Facelift
Facelift is a Hamburg-based SaaS provider of an all-in-one social media orchestration platform — combining planning, community management, analytics, employee advocacy, and AI content tools — serving 2,000+ enterprise and multi-location retail customers across DACH and Western Europe.
- Company typePrivate
- Founded2011
- HeadquartersHamburg, Germany
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Facelift does
Facelift brand building technologies GmbH, founded in 2011 and headquartered in Hamburg, Germany, is a B2B software vendor providing an all-in-one social media orchestration platform. The platform is structured around five integrated modules — Orchestrate (content planning and scheduling), Engage (community management and social inbox), Analyze (analytics and reporting), Amplify (employee advocacy), and Inspire (content ideation) — augmented by the Facelift AI suite for content creation and image adjustment. Underlying the suite is a proprietary Data Layer (originating from the August 2022 acquisition of Cologne-based analytics firm quintly) and native integrations with all major social networks (Facebook, Instagram, LinkedIn, YouTube, TikTok, WhatsApp, Google Business, Pinterest, X, XING, Threads) plus enterprise tools such as Canva, Censhare, and Salesforce. The platform is hosted exclusively in Germany and holds ISO 27001, TISAX, and GDPR certifications.
The company operates a subscription-based SaaS model with three quote-based tiers (Professional, Business, Enterprise) sold through a consultative direct enterprise sales motion; pricing is custom for all tiers and the customer base of 2,000+ skews toward large enterprises and multi-location retailers (Carrefour, IKEA, HDI, Groupe BPCE, Beiersdorf, Jungheinrich, Royal Canin, Adecco). Marketing channels center on content marketing, organic social, webinars, and event-driven demand generation. Facelift holds official partner status with Meta, Instagram, Pinterest, and WhatsApp Business, and operates within the Entirely group of companies alongside Censhare, Marmind, Elaine, and Epoq. The company employs 251-500 staff and maintains multi-language operations (English, German, French) serving DACH and broader Western European markets.
Recent strategic activity has emphasized product-surface expansion (2024 launches including Native Post Sync, LinkedIn + Facebook first-comment, Amplify Quickshare, and Inspire RSS), continued integration of the quintly analytics capability, and analyst recognition (G2 Mid Market Leader 2025, G2 High Performer Winter 2025, Capterra Best Ease of Use 2024). No new venture funding rounds have been disclosed since a 2014 $15M raise, and the legal entity is a private German GmbH without public listing references, indicating a bootstrapped or PE-style ownership structure within the Entirely ecosystem.
Facelift firmographics
Firmographics- Name
- Facelift
- Legal name
- Facelift brand building technologies GmbH
- Website
- https://facelift-bbt.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Facelift is a Hamburg-based SaaS provider of an all-in-one social media orchestration platform — combining planning, community management, analytics, employee advocacy, and AI content tools — serving 2,000+ enterprise and multi-location retail customers across DACH and Western Europe.
- Ownership category
- akta.pro rank
Facelift industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)
- akta.pro secondary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
Keywords
Where Facelift is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Facelift business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: The company operates on a subscription-based SaaS model with three tiered plans (Professional, Business, Enterprise). Pricing is custom/quote-based for all tiers, indicating enterprise-focused sales motion. The platform offers all-in-one pricing combining marketing, care, and analytics capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level professional plan for teams beginning with social media management |
| Subscription | Annual | Advanced plan for sophisticated social media strategy management |
| Subscription | Multi-year contract | Comprehensive enterprise plan with advanced security and customization |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Facelift product offering
Product offeringCore offering
Facelift provides a cloud-based social media orchestration platform that combines content planning and scheduling, community management, analytics, employee advocacy, and content ideation into a single workspace. The platform serves enterprise and mid-market organizations managing complex, multi-profile social media operations across Facebook, Instagram, LinkedIn, YouTube, TikTok, WhatsApp, and other networks, with ISO 27001 certification and GDPR-compliant data hosting in Germany.
Product overview
Facelift is an all-in-one Social Media Orchestration platform consisting of five integrated modules: Orchestrate (planning and scheduling), Engage (community management), Analyze (analytics and reporting), Amplify (employee advocacy), and Inspire (content ideation). The platform operates on a tiered pricing model (Professional, Business, Enterprise) and acquired quintly to form Facelift Data Studio for advanced analytics. The suite supports all major social networks including Facebook, Instagram, LinkedIn, YouTube, TikTok, WhatsApp, Google Business, Pinterest, X, and XING.
Differentiator
Problem solved
Functional benefit
Products and services
- Orchestrate
Quantifiable outcome
- 99.9% uptime reliability
- +2 more outcomes
Companies that use Facelift
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
Facelift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature7 records
Facelift partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- quintlycoreFacelift acquired quintly, a Cologne-based social media analytics company, in August 2022. The acquisition strengthened Facelift's analytics capabilities, with quintly's data studio functionality now integrated as Facelift Data Studio (quintly.com).
