Name

BEN Labs

Legal name

BEN Group Inc.

Website

https://benlabs.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Sherman Oaks

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Entertainment Marketing Services: BEN Labs generates revenue through providing comprehensive entertainment marketing services to brands, including influencer/creator partnerships, product placement in entertainment content, and music integration services. Revenue is generated through project-based fees, retainer arrangements, and performance-based pricing models tied to campaign outcomes.
2. Platform/Technology Licensing: Revenue derived from proprietary technology tools including AI matching and Cultural Relevancy Index, typically embedded within service delivery but representing a transferable technology asset.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

BEN Labs is an entertainment marketing agency that uses custom-built AI to help brands reach audiences through product placement in TV/film/streaming content, influencer/creator marketing campaigns across social platforms, and music partnerships with recording artists. The company operates a network of 15M+ creators and 25+ production hubs, providing end-to-end campaign execution from creator-brand matching and placement coordination to full-funnel measurement and attribution. Services are sold via consultative enterprise sales to Fortune 500 brands across food & beverage, automotive, beauty, entertainment, gaming, and consumer electronics verticals.

Product overview

BENlabs is an entertainment marketing platform offering three core services: Product Placement (integrating brands into TV, film, and streaming content), Influencer Marketing (AI-driven matching of brands with content creators across social platforms), and Music Partnerships (connecting brands with artists for music video integrations and live activations). The platform is powered by custom-built AI technology and offers supplementary measurement services including Brand Lift Studies, Social Listening, and Sales Lift attribution. The company also owns TubeBuddy, an AI-enabled SEO and analytics platform for YouTube creators. Key proprietary tools include Content IQ (a decision-making tool for entertainment ROI) and the Cultural Relevance Index (a measurement metric for brand impact).

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing AI-powered influencer marketing service that matches brands with content creators across social media platforms using data-driven insights, custom-built AI tools, and access to a 15M+ creator network for campaign execution.
• Product Placement Strategic product placement service integrating brands into TV shows, films, streaming content, and music videos, backed by 40+ years of experience and exclusive production relationships with guilds and studios.
• Music Partnerships Music partnership service connecting brands with recording labels, artists, and managers for branded moments in music videos, tours, festivals, and custom content to drive cultural impact.
• Measurement Services Full-funnel measurement service providing brand lift studies, social listening, sales lift attribution, placement tracking, and direct attribution using partners like iSpot, Nielsen, and YouGov.

Quantifiable outcome

• 30,000+ placements executed in 5 years
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MirriadcoreStrategic or Co-development PartnerMirriad and BENlabs formed a strategic partnership to create the 'first-ever dual pathway in-content ad solution,' combining Mirriad's video advertising technology with BEN Labs' entertainment marketing expertise and creator network to deliver seamless brand integrations within video content.
• TikTokcoreGTM or Marketing PartnerBEN Group (operating as BEN Labs) announced an official TikTok Sound Partnership, enabling BEN Labs to offer clients unique access to TikTok's sound ecosystem for brand marketing campaigns. This partnership provides preferential access to TikTok's creator tools and sound library for branded content initiatives.
• Producers Guild of America (PGA)coreStrategic or Co-development PartnerFormal guild relationship with the Producers Guild of America enabling BEN Labs to facilitate compliant product placements and entertainment integrations within PGA-represented productions. This partnership provides access to premium entertainment content opportunities and ensures adherence to industry standards and guild regulations.
• Property Masters GuildcoreStrategic or Co-development PartnerStrategic relationship with the Property Masters Guild facilitating product placement coordination and prop integration within entertainment productions. This guild partnership ensures compliant and professionally coordinated brand integrations.
• GameSquare (via TubeBuddy acquisition)minorOthersBEN Labs sold its TubeBuddy subsidiary to GameSquare. TubeBuddy is a YouTube creator management and optimization platform. This transaction represents a divestiture rather than an active partnership, though it demonstrates BEN Labs' history in creator technology.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Captiv8: Enterprise influencer marketing platform that connects brands with creators across social platforms. Directly comparable to BEN Labs' influencer marketing offering with overlapping Fortune 500 customer base and AI-driven matching capabilities.
• CreatorIQ: Enterprise creator marketing platform serving global brands and agencies with workflow, measurement, and analytics tools. Compares directly to BEN Labs' creator network and measurement services for enterprise brand clients.
• Aspire: Creator marketing platform offering influencer discovery, campaign management, and affiliate commerce for mid-market and enterprise brands. Overlaps with BEN Labs' AI-driven creator matching and mid-market sales motion.
• Grin: Creator management platform purpose-built for ecommerce brands, providing influencer relationship management and affiliate tools. Competes for the same enterprise and mid-market brand budgets as BEN Labs.
• IZEA: Influencer marketing technology company offering managed services and software for creator campaigns. Comparable to BEN Labs' managed influencer marketing offering for brand clients.
• Traackr: Influencer marketing platform focused on creator discovery, relationship management, and performance measurement for enterprise brands. Comparable technology and customer overlap with BEN Labs.
• Obviously: Full-service influencer marketing agency executing creator campaigns for enterprise brands. Compares to BEN Labs' services-led influencer marketing capabilities for Fortune 500 clients.
• HireInfluence: Influencer marketing agency specializing in national and experiential campaigns for enterprise brands. Comparable services positioning to BEN Labs' influencer marketing offerings.

Broad incumbents

• WPP: Global advertising holding company with GroupM media agencies and influencer marketing capabilities. Represents broad incumbent competition for enterprise brand entertainment marketing budgets.
• Publicis: Global advertising holding company operating influencer, content, and entertainment marketing through Publicis Media and Leo Burnett. Competes for the same enterprise brand integration budgets as BEN Labs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearebenlabs
• Facebookfacebook.com/wearebenlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEN Labs