caffeine, designed to build physical and mental energy without stimulants.

Quantifiable outcome

• Fast-acting relief onset of 2-5 minutes for topical CBD products
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SC LabscoreTechnology or IntegrationISO/IEC accredited third-party laboratory partner for comprehensive product testing. Tests for potency, microbials, heavy metals, and pesticides on raw materials and final products. Over 10 years of experience in hemp and cannabis testing. All Certificates of Analysis publicly accessible on CBD For Life website.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Charlotte's Web: Largest publicly-traded CBD wellness brand in the US selling tinctures, gummies, topicals and capsules. Directly comparable as a multi-format CBD wellness brand targeting sleep, recovery and calm with a vertically integrated hemp supply chain.
• Medterra: CBD wellness brand selling tinctures, gummies, capsules, topicals and sleep aids with third-party testing. Comparable in DTC plus retail/wholesale channel mix and product breadth across sleep and recovery use cases.
• cbdMD: Direct-to-consumer CBD brand with broad SKU catalog across gummies, tinctures, topicals, capsules and pet. Comparable in go-to-market (DTC + wholesale), product breadth and consumer target (sleep, recovery, calm).
• Cornbread Hemp: USDA organic CBD brand selling gummies, tinctures, topicals and capsules directly to consumers with strong third-party testing story. Comparable in premium, transparency-focused positioning and DTC-plus-retail channel strategy.
• Joy Organics: Family-owned CBD brand selling tinctures, gummies, topicals and skincare with USDA organic hemp and third-party testing. Comparable on product breadth, premium positioning and emphasis on transparency and quality.
• Green Roads: CBD wellness brand founded by pharmacists selling oils, gummies, topicals and capsules with strong pharmacy and DTC channels. Comparable in regulated wellness positioning and pharmacist-formulated angle.
• CBDistillery: Direct-to-consumer CBD brand offering tinctures, gummies, topicals, capsules and vapes with an emphasis on third-party lab testing. Highly comparable in assortment, customer education content and DTC subscription model.
• Sunday Scaries: DTC wellness brand selling CBD gummies and adaptogenic/tincture products targeting stress, sleep and weekend recovery. Comparable as a smaller, brand-led DTC player operating in the same sleep/stress use cases.
• Lazarus Naturals: Vertically integrated CBD brand selling tinctures, gummies, topicals and capsules directly to consumers. Comparable on product mix, third-party testing transparency and value-oriented positioning in the same DTC channel.

Broad incumbents

• Ritual: DTC vitamins and supplements brand with subscription model and clinically-backed formulations. Comparable as a digitally native wellness brand with a subscription flywheel, though it does not sell CBD and operates at a much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cbdforlife
• Facebookfacebook.com/cbdforlife
• Instagraminstagram.com/cbdforlife
• Pinterestpinterest.com/cbdforlife
• TikToktiktok.com/@cbdforlife
• LinkedInlinkedin.com/company/cbd-for-life

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBD For Life