US Fertility

What US Fertility does

US Fertility is the largest physician-led fertility network in the United States, operating as a holding platform that aggregates and supports independent fertility practices and IVF laboratories. Headquartered in Rockville, MD and founded in 2020, the company operates 120+ clinic and laboratory locations across 20 states through wholly owned subsidiaries including Shady Grove Fertility, Fertility Centers of Illinois, IVF Florida, RMA of New York, RSC Bay Area, Piedmont Reproductive Endocrinology Group, and Ovation Fertility. The network encompasses over 200 reproductive endocrinologists and urologists, 32-35 IVF laboratories, and performs 70,000+ cycles annually, helping 225,000-400,000+ individuals and couples build families since inception.

The company generates revenue through two principal streams: (1) direct fertility treatment services delivered to patients at network clinics, including IVF, IUI, egg freezing, fertility preservation, donor services, and surrogacy; and (2) practice management and laboratory management services sold to physician-owned fertility practices, covering risk management, HR, legal, marketing, physician recruitment, accounting, group purchasing, and IT platform integration. Core technology includes the Alife Health Embryo Assist AI-powered embryo imaging platform (deployed network-wide in March 2025) integrated with laboratory microscopes and EMR systems, plus an Innovation Fund investing in early-stage fertility startups and a Research Division publishing 70+ peer-reviewed manuscripts annually.

Distribution combines a direct-to-consumer patient channel across the 120+ clinic footprint with an enterprise B2B channel targeting physician-owned fertility practices seeking administrative support while retaining clinical autonomy. The network model enables shared best practices, collective purchasing, cross-practice research collaboration, and capital deployment across regions. Following the November 2025 L Catterton/Amulet Capital Partners investment of up to $1.7 billion at an implied ~$4 billion post-money valuation, S&P Global projects the company will approach $969 million in 2026 revenue. Marketing leverages digital channels, ASRM conference presence, women's sports team partnerships, and a brand portfolio with multiple Newsweek and Castle Connolly-ranked centers.

Name

US Fertility

Legal name

US Fertility Holdings, LLC

Website

https://usfertility.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

US Fertility is the largest physician-led fertility network in the US, operating 120+ clinic and laboratory locations across 20 states with 200+ reproductive endocrinologists. It provides practice management, laboratory management, and direct fertility treatments including IVF, IUI, and egg freezing to patients and physician-owned practices.

Ownership category

akta.pro rank

Product category

Reproductive Medicine Services

NAICS

Family Planning Centers (621410)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility practice management
• IVF laboratory services
• Reproductive medicine services
• Physician network management
• Fertility treatment services

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Fertility Treatment Services: US Fertility generates revenue through providing fertility treatments including IVF, IUI, egg freezing, fertility preservation, and reproductive surgery directly to patients through its network of physician-owned practices.
2. Practice Management Services: Provides non-clinical, administrative business support services to fertility practices including risk management, human resources, legal, marketing, physician recruitment, and accounting services.
3. Laboratory Management Services: IVF laboratory support services including financial management, lab recruitment, group purchasing, integrated IT platform, operational best practices, managed care, and consulting through Ovation Fertility.
4. Innovation Fund Investments: Strategic investments in early-stage fertility technology startups through the US Fertility Innovation Fund, focusing on technologies that improve treatment outcomes, patient experience, or access to care.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

US Fertility is the largest physician-led fertility network in the United States, providing business and operations management services to physician-owned fertility practices and operating a national network of IVF laboratories through its Ovation Fertility subsidiary. The company supports partner practices with administrative, IT, marketing, and research capabilities while preserving clinical autonomy for affiliated reproductive endocrinologists, and delivers IVF, IUI, and fertility preservation services through 120+ clinic locations across 20 states.

Product overview

US Fertility operates as a platform of physician-owned fertility practices and IVF laboratories, offering administrative and business support services (Practice Management) alongside specialized IVF Laboratory Management through Ovation Fertility. The network is anchored by major partner practices including Fertility Centers of Illinois, IVF Florida, RMA of New York, RSC Bay Area, Shady Grove Fertility, and PREG. Supporting infrastructure includes a Research Division conducting clinical studies, an Innovation Fund investing in fertility startups, and Academic Programs training next-generation REIs and embryologists. Technology integrations include Alife Health's Embryo Assist™ for AI-powered embryo imaging.

