Facelift

What Facelift does

Facelift brand building technologies GmbH, founded in 2011 and headquartered in Hamburg, Germany, is a B2B software vendor providing an all-in-one social media orchestration platform. The platform is structured around five integrated modules — Orchestrate (content planning and scheduling), Engage (community management and social inbox), Analyze (analytics and reporting), Amplify (employee advocacy), and Inspire (content ideation) — augmented by the Facelift AI suite for content creation and image adjustment. Underlying the suite is a proprietary Data Layer (originating from the August 2022 acquisition of Cologne-based analytics firm quintly) and native integrations with all major social networks (Facebook, Instagram, LinkedIn, YouTube, TikTok, WhatsApp, Google Business, Pinterest, X, XING, Threads) plus enterprise tools such as Canva, Censhare, and Salesforce. The platform is hosted exclusively in Germany and holds ISO 27001, TISAX, and GDPR certifications.

The company operates a subscription-based SaaS model with three quote-based tiers (Professional, Business, Enterprise) sold through a consultative direct enterprise sales motion; pricing is custom for all tiers and the customer base of 2,000+ skews toward large enterprises and multi-location retailers (Carrefour, IKEA, HDI, Groupe BPCE, Beiersdorf, Jungheinrich, Royal Canin, Adecco). Marketing channels center on content marketing, organic social, webinars, and event-driven demand generation. Facelift holds official partner status with Meta, Instagram, Pinterest, and WhatsApp Business, and operates within the Entirely group of companies alongside Censhare, Marmind, Elaine, and Epoq. The company employs 251-500 staff and maintains multi-language operations (English, German, French) serving DACH and broader Western European markets.

Recent strategic activity has emphasized product-surface expansion (2024 launches including Native Post Sync, LinkedIn + Facebook first-comment, Amplify Quickshare, and Inspire RSS), continued integration of the quintly analytics capability, and analyst recognition (G2 Mid Market Leader 2025, G2 High Performer Winter 2025, Capterra Best Ease of Use 2024). No new venture funding rounds have been disclosed since a 2014 $15M raise, and the legal entity is a private German GmbH without public listing references, indicating a bootstrapped or PE-style ownership structure within the Entirely ecosystem.

Name

Facelift

Legal name

Facelift brand building technologies GmbH

Website

https://facelift-bbt.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Facelift is a Hamburg-based SaaS provider of an all-in-one social media orchestration platform — combining planning, community management, analytics, employee advocacy, and AI content tools — serving 2,000+ enterprise and multi-location retail customers across DACH and Western Europe.

Ownership category

akta.pro rank

Product category

Social Media Management Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE)

akta.pro secondary industry

Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

Keywords

• Social media management
• Social media orchestration
• Community management
• Employee advocacy
• Social media analytics

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: The company operates on a subscription-based SaaS model with three tiered plans (Professional, Business, Enterprise). Pricing is custom/quote-based for all tiers, indicating enterprise-focused sales motion. The platform offers all-in-one pricing combining marketing, care, and analytics capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Facelift provides a cloud-based social media orchestration platform that combines content planning and scheduling, community management, analytics, employee advocacy, and content ideation into a single workspace. The platform serves enterprise and mid-market organizations managing complex, multi-profile social media operations across Facebook, Instagram, LinkedIn, YouTube, TikTok, WhatsApp, and other networks, with ISO 27001 certification and GDPR-compliant data hosting in Germany.

Product overview

Facelift is an all-in-one Social Media Orchestration platform consisting of five integrated modules: Orchestrate (planning and scheduling), Engage (community management), Analyze (analytics and reporting), Amplify (employee advocacy), and Inspire (content ideation). The platform operates on a tiered pricing model (Professional, Business, Enterprise) and acquired quintly to form Facelift Data Studio for advanced analytics. The suite supports all major social networks including Facebook, Instagram, LinkedIn, YouTube, TikTok, WhatsApp, Google Business, Pinterest, X, and XING.

