Pet Food Express

What Pet Food Express does

Pet Food Express is a California-based omnichannel pet retailer operating 60+ brick-and-mortar stores across the state alongside a direct-to-consumer e-commerce storefront at petfood.express. Founded in 1980 and headquartered in San Leandro, the company sells pet food, treats, toys, supplies, grooming products, supplements, and accessories across dog, cat, and small animal/bird categories. Its primary customer segments are California pet owners seeking curated, higher-quality nutrition and supplies, with secondary segments for small animal, bird, fish, and reptile owners.

The underlying technology is a BigCommerce-hosted omnichannel retail platform that supports same-day delivery for orders over $50, buy-online-pick-up-in-store (BOPIS), and an AutoDelivery subscription program for recurring scheduled shipments. In-store services — self-service pet wash, dog training courses, and veterinary clinics at select locations — extend the offering beyond pure retail into a pet-care services ecosystem supported by community outreach, in-store events, and rescue/shelter partnerships.

Revenue is generated through three streams: (1) one-time retail product sales across physical and digital channels, (2) recurring AutoDelivery subscription revenue, and (3) transactional fees from in-store services such as vet clinics and pet wash. The company employs 501-1,000 people, is privately held by Rainier Partners following a June 2022 PE investment, and operates exclusively within California under CEO Denyelle Bruno. Distribution includes owned stores, the owned e-commerce site, and a 2026 Uber Eats partnership for delivery and courier-based returns. No revenue figure is publicly disclosed.

Name

Pet Food Express

Legal name

Pet Food Express, LLC

Website

https://petfoodexpress.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pet Food Express is a California-based omnichannel pet retailer operating 60+ stores and the petfood.express e-commerce site, selling curated pet food, supplies, and accessories for dog, cat, and small animal owners, supplemented by AutoDelivery subscriptions and in-store vet, training, and pet wash services.

Ownership category

akta.pro rank

Product category

Pet Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

SIC

Retail-Food Stores (5400), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Food & Treats Retail (CRALAHAB), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL)

Keywords

• Pet retail
• Pet supplies
• Dog food
• Pet care services
• Omnichannel pet store

Headquarters

HQ city

San Leandro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue from selling pet food, treats, toys, supplies, grooming products, supplements, and accessories through physical stores and e-commerce platform.
2. In-Store Services: Revenue from pet wash services, dog training courses, and veterinary clinic services offered at store locations.
3. AutoDelivery Subscription: Recurring subscription revenue from AutoDelivery service providing scheduled automatic deliveries of pet supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pet Food Express is an omnichannel pet retailer operating more than 60 brick-and-mortar stores across California alongside an e-commerce storefront at petfood.express. It sells pet food, treats, toys, grooming products, supplements, and accessories for dogs, cats, and small animals, and offers in-store services including self-service pet wash, dog training courses, and veterinary clinics. The company also provides an AutoDelivery subscription service and same-day delivery for orders over $50.

Product overview

Pet Food Express is a California-based omnichannel pet retailer operating over 60 brick-and-mortar locations, combined with a full e-commerce platform at petfood.express. The core product is its online and in-store retail offering spanning Dog, Cat, and Small Animal & Bird categories, including food, treats, toys, supplies, grooming, and health products. These are supported by same-day delivery and AutoDelivery subscription features. Pet Food Express differentiates through in-store services — self-service pet wash, dog training courses, and veterinary clinics — and promotional programs such as Buy 3 Get the 4th Free. The company was founded in 1980 and expanded nationally via a 2022 investment from Rainier Partners.