Differentiator

Problem solved

Functional benefit

Brands

• Ovation Fertility: National network of premier IVF laboratories providing leading-edge treatment, diagnostic testing, genetic testing, donor services, surrogacy, and cryogenic storage.
• US Fertility Innovation Fund

Products and services

• Practice Management Services Business and operations management services for physician-owned fertility practices, including administrative support, integrated IT systems, marketing, finance, human resources, and research capabilities. Designed to enable clinical autonomy while delivering scale and operational infrastructure to partner practices.
• Laboratory Management Services (Ovation Fertility) Management and operation of IVF laboratories through the Ovation Fertility subsidiary, providing embryology, andrology, and lab services to partner fertility practices. Operates a national network of fertility laboratories supporting IVF cycles.
• Fertility Treatment Services Patient-facing fertility treatments including IVF, IUI, fertility preservation, genetic testing, and related reproductive services delivered through the network's 120+ clinic locations. Includes the 100% refund guarantee program offered through Shady Grove Fertility.
• Research Division Clinical research services and clinical trial operations for reproductive medicine, supporting innovation in fertility treatment, evidence-based protocols, and access to emerging therapies across the network.
• Academic Programs
• Innovation Fund

Quantifiable outcome

• 225,000-400,000+ individuals and couples helped build families through assisted reproductive technology
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered secondary, core and minor.

• Luminary VitaminssecondaryStrategic or Co-development Partner · 1 May 2025US Fertility partnered with Luminary Vitamins to offer combined fertility education, Oura Ring health monitoring, and Luminary Vitamins' fertility-focused nutraceuticals to patients seeking comprehensive fertility care solutions.
• Oura RingsecondaryTechnology or Integration · 1 May 2025Oura Ring wearable technology tracks critical health metrics including sleep, activity, heart rate variability, and temperature fluctuations that offer insights into reproductive health, integrated with Luminary Vitamins partnership offering.
• Alife HealthcoreTechnology or Integration · 1 November 2024Alife Health partnered with US Fertility to pilot the Embryo Assist™ AI software in embryology laboratories, enhancing embryo cataloging and providing IVF patients insight into laboratory operations. The partnership expanded in March 2025 to nationwide rollout of the AI-driven embryo imaging and reporting platform.
• Tinina Q. Cade FoundationminorGTM or Marketing Partner · 1 October 2024US Fertility physicians partnered with the Cade Foundation, a nonprofit dedicated to helping families overcome infertility, raising $77,000 through the Jungfrau Marathon to fund IVF cycle grants for patients in need.
• Portland Thorns FCminorGTM or Marketing Partner · 1 August 2023US Fertility is the Official Fertility Partner of the Portland Thorns FC professional women's soccer team, providing community engagement and awareness campaigns for fertility issues.
• San Diego Wave FCminorGTM or Marketing Partner · 1 July 2023US Fertility partner Shady Grove Fertility is the Official Fertility Partner of San Diego Wave FC, providing fertility preservation and family-building benefits to players.
• Washington SpiritminorGTM or Marketing Partner · 1 May 2023Shady Grove Fertility, a US Fertility partner practice, is the Official Fertility Partner of the Washington Spirit professional women's soccer team.
• Gotham FCminorGTM or Marketing Partner · 1 May 2023US Fertility is a partner of Gotham FC (NY/NJ), one of the major women's soccer teams, as part of their Official Fertility Partner program.
• Chicago Red StarsminorGTM or Marketing Partner · 1 May 2023Fertility Centers of Illinois, a US Fertility partner practice, is the Official Fertility Partner of the Chicago Red Stars professional women's soccer team.

Scale indicators16 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Progyny: Public fertility benefits management company that drives patient referrals to fertility clinics including US Fertility's network. Comparable in serving the same patient demand but operates as a benefits administrator rather than care provider.
• IVI-RMA Global: Global fertility powerhouse formed by IVI and RMA merger, with broad geographic reach across Europe, Latin America, and the Middle East. Comparable in clinical scale and IVF lab operations, though predominantly international.

Direct peers

• Inception Fertility: Largest direct competitor operating a similar physician-partnership network (Prelude Fertility, Vivere, etc.) of fertility clinics and IVF labs. Directly comparable in scale, physician-partnership GTM model, and managed-services offering.
• Kindbody: Tech-forward fertility clinic operator with employer-partnership focus and ownable brand locations. Competes for the same patients and employer-sponsored contracts but with a more direct-to-consumer/employer GTM motion.
• Boston IVF: Established regional-to-national fertility network with affiliated clinics across the Northeast and Midwest. Comparable in physician-partnership structure, IVF lab operations, and patient demographic focus.
• CCRM Fertility: National fertility network with 25+ locations known for high IVF success rates and a physician-led model. Competes head-to-head with US Fertility in metro markets and shares the multi-clinic platform playbook.

Emerging players

• Carrot Fertility: Global fertility and family-forming benefits platform serving employers. Indirectly competes for patient referrals and employer-sponsored dollars that flow into fertility clinic networks.

Regional players

• TFP Fertility: UK-based fertility clinic group with multiple locations across the UK and Northern Europe. Comparable in physician-partnership network structure and IVF lab focus but does not directly compete in the US market.
• Genea: Australia-headquartered fertility clinic network with international presence. Operates a similar physician-affiliated model and IVF lab focus but serves a different geographic market, primarily APAC and Australia.

Others

• WINFertility: Managed fertility benefits solution provider that connects employer-covered patients to fertility clinics. Adjacent ecosystem participant that influences patient flow into (and competitive pressure on) US Fertility's network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/usfertility
• Instagraminstagram.com/usfertility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries7 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Fertility