Differentiator

Problem solved

Functional benefit

Products and services

• Orchestrate

Quantifiable outcome

• 99.9% uptime reliability
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• quintlycoreTechnology or Integration · 24 August 2022Facelift acquired quintly, a Cologne-based social media analytics company, in August 2022. The acquisition strengthened Facelift's analytics capabilities, with quintly's data studio functionality now integrated as Facelift Data Studio (quintly.com).
• CanvacoreTechnology or IntegrationOfficial Canva integration allowing users to save Canva designs directly to Facelift Cloud. Enables seamless content creation workflow between design and social media management platforms.
• MetacoreTechnology or IntegrationOfficial Meta Business Partner with platform integrations for Facebook and Instagram. Provides native support for first comments, sponsored post comment moderation, and advanced advertising capabilities.
• Instagram (Meta)coreTechnology or IntegrationOfficial Instagram Partner with native integration for content planning, scheduling, and analytics. Supports all major Instagram features including posts, Stories, and Reels.
• PinterestcoreTechnology or IntegrationOfficial Pinterest Partner providing native platform integration for content scheduling and management.
• WhatsApp BusinesscoreTechnology or IntegrationOfficial WhatsApp Business Partner with dedicated platform integration for customer engagement. Includes dedicated WhatsApp Business number option in Business tier.
• TÜV RheinlandcoreOthersTÜV Rheinland provides ISO 27001 certification for Facelift's information security management system, ensuring compliance with international security standards (Certificate: 01 153 1300252).
• EntirelycoreStrategic or Co-development PartnerFacelift is part of the Entirely group of companies, which includes Censhare, Marmind, Elaine, and Epoq. Entirely represents a portfolio of complementary brand building and communication technology companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hootsuite: Long-standing social media management platform serving enterprises and SMBs with scheduling, monitoring, and analytics. Directly competes with Facelift across mid-market and enterprise tiers globally.
• Sprinklr: Enterprise social media management and customer experience platform offering planning, engagement, analytics, and employee advocacy. Closest direct competitor in the enterprise tier with comparable AI and unified CX capabilities.
• Buffer: Popular social media scheduling and analytics platform primarily serving SMBs and creators. Adjacent competitor where Facelift's quote-based model contrasts with Buffer's transparent self-serve pricing.
• Emplifi (formerly Socialbakers + Astute): AI-driven social media management and customer engagement platform serving enterprise brands. Competes with Facelift in enterprise social media orchestration and analytics.
• Agorapulse: Mid-market-focused social media management platform with publishing, inbox, analytics, and reporting. Comparable competitor in the mid-market segment where Facelift has won G2 awards.
• Khoros (formerly Lithium + Spredfast): Enterprise social media management and community platform serving large brands. Comparable to Facelift in target customer (large enterprises), orchestration focus, and community management capabilities.
• Sprout Social: Social media management platform targeting mid-market and enterprise customers with publishing, engagement, analytics, and employee advocacy. Direct competitor in the same G2 mid-market category where Facelift is recognized.

Broad incumbents

• HubSpot: Broad marketing CRM and content platform with native social media publishing and monitoring. Bundles social tools with broader marketing automation, posing cross-sell risk to Facelift in mid-market.
• Salesforce Marketing Cloud (Social Studio): Enterprise marketing cloud with social media engagement, listening, and publishing capabilities. Competes with Facelift at the largest enterprise tier through bundled martech procurement deals.

Emerging players

• Oktopost: B2B-focused social media management and employee advocacy platform. Comparable to Facelift's Amplify product and competes for enterprise advocacy and corporate influencer programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FACELIFTbbt
• YouTubeyoutube.com/channel/UCKfqPvIFARBR5Hf1F0ldxyg
• Facebookfacebook.com/FACELIFTbbt
• LinkedInlinkedin.com/company/facelift-brand-building-technologies-gmbh
• Instagraminstagram.com/faceliftbbt

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facelift