Differentiator

Problem solved

Functional benefit

Products and services

• AutoDelivery A subscription program that delivers pet supplies on a recurring schedule, helping pet owners automatically replenish food, treats, and other essentials.
• Self-Service Pet Wash Self-service pet wash stations available at Pet Food Express store locations, with tokens purchased for use including discounted Wednesday rates.
• Dog Training Dog training courses available at Pet Food Express store locations for pet owners seeking professional behavior and obedience instruction.
• Veterinary Clinics In-store veterinary clinic services available at select Pet Food Express locations, offering pet health care alongside the retail experience.
• Pet Food Express Online Store Omnichannel e-commerce platform offering pet food, treats, toys, supplies, grooming products, and accessories for dogs, cats, and small animals, with features including Buy Online Pick Up In-Store (BOPIS), same-day delivery, and a loyalty rewards program.
• Pet Food Express Retail Stores Over 60 retail store locations across California offering in-store shopping of pet food and supplies, plus on-site pet wash, dog training, and veterinary clinic services.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Uber EatscoreGTM or Marketing Partner · 17 April 2026Pet Food Express is one of five initial retail partners (alongside Best Buy, Dick's Sporting Goods, Pacsun, and Petco) for Uber Eats' new courier-based return service called 'Return with a courier.' This feature allows customers to return pet supplies purchased on the Uber Eats app without leaving home.
• Best BuyminorOthersPartner retailer for Uber Eats retail returns feature - initial participating retailer for 'Return with a courier' service alongside Pet Food Express, Dick's Sporting Goods, Pacsun, and Petco.
• Dick's Sporting GoodsminorOthersPartner retailer for Uber Eats retail returns feature - initial participating retailer for 'Return with a courier' service alongside Pet Food Express, Best Buy, Pacsun, and Petco.
• PacsunminorOthersPartner retailer for Uber Eats retail returns feature - initial participating retailer for 'Return with a courier' service alongside Pet Food Express, Best Buy, Dick's Sporting Goods, and Petco.
• PetcominorOthersPartner retailer for Uber Eats retail returns feature - initial participating retailer for 'Return with a courier' service alongside Pet Food Express, Best Buy, Dick's Sporting Goods, and Pacsun.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Petco: Largest publicly traded U.S. specialty pet retailer operating ~1,400 stores plus e-commerce, with in-store veterinary clinics (Thrive), grooming, and training. Direct competitor to Pet Food Express across California, with broader national scale.
• PetSmart: National specialty pet retailer with stores across the U.S. and Canada, plus services including grooming, training, and in-store vet clinics. Directly competes with Pet Food Express in product assortment, services, and omnichannel strategy.
• Chewy: Leading pure-play online pet retailer with autoship subscription model and broad product catalog. Direct competitor to Pet Food Express's e-commerce and AutoDelivery business, with greater national reach and lower cost structure.
• Pet Supplies Plus: Franchised specialty pet retailer with 400+ U.S. locations offering food, supplies, grooming, and self-service pet wash. Closely comparable neighborhood-store pet retail model, though franchise-based and more geographically dispersed.

Emerging players

• Hollywood Feed: Independent regional pet retailer based in the Southeast U.S. with ~200 stores emphasizing curated natural pet products and in-store services. Comparable to Pet Food Express's premium positioning and product curation stance, though smaller and in a different region.
• Wag N' Wash: Smaller U.S. pet retail chain offering natural food, self-service pet wash, and grooming services. Comparable service-rich store concept to Pet Food Express, though significantly smaller footprint.

Regional players

• Mud Bay: Independent Pacific Northwest pet retailer with ~60+ stores emphasizing natural/holistic pet nutrition and expert staff. Most directly comparable independent competitor to Pet Food Express, though focused on Oregon/Washington rather than California.
• Kriser's Natural Pet: Specialty pet retailer with stores in multiple U.S. markets focusing on natural pet food and grooming services. Comparable curated pet retail model, though smaller chain and overlapping but non-California primary footprint.

Broad incumbents

• Amazon: Mass-market e-commerce giant with extensive pet food/supplies catalog, Amazon Fresh, and same-day delivery logistics. Major indirect competitor on convenience and price, particularly for PFE's e-commerce and subscription revenue.
• Target: Mass general merchandise retailer with meaningful pet food/supplies assortment, drive-up fulfillment, and Target Circle subscription offers. Indirect competitor for share-of-wallet on routine pet consumables.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC10EBx-72rXGSGWFGqmej0A
• Facebookfacebook.com/436410650246
• Instagraminstagram.com/petfoodexpress
• TikToktiktok.com/@petfoodexpress
• Pinterestpinterest.com/petfoodexpress/_saved
• Xx.com/petfoodexpress
• LinkedInlinkedin.com/company/pet-food-express

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Food Express