- CanvacoreOfficial Canva integration allowing users to save Canva designs directly to Facelift Cloud. Enables seamless content creation workflow between design and social media management platforms.
- MetacoreOfficial Meta Business Partner with platform integrations for Facebook and Instagram. Provides native support for first comments, sponsored post comment moderation, and advanced advertising capabilities.
- Instagram (Meta)coreOfficial Instagram Partner with native integration for content planning, scheduling, and analytics. Supports all major Instagram features including posts, Stories, and Reels.
- PinterestcoreOfficial Pinterest Partner providing native platform integration for content scheduling and management.
- WhatsApp BusinesscoreOfficial WhatsApp Business Partner with dedicated platform integration for customer engagement. Includes dedicated WhatsApp Business number option in Business tier.
- TÜV RheinlandcoreTÜV Rheinland provides ISO 27001 certification for Facelift's information security management system, ensuring compliance with international security standards (Certificate: 01 153 1300252).
- EntirelycoreFacelift is part of the Entirely group of companies, which includes Censhare, Marmind, Elaine, and Epoq. Entirely represents a portfolio of complementary brand building and communication technology companies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Facelift competitors and assessment
Company assessmentDirect peers
- Hootsuite: Long-standing social media management platform serving enterprises and SMBs with scheduling, monitoring, and analytics. Directly competes with Facelift across mid-market and enterprise tiers globally.
- Sprinklr: Enterprise social media management and customer experience platform offering planning, engagement, analytics, and employee advocacy. Closest direct competitor in the enterprise tier with comparable AI and unified CX capabilities.
- Buffer: Popular social media scheduling and analytics platform primarily serving SMBs and creators. Adjacent competitor where Facelift's quote-based model contrasts with Buffer's transparent self-serve pricing.
- Emplifi (formerly Socialbakers + Astute): AI-driven social media management and customer engagement platform serving enterprise brands. Competes with Facelift in enterprise social media orchestration and analytics.
- Agorapulse: Mid-market-focused social media management platform with publishing, inbox, analytics, and reporting. Comparable competitor in the mid-market segment where Facelift has won G2 awards.
- Khoros (formerly Lithium + Spredfast): Enterprise social media management and community platform serving large brands. Comparable to Facelift in target customer (large enterprises), orchestration focus, and community management capabilities.
- Sprout Social: Social media management platform targeting mid-market and enterprise customers with publishing, engagement, analytics, and employee advocacy. Direct competitor in the same G2 mid-market category where Facelift is recognized.
Broad incumbents
- HubSpot: Broad marketing CRM and content platform with native social media publishing and monitoring. Bundles social tools with broader marketing automation, posing cross-sell risk to Facelift in mid-market.
- Salesforce Marketing Cloud (Social Studio): Enterprise marketing cloud with social media engagement, listening, and publishing capabilities. Competes with Facelift at the largest enterprise tier through bundled martech procurement deals.
Emerging players
- Oktopost: B2B-focused social media management and employee advocacy platform. Comparable to Facelift's Amplify product and competes for enterprise advocacy and corporate influencer programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Facelift social profiles
Digital presenceFacelift compliance and trust
Trust signalCompliance3 records
Facelift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Facelift leadership team
Management profileNumber of profiles
Profiles1 record
Facelift subsidiaries and ownership
Company hierarchySubsidiaries1 record
Facelift funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Facelift M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Facelift
What does Facelift do?
Facelift provides a cloud-based social media orchestration platform that combines content planning and scheduling, community management, analytics, employee advocacy, and content ideation into a single workspace. The platform serves enterprise and mid-market organizations managing complex, multi-profile social media operations across Facebook, Instagram, LinkedIn, YouTube, TikTok, WhatsApp, and other networks, with ISO 27001 certification and GDPR-compliant data hosting in Germany.
Is Facelift a public or private company?
Facelift is a private company. It is classified as corporate owned and is currently operating.
When was Facelift founded?
Facelift was founded in 2011. It employs 251 to 500 people.
Where is Facelift based?
Facelift is headquartered in Hamburg, Germany, in the Europe region.
How does Facelift make money?
One revenue line is on record: saaS Subscription.
Who are Facelift's main competitors?
Direct peers on record are Hootsuite, Sprinklr, Buffer, Emplifi (formerly Socialbakers + Astute), Agorapulse, Khoros (formerly Lithium + Spredfast) and Sprout Social. Broad incumbents are HubSpot and Salesforce Marketing Cloud (Social Studio). Oktopost is listed as an emerging player.
Does Facelift have an API?
No public API is recorded for Facelift.
What industry is Facelift in?
Facelift's product category is Social Media Management Software. Its primary akta.pro industry code is MPACAJAE, Messaging-Led Community Platforms (Chat/Group Communities), with a secondary code of MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM). Its NAICS code is 516210 and its SIC code is 